What Schmittgall Werbeagentur does

Schmittgall Werbeagentur GmbH is a privately held, Stuttgart-based creative agency founded in 1983 that operates in healthcare marketing and communications under the trading name Schmittgall HEALTH. The firm designs and executes integrated, multi-channel campaigns — including brand launches, direct-to-patient education, omnichannel activations across TV, digital, social, print and events, and social-first influencer work — for enterprise pharmaceutical and medical-device clients in the DACH region. Its client base comprises major pharmaceutical companies such as STADA Consumer Health, Berlin-Chemie Menarini, Nordic Pharma, Besins Healthcare, Merck, Gilead Sciences and NOVAFON, with the agency claiming that roughly 80% of its clients are among the Top 3 in their respective German health-market categories.

The agency's service architecture spans strategy, creative development and cross-channel campaign execution, supported by an internal Academy knowledge platform (articles, podcasts, whitepapers on healthcare influencer marketing, digital health and gender medicine) and a dedicated sub-brand, be PatientCreator (founded 2025), which packages patient-influencer and social-first campaigns for life-science clients under quality-controlled creator standards. Campaign portfolio depth is illustrated by internationally awarded work including the Nordimet Fertigpen relaunch, Testogel testosterone-deficiency campaign, Merck fertility portfolio, Gilead HIV-Zukunft continuing education platform, and MEnTOO awareness campaign for male survivors of sexualized violence.

Schmittgall generates revenue through professional-services fees on project-based and retainer engagements; pricing is not publicly disclosed. Go-to-market is sales-led and relationship-driven, with business development supported by an industry-awards positioning (COMPRIX, Healthcare AdAwards, Rx Club Awards, Healthcare Digital Marketing Awards). Ownership is founder-controlled (Florian Schmittgall as GF-Gesellschafter), with a recently refreshed management team. The company is headquartered at Albstraße 14, 70597 Stuttgart, Germany, operates within the 11–50 employee band, and has no external institutional funding or parent company.

Name

Schmittgall Werbeagentur

Legal name

Schmittgall Werbeagentur GmbH

Website

https://schmittgall.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Schmittgall Werbeagentur is a Stuttgart-based, privately held creative agency founded in 1983 that designs integrated multi-channel healthcare marketing campaigns for enterprise pharmaceutical and medical-device clients across Germany, Austria and Switzerland, with about 80% of its clients among the Top 3 in the German health market.

Ownership category

akta.pro rank

Product category

Healthcare Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare advertising
• Pharmaceutical marketing
• Multichannel campaigns
• Medical communications
• Brand strategy services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Professional services revenue from creating and executing advertising campaigns, brand strategies, and healthcare communications for pharmaceutical clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Schmittgall Werbeagentur is a Stuttgart-based advertising agency that provides integrated healthcare marketing and communication services for pharmaceutical, medical device, and healthcare clients. Its core offering spans strategy, creative development, and omnichannel campaign execution across TV, digital, social, print, and events, with specialized expertise in regulatory-compliant Rx and OTC communications and a proprietary patient influencer unit called be PatientCreator.

Product overview

Schmittgall Werbeagentur GmbH is a Stuttgart-based healthcare marketing and communications agency with over 40 years of experience in the German health market. The agency positions itself as one of the boldest healthcare agencies in Germany, creating brands through unusual ideas. Its core service is integrated healthcare marketing communication across all channels. The agency operates several distinct offerings: its HEALTHEN culture brand defines its team identity; the Academy serves as an internal knowledge platform covering health communication topics; be PatientCreator is a specialized business unit for patient influencer and social-first campaigns in life sciences; and the Showroom presents its campaign portfolio including award-winning work for clients such as STADA Consumer Health, Nordic Pharma, Besins Healthcare, Merck, Gilead, Berlin-Chemie AG, and others. 80 percent of the agency's clients belong to the Top 3 in the health market. The agency has received numerous international awards including multiple Gold awards at COMPRIX, Healthcare AdAwards, Rx Club Awards, and Healthcare Digital Marketing Awards.

Differentiator

Problem solved

Functional benefit

Brands

• be PatientCreator: A newly founded business unit that develops authentic social-first campaigns with lasting impact for companies in the life sciences sector, while supporting creators in building their brand. Sets new standards for patient influencers with trained and qualified creators.

Products and services

• Healthcare Marketing & Kommunikation Core agency service delivering integrated healthcare marketing communication across all channels for pharmaceutical brands, including campaign development, multichannel and omnichannel strategies, brand launches, and HCP/patient communication for the German health market.
• be PatientCreator Specialized business unit developing authentic social-first campaigns with quality-controlled patient influencers for life sciences companies, setting new standards for creator collaborations in healthcare marketing.

Quantifiable outcome

• 58 awards at 43rd Healthcare AdAwards (2026): 1 Best of Show, 8 Gold, 14 Silver, 15 Bronze, 20 Merit
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• be PatientCreatorcoreOthersProprietary business unit founded by Schmittgall HEALTH to set new standards for patient influencers and social-first campaigns in life sciences. Develops authentic social-first campaigns with quality-controlled creator partnerships. Website: patientcreator.de

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Health: Global health-focused network within Publicis Groupe spanning creative, medical, PR, and data services for pharma and biotech. Comparable in service breadth but operates at global scale far beyond Schmittgall's DACH focus.
• Ogilvy Health: Health-focused practice of Ogilvy (WPP) providing creative, medical, and digital communications to pharma and consumer health clients worldwide. Comparable offering and client base, but global in scope.
• Havas Health & You: Global health communications network within Havas, integrating creative, media, and health expertise across geographies. Comparable service mix to Schmittgall HEALTH but at network scale and global reach.
• TBWA\Health: Health creative practice within TBWA's global network, delivering creative campaigns for pharmaceutical and consumer health clients. Comparable as a healthcare creative competitor, though backed by a larger network.
• McCann Health (Dentsu Health): Global health creative and communications network within Dentsu, offering advertising, medical communications, consulting, and patient engagement across all major markets. Comparable at the offer level but materially larger and broader than Schmittgall.

Direct peers

• PINK CARROTS: Boutique German healthcare creative agency serving pharmaceutical, medical device, and consumer health clients with creative, digital, and influencer campaigns. Comparable as a similarly sized DACH health creative specialist.
• Scholz & Friends Health: German creative agency with a dedicated health practice serving pharmaceutical and healthcare clients across Rx and OTC. Directly comparable as a DACH-based, healthcare-specialized creative competitor.
• DDB Health Germany: Germany-based health creative practice of DDB, providing integrated healthcare communications to pharma and consumer health clients. Comparable as a creative competitor with network backing serving similar DACH clients.
• Serviceplan Health: Healthcare creative agency within the Serviceplan Group, also based in Germany and serving major pharmaceutical and OTC clients with creative, digital, and media services. Directly comparable to Schmittgall HEALTH in offering, geography, and client type.
• Jung von Matt Health: German creative agency's healthcare division creating campaigns for pharma, medtech, and consumer health clients. Comparable as a DACH-based creative peer competing for similar pharma and OTC briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schmittgall
• LinkedInde.linkedin.com/company/schmittgall-health-die-agentur-f%C3%BCr-healthcare-marketing
• Instagraminstagram.com/schmittgall.health

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmittgall Werbeagentur