What Tertu Equipements does

Tertu Equipements is a French family-owned industrial SME founded in 1986, headquartered in Villedieu-lès-Bailleul, Normandy, that designs, manufactures, and markets road safety and landscaping equipment. Its core offering centers on wood-metal hybrid guardrails combining Douglas fir with steel reinforcement, all CE-certified under NF EN 1317 standards across containment levels N1 through H4, supplemented by steel barriers, crash cushions, footbridges, acoustic screens, fencing, bollards, and specialty accessories (motorcycle protection, anti-glare screens, retrofit cladding). The company also distributes Marcegaglia steel guardrails in France and operates an affiliated TH2 biotech initiative targeting second-generation bioethanol from wood waste.

Underlying technology rests on proprietary wood-metal hybrid construction with multiple patents, the NovaVita renovation system that replaces damaged wood rails without dismantling intact metal components, and the Essentiel line using untreated Douglas heartwood for reduced environmental impact. Tertu produces negative-carbon-footprint guardrails (-5.2 to -6.7 CO2 eq/ml), sources PEFC-certified wood within 200km of production, and complies with French (NF 058), European (EN 1317, CE), UK (UKCA), Chinese (JTG B05-01-2013), and US (MASH TL2) standards.

Revenue is generated through custom-quoted hardware sales (no public pricing), supplemented by project engineering services (feasibility studies, execution plans). The go-to-market combines direct enterprise sales to French local authorities, road managers, and public works firms, with an international distribution network of 50+ distributors covering 45+ countries across Europe, the Middle East, Oceania, South America, and Asia-Pacific, plus a wholly-owned Tertu Shanghai subsidiary established in 2010. Customer segments are concentrated in government infrastructure and public works with no enterprise anchors disclosed.

Name

Tertu Equipements

Legal name

Tertu SAS

Website

https://tertu.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Tertu Equipements is a French family-owned manufacturer founded in 1986 that designs, produces, and distributes CE-certified wood-metal and steel road safety equipment, crash barriers, and landscaping infrastructure for local authorities, road managers, and public works companies across 45+ countries.

Ownership category

akta.pro rank

Product category

Road Safety Equipment

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL)

akta.pro secondary industries

Fence Installation & Replacement (HSAIAJAA), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Deck Design & New Deck Construction (HSAIAJAE)

Keywords

• Road safety equipment
• Wood-metal guardrails
• Landscaping amenities
• Pedestrian footbridges
• Crash-tested barriers

Headquarters

HQ city

Villedieu-lès-bailleul

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Road safety equipment sales: Sale of wood-metal and steel guardrails, crash barriers, pedestrian parapets, and related safety equipment to road authorities, local governments, and public works companies
2. Landscaping and amenity equipment: Sale of pedestrian guardrails, wooden fences, bollards, acoustic screens, bridges and footbridges, and other landscaping products
3. Project engineering services: Custom project support including feasibility studies, execution plans, and technical consulting for road safety and landscaping projects

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tertu Equipements designs, manufactures, and sells road safety equipment and landscaping solutions built around a proprietary wood-metal hybrid technology. Its core offering includes CE-certified wood-metal and steel guardrails, crash cushions, footbridges, pedestrian guardrails, acoustic screens, and snow barriers, complemented by project engineering services for road and site development.

Product overview

Tertu Equipements is a French manufacturer specializing in road safety equipment and landscaping solutions. The company offers a comprehensive portfolio centered on wood-metal guardrails (T18, T22, TM18, TR18, T32, T40, TM40), metal safety barriers, crash cushions, and temporary work zone protection. Complementary product lines include pedestrian footbridges (all-wood and wood-metal), landscaping elements (guardrails, fences, bollards, acoustic screens, parking barriers), and specialized accessories (motorcycle protection, anti-glare screens, handrail extensions, reflective markers). The offering is organized around three core themes: road safety (restraint systems, crash attenuation), landscaping (pedestrian infrastructure, aesthetic barriers), and environmental sustainability (Essentiel untreated wood range, NovaVita repair service). The company positions itself as the world's leading manufacturer of CE-certified wood-metal crash barriers, with products distributed internationally across 45+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• NovaVita: Repairability service for wood-metal guardrails launched in 2014, allowing replacement of damaged wooden rails without dismantling entire systems
• Essentiel
• T18
• TM40
• T40 BP
• Hirson
• T.A.T

Products and services

• Wood-Metal Safety Guardrails (T18, T22, TM18, TR18, T32, T40, TM40) Wood-metal safety guardrails combining Douglas wood aesthetics with steel reinforcement, crash-tested and CE-certified according to NF EN 1317 standards for road restraint systems, sold to road authorities and public works companies.
• Metal Safety Barriers (H2, N2 levels) Metal safety barriers for lateral edges and bridge applications, including H2BP and N2BL models for bridge decks and road shoulders, distributed in France in partnership with Marcegaglia.
• Crash Cushions (CENTRA, Euro Tracc) Crash cushions including CENTRA 80/100/110 and Euro Tracc series for impact attenuation at road hazards and work zones.
• Temporary Work Zone Protection (DAST Roadquake) Temporary work zone protection systems including DAST Roadquake 2F rumble strips and RAPTOR deployment machine, used by road construction crews.
• Footbridges (wood, wood-metal) Footbridges available in all-wood (Camargue, light T100) and wood-metal (Hirson, Montfort) configurations for pedestrian crossings in rural and urban environments.
• Pedestrian Guardrails (Garde-corps) Pedestrian guardrails and parapets for landscaping applications, compliant with NF P98-405 standard.
• Wooden Fences (Clôtures en bois) Wooden fences for property demarcation and landscape integration in greenways, cycle paths, and rural environments.
• Wooden Bollards (Bornes en bois fixes et amovibles) Fixed and removable wooden bollards for access control and traffic management in urban and landscape environments.
• Parking Barriers and Wheel Stops Parking barriers and wheel stops for car park management and vehicle restraint in hospital, commercial, and municipal parking areas.
• Acoustic Screens (Écrans acoustiques) Acoustic screens for noise reduction along highways and urban roads, integrating with wood-metal barrier systems.
• Snow Barriers (Venturi II) Snow barriers (Venturi II) for avalanche prevention and snow retention on mountain roads and ski resort areas.
• Wood-Metal Pivot Gantry (Portique gabarit pivotant) Pivot gantry structures in wood-metal construction for height restriction and access control on roads and industrial sites.
• Metal Restraint Devices for Engineering Structures (Ouvrages d'Art) Metal restraint devices specifically designed for bridge structures and civil engineering works, distributed via partnership with Marcegaglia.
• End Terminals (Origines de file Trend) End terminals including Trend SS and DS series for guardrail line beginnings with P2/P4 energy-absorbing options.
• ITPC Modular Median Barrier Portable modular median barrier with wheeled opening system for temporary lane openings in dual carriageways, certified H2W3.
• TOP400 Guardrail Installation Tool Guardrail installation tool reducing labor requirements, allowing installation with only 2 persons and reducing musculoskeletal disorder risks for road installation crews.
• RAPTOR DAST RoadQuake Deployment Machine Machine for installing and removing DAST Roadquake 2F temporary barriers, equipped with camera and wireless controls, developed in partnership with SENN.
• Wood Decking (Platelage en bois) Wood decking solutions for footbridges with grooved planks, custom-designed for stability, aesthetics, and walking comfort.
• Elevated Walkways on Stilts (Cheminements sur pilotis) Elevated walkways on stilts for wetlands, sandy terrain, or sensitive natural areas, using Azobe or Accoya exotic hardwood.
• T-MASH 18 Guardrail (MASH TL2) Wood-metal guardrail complying with U.S. MASH (Manual for Assessing Safety Hardware) standard at TL2 level for U.S. and international markets.
• Essentiel Eco-Product Line Eco-friendly product range using untreated Douglas heartwood, eliminating chemical treatments for enhanced environmental performance, launched in 2022.
• NovaVita Guardrail Renovation Service Guardrail renovation service enabling replacement of damaged wooden rails without dismantling entire systems, promoting repairability and circular economy, launched in 2014.

Quantifiable outcome

• Negative carbon footprint: -5.2 CO2 eq/ml for TR18 model
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• MarcegagliacoreChannel Partner/ Reseller/ DistributorItalian steel manufacturer whose metal guardrails are distributed by Tertu in France. Products include H2BP, N2BL and other steel barrier models certified to EN 1317 standards. Partnership enables Tertu to offer complete road safety solutions combining both wood-metal and all-steel restraint systems.
• TH2 BiotechcoreStrategic or Co-development PartnerRevolutionary project initiated by Tertu to convert 100,000 tonnes of wood waste into 80,000 liters of second-generation bioethanol annually. Represents circular economy initiative transforming industrial wood waste into high-value bioenergy. Planned facility in Blainville-sur-Orne (Calvados) from 2025.
• Girod BoiscoreStrategic or Co-development PartnerFamily company founded in 1958 in Isère, part of the TERTU Group. Evolved from trading company to industrial planing operation. Created wood chip valorization unit in 1998 for recycling sawmill byproducts. Modernized production facilities in 2016 for high-performance quality service.
• European Union Road Federation (ERF)coreOthersMembership in road industry federation bringing together public and private players to promote efficient and sustainable management of road infrastructure. ELOGO ERF visible on company materials.
• Syndicat des Equipements de la Route (SER)coreOthersFrench road equipment industry association. Tertu participates actively in French and international bodies dedicated to improving road infrastructure, contributing to normative framework discussions for road restraint systems.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trinity Highway Products: US manufacturer of highway safety products including guardrails, crash cushions, and end terminals. Direct comparable for Tertu's MASH TL2 T-MASH 18 push into the US market.
• Marcegaglia: Italian steel manufacturer and existing Tertu partner; produces EN 1317-certified steel guardrails (H2BP, N2BL) that Tertu distributes in France. Direct comparable in road restraint systems with overlapping certifications and customer base.
• Aximum (Colas): French road safety equipment subsidiary of Colas (Bouygues), producing and installing road restraint systems, signage, and lighting across France. Direct domestic competitor to Tertu in French public works tenders.
• Saferoad Group: European leader in road safety equipment including guardrails, crash cushions, and noise barriers; EN 1317-certified product portfolio. Closest direct competitor to Tertu across multiple European geographies.

Broad incumbents

• Bekaert: Global steel wire and fencing products company with road and fencing applications. Comparable to Tertu in fence/landscaping product category and certain metal reinforcement uses.
• Valmont Industries: Global infrastructure products manufacturer with lighting, traffic, and structure products. Broad incumbent with overlapping public-infrastructure customer base relevant to Tertu's road-safety and amenity product lines.
• Lindsay Corporation: US-based infrastructure products company making road safety barriers, crash cushions, and irrigation equipment. Competes with Tertu on MASH-certified road restraint systems, particularly in North America.
• Hill & Smith Holdings: UK-listed infrastructure group with road safety products (vehicle restraint systems, parapets, lighting columns) via subsidiaries including Hill & Smith Infrastructure. Much larger player offering overlapping guardrail/parapet solutions globally.
• Voestalpine (Road Safety Division): Austrian steel major with road safety systems including steel guardrails and noise barriers. Competes with Tertu on EN 1317-certified steel barriers across European markets.

Emerging players

• Eurogroup Laminations / road safety niche players: European manufacturers entering road-safety and outdoor-infrastructure categories with metal fabrication expertise. Adjacent peer reflecting the type of regional/specialized player Tertu competes against in tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tertuworld

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tertu Equipements