Wilkinson Property Management

What Wilkinson Property Management does

Wilkinson Property Management, Inc. is a privately held, Charlotte-headquartered residential property management company founded in 1999 that provides full-service management of single-family rental homes for individual property owners and investors across the Carolinas. As of the company's most recent self-disclosed figures, it manages 633+ single-family homes across four markets: the Charlotte metropolitan area, Wilmington, Myrtle Beach, and Asheville. The company holds North Carolina Real Estate Commission Firm License #C23170 and South Carolina Real Estate Commission Firm License #19741, with Michelle Messick serving as NC Qualifying Broker and Scott Wilkinson as SC Qualifying Broker.

The company's core product is full-service property management, which bundles marketing on MLS and 100+ real estate websites, tenant screening (credit via FICO-2, nationwide criminal, eviction, employment, and rental history), ACH rent collection, maintenance coordination with 24/7 intake, accounting with weekly owner settlements and year-end 1099s, evictions, inspections, and HOA compliance. A separate Tenant Procurement module serves self-managing owners at 1-2 months' rent by lease length, covering marketing, screening, and lease preparation without ongoing management. The technology stack is anchored by AppFolio (web-based property management and accounting) and RentVine (owner and resident portals plus online applications), with no proprietary or AI-driven systems; the firm also publishes investor-facing calculators (Rent vs Sell, ROI, Vacancy Loss) as lead-generation tools and maintains an active content marketing footprint of 114+ landlord-focused articles.

Wilkinson's go-to-market is sales-led and digital-first, with SEO-optimized per-market landing pages, content marketing, a free rental analysis offer, direct consultative outreach to owners, and a referral network of real estate brokers. Revenue is split between recurring monthly management fees (percentage not publicly disclosed) and transactional tenant placement fees; the absence of disclosed management fee percentages, headcount, or financials limits visibility into unit economics. The company is independently owned with no disclosed venture, private equity, or institutional backing.

Name

Wilkinson Property Management

Legal name

Wilkinson Property Management, Inc.

Website

https://wilkinsonpropertymanagement.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilkinson Property Management is a privately held Carolinas-based residential property management firm founded in 1999, providing full-service single-family rental management plus tenant procurement to individual property owners across Charlotte, Wilmington, Myrtle Beach, and Asheville, leveraging AppFolio and RentVine.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential property management
• Single family rental services
• Tenant screening services
• Rental property marketing
• Owner portal management

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full-Service Property Management: Ongoing property management services for rental properties including marketing, tenant screening, rent collection, maintenance coordination, and accounting. Owners receive weekly settlements and direct deposit payments.
2. Tenant Procurement Services: One-time tenant placement and procurement services for self-managed properties. Includes marketing, screening, lease preparation. Pricing varies by lease term: 1 month rent for 1-year lease, 1.5 months for 2-year, 2 months for 3-year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wilkinson Property Management provides full-service residential property management for single-family homes in the Carolinas, bundling marketing on MLS and 100+ real estate websites, tenant screening (credit, criminal, eviction history), rent collection with ACH owner direct deposit, 24/7 maintenance coordination, move-in/move-out inspections, accounting with monthly statements and year-end 1099s, and eviction coordination. It also offers a standalone Tenant Procurement service for self-managing owners, priced at 1–2 months of rent depending on lease term, covering marketing, screening, and lease preparation.

Product overview

Wilkinson Property Management, Inc. is a full-service residential property management company founded in 1999, serving the Charlotte metropolitan area and the Carolinas. Its core offering is Full-Service Property Management for single-family homes, which bundles marketing (MLS + 100+ websites), tenant screening (credit, criminal, eviction), rent collection with ACH direct deposit, 24/7 maintenance coordination, full accounting with monthly owner statements and 1099s, and online portals. For self-managing owners, it offers a separate Tenant Procurement Services module (priced at 1–2 months' rent) providing listing, screening, and lease preparation without ongoing management. The company also provides complementary digital tools — Rent vs Sell Calculator, ROI Calculator, and Vacancy Loss Calculator — for investor analysis. Its technology stack is anchored by AppFolio (property management and accounting) and RentVine (owner/resident portals and online applications).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Low vacancy rate and low time on market
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Roofstock: SFR investment marketplace and management platform enabling investors to buy, sell, and manage single-family rentals nationwide. Adjacent ecosystem participant — not a direct property management peer, but influences owner acquisition channels Wilkinson depends on.

Direct peers

• Renters Warehouse: National single-family rental property management company serving individual investors with full-service management and tenant placement services. Operates in many of the same types of Sun Belt and Mid-Atlantic metros Wilkinson targets.
• Mynd Management: Tech-enabled single-family rental management company serving institutional and individual owners across multiple U.S. markets. Directly comparable service model focused on scale, owner portal technology, and full-service management.
• Real Property Management: One of the largest national franchised single-family residential property management networks with regional offices across the U.S. Directly comparable to Wilkinson as a full-service SFR manager serving individual investors, with similar service bundles (marketing, screening, rent collection, maintenance).
• Evernest: Tech-enabled single-family rental property management company operating across multiple U.S. markets with a franchise-like model. Directly comparable to Wilkinson in offering full-service management, owner portals, and tenant placement for SFR investors.

Emerging players

• Second Nature: Single-family rental property management company focused on owner experience and full-service management for residential investors. Comparable offering with similar unit economics but differentiated technology and marketing approach.
• Belong: Tech-forward residential property management company serving SFR owners with modern portals and full-service management. Comparable business model with stronger proprietary technology focus than Wilkinson's third-party AppFolio/RentVine stack.

Broad incumbents

• Invitation Homes: Largest U.S. institutional owner-operator of single-family rentals, managing tens of thousands of homes directly. Adjacent incumbent whose Build-to-Rent competitors may seek third-party management partners like Wilkinson in select submarkets.
• Greystar Real Estate Partners: Largest U.S. residential property management company, primarily multifamily but with growing SFR and Build-to-Rent portfolios. Broader incumbent that competes for the same institutional SFR/BTR owner relationships Wilkinson targets.
• Asset Living: Large national property management company with diversified multifamily, affordable, and student portfolios. Comparable operational scale and service breadth, though primarily multifamily-focused rather than SFR specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WPMproperties
• Facebookfacebook.com/WilkinsonPropertyManagement
• LinkedInlinkedin.com/company/wilkinson-virtual-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilkinson Property Management