Accelar

What Accelar does

Accelar Limited is a UK-based sustainability consultancy founded in 2019 by Chris Fry and Charlene Baker (Charlene Caten), headquartered in Fleet, Hampshire with offices in Birmingham and London. The firm advises public and private sector clients across green finance, climate transition, infrastructure and built environment, and data analytics, supporting decarbonization, circular economy, natural capital, and climate resilience objectives. Named clients include West Midlands Combined Authority and Sustainability West Midlands (government bodies), Lancashire Wildlife Trust and Herefordshire Rural Hub (NGOs), Knepp (estate/landowner enterprise), and the Great South West agrifood sector.

The company operates a platform-plus-services model combining bespoke advisory with proprietary digital tools: Acra (a climate resilience tool for infrastructure asset owners developed in partnership with simulation firm SimAnalytica), BNG Finder (a biodiversity unit marketplace powered by the Nature Finance Impact Hub), and the Net Zero Business Tracker and Sustainability Business Tracker (assessment platforms delivered through the GC Insight Performance Tools suite, which reaches 500,000+ companies across 45+ countries). The Nature Finance Impact Hub aggregates data on 167+ nature projects across 29 countries with reported metrics including 10.1 million tonnes CO2e captured, 8.0 million hectares conserved, 91 green finance projects, and 17 ecosystem services.

Revenue is generated through professional services consulting engagements, SaaS subscriptions (SME Sustainability Tracker at introductory pricing of £299+VAT/year), and a curated marketplace model (BNG Finder, which reported 300% growth in registered units between January 2025 and January 2026). The firm employs approximately 15-16 staff as of 2025, scaled from two co-founders in 2019. Accelar has secured recognition including the CO2nstructZero Business Champion designation (2021), Sustainable Scale-Up awards (2022), and a shortlisting for Consultancy of the Year at the 2026 UK Green Business Awards.

Name

Accelar

Legal name

Accelar Limited

Website

https://accelar.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Accelar is a UK sustainability consultancy advising government bodies, NGOs, infrastructure owners, and SMEs on green finance, climate transition, and nature recovery. It pairs advisory services with proprietary platforms like Acra, BNG Finder, and the Nature Finance Impact Hub.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

Climate Finance Strategy (CapEx planning, green finance, incentives & grants) (EUABAKAG), Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH), Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL), Disaster Risk Reduction & Climate Risk Management (BPADALAK)

Keywords

• Sustainability consulting
• Green finance advisory
• Climate transition services
• Nature-based solutions
• Biodiversity net gain

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consultancy Services: Strategy and sustainability consultancy services providing advisory on green finance, climate resilience, nature-based solutions, and net zero strategies to public and private sector clients.
2. Net Zero Business Tracker Subscription: SaaS subscription product for sustainability assessment and tracking. Available at introductory pricing of £299 + VAT per year for SMEs, with free sustainability consultant session included.
3. BNG Finder Platform: Marketplace connecting biodiversity unit buyers and sellers, providing curated service for nature recovery transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Accelar Limited provides strategy and sustainability consultancy to help organizations accelerate the green transition. The firm delivers advisory services in green finance, climate transition, and infrastructure/built environment, complemented by proprietary digital tools including the Acra climate resilience platform, BNG Finder biodiversity marketplace, Nature Finance Impact Hub, and Net Zero Business Tracker. Its offerings help clients develop investment-ready nature recovery projects, achieve net zero targets, and embed sustainability across supply chains.

Product overview

Accelar is a strategy and sustainability consultancy offering a portfolio of digital products and advisory services focused on accelerating the green transition. Their product suite includes: Acra (climate resilience tool for infrastructure asset owners), BNG Finder (biodiversity unit marketplace), Nature Finance Impact Hub (nature-positive project showcase platform), Net Zero Business Tracker (supply chain sustainability assessment), and Sustainability Business Tracker (SME sustainability toolkit). These digital products are complemented by consulting services in green finance, climate transition, infrastructure & built environment, and data analytics. The company operates on a platform-plus-services model where digital tools provide scalable assessment and marketplace capabilities while advisory services offer bespoke strategic consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Net Zero Business Tracker: A sustainability assessment tool designed for organisations to drive sustainability at scale across supplier networks.
• BNG Finder
• Acra
• Nature Finance Impact Hub
• Sustainability Business Tracker

Products and services

• Acra Climate resilience tool developed in collaboration with SimAnalytica, specifically designed to help infrastructure and asset owners understand, manage, and adapt to climate change risks through powerful insights for future climate scenarios.
• BNG Finder A platform connecting buyers and sellers of biodiversity units, aiding the nature recovery effort. Powered by the Nature Finance Impact Hub, it provides curated options enabling developers and suppliers to make informed decisions on BNG units.
• Nature Finance Impact Hub A platform created by Accelar to showcase an array of nature-positive projects and the financial and environmental impacts of these, helping to increase transparency and data on impact of nature-positive projects. Tracks 167+ projects across 29 countries.
• Net Zero Business Tracker A sustainability assessment tool designed specifically for organisations looking to drive sustainability at scale across supplier networks. Features standardised assessments, industry benchmarking, actionable insights, and progress tracking.
• Sustainability Business Tracker A practical, end-to-end toolkit designed to support businesses at any stage of their sustainability journey. Helps SMEs reduce inefficiencies, manage risk, improve decision-making, and build resilient, future-ready business models. Part of the GC Insight Performance Tools suite.
• Green Finance Advisory Consultancy services using private and blended finance to achieve better climate and nature outcomes. Advises investors, landowners, farmers, and organisations on nature-based projects and green finance models.
• Climate Transition Advisory Consultancy services focused on decarbonisation towards Net Zero, circular economy approaches, natural capital, and climate resilience for organisations across multiple sectors.
• Infrastructure & Built Environment Consulting Consultancy services making environmental sustainability business as usual, including decarbonisation, circular economy, natural capital, and climate resilience for infrastructure projects.
• Data Analytics Data analytics services supporting sustainability business intelligence and performance tracking for clients.

Quantifiable outcome

• 167 projects under development across 29 countries with 8.0M hectares conserved and 1.9M hectares restored
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GC InsightcoreStrategic or Co-development Partner · 22 January 2026Joint venture with GC Insight to launch new SME-focused subscription for the Sustainability Business Tracker. The tool is part of the GC Insight Performance Tools suite which has been used by 500,000+ companies across 46 countries. Partnership combines Accelar's sustainability expertise with GC Insight's proven diagnostic platform.
• Rebuilding Nature AlliancecoreStrategic or Co-development Partner · 27 May 2025Accelar joined the Rebuilding Nature Alliance, a growing movement of organizations committed to restoring dynamic ecosystems. The Alliance aims for 30|30|30: 30% of land and sea restored by nature for people, and dealing with 30% of UK emissions reductions by 2030. The partnership reinforces Accelar's mission to accelerate the green transition through collaborative nature recovery efforts.
• Nature NorthcoreStrategic or Co-development Partner · 22 May 2025Partnered with Nature North, a collaboration of organizations working for nature recovery across North England, to launch a survey on UK nature projects. The partnership aims to better understand the landscape of UK nature projects and identify how to provide best support for nature recovery efforts.
• SimAnalyticacoreTechnology or Integration · 6 March 2025Collaboration with SimAnalytica to develop Acra, a climate resilience tool designed to help infrastructure and asset owners understand, manage, and adapt to climate change risks. The tool was officially launched at Interchange 2025 event in Manchester.
• Winning MovesminorStrategic or Co-development Partner · 18 August 2024Partnership with Winning Moves to introduce the Net Zero Business Tracker assessment tool, combining Accelar's sustainability consulting expertise with Winning Moves' platform capabilities.
• Avery & BrownminorGTM or Marketing Partner · 28 March 2024Collaborated with Avery & Brown, a sustainable marketing agency based in Farnham, to produce a policy briefing on the Green Business Transition for Enterprise M3 LEP's Green is Good programme.
• Herefordshire Rural HubcoreStrategic or Co-development Partner · 20 March 2024Strategic partnership with Herefordshire Rural Hub on the Wyescapes Landscape Recovery project. Accelar delivers the blended finance strategy for this large-scale, multi-landowner landscape recovery project spanning 5,125 hectares. Role includes ecosystem services analysis, business case development, financial modeling, and investor engagement.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• AECOM: Global infrastructure and environmental consultancy with large sustainability, nature-based solutions, and net-zero advisory teams. Accelar's Senior Consultant Nina Hees joined from AECOM, reflecting direct talent and capability overlap.
• RSK Group: Large UK environmental and engineering consultancy providing sustainability, environmental advisory, and nature-related services to infrastructure and built environment clients — same buyer profile as Accelar but at significantly greater scale.
• SLR Consulting: Global environmental and sustainability consultancy serving infrastructure, built environment, and corporate clients with advisory and technical services — overlapping client base and service lines with Accelar.
• ERM (Environmental Resources Management): Global sustainability consultancy with deep nature, climate, and green-finance advisory practices. Comparable in client types and service offerings but operates at much larger scale.

Emerging players

• Sylvera: Nature-based solutions ratings and analytics platform helping investors assess carbon and nature project quality. Comparable in serving the same green-finance buyer audience with a technology-led offering.
• Pachama: Nature-based carbon removal marketplace using technology to connect project developers with credit buyers. Comparable marketplace model to BNG Finder, though Pachama operates globally in voluntary carbon rather than UK BNG units.
• NatureMetrics: UK nature-tech company providing biodiversity data and analytics. Comparable as a UK nature-focused technology business serving similar corporate and project developer customers, though with a measurement rather than advisory focus.

Direct peers

• Carbon Trust: UK-based sustainability and climate consultancy advising businesses and governments on decarbonisation, green finance, and net-zero strategy. Highly comparable in target customers, advisory services, and UK policy orientation.
• Climate Neutral Group: European climate and sustainability consultancy offering advisory and tools for carbon management, green finance, and corporate net-zero strategy. Similar consulting-plus-platform model and customer base.
• Bioregional: UK sustainability charity and consultancy focused on carbon, nature, and circular economy outcomes. Highly comparable in UK focus, sustainability advisory, and natural capital expertise; Accelar's Lyndsey Vipond previously worked at Bioregional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/accelarlimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accelar