Varitronics Systems

Name

Varitronics Systems

Legal name

Varitronics Systems

Website

https://varisys.com

Company type

Private

Founded year

1985

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

CAD/BIM Software Reseller and AEC Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Autodesk software reseller
• CAD software sales
• BIM software solutions
• HP plotter distribution
• AEC consulting services

Headquarters

HQ city

Bound Brook

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Software Sales: Resale of Autodesk software, Rhinoceros, Carlson Survey, and related software products as a Value Added Reseller. The company performed needs analysis of customers to understand workflow, infrastructure, and long-term goals prior to providing quotes.
2. Hardware Sales (HP Plotters and Scanners): Sale of HP large-scale CAD plotters, printers, scanners, and associated media supplies. The company is an authorized HP dealer offering expert installation included with purchase.
3. Professional Services: Consulting and training services including on-site training, installation consulting, file conversion services, visualization consulting, and team augmentation for civil engineering and animation/3D studio work.
4. Plotter Repair and Maintenance: On-site plotter repair and maintenance services provided by experienced field technician Tony with over 20 years of HP expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Varitronics Systems functioned as an Autodesk Value Added Reseller, selling CAD and BIM software (AutoCAD, Revit, Navisworks, AEC Industry Collections) plus Rhinoceros, Carlson Survey, and Enscape to engineers, architects, and designers. The company also distributed and repaired HP large-format plotters and scanners as an authorized HP dealer, and delivered on-site training, installation consulting, file conversion, visualization consulting, and civil engineering/animation team augmentation services.

Product overview

Varitronics Systems is an Autodesk Value Added Reseller since 1985, offering a portfolio of design software, hardware, and consulting services. The core product offering centers on Autodesk software including AutoCAD, AutoCAD LT, AutoCAD 360 Pro mobile app, Revit (BIM software), and Navisworks (project review/coordination), sold through the Architecture, Engineering & Construction Buildings Collection. Additional software products include Rhinoceros (3D modeling) with add-ons Flamingo, Penguin, and Bongo; Carlson Survey and Carlson Civil Suite for land surveying; and Enscape (real-time rendering plugin). The company also serves as an authorized HP dealer for plotters and scanners, and provides consulting services including on-site training, installation consulting, file conversion, visualization consulting, and civil engineering/animation team augmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Autodesk Software Autodesk design and construction software including AutoCAD, Revit, Navisworks, and industry-specific tools for CAD and BIM workflows, sold to AEC professionals.
• Revit BIM software for building design and construction supporting architectural, MEP engineering, and structural engineering workflows with parametric modeling and real-time collaboration.
• Navisworks Project review software for AEC professionals enabling holistic integrated model review, coordination, 5D analysis, clash detection, and simulation.
• Architecture, Engineering & Construction Buildings Collection Autodesk Industry Collection including AutoCAD Civil 3D, InfraWorks 360, Revit, AutoCAD, and additional specialized tools for AEC professionals, bundled for convenience and attractive pricing.
• Rhinoceros 3D modeling software capable of creating, editing, analyzing, rendering, and animating NURBS curves, surfaces, solids, polygon meshes, and point clouds, sold with related add-ons for AEC and design professionals.
• Carlson Survey and Carlson Civil Suite Land surveying and civil engineering software including Carlson Survey (compliant with AutoCAD 2013 and later) and Carlson Civil Suite covering Survey, Civil, Hydrology, and GIS for civil infrastructure design.
• Enscape Real-time rendering and visualization plugin for Revit, Rhino, and SketchUp providing virtual feedback of 3D models with VR support, sold with associated training and consulting.
• HP Plotters and Scanners Large-scale CAD plotters, printers, scanners, and associated media supplies sold by an authorized HP dealer with expert installation included.
• Consulting Services On-site training, installation consulting, file conversion services, visualization consulting, and team augmentation for civil engineering and animation/3D studio work, delivered at client locations by technical staff with real-world experience.
• HP Plotter Repair and Maintenance Service Full-service on-site HP plotter and scanner repair and maintenance with experienced technician support, sold as an ongoing service alongside HP hardware sales.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• MicroCAD Training & ConsultingminorChannel Partner/ Reseller/ DistributorAs of November 1st, 2020, Varitronics Systems transitioned Autodesk sales to MicroCAD Training & Consulting, led by Agustin Fernandez. MicroCAD is an Autodesk Platinum Partner headquartered at 440 Arsenal Street, Watertown, MA 02472, with offices throughout the East Coast.
• AutodeskcoreTechnology or IntegrationVaritronics Systems was an Autodesk Value Added Reseller since 1985, specializing in CAD and BIM software. The company sold Autodesk products including AutoCAD, Revit, Navisworks, and AEC Industry Collections.
• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorVaritronics Systems was an authorized HP dealer selling and repairing HP Plotters and Scanners. Expert installation included with sales and on-site repair service provided by experienced technician Tony with over 20 years of experience.
• Rhinoceros (McNeel)coreChannel Partner/ Reseller/ DistributorVaritronics Systems sold Rhinoceros 3D modeling software and add-ons including Flamingo (photorealistic rendering), Penguin (sketch/cartoon rendering), and Bongo (design animation).
• Carlson SoftwarecoreChannel Partner/ Reseller/ DistributorVaritronics Systems sold Carlson Survey software and Carlson Civil Suite for land surveying, civil engineering, hydrology, and GIS applications.
• EnscapecoreTechnology or IntegrationVaritronics Systems sold Enscape real-time rendering plugin for Revit, Rhino, and SketchUp, and provided training and consulting on the product including texture preparation for virtual environments.

Scale indicators1 record

Recent moves5 records

Expansion highlights1 record

Direct peers

• Hawk Ridge Systems: Authorized reseller for SOLIDWORKS, Autodesk, and other MCAD/AEC software with training and consulting — direct VAR comparable in product mix and services orientation.
• IMAGINiT Technologies: Large Autodesk Platinum-tier VAR providing CAD/BIM software resale, training, consulting, and implementation services to AEC and manufacturing clients — directly comparable business model to Varitronics.
• CADD Microsystems: Authorized Autodesk reseller serving AEC and government customers with software, training, and implementation services — direct peer in the VAR-plus-services space.
• KETIV Technologies: Autodesk Platinum Partner reselling the AEC product line plus manufacturing-focused CAD/CAM, with training and consulting — same reseller-plus-services model that Varitronics operated.
• GoEngineer: Authorized reseller of Autodesk, SOLIDWORKS, and 3D scanning/printing software with on-site training and consulting — a comparable CAD/BIM software VAR with services.
• MicroCAD Training & Consulting: Autodesk Platinum Partner that directly absorbed Varitronics' AEC book on November 1, 2020. Operates the same VAR/training/consulting model across the East Coast and is the most directly comparable peer.

Broad incumbents

• Applied Software (now part of IMAGINiT): Long-standing Autodesk Platinum VAR providing AEC and manufacturing software, training, and consulting; rolled into IMAGINiT but historically a direct comparable to Varitronics' service mix.

Regional players

• Cadgraphics Solutions: Regional Autodesk VAR focused on the Mid-Atlantic AEC market — smaller regional peer with a similar AEC software and training offering, though not in Varitronics' Northeast footprint.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/varitronics-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varitronics Systems