Hanza Media

What Hanza Media does

Hanza Media d.o.o. is a privately held Croatian media group headquartered in Zagreb whose operations trace back to the 1943 founding of Slobodna Dalmacija. The company runs a diversified portfolio spanning national and regional daily newspapers (Jutarnji list, Slobodna Dalmacija, Dubrovački vjesnik, Sportske novosti), the Gloria family of lifestyle magazines plus specialty titles across automotive (Autoklub), health (Doktor u kući), food (Dobra hrana, Spiza), design (Dom&dizajn), travel (Like! Putovanja, Gloria Putovanje), entertainment (Studio, Reflektor), olive oil (Maslina), nautical (Otvoreno more), and family/lifestyle (Moskar, Gloria Mini), as well as a combat sports platform (Fight Site) and a health portal (Živim.hr). The company serves Croatian consumers via print and digital subscriptions and B2B advertisers across more than 30 sponsored business conferences annually.

The technology stack is a multi-platform publishing system combining print operations with digital portals, an online subscription management portal (pretplata.hanzamedia.hr), digital advertising infrastructure built on Google DFP, and audience measurement via Google Analytics and DotMetrics Audience. CROPIX, the in-house photo and video agency, maintains a database exceeding 3 million photographs produced by more than 50 photojournalists operating daily across Croatia and the wider region. Distribution spans news kiosks, home-delivered subscriptions delivered by 7 AM, brand-specific portals, dedicated Facebook, Instagram, and YouTube profiles for each major title, and a conference platform hosting more than 30 annual business events.

Hanza Media generates revenue from consumer subscriptions across print and digital editions and from advertising sold to B2B clients across print, digital, and social channels. Subscription pricing varies by title (for example, Dom&dizajn at €28 annually, Maslina at €22.20 per pay-as-you-go cycle, Otvoreno more at €21 semi-annually), with multiple billing cadences and payment methods including credit cards and general payment forms. A distinctive revenue lever is the conference platform—30+ events annually—which monetizes sponsorships while reinforcing brand authority. The company operates as a group structure with joint data-controller relationships with subsidiaries Arena d.d. and Dubrovački Vjesnik d.o.o., and is led by President of the Management Board Ana Hanžeković Krznarić.

Name

Hanza Media

Legal name

HANZA MEDIA d.o.o.

Website

https://hanzamedia.hr

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hanza Media is a privately held Croatian media group operating leading newspapers (Jutarnji list, Slobodna Dalmacija, Sportske novosti), the Gloria magazine family, and specialty titles; revenue comes from consumer subscriptions, B2B advertising, and 30+ annual business conferences.

Ownership category

akta.pro rank

Product category

Newspaper and Magazine Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Newspaper publishing
• Magazine publishing
• Digital media
• Subscription services
• Advertising sales

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue: Recurring subscription fees from readers subscribing to newspapers and magazines in print and/or digital format. The subscription portal pretplata.hanzamedia.hr offers various publications including Jutarnji list, Slobodna Dalmacija, Sportske novosti, Gloria, and specialty magazines.
2. Advertising: Revenue from displaying advertisements to the company's large audience across print publications, digital platforms, and social media channels. The company mentions delivering messages, products, and services to readers through print, digital, and social channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hanza Media publishes and distributes a diversified portfolio of Croatian newspapers, magazines, and digital portals covering news, politics, sports, lifestyle, automotive, health, food, travel, and culture, monetized through reader subscriptions in print and digital formats. The company also sells advertising across its titles to brand clients, operates the CROPIX photo and video agency for content production, and runs more than 30 annual conferences and business events as additional revenue and engagement channels.

Product overview

Hanza Media is a leading Croatian media conglomerate operating a diversified portfolio of print and digital publications. The company offers a comprehensive subscription platform enabling access to all content in print or digital form. The portfolio includes national daily newspapers (Jutarnji list), regional newspapers (Slobodna Dalmacija, Dubrovački vjesnik), sports publications (Sportske novosti), lifestyle and women's magazines (Gloria and its sub-brands including Gloria Glam, Gloria Glow, Gloria Putovanje, Gloria Mini, Gloria Delicije, Gloria In), specialty magazines (Dobra hrana, Dom&dizajn, Autoklub, Doktor u kući), nautical publications (Otvoreno more), and gastronomy magazines (Spiza, Maslina, Gloria Delicije). The company also operates a photo/video agency (CROPIX), conference organization services hosting over 30 annual events, and an entertainment supplement (Reflektor, Studio). The ecosystem spans daily newspapers reaching over 4.4 million readers, social media reach exceeding 2 million followers, and digital content distributed in real-time.

Differentiator

Problem solved

Functional benefit

Brands

• Jutarnji list: Leading Croatian daily newspaper and news platform, the most influential channel for public sphere news in Croatia.
• Slobodna Dalmacija
• Sportske novosti
• Gloria
• Autoklub
• Doktor u kući
• CROPIX
• Studio
• Dobra hrana
• Dom&dizajn
• Like! Putovanja
• Dubrovački vjesnik
• Otvoreno more
• Maslina
• Spiza
• Reflektor
• Moskar
• Fight Site
• Gloria Glow
• Gloria Glam
• Gloria Putovanje
• Gloria Mini
• Gloria Delicije
• Gloria In
• Živim.hr

Products and services

• Jutarnji list Leading Croatian daily newspaper and digital news platform providing comprehensive coverage of current events, politics, economics, culture, and lifestyle topics, serving as the most influential channel for public affairs news in Croatia.
• Slobodna Dalmacija Regional daily newspaper and digital platform serving Dalmatia with 80 years of journalism tradition, covering political, economic, cultural, and sports content and reaching more than 1.5 million internet readers monthly.
• Sportske novosti Croatia's most prominent sports daily covering all sports events, match reports, forecasts, analyses, and live game tracking with expert reporting from across all Croatian sports centers.
• Gloria
• Gloria Glam
• Gloria Glow
• Gloria Putovanje
• Gloria Mini
• Gloria Delicije
• Gloria In
• Živim.hr Health and lifestyle web portal providing useful, expert, current, and interesting content with continuous two-way communication, inspiring positive lifestyle decisions.
• Dobra hrana
• Dom&dizajn Magazine for living culture and interior design, leading readers through beautiful homes and apartments with emphasis on domestic stories, original ideas, design solutions, and architectural features.
• Like! Putovanja
• Studio
• Autoklub
• Doktor u kući Croatia's most-read health magazine delivering medical news in accessible language through news, advice, and life stories, with over 50 permanent collaborators from Croatia's most reputable doctors.
• Dubrovački vjesnik Oldest local media outlet and most-read weekly in Dubrovnik-Neretva County, delivering political, economic, cultural, and sports content relevant to the local community for 70 years.
• Maslina
• Otvoreno more
• Spiza
• Reflektor
• Fight Site
• CROPIX Photo and Video Agency
• Pretplata Subscription Platform
• Hanza Media Conferences and Business Events
• Sportske novosti Athlete of the Year
• CROAuto - Croatian Car of the Year
• Zlatna bilanca (Golden Balance Sheet)
• D&D Award - Dom&Dizajn Award of the Year
• Student DIGI Awards
• Zlatni Studio

Quantifiable outcome

• More than 4.4 million readers across web and kiosks
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

33 partnerships are on record, tiered core and minor.

• METRO HrvatskacoreStrategic or Co-development Partner · 29 September 2025Co-organizer of the Food Waste conference with Jutarnji list. Key partner addressing food sustainability issues.
• Nestlé HrvatskaminorGTM or Marketing Partner · 29 September 2025Partner at Food Waste conference addressing sustainability.
• DukatminorGTM or Marketing Partner · 29 September 2025Partner at Food Waste conference addressing sustainability.
• HANFA (Hrvatska agencija za nadzor financijskih usluga)coreStrategic or Co-development Partner · 24 September 2025Co-organizer of the Corporate Governance and IPO Conference with Jutarnji list. Regulatory partnership for capital market education.
• KPMG HrvatskaminorGTM or Marketing Partner · 24 September 2025Partner presenting at the Corporate Governance and IPO Conference.
• InfobipminorGTM or Marketing Partner · 9 June 2025Partner at Student DIGI Awards 2025 innovation conference.
• A1 HrvatskaminorGTM or Marketing Partner · 9 June 2025Partner at Student DIGI Awards 2025 innovation conference.
• Ericsson Nikola TeslaminorGTM or Marketing Partner · 9 June 2025Partner at Student DIGI Awards 2025 innovation conference.
• EPP (European People's Party)minorGTM or Marketing Partner · 22 May 2025Partner supporting the Best Young Farmer award competition.
• DM (Drogerie Markt)minorGTM or Marketing Partner · 22 May 2025Partner awarding 'Guardian of Health and Nature' prize in Best Young Farmer competition.
• HPB (Hrvatska poštanska banka)minorGTM or Marketing Partner · 22 May 2025Partner in Best Young Farmer award competition.
• METRO HrvatskaminorGTM or Marketing Partner · 22 May 2025Partner awarding 'From Field to Shelf' prize in Best Young Farmer competition.
• Spar HrvatskaminorGTM or Marketing Partner · 22 May 2025Partner in Best Young Farmer award competition.
• ACI (marinas)minorGTM or Marketing Partner · 28 March 2025Partner at Tourism in Croatia 2025 conference.
• ValamarminorGTM or Marketing Partner · 28 March 2025Partner at Tourism in Croatia 2025 conference.
• HTZ (Hrvatska turistička zajednica)minorGTM or Marketing Partner · 28 March 2025Partner at Tourism in Croatia 2025 conference.
• Delo (Slovenia)coreStrategic or Co-development Partner · 25 March 2025Slovenian publishing partner co-organizing the Construction Forum with Jutarnji list. Collaborative cross-border business conference.
• KolektorminorGTM or Marketing Partner · 25 March 2025Partner at the Construction Forum 2025.
• Luka KoperminorGTM or Marketing Partner · 25 March 2025Partner at the Construction Forum 2025.
• AZU (Agencija za ugljikovodike)minorGTM or Marketing Partner · 29 January 2025Partner at the Energy 2025 conference organized by Jutarnji list.
• E.ON HrvatskaminorGTM or Marketing Partner · 29 January 2025Partner at the Energy 2025 conference organized by Jutarnji list.
• KONČARminorGTM or Marketing Partner · 29 January 2025Partner at the Energy 2025 conference organized by Jutarnji list.
• Hrvatska zajednica županijacoreStrategic or Co-development Partner · 5 December 2024Key partner in organizing the Best City and EU Project awards, supporting regional development recognition.
• Ministarstvo regionalnog razvoja i fondova EUcoreStrategic or Co-development Partner · 5 December 2024Government partner supporting the Best City and EU Project awards, promoting EU-funded initiatives.
• Ured Europskog parlamenta u HrvatskojminorGTM or Marketing Partner · 5 December 2024EU Parliament partner supporting Best City and EU Project awards.
• IpsosminorGTM or Marketing Partner · 5 December 2024Research partner for Best Cities ranking methodology.
• Hansgrohe GroupminorGTM or Marketing Partner · 4 December 2024Project partner for D&D Award 2024, a prestigious design award event.
• Privredna Banka ZagrebminorGTM or Marketing Partner · 4 December 2024Project partner for D&D Award 2024, a prestigious design award event.
• Hrvatski TelekomminorGTM or Marketing Partner · 4 December 2024Project partner for D&D Award 2024, a prestigious design award event.
• DizajnoholikminorGTM or Marketing Partner · 4 December 2024Project partner for D&D Award 2024, a prestigious design award event.
• HUDI (Hrvatski udruga za direktni marketing)minorOthersProud member of HUDI, Croatian Direct Marketing Association
• HUP (Hrvatska udruga poslodavaca)minorOthersProud member of HUP, Croatian Employers Association
• INMA (International News Media Association)minorOthersProud member of INMA, International News Media Association

Scale indicators12 records

Recent moves5 records

Expansion highlights7 records

Regional players

• Delo (Slovenia): Slovenian leading daily newspaper and media group; already collaborates with Hanza Media's Jutarnji list on the Construction Forum 2025 cross-border conference, indicating comparable regional media house profile in neighboring market.

Broad incumbents

• Axel Springer SE: Major European media and digital publishing company operating newspapers, magazines, and classifieds across Germany, Poland, and other markets; comparable business model as a multi-brand news and lifestyle publisher with both print heritage and digital transformation focus.
• Ringier AG: Swiss media group operating across CEE including Croatia, Hungary, Serbia, Slovakia, and Switzerland with newspapers, magazines, and digital platforms; comparable multi-country, multi-brand media portfolio and similar subscription + advertising revenue model.
• Bauer Media Group: Global media company with strong portfolio in magazines, digital publishing, and audio across Europe; comparable to Hanza Media's extensive lifestyle and specialty magazine portfolio (Gloria, Dom&dizajn, Dobra hrana, Otvoreno more, etc.).
• RTL Hrvatska: Croatian branch of RTL Group operating free-to-air TV channels and digital platforms; competing Croatian media group for both audiences and ad budgets. Comparable in being a multi-platform media business serving the Croatian market.
• Sanoma Oyj: Finnish media and learning company with leading magazine portfolio across Northern Europe; comparable diversified consumer media model spanning magazines, digital platforms, and B2B learning/services, similar to Hanza Media's mix of consumer magazines and conferences.
• Nova TV Croatia: Croatian commercial television broadcaster part of United Media / United Group; competes with Hanza Media for Croatian audience attention and advertising budgets, though primarily via TV and digital video rather than print.

Direct peers

• Styria Media Group: Austrian-headquartered media conglomerate operating across CEE; publishes 24sata, Croatia's largest-selling daily tabloid, making it the most direct competitor to Hanza Media's Jutarnji list in the Croatian newspaper market. Same multi-vertical print+digital media model.
• Index.hr (Index Online): Leading Croatian digital-first news portal; competes for the same Croatian online news audience and digital advertising budgets as Hanza Media's jutarnji.hr and slobodnadalmacija.hr, representing the digital-native competitive threat to Hanza's print+digital model.
• Večernji list: Croatian daily newspaper and digital news platform published by Večernji list d.o.o.; competes head-to-head with Hanza Media's Jutarnji list for Croatian readers and national news advertising budgets. Closest pure-play newspaper competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hanza-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanza Media