Rently
Rently provides a resident lifecycle management platform combining self-guided touring, smart home IoT, access control, security cameras, and AI leasing automation for single-family rental, multifamily, build-to-rent, and student housing operators across the United States.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Rently does
Rently is a Los Angeles-based proptech company that operates a resident lifecycle management platform serving single-family rental (SFR) operators, multifamily operators, build-to-rent developers, and student housing operators. Operating under the legal entity Consumer 2.0 Inc. and founded around 2011, the company unifies self-guided touring, AI-powered leasing automation, smart home IoT, and access control into a single integrated offering. Its customer base includes enterprise accounts such as Progress Residential, FirstKey Homes, Cushman & Wakefield, RangeWater Real Estate, and Willow Bridge Property Company, alongside a long tail of smaller operators served through self-service adoption, supported by 251-500 employees across Los Angeles headquarters and a Camarillo operations facility.
The platform combines proprietary hardware (smart locks, cameras, access panels, sensors, thermostats) with software (self-guided touring, lead nurturing, PMS integrations) managed through a unified dashboard. The Smart Hub supports Z-Wave Plus, Bluetooth, Wi-Fi, and 4G LTE connectivity with capacity for up to 232 connected devices per hub. Rently's AI leasing agent "Ria," launched in 2026 and built on the Rently Intelligence layer, automates 24/7 lead nurturing via SMS, email, and live chat with cross-channel persistent memory, while supporting natural language property search, automated tour scheduling, ID verification, and fraud detection. The company holds 25+ granted patents across the US, China, and EU covering self-guided touring and smart home technologies, and maintains ISO 27001 information security certification.
Rently generates revenue through monthly SaaS subscriptions (quote-based pricing tied to portfolio size and feature tier), hardware sales (Smart Bolt Elite, cameras, sensors, hubs, access panels), and bundled listing syndication fees across 20+ ILS platforms. Its go-to-market combines enterprise field sales targeting large multifamily and SFR operators with self-service adoption for smaller portfolios, supported by deep bidirectional integrations with PMS providers (AppFolio, Yardi, RealPage, ResMan, Buildium, Entrata, Propertyware, Rent Manager) and CRMs (Salesforce, Knock). The company operates across 12+ major US metros, runs an exclusive renter-facing ILS at homes.rently.com with 11.5M+ annual visitors, and has begun extending into adjacent verticals through its RentalMatics integration for car rental fleet management.
Rently firmographics
Firmographics- Name
- Rently
- Legal name
- Consumer 2.0 Inc.
- Website
- https://rently.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rently provides a resident lifecycle management platform combining self-guided touring, smart home IoT, access control, security cameras, and AI leasing automation for single-family rental, multifamily, build-to-rent, and student housing operators across the United States.
- Ownership category
- akta.pro rank
Rently industry classification
Industry- Product category
- Property Technology (Resident Lifecycle Management)
- NAICS
- General Rental Centers (5323), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
- akta.pro secondary industries
- Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Family-friendly serviced apartments (THAMACAG)
Keywords
Where Rently is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rently business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Monthly subscription for access to Rently's platform including self-guided touring, AI leasing agent, smart home management, and access control features. Pricing varies by portfolio size and feature tier.
- Hardware Sales: Sale of smart home devices including Smart Bolt Elite, Smart Hubs, security cameras, doorbell cameras, LPR cameras, access panels, leak sensors, smoke/CO detectors, and smart thermostats.
- Listing Syndication Fees: Revenue from syndicating property listings across 20+ ILS platforms, bundled with platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on portfolio size |
| Unit Pricing | Pay-as-you-go | Smart home hardware devices sold individually |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Rently product offering
Product offeringCore offering
Rently provides a resident lifecycle management platform combining self-guided touring, smart home automation, access control, and AI-powered leasing for single-family and multifamily rental operators. The platform integrates proprietary hardware (smart locks, hubs, cameras) with software (AI leasing agent Ria, ILS syndication, PMS integrations) to enable 24/7 automated leasing, smart home amenities, and unified property access from a single dashboard.
Product overview
Rently is a resident lifecycle management platform offering a unified suite of products for single-family and multifamily operators. The platform consists of core pillars: Self-Guided Tours (automated touring with ID verification, wayfinding, and lockbox/smart lock access), Smart Home Platform (IoT hub connecting locks, sensors, thermostats, and cameras), Access Control (smart locks, access panels, LPR cameras), Security Cameras (dome, doorbell, and LPR cameras), and the AI Leasing Agent Ria (automated 24/7 lead nurturing and follow-up). Supporting modules include ILS Syndication (listing distribution to 20+ sites), the exclusive homes.rently.com ILS, and various hardware products including Smart Hub, Smart Bolt Elite, and Access Panels. The platform integrates with major PMS systems (AppFolio, Yardi, Buildium, Entrata) and smart home device manufacturers (Kwikset, Yale, Honeywell).
Differentiator
Problem solved
Functional benefit
Brands
- Ria: AI leasing agent powered by Rently Intelligence that automates lead nurturing from first inquiry through tour booking and follow-up. Ria handles routine inquiries, scheduling, and follow-ups, saving up to 50 hours per agent per month.
Products and services
- Rently Platform Resident lifecycle management platform for single-family and multifamily operators providing self-guided touring, smart home, access control, AI leasing agent, and vacancy marketing solutions.
- Self-Guided Tours Automated self-guided touring solution enabling prospects to tour properties on their schedule with secure access via lockbox or smart lock, ID verification, wayfinding navigation, and tour analytics.
- Smart Home Platform Smart home IoT platform connecting locks, sensors, thermostats, and cameras for property operators to monitor, control, and automate unit access, security, energy management, and damage prevention from one dashboard.
- Access Control Unified access control system for gates, garages, amenity areas, and unit doors with smart locks, access panels, license plate recognition cameras, and keyless entry via app, PIN, or fob.
- Ria AI Leasing Agent AI-powered leasing agent that automates lead nurturing 24/7, engages prospects via SMS, email, and live chat, schedules tours, follows up with cold leads, and handles routine inquiries to increase tours and reduce agent workload.
- ILS Syndication Vacancy marketing service that syndicates property listings to 20+ listing sites including Zillow, Apartments.com, and Apartment Guide, with automatic pricing and availability updates and lead routing to CRM.
- homes.rently.com Exclusive ILS Rently's exclusive internet listing site with 11.5M+ annual visitors, ID-verified renters, and 88% same-day lead-to-tour conversion rate.
- Smart Bolt Elite Flagship smart lock with Z-Wave and Bluetooth connectivity, Kwikset SmartKey Security for instant re-keying, and hub-independent standalone operation. Gateway to full smart home deployment.
- Rently Smart Hub / Smart Hub Pro Central smart home hub connecting locks, sensors, thermostats, and cameras to the Rently platform. Smart Hub supports Z-Wave Plus, Bluetooth, Wi-Fi, and 4G LTE with up to 232 connected devices. Smart Hub Pro combines Z-Wave hub and smart thermostat in one device.
- Access Panel with Intercom Video intercom access panel with multi-credential entry (app, PIN, fob, or card) for secure community main entrances, gates, and garages.
- Access Panel Pro Access control panel for common area amenities (pools, gyms, mailrooms) with custom access schedules and self-serve amenity booking capabilities.
- Dome Camera Perimeter monitoring camera with up to 4K Ultra HD recording, smart intrusion detection, and built-in microphone for building entrances, parking lots, and amenity areas.
- Doorbell Camera Pro 5MP Ultra HD doorbell camera with motion-triggered alerts, two-way audio/video, and native integration with self-guided touring for monitoring vacant units and resident-facing doorstep security.
- LPR Camera License plate recognition camera for automated resident vehicle access and complete vehicle activity logging at parking garages and gated entrances.
Quantifiable outcome
- Reduces average time on market from 28 days to 7 days
- +14 more outcomes
Companies that use Rently
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Rently technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature10 records
Rently partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- KwiksetcorePartnership to launch Smart Bolt Elite smart lock combining Rently's leasing automation and self-guided touring technology with Kwikset's SmartKey Security re-key technology. The product is designed for the rental housing market with hub-independent operation, multiple access options, and instant re-keying for single-family and multifamily rental markets. Full launch scheduled for fall 2025.
- AppFoliocoreIntegration with AppFolio now available through AppFolio Stack Marketplace. Automatically pulls property listing data into Rently while pushing touring activity, guest cards, and lead information back into AppFolio. Eliminates manual data entry and keeps information consistent across platforms for both self-guided and agent-led tours.
- YardicorePMS integration partner for automated data sync between Rently's platform and Yardi property management systems.
- RealPagecorePMS integration partner for automated data sync between Rently's platform and RealPage property management systems.
- ResMancorePMS integration partner for automated data sync between Rently's platform and ResMan property management systems.
- ZillowcoreMajor ILS platform where Rently syndicates property listings as part of its 20+ platform syndication network.
- Apartments.comcoreMajor ILS platform where Rently syndicates property listings as part of its 20+ platform syndication network.
- Apartment GuidecoreILS platform included in Rently's 20+ platform syndication network.
- ForRent.comcoreILS platform included in Rently's 20+ platform syndication network.
- TruliacoreILS platform included in Rently's 20+ platform syndication network.
- Rent.comcoreILS platform included in Rently's 20+ platform syndication network.
- ZumpercoreILS platform included in Rently's 20+ platform syndication network.
- HotPadscoreILS platform included in Rently's 20+ platform syndication network.
- PadMappercoreILS platform included in Rently's 20+ platform syndication network.
- CraigslistcoreILS platform included in Rently's 20+ platform syndication network.
- RentPathcoreILS platform included in Rently's 20+ platform syndication network.
- Walk ScorecoreILS platform included in Rently's 20+ platform syndication network.
- BuildiumcorePMS integration partner for automated data sync between Rently's platform and Buildium property management systems.
- EntratacorePMS integration partner for automated data sync between Rently's platform and Entrata property management systems.
- KnockcoreCRM integration partner for lead management and customer relationship synchronization.
- PropertywarecorePMS integration partner for automated data sync between Rently's platform and Propertyware property management systems.
- Rent ManagercorePMS integration partner for automated data sync between Rently's platform and Rent Manager property management systems.
- SalesforcecoreCRM integration partner for lead management and customer relationship synchronization.
- ButterflyMXcoreAccess control integration partner providing video intercom solutions integrated with Rently's ecosystem.
- YalecoreZ-Wave smart locks from Yale fully integrated into Rently's ecosystem and trusted by operators nationwide.
- HoneywellcoreSmart thermostats from Honeywell Home integrated with Rently's smart home platform for energy management.
- AeoteccoreSmart home device manufacturer providing Z-Wave hubs and sensors integrated with Rently's platform.
- First AlertcoreSmoke and CO detectors integrated with Rently's smart home platform for damage prevention.
- JascocoreSmart outlets and switches integrated with Rently's smart home platform for energy management.
- LevitoncoreSmart lighting and electrical devices integrated with Rently's smart home platform.
Scale indicators14 records
Recent moves5 records
Expansion highlights6 records
Rently competitors and assessment
Company assessmentDirect peers
- Tenant Turner: Self-showing and tenant screening platform for single-family and small-multifamily landlords. Direct peer in self-guided tours, particularly in the SFR segment Rently targets.
- Tour24: Self-guided apartment tour platform for multifamily operators with ID verification and smart-lock integration. Direct competitor in the self-guided touring category, explicitly listed on Rently's competitive comparison page.
- SmartRent: Public proptech company providing smart-home automation, access control, and self-guided touring for multifamily and SFR operators. Directly overlaps Rently across smart locks, hubs, and resident-engagement software, and is named in Rently's own competitive comparisons.
- ButterflyMX: Provider of video intercoms, access control panels, and keyless entry for apartments and multifamily. Overlaps directly with Rently's Access Control pillar and is both a competitor and a listed integration partner.
- RemoteLock: Universal smart-lock management platform for vacation rental, multifamily, and commercial properties. Overlaps with Rently on smart-lock control software and access management infrastructure.
- Latch: Smart-access and door-entry platform for multifamily buildings with full-building access control software. Directly overlaps Rently's smart lock and access control offerings in the multifamily segment.
- PointCentral: Enterprise smart-home and property automation platform from Alarm.com serving vacation rental, SFR, and multifamily. Overlaps with Rently on smart locks, sensors, and access control hardware-software bundles.
- ShowMojo: Self-showing scheduling and automation platform for residential property managers, including lockbox integration. Direct competitor in the self-guided tour and lead-routing workflow where Rently plays.
- ShowingHero: Self-guided home tour technology for single-family rental operators. Direct peer in the SFR self-tour category and named in Rently's competitive comparison content.
Others
- ResMan: Property management software platform for multifamily operators with which Rently has a core PMS integration. Functions as both a partner and an adjacent ecosystem player rather than a direct touring/access competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rently social profiles
Digital presenceRently compliance and trust
Trust signalCompliance1 record
Rently financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rently leadership team
Management profileNumber of profiles
Profiles7 records
Rently funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rently M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rently
What does Rently do?
Rently provides a resident lifecycle management platform combining self-guided touring, smart home automation, access control, and AI-powered leasing for single-family and multifamily rental operators. The platform integrates proprietary hardware (smart locks, hubs, cameras) with software (AI leasing agent Ria, ILS syndication, PMS integrations) to enable 24/7 automated leasing, smart home amenities, and unified property access from a single dashboard.
Is Rently a public or private company?
Rently is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rently founded?
Rently was founded in 2015. It employs 251 to 500 people.
Where is Rently based?
Rently is headquartered in Los Angeles, United States, in the North America region.
How does Rently make money?
Three revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are hardware Sales and listing Syndication Fees.
Who are Rently's main competitors?
Direct peers on record are Tenant Turner, Tour24, SmartRent, ButterflyMX, RemoteLock, Latch, PointCentral, ShowMojo and ShowingHero. ResMan is listed as an others.
Does Rently have an API?
Yes. Rently exposes a public API. Developer documentation is at apidocs.rently.com/reference/getting-started-with-your-api.
What industry is Rently in?
Rently's product category is Property Technology (Resident Lifecycle Management). Its primary akta.pro industry code is BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services, with a secondary code of THAGANAE, Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs). Its NAICS code is 5323 and its SIC code is 7359.