T. R. Lawing Realty

What T. R. Lawing Realty does

T.R. Lawing Realty, Inc. is a privately held, family-owned residential property management company founded in 1957 in Charlotte, North Carolina, and currently led by second- and third-generation property managers Thomas R. Lawing Jr. and T. Joseph Rempson. The company operates as a full-service rental property management firm, delivering the entire rental lifecycle across marketing, tenant screening and leasing, rent collection, maintenance coordination, accounting, inspections, legal compliance, and eviction services through four regional offices covering a 12-county service region across North Carolina and northern South Carolina.

The firm's underlying technology stack is built on the cloud-based AppFolio property management platform (migrated from a self-hosted MRI Solutions SQL database in July 2017), supplemented by DocuSign for digital lease execution, Rently for self-tour lockbox access, PetScreening for pet and assistance animal screening, PropertyMeld for maintenance request management, BirdEye for reputation management, and Google Analytics/Maps Platform for web analytics. Listings are distributed across Canopy MLS and 50+ national real estate platforms, supported by virtual tours, virtual staging, floor plans, and video content.

Revenue is generated primarily through recurring property management fees charged to owners as a percentage of monthly rent collected, supplemented by HOA/COA management contracts and transactional fees including $65 application fees per adult, $200 binder fees, $300 nonrefundable pet fees, $12.50/month tenant liability insurance, late fees (5% or $15 whichever is greater), and ancillary markups on maintenance and vendor services. Customer segments include individual residential investors, out-of-town/remote portfolio owners, and HOA/COA communities across Mecklenburg, Iredell, Cleveland, Stanly, Cabarrus, Union, Rowan, York, and surrounding counties.

Name

T. R. Lawing Realty

Legal name

T.R. Lawing Realty, Inc.

Website

https://trlawing.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

T.R. Lawing Realty is a privately held, family-owned residential property management company founded in 1957, serving individual investors, out-of-town owners, and HOA communities across a 12-county Charlotte metropolitan region through four regional offices and the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management Services

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industries

HOA / Condominium Association Management (BPAJAFAH), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential property management
• Rental property management
• HOA management services
• Tenant screening services
• Real estate investment services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Full-service residential property management fees charged to property owners for services including marketing, tenant screening, leasing, rent collection, maintenance coordination, accounting, and legal compliance. Services delivered through four regional offices across the Charlotte metropolitan area serving Mecklenburg, Iredell, Cleveland, Stanly, and surrounding counties.
2. HOA/COA Management Services: Homeowners and Condominium Owners Association management services including dues billing and collections, vendor identification, architectural review, and legal coordination
3. Application and Processing Fees: Application fees of $65 per adult occupant, $200 binder fee (applied to first month's rent upon approval), and pet fees of $300 per pet

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

T.R. Lawing Realty provides full-service residential rental property management for individual property owners and real estate investors across the Charlotte metropolitan area, covering the entire rental lifecycle: marketing vacant units, tenant screening and leasing, rent collection with delinquency management, 24/7 maintenance coordination, property accounting and owner financial reporting, inspections, legal compliance (including Fair Housing, FCRA, NC Landlord-Tenant Act), and eviction services. The firm also provides HOA/COA association management, real estate investment advisory services, and a portfolio of residential rental properties (houses, condos, duplexes, apartments) available for lease.

Product overview

T.R. Lawing Realty operates as a full-service rental property management company offering a unified management platform centered around comprehensive residential property management services. The core offering encompasses the full rental lifecycle managed through modules including rental property marketing, tenant screening and leasing, rent collection and delinquency management, property accounting and financial reporting, rental property inspections and evaluations, property maintenance and repairs, legal compliance services, and eviction services. Additional services include HOA/COA management and real estate investment advisory services. The company also maintains an extensive portfolio of residential rental properties (houses, condos, duplexes, and apartments) available for lease across the Charlotte metropolitan region. Operations are supported by cloud-based AppFolio property management software.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Residential Rental Property Management End-to-end residential rental property management for property owners and investors, covering marketing, tenant screening and leasing, rent collection with delinquency management, 24/7 maintenance coordination, accounting and owner financial reporting, property inspections, legal compliance, and eviction coordination across the 12-county Charlotte service region.
• HOA and COA Management Services Homeowners and Condominium Owners Association management including dues billing and collections, vendor identification, capital expenditure coordination, architectural review, and covenant enforcement, tailored to communities ranging from simple to complex.
• Real Estate Investment Services Licensed real estate expertise and a regional network connecting investors with market-ready and off-market investment opportunities across the 12-county Charlotte service territory, with ROI analysis and guidance on rental property characteristics.
• Residential Rental Properties Portfolio Portfolio of houses, condos, duplexes, and apartments available for lease throughout Charlotte and surrounding North Carolina and South Carolina communities, listed across the firm's website and 50+ national real estate platforms.

Quantifiable outcome

• Processed over 39,000 client information requests in 2020
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and standard.

• AppFoliocoreTechnology or Integration · 1 July 2017Cloud-based property management software platform powering the company's operations. Migrated from self-hosted SQL database (MRI Solutions) in July 2017, providing enhanced efficiencies for residents, owners, and team members through integrated portals, accounting, and leasing tools.
• Canopy MLScoreTechnology or IntegrationRegional Multiple Listing Service partnership for property listings and real estate data distribution across the Carolina market.
• DocuSigncoreTechnology or IntegrationElectronic signature platform used for digital lease execution, providing high-level encrypted security and clean, fully executed originals for all parties.
• RentlystandardTechnology or IntegrationSelf-tour lockbox technology enabling prospective residents to tour available properties independently using unique access codes.
• PetScreeningstandardTechnology or IntegrationPet and assistance animal screening platform at trlawing.petscreening.com for evaluating pets as part of the rental application process.
• Google AnalyticsstandardTechnology or IntegrationWeb analytics service used to track and analyze website usage and visitor behavior.
• Google Maps Platform APIsstandardTechnology or IntegrationMapping and location services APIs used on the company website for property location and area information.
• Property MeldstandardTechnology or IntegrationMaintenance management platform integration for tracking and coordinating property repairs and service requests.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allen Tate Property Management: Charlotte-headquartered residential property management arm of the Allen Tate Companies, one of the Carolinas' largest real estate brokerages. Directly comparable as a regional full-service residential PM serving investors in the same Charlotte metro footprint.
• Wilkinson Property Management: Charlotte-based residential property management firm managing single-family homes, townhomes, and condos in the greater Charlotte area. Directly comparable in target customer (small/mid residential investors), service model, and geographic footprint.
• Evernest: National residential property management franchise operating in 30+ markets across the US. Comparable as a full-service residential PM for individual investors and small landlords, offering similar leasing, maintenance, and accounting services in regional markets.
• Real Property Management (RPM): Largest residential property management franchise network in North America with offices across the US. Directly comparable as a full-service residential PM serving individual investors and small landlords, including franchise locations in the Carolinas.
• Property Management Inc. (PMI): National franchise of residential property management offices providing full-service management for single-family and small multifamily rentals. Directly comparable service offering and target customer, with PMI franchises operating across the Southeast.
• Renters Warehouse: National residential property management company providing single-family rental management for investors, including rent collection, maintenance, and tenant placement. Directly comparable service stack and target customer.

Broad incumbents

• HomeRiver Group: One of the largest residential property management companies in the US, formed by combining national regional PMs and Keller Williams' PM operation. Comparable as a full-service single-family/portfolio residential PM operating across multiple Sun Belt markets including NC/SC.
• FirstService Residential: Largest residential property and community association manager in North America. Comparable as a provider of HOA/COA management services, which is one of T.R. Lawing's secondary service lines, though at much larger scale.

Emerging players

• Mynd Property Management: Tech-enabled residential property management firm serving individual investors in 30+ US markets with a digital-first owner and tenant experience. Comparable target market and service model, with a more technology-led acquisition and operations approach.

Regional players

• CAMS (Community Association Management Services): Southeast-focused community association management company providing HOA and condominium management services. Comparable to T.R. Lawing's HOA/COA management division, focused on the Carolinas and broader Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRLawing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T. R. Lawing Realty