East Penn Truck Equipment

What East Penn Truck Equipment does

East Penn Truck Equipment Inc. is a privately held, family-owned commercial truck dealer and custom upfitter headquartered in Bethlehem, Pennsylvania, with a second branch in Mercer, PA, serving the Pennsylvania and Mid-Atlantic towing, recovery, and vocational fleet market. The company is a premier authorized Miller Industries distributor, selling new and used tow trucks, wreckers, and carriers from light-duty to 100-ton heavy-duty capacity on chassis from manufacturers including RAM, Ford, Mack, Freightliner, International, Peterbilt, and Kenworth. It complements dealer sales with in-house engineering and fabrication (CAD design, CNC precision fabrication, Axalta paint matching), custom truck upfitting, body/paint/collision repair, restoration, and reconditioning services, plus an online e-commerce parts store shipping nationwide and commercial financing programs through Santander.

Revenue is generated through five streams: one-time new and used truck sales, parts and accessories (both in-store and via e-commerce), professional service and repair work, and transaction-based financing arrangements. Go-to-market is sales-led through the two physical branches, a dedicated industry-experienced sales team, and channel partnerships including the AAA/Miller Industries sponsored supplier program, COSTARS (Pennsylvania cooperative purchasing), and GSA (federal procurement). The company serves a horizontally segmented customer base spanning towing and recovery operators, auto/truck service shops, multi-vehicle transport carriers, government and municipal fleets, industrial and construction, tool rental, and repossession segments, with customer testimonials indicating 20+ year SMB relationships. The company has no disclosed AI/ML capabilities, no public API, and no parent company or external institutional investors; leadership is held by the founding family, with John Oberly as President & CEO, Lindsey Wachowicz as VP, and John Wachowicz and Matt Wagler as location GMs.

Name

East Penn Truck Equipment

Legal name

East Penn Truck Equipment Inc.

Website

https://eastpenntrucks.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

East Penn Truck Equipment is a family-owned commercial truck dealer and custom upfitter in Pennsylvania, selling and modifying Miller Industries tow trucks, wreckers, and vocational vehicles for SMB towing operators, municipal fleets, and industrial customers across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership & Custom Upfitting

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Heavy Duty Truck Manufacturing (336120), Truck Trailer Manufacturing (336212)

SIC

Truck Trailers (3715), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Commercial truck dealership
• Towing equipment sales
• Custom truck upfitting
• Vocational truck fabrication
• Tow truck parts

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Truck Sales: Sales of new commercial trucks, tow trucks, wreckers, and specialty vehicles with custom upfitting services
2. Used Truck Sales: Sales of used and refurbished commercial trucks and towing equipment
3. Parts & Accessories Sales: Online parts store offering straps, lighting, towing equipment, chains, and accessories with everyday low prices and price match guarantee
4. Service & Repair: Body, paint, collision repair, restoration and reconditioning services
5. Financing Services: Commercial truck financing programs ranging from short-term leases to 60-month financing, with specialty equipment options up to 7-10 years

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

East Penn Truck Equipment is a commercial truck dealership and upfitter that sells new and used tow trucks, wreckers, car carriers, and specialty vocational vehicles, primarily as an authorized Miller Industries dealer. The company provides custom truck upfitting and installation, in-house engineering and CAD/CNC fabrication, body/paint/collision repair, restoration services, and an online parts store, complemented by commercial truck financing programs. It serves towing and recovery operators, municipalities, contractors, and fleet customers across Pennsylvania and the Mid-Atlantic region from two physical locations.

Product overview

East Penn Truck Equipment operates as a commercial truck dealer and upfitter offering a comprehensive portfolio of towing, recovery, and vocational truck solutions. The core offering centers on Miller Industries towing equipment (Century, Chevron, Vulcan, Holmes, and Titan brands) including car carriers, wreckers, and rotators ranging from light-duty to 75-ton capacity. These are sold alongside new and used commercial truck chassis from manufacturers like RAM, Ford, Mack, Freightliner, International, Peterbilt, and Kenworth. The company provides custom upfitting and installation services, in-house engineering and fabrication using CAD/CNC systems, body and paint repair, and restoration services. An e-commerce parts store complements the offering with straps, lighting, towing equipment, and chain accessories. Financing programs and equipment buy-back services support the sales cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Miller Industries Towing Equipment Authorized distribution of Miller Industries towing and recovery equipment including Century, Chevron, Vulcan, Holmes, and Titan brand carriers, wreckers, and rotators ranging from light-duty to 75-ton heavy-duty capacity, sold to towing and recovery operators.
• New Tow Trucks Sale of new commercial tow trucks and wreckers, including Miller Industries carriers, wreckers, and specialty vehicles, targeted at professional towing and recovery operators.
• Used Tow Trucks Sale of pre-owned towing and recovery vehicles, including used and refurbished chassis suited to a variety of towing or vocational applications, offered to operators seeking cost-effective equipment.
• Chassis Inventory Commercial truck chassis from multiple manufacturers including RAM, Ford, Mack, Freightliner, International, Peterbilt, and Kenworth, sold as the foundation for custom towing and vocational equipment builds.
• Specialty Inventory Heavy wreckers up to 100-ton capacity and industrial equipment haulers offered for specialized towing and transport applications, targeted at heavy-duty recovery and industrial customers.
• Custom Truck Upfitting & Installation Services Custom fabrication, body work, and installation services that build purpose-built towing and vocational trucks tailored to the specific operational needs of towing, municipal, contractor, and fleet customers.
• In-House Engineering & Fabrication In-house engineering service using advanced CAD design and CNC precision fabrication to produce custom manufacturing solutions for unique vocational truck builds that competitors cannot match.
• Body, Paint & Collision Repair Services In-house body, paint, and collision repair service using Axalta paint matching to minimize vehicle downtime and protect the customer's equipment investment.
• Restoration & Reconditioning Services Professional restoration and reconditioning services that extend the operational life and resale value of towing and vocational equipment.
• Commercial Truck Financing Flexible commercial financing programs ranging from short-term leases to 60-month commercial financing, with specialty and heavy-duty equipment finance options up to 7-10 years, no early prepayment penalties, and partnerships with Santander Finance and AAA.
• Online Parts Store E-commerce parts store offering straps, lighting, towing equipment, chains, and related accessories at everyday low prices with a price match guarantee, free shipping on $100+ orders within the contiguous 48 states, and direct online ordering.

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Miller IndustriescoreChannel Partner/ Reseller/ DistributorLeading authorized distributor of Miller Industries towing equipment including Century, Chevron, Vulcan, Holmes, Titan, and Challenger brands. Miller Industries is the world's largest manufacturer of towing and recovery equipment.
• Miller Industries Brands (Century, Chevron, Vulcan, Holmes, Titan, Challenger, Champion, Eagle)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for comprehensive range of Miller Industries towing equipment brands covering car carriers, wreckers, heavy-duty rotators, and specialty vehicles.
• Truck CraftminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Truck Craft truck bodies and equipment.
• Tommy GateminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Tommy Gate liftgate products.
• Switch-N-GominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Switch-N-Go truck equipment.
• SwaploaderminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Swaploader hoist systems and equipment.
• EBYminorChannel Partner/ Reseller/ DistributorAuthorized dealer for EBY truck bodies.
• DuramagminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Duramag truck bodies.
• DhollandiaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Dhollandia liftgates.
• Dakota BodiesminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Dakota Bodies truck equipment including Bison line.
• In The Ditch Towing ProductsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for In The Ditch towing products including side pullers (SP9000, SP12000, SP20000) and speed dollies.
• AAA (American Automobile Association)coreGTM or Marketing PartnerAAA/Miller Industries sponsored supplier program offering discounts to AAA service providers on all truck equipment purchases.
• Santander FinanceminorGTM or Marketing PartnerPartnership with Santander Finance programs partnered with AAA for customer financing options.
• COSTARSminorGTM or Marketing PartnerPennsylvania state cooperative purchasing program supplier member.
• GSA (General Services Administration)minorGTM or Marketing PartnerGSA approved supplier for government purchasing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eastpenntruc
• Facebookfacebook.com/eastpenntruckequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Penn Truck Equipment