America’s ToothFairy

What America’s ToothFairy does

America's ToothFairy: National Children's Oral Health Foundation is a 501(c)(3) nonprofit organization founded in 2006 by Dr. Cherilyn Sheets in response to the U.S. Surgeon General's 2000 call to action on pediatric dental disease. The organization functions as a national resource intermediary rather than a direct care provider, channeling donated dental supplies, equipment, financial grants, and educational materials from corporate underwriters to a network of 57+ nonprofit safety-net dental clinics across 21 states via its Dental Resource Program. Its core programs include the Smile Guardian Program (oral health education kits distributed to schools, libraries, Head Start, and community organizations, with over 400 organizations on the waitlist), the volunteer-driven Smile Drive (nearly 2.6 million products distributed since 2014), and the HERO Program (reached nearly 900,000 kids and caregivers in 2024). The organization launched SmileScan in January 2026, a partner-enabled AI-powered oral health scanning tool developed with Dentistry.One that analyzes photos of teeth and gums to identify issues and connect families with dentists.

The business model is a donor-funded nonprofit operating on four streams: corporate sponsorships and underwriting (Align Technology, Crest/Oral-B/P&G, Septodont, Patterson Dental, CrownBuyers, Solventum), foundation grants (Solventum Foundation $350,000; Delta Dental of New York $50,000), individual donations routed through tiered Smile Guardian sponsorship levels ($50-$200/month), and in-kind product donations from dental manufacturers. A distinctive structural feature is that corporate underwriters cover overhead expenses, allowing the organization to claim that 100% of individual donations flow directly to programs. Headcount is 1-10 employees based in Charlotte, NC, led by Executive Director Jill Malmgren, with governance by a board composed of senior executives from Solventum, Patterson Dental, Septodont, Align Technology, and GC America. The organization holds a Candid Platinum Seal of Transparency and a Charity Navigator four-star rating, and reached its 20th anniversary in 2026 with cumulative impact of $27 million+ in donated resources and 15.9 million children served since inception.

Name

America’s ToothFairy

Legal name

America's ToothFairy: National Children's Oral Health Foundation

Website

https://americastoothfairy.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

America's ToothFairy is a 501(c)(3) nonprofit founded in 2006 that channels corporate donations, grants, and in-kind dental products to a 57-clinic safety-net network serving underserved children across 21 states.

Ownership category

akta.pro rank

Product category

Children's Oral Health Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

School/Community-Based Preventive Dental Programs (HLABAHAM)

akta.pro secondary industries

Oral Health, Dental Screening & Fluoride Programs (EDACAMAH), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)

Keywords

• Children's oral health
• Dental care access
• Nonprofit health services
• Oral health education
• Dental resource programs

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships and Underwriting: Corporate underwriters cover overhead expenses, ensuring 100% of donations go directly to programs. Major partners include Align Technology, Crest/Oral-B (P&G), Septodont, Patterson Dental, CrownBuyers, and Solventum.
2. Foundation Grants: Grants from foundations like Solventum Foundation ($350,000), Delta Dental of New York ($50,000), and others support specific programs and initiatives.
3. Individual Donations: Direct donations from individuals through the website and events. Corporate underwriters ensure 100% of these donations reach programs.
4. Product Donations: Dental companies donate products (toothbrushes, toothpaste, equipment, etc.) which are distributed to partner clinics and communities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

America's ToothFairy is a 501(c)(3) nonprofit organization that provides donated dental products, equipment, financial grants, and educational materials to community-based programs delivering dental care and oral health education to underserved children. The organization operates a national network of nonprofit dental clinic partners and distributes oral health education kits through schools, libraries, and community organizations.

Product overview

America’s ToothFairy is a nonprofit organization operating as a resource provider that does not offer a unified software product but rather a portfolio of programs and initiatives. The core offerings include the Dental Resource Program (grants, products, and educational resources for nonprofit clinics), Smile Guardian Program (oral health education kits for schools and organizations), Smile Drive (community toothbrush collection), and partner-enabled tools like SmileScan AI from Dentistry.One. The organization also runs campaigns including My Smile Matters, Share Your Smile, and Scrap-4-Smiles, and partners with Crest and Oral-B on the Closing America's Smile Gap initiative. Products are distributed as physical kits (Storytime Smiles, My Healthy Smile Booklet, Nutrition & Oral Health, Activity Sheets) serving children through schools, libraries, food banks, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Resource Program (DRP) Program providing financial grants, dental products and equipment, educational materials, and community engagement support to nonprofit dental clinics serving children nationwide. Currently supports 57 nonprofit clinics in 21 states serving over 500,000 children annually.
• Smile Guardian Program Program distributing oral health education kits to schools, nonprofit dental clinics, and organizations serving at-risk kids, including Protect Your Smile Resource Kits, Storytime Smiles Library Kits, My Healthy Smile Booklet Kits, Nutrition & Oral Health Kits, and Activity Sheets Kits.
• Smile Drive Volunteer program enabling communities across the U.S. to collect toothbrushes and dental hygiene products for low-income families. Since 2014, volunteers have helped distribute 2,599,909 oral care products to families in need.
• SmileScan AI-powered oral health scan tool from Dentistry.One that analyzes photos of teeth and gums to identify concerns such as tartar buildup, gum inflammation, and gum recession, delivering an oral health report in minutes. Connects families with dentists for follow-up care.
• HERO Program Health education outreach program reaching children and caregivers with oral health prevention information. Reached nearly 900,000 kids and caregivers in 2024.
• Scout Patch Program Program educating Boy and Girl Scouts about dental health importance and encouraging them to promote positive oral health behaviors in their communities, awarding 'Real Life Superhero' patches for completed activities. Funded 2,000 patches for oral health outreach by DentaQuest sponsorship.
• Scrap-4-Smiles Campaign enabling dental offices to support dental care for children in need by recycling scrap gold and PFM crowns, with proceeds supporting America's ToothFairy programs.
• Product Donation Program Program enabling companies to donate quality dental products to safety-net dental clinics. Donors receive professional coordination, full retail value receipt, publicity, and partnership opportunities.

Quantifiable outcome

• More than 15.9 million children, teens, and caregivers have received dental services and/or oral health education
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• GoTuminorStrategic or Co-development Partner · 17 April 2026Dental talent marketplace partnered to sponsor and distribute superhero-themed Smile Guardian oral health kits to children and families in underserved communities across 18 states, reaching more than 1,000 children.
• Dentistry.OnecoreStrategic or Co-development Partner · 22 January 2026Partnership provides AI-powered dental scans (SmileScan) to children, particularly those from underserved communities. The free tool analyzes photos of teeth and gums to identify issues like tartar buildup, gum inflammation, and gum recession, and connects families with dentists for follow-up care. Addresses barriers including provider availability, cost, and transportation challenges.
• Crest and Oral-B (Procter & Gamble)coreStrategic or Co-development Partner · 15 January 2026Expanded 2026 partnership naming Crest and Oral-B as Major Partners. Products distributed to safety-net dental clinics, youth organizations, churches, and community organizations. Campaign has donated more than 2.5 million dental products and awarded over $500,000 in scholarships to underserved dental students.
• GC AmericaminorStrategic or Co-development PartnerProduct donations supporting nonprofit dental clinics. Partners on Share a Case, Spark a Smile campaign where dental professionals can contribute $100 per case shared on social media, up to $25,000.
• SmileMakersminorStrategic or Co-development PartnerDonated 50,000 toothbrushes during pandemic and participates in #GivingTuesday matching campaigns.
• DentaQuestminorStrategic or Co-development PartnerSponsored Scout Patch Program allowing Boy and Girl Scouts to become oral health superheroes. Funded 2,000 patches for oral health outreach.
• SS WhiteminorStrategic or Co-development PartnerProduct donation of carbide burs ($52,000) distributed to eleven DRP member clinics.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Children's Oral Health Foundation: Predecessor legal name / closely affiliated nonprofit children's oral health resource organization. Shares the same founding-era mission of channeling donated dental supplies, equipment, and grants to safety-net clinics serving children.
• Mission of Mercy (America's Dentists Care Foundation): Organizes large-scale free mobile dental clinics across U.S. states serving uninsured/underserved adults and children. Comparable volunteer-driven, donation-supported model delivering pediatric oral health services in non-traditional settings.
• Healthy Smiles, Healthy Children (AAPD Foundation): Foundation of the American Academy of Pediatric Dentistry that funds access-to-care grants, education, and pediatric oral health research. Directly comparable grantmaking-and-program model targeting underserved children's dental care.
• Give Kids A Smile (American Dental Association Foundation): ADA Foundation program that coordinates free dental care events and education for underserved children across the U.S. Most directly comparable as a national nonprofit channel mobilizing dental-industry volunteers and donated services for pediatric oral health.
• DentaQuest Foundation: Philanthropic arm of DentaQuest focused on oral health equity, including grants to safety-net dental programs and policy advocacy. Comparable as a national funder of community-based pediatric dental initiatives, and an existing America's ToothFairy partner (Scout Patch).

Emerging players

• Children's Health Fund: National nonprofit delivering healthcare via mobile clinics to underserved children, including oral health partnerships. Comparable model of mobile/school-based service delivery to the same target population.
• Smiles Change Lives: Nonprofit providing orthodontic treatment to children from low-income families through a national network of volunteer orthodontists. Comparable donated-service model and underserved-pediatric focus, though narrower scope (orthodontics only).
• Oral Health America: National nonprofit running education, advocacy, and product-donation programs (e.g., Wisdom Tooth Project, Smiles Across America) targeting oral health access for vulnerable populations including children. Comparable advocacy-plus-donation-channel model.

Broad incumbents

• Delta Dental Community Care Foundation: Philanthropic arm of Delta Dental plans funding access-to-care and oral-health education for underserved populations, including school-based programs. Broader scale, with state-level affiliates (e.g., Delta Dental of NY) directly funding America's ToothFairy grants.
• Colgate Bright Smiles, Bright Futures: Colgate-Palmolive's global school-based oral health education program reaching underserved children with curriculum, toothbrushes, and toothpaste. Comparable large corporate CSR program with pediatric oral health education mission overlapping Smile Guardian and HERO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amertoothfairy
• YouTubeyoutube.com/user/ncohf/videos
• Facebookfacebook.com/NCOHFAmericasToothfairy
• Instagraminstagram.com/americastoothfairy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America’s ToothFairy