SimAnalytica
SimAnalytica is a UK-based spatial intelligence software company that builds Compass: Engine, an explainable AI-powered knowledge graph platform serving local government, major infrastructure operators, and ground investigation firms.
- Company typePrivate
- Founded-
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SimAnalytica does
SimAnalytica Ltd is a privately held UK-based spatial intelligence software company headquartered in Leeds, England, with a team of approximately 14 people. The company develops Compass: Engine, a knowledge graph platform built on more than a decade of research that ingests fragmented documents, drawings, spreadsheets and geospatial files, normalises them automatically, and links entities across space and time into a single queryable graph. An explainable agentic AI layer allows analysts and decision-makers to interrogate the graph in plain English, with every answer traceable to source data to eliminate hallucinations.
SimAnalytica monetises through three productised offerings built on Compass: Engine: Compass: Locus for place-based and regional analysis (climate adaptation, decarbonisation, energy-network connection, spatial planning and transport), Compass: Res for asset-focused building portfolio intelligence (climate risk, facilities management, energy optimisation), and Compass: Terra for ground investigation and geotechnical workflows. These are supplemented by Configuration Services, a bespoke professional services layer that configures Compass: Engine for challenges outside the off-the-shelf product scope. The go-to-market motion is hybrid: enterprise field-sales engagement via "Request a Demo" CTAs targeting local government, major infrastructure operators and ground investigation firms, alongside a product-led growth channel for Compass: Terra with a 30-day Pro trial at $99 per month. Enterprise pricing is quote-based and annual.
Customers include UK local authorities (Sunderland City Council, Newcastle City Council, West Yorkshire Combined Authority), major infrastructure operators (HS2, Thames Freeport) and ground investigation firms (JF Hunt). The platform is integrated with AWS (hosted exclusively in the eu-west-2 London region), Ordnance Survey, Esri, the British Geological Survey (GeoIndex and 50k geology data), and Auth0. SimAnalytica holds Cyber Essentials certification, is working toward ISO 27001, and operates in compliance with UK GDPR. No external funding rounds are disclosed, and the company appears founder-led under CEO Rob Harwood.
SimAnalytica firmographics
Firmographics- Name
- SimAnalytica
- Legal name
- SimAnalytica Ltd
- Website
- https://simanalytica.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimAnalytica is a UK-based spatial intelligence software company that builds Compass: Engine, an explainable AI-powered knowledge graph platform serving local government, major infrastructure operators, and ground investigation firms.
- Ownership category
- akta.pro rank
SimAnalytica industry classification
Industry- Product category
- Spatial Intelligence Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (541370), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where SimAnalytica is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SimAnalytica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions (Compass: Locus, Res, Terra): SaaS subscriptions for Compass product suite with Professional and Enterprise tiers. Compass: Terra Pro priced at $99/month after free trial.
- Configuration Services: Bespoke configuration of Compass: Engine for challenges beyond off-the-shelf products, delivered alongside customer teams.
- Technology Licensing: License Compass: Engine data-linking, analytics-embedding, and visualisation platform to power customer's own analytic models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Compass: Terra Pro at $99/month |
| Subscription | Annual | Enterprise pricing (all products) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SimAnalytica product offering
Product offeringCore offering
SimAnalytica develops and sells Compass: Engine, a proprietary knowledge graph platform that ingests fragmented documents, drawings, spreadsheets, and geospatial files, linking entities into a queryable spatial model with explainable agentic AI. The platform is delivered through three SaaS products—Compass: Locus for place-based regional and transport analysis, Compass: Res for building portfolio intelligence, and Compass: Terra for ground investigation and 3D site modelling—alongside bespoke Configuration Services. Customers are primarily UK local government authorities, infrastructure operators, and geotechnical firms that require traceable, hallucination-free AI answers.
Product overview
SimAnalytica offers an ecosystem of spatial intelligence products built on the Compass: Engine knowledge graph platform. The portfolio includes Compass: Locus (place-based analysis for regions and transport), Compass: Res (building portfolio and asset intelligence), and Compass: Terra (ground investigation and geotechnical analysis), supplemented by Configuration Services for custom deployments. All products share the same underlying knowledge graph technology that connects fragmented data across space and time.
Differentiator
Problem solved
Functional benefit
Brands
- Compass: Engine: Knowledge graph technology platform that serves as the foundation for all SimAnalytica products, transforming fragmented data into spatial intelligence with explainable AI.
- Compass: Locus
- Compass: Res
- Compass: Terra
- Configuration Services
Products and services
- Compass: Engine Core knowledge graph platform that links and contextualises fragmented data across sources, formats, and systems into a unified spatial knowledge graph with explainable agentic AI. Powers all Compass products and configuration services.
- Compass: Locus Place-based spatial intelligence platform covering climate adaptation, decarbonisation planning, energy-network connection, spatial planning, and transport—from individual assets to entire regions.
- Compass: Res Asset-focused intelligence platform for building portfolios covering climate hazards and risk assessment, facilities management, and energy optimisation.
- Compass: Terra Ground investigation intelligence platform that transforms borehole PDFs and AGS files into structured, georeferenced data with interactive 3D conceptual site models and AI-powered geotechnical analysis.
- Configuration Services Bespoke configuration of Compass: Engine for organisation-specific challenges outside the standard product scope, delivered alongside customer teams with ongoing support as needs evolve.
Quantifiable outcome
- 3x faster regional planning delivery (Thames Freeport)
- +3 more outcomes
Companies that use SimAnalytica
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
SimAnalytica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
SimAnalytica partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS provides underlying cloud infrastructure for Compass: Engine platform. All data processed, stored, and transmitted exclusively within AWS eu-west-2 (London) region. AWS carries its own ISO 27001, SOC 2, and PCI DSS certifications covering the infrastructure layer.
- EsricoreEsri is listed as a technology partner in SimAnalytica's ecosystem, providing GIS and geospatial capabilities integrated with Compass: Engine.
- Ordnance SurveycoreOrdnance Survey (OS) is listed as a technology partner providing UK mapping and spatial data integrated into Compass products (Locus and Res include OS building & address data).
- Auth0coreAuth0 handles all authentication for Compass: Engine with support for SSO via SAML 2.0 and Azure Active Directory. Every API request requires a validated JWT. MFA enforced on all privileged accounts.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SimAnalytica competitors and assessment
Company assessmentBroad incumbents
- Mapbox: Mapbox provides mapping, navigation, and location-platform APIs/SDKs used by enterprises and developers globally. While more horizontal than SimAnalytica's vertical knowledge graph, Mapbox competes for the same spatial-intelligence budget, especially where customers need to embed maps and analytics into operational systems.
- Precisely: Precisely offers data integrity, location intelligence, and geospatial enrichment software used by large enterprises and regulated industries. Its location-intelligence stack overlaps with SimAnalytica's data-pipeline and entity-resolution capabilities around spatial data quality and linking.
- Hexagon Geosystems / Hexagon Geospatial: Hexagon's geospatial portfolio (formerly Leica, ERDAS, Luciad) covers surveying, spatial data infrastructure, and analytics for infrastructure and government. It competes with Compass: Engine at the spatial-data-platform layer for large infrastructure programmes and public-sector accounts.
- Esri (UK): Esri's ArcGIS is the dominant GIS platform used across UK local government, infrastructure, and ground investigation. SimAnalytica already partners with Esri but also positions Compass: Engine as the explainable-AI and knowledge-graph layer above ArcGIS, making Esri both a partner and indirect competitor.
- NV5 Global (Geospatial): NV5's geospatial division delivers surveying, mapping, and geospatial analytics to infrastructure, energy, and government clients - directly overlapping with SimAnalytica's ground-investigation (Terra) and infrastructure customers such as HS2.
Direct peers
- CARTO: CARTO is a spatial analytics platform that turns location data into decision-ready insights for enterprises and public-sector clients. Like SimAnalytica, it overlays analytics and visualisation on top of geospatial data, although CARTO is more cloud-native BI-oriented while SimAnalytica emphasises explainable AI on a knowledge graph.
- 1Spatial: 1Spatial provides spatial data management, validation, and Master Data Management software to UK and international government clients. It overlaps with SimAnalytica's spatial data-pipeline and data-quality value proposition, particularly for councils managing fragmented land and address data.
- Safe Software (FME): Safe Software's FME is the de facto standard for spatial data integration, ETL, and transformation across GIS, CAD, BIM, and databases. SimAnalytica's automated data pipelines compete head-to-head with FME for the same earth-data integration workflow, particularly in government and infrastructure projects.
- Orbital Insight: Orbital Insight applies AI and geospatial analytics to satellite and location data for sectors including energy, infrastructure, and government. It is comparable in approach (AI on top of spatial data) but operates at a different scale and data modality than SimAnalytica's ground-investigation and planning focus.
Regional players
- Geo-5D / Cadcorp: Cadcorp is a UK-headquartered GIS software vendor serving local government and emergency services in the UK market. It overlaps with SimAnalytica's primary UK public-sector buyer profile and competes for the same spatial-platform line items in council budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimAnalytica social profiles
Digital presenceSimAnalytica compliance and trust
Trust signalCompliance3 records
SimAnalytica financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimAnalytica leadership team
Management profileNumber of profiles
Profiles6 records
SimAnalytica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimAnalytica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimAnalytica
What does SimAnalytica do?
SimAnalytica develops and sells Compass: Engine, a proprietary knowledge graph platform that ingests fragmented documents, drawings, spreadsheets, and geospatial files, linking entities into a queryable spatial model with explainable agentic AI. The platform is delivered through three SaaS products—Compass: Locus for place-based regional and transport analysis, Compass: Res for building portfolio intelligence, and Compass: Terra for ground investigation and 3D site modelling—alongside bespoke Configuration Services. Customers are primarily UK local government authorities, infrastructure operators, and geotechnical firms that require traceable, hallucination-free AI answers.
Is SimAnalytica a public or private company?
SimAnalytica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimAnalytica founded?
SimAnalytica was founded in -1. It employs 11 to 50 people.
Where is SimAnalytica based?
SimAnalytica is headquartered in Leeds, United Kingdom, in the Europe region.
How does SimAnalytica make money?
Three revenue lines are on record. Software Subscriptions (Compass: Locus, Res, Terra) is the primary driver. The others are configuration Services and technology Licensing.
Who are SimAnalytica's main competitors?
Broad incumbents on record are Mapbox, Precisely, Hexagon Geosystems / Hexagon Geospatial, Esri (UK) and NV5 Global (Geospatial). Direct peers are CARTO, 1Spatial, Safe Software (FME) and Orbital Insight. Geo-5D / Cadcorp is listed as a regional player.
Does SimAnalytica have an API?
No public API is recorded for SimAnalytica.
What industry is SimAnalytica in?
SimAnalytica's product category is Spatial Intelligence Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 541370 and its SIC code is 7372.