LevelUp Kids

What LevelUp Kids does

LevelUp Kids, Inc. is a Kansas City, Missouri-based 501(c)(3) nonprofit (EIN 20-3664224) founded in 2002 and originally operating as Miles of Smiles, that delivers free, comprehensive dental and vision care to low-income children in the Clay and Platte County (Kansas City Northland) region. The organization runs two integrated clinical programs—Miles of Smiles (mobile and clinic-based dental services including exams, fluoride treatments, sealants, stainless steel crowns, root canal therapy, and radiographs) and ICare4Kids (mobile vision screenings, eye exams, and free eyeglasses)—delivered through a hybrid model combining a fixed clinic at 5416 NE Antioch Road, a mobile dental operation, a mobile vision van, and on-site pop-up clinics at 45+ partner schools across six school districts. Services are provided at zero cost to families at or below 200% of the Federal Poverty Level; the organization bills Medicaid where applicable but does not charge uninsured patients.

The technology footprint is deliberately lightweight: HIPAA-compliant clinical workflows, mobile dental and vision units, a Practis Forms-based online patient registration system available in English and Spanish, a Squarespace-hosted marketing and donation site, and standard event and donor-management tooling (Network for Good). There are no proprietary software platforms or AI/ML capabilities referenced; competitive advantage rests on operational reach and clinical delivery rather than technology differentiation.

The revenue model is diversified across multiple nonprofit funding streams: individual and corporate donations (including the LevelUp Circle monthly giving program), foundation grants (Health Forward Foundation $157,000 in 2020; AOA Foundation $5,000), corporate sponsorships (H&R Block Foundation, North Kansas City Hospital, Blue Cross Blue Shield KC, Cigna, DentaQuest, Patterson Dental, Vision Source, multiple regional banks), Medicaid billing for enrolled families, merchandise sales via the Support in Style program (20% routed to programs), and fundraising events such as the Brush Up On Fashion annual gala. Operating geographies remain confined to Kansas City Northland with no stated expansion beyond Clay and Platte Counties.

Name

LevelUp Kids

Legal name

LevelUp Kids, Inc.

Website

https://levelupkidsinc.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LevelUp Kids is a Kansas City 501(c)(3) nonprofit founded in 2002 that provides free mobile and clinic-based dental and vision care to low-income children across Clay and Platte Counties, serving 15,000+ children annually through 45+ partner schools.

Ownership category

akta.pro rank

Product category

Community Healthcare Services (Nonprofit)

NAICS

Child and Youth Services (624110), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)

akta.pro industry

PRIMARYHLABAGAD

Special Needs Pediatric Dentistry

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

SECONDARYEDACAFAN

Vision & Hearing Early Intervention Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Mobile dental care
• School-based vision care
• Free pediatric healthcare
• Nonprofit dental services
• Community dental programs

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: LevelUp Kids is a federally-recognized 501(c)(3) tax-exempt organization (ID: 20-3664224) that operates entirely on donations from individuals, corporations, and foundations. All donations are tax-deductible to the extent allowed by law. The organization offers monthly giving (LevelUp Circle), one-time gifts, and various fundraising events.
2. Merchandise Sales: The 'Support in Style' program sells branded merchandise (shirts, hats, hoodies) with 20% of every purchase directly supporting LevelUp Kids' programs. Sold through Liquid Screen Design.
3. Medicaid Billing: For families enrolled in Medicaid, LevelUp Kids bills Medicaid for services. This provides a partial reimbursement stream while services remain free at point of delivery for families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LevelUp Kids provides free, comprehensive dental and vision care services to low-income children in Kansas City's Northland area. Services are delivered through two programs: Miles of Smiles (mobile dental care) and ICare4Kids (mobile vision care), with licensed dentists and optometrists operating at over 45 schools annually and at a fixed clinic location. All services are provided at no cost to families at or below 200% of Federal Poverty Levels.

Product overview

LevelUp Kids operates as a nonprofit healthcare organization offering two integrated service programs: Miles of Smiles (dental care) and ICare4Kids (vision care). Both programs deliver free, comprehensive healthcare services to low-income children through mobile clinics at over 45 schools and at the organization's brick-and-mortar office location. The organization also provides an online patient registration system to facilitate ease of access to services.

Differentiator

Problem solved

Functional benefit

Brands

• Miles of Smiles: Dental care program providing comprehensive oral exams, fluoride and sealant treatments, stainless steel crowns, root canal therapy, and radiographs to low-income children.
• ICare4Kids

Products and services

• Miles of Smiles Free comprehensive dental care program delivering oral exams, fluoride treatments, sealants, stainless steel crowns, root canal therapy, and radiographs to low-income children through mobile clinics at over 45 schools and at the LevelUp Kids office. Licensed dentists and assistants provide services at no cost to families at or below 200% of Federal Poverty Levels.
• ICare4Kids Free mobile vision care program providing vision screenings, eye exams, and eyeglasses to low-income children across Clay and Platte Counties. A vision van delivers services directly to schools and community sites, with capacity to serve up to 15,000 children annually.

Quantifiable outcome

• Served as dental home for over 30,000 low-income children
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• BioLife Plasma ServicessupportingStrategic or Co-development PartnerBioLife Plasma Services supports LevelUp Kids by providing assistance in delivering free dental care to students at their schools, contributing to the mobile care delivery model.
• School Districts (Excelsior Springs, Kearney, Liberty, North KC, North Platte R-1, Park Hill)coreStrategic or Co-development PartnerSix school districts partner with LevelUp Kids to provide on-site dental and vision care, allowing mobile teams to set up pop-up clinics directly in schools for ease of access to students.
• Vision Source EyecaresupportingStrategic or Co-development PartnerVision care network partner supporting eyecare services.
• Chicken N PicklesupportingGTM or Marketing PartnerRestaurant venue hosting trivia nights, bingo events, and give-back nights benefiting LevelUp Kids. Community Cup Campaign selected LevelUp Kids to receive $0.25 from every fountain beverage sold during campaign periods.
• Missouri Department of Social ServicessupportingStrategic or Co-development PartnerState agency providing Medicaid application resources to help LevelUp Kids patients apply for healthcare coverage.
• Swope HealthsupportingStrategic or Co-development PartnerConnecting Kids to Coverage program helping families apply for Medicaid.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mobile Care Chicago: Chicago-based nonprofit operating mobile medical and dental clinics that bring care directly to schools and underserved communities. Most directly comparable peer in mission, model, and target population to LevelUp Kids.
• Healthy Smiles for Kids of Orange County: California nonprofit providing pediatric dental care to low-income children via fixed clinics and mobile outreach. Closely matches LevelUp Kids' dental-first safety-net model for underserved kids.
• Children's Health Fund: National nonprofit that funds and operates mobile medical and dental clinics serving medically underserved children in schools and communities. Highly comparable in mobile-care-to-schools model and pediatric focus.
• Smile Programs: For-profit mobile dental service provider bringing preventive dental care to schools across the U.S. Closest commercial analogue to LevelUp Kids' Miles of Smiles program in service mix and school-based delivery.

Emerging players

• America's ToothFairy: National children's oral health nonprofit (formerly NCOHF) that provides resources, funding, and program support to safety-net dental providers. Indirectly comparable as a funder/capacity-builder for LevelUp Kids' dental mission.

Broad incumbents

• St. David's Foundation: Texas-based foundation that operates a large mobile dental program serving children in Central Texas schools. Operates at substantially larger scale than LevelUp Kids in the same school-based dental niche.
• Ronald McDonald House Charities: Large established nonprofit supporting children's health and family services globally. Comparable as a peer children's-health nonprofit with diversified funding and brand recognition, though operating in a different service category.
• United Way: National nonprofit umbrella that funds and coordinates community health and social services, including children's programs. Operates in LevelUp Kids' same donor ecosystem and shares community-services positioning.

Regional players

• Swope Health: Kansas City-based Federally Qualified Health Center offering primary, dental, and behavioral health services to underserved populations in the same metro as LevelUp Kids. A potential substitute and/or referral partner within the same service area.

Others

• Boys & Girls Clubs of America: National youth development nonprofit providing after-school and community programs. Thematically adjacent as a youth-services nonprofit in the same donor and school-partnership ecosystems, though focused on a different service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/levelupkidsinc
• Xx.com/levelupkidsinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LevelUp Kids