What Celtic Marches does

Celtic Marches Beverages Limited is a privately held, family-owned craft cider producer operating from a 200-acre single estate at Wyer Croft, Bishops Frome, in Herefordshire, UK, with a registered office in Bromsgrove, Worcestershire. The company practices full vertical integration under a 'Pip to Pint' model, cultivating, pressing, and blending eight traditional cider apple varieties (including Dabinett, Yarlington Mill, Harry Masters, Michelin, and Kingston Black) into a portfolio of still and carbonated ciders, perry, fruit ciders, mulled ciders, a low-alcohol cider (Holly GoLightly at 0.5% ABV), a mulled wine, and hops. The business holds PGO (Protected Geographical Indication) status, legally restricting its craft cider range to Herefordshire-grown apples, and has accumulated multiple international awards (NYICC, ICC, Great Taste, Free From) between 2018 and 2020.

The company generates revenue through direct-to-consumer e-commerce (a Shopify storefront), a B2B trade sales team supplying pubs, restaurants, and retailers, and an export division distributing to 14 countries with dedicated landing pages for France and Germany. A Hampers.com partnership provides an additional gift-hamper retail channel, and the Eebriatrade platform supports trade ordering. Pricing is not publicly disclosed and trade accounts are set up via direct contact. The customer base is horizontally segmented across individual consumers, UK trade/hospitality buyers, and international importers, with no named enterprise anchor customers identified.

Celtic Marches appears to be a founder/family-controlled operating business with no disclosed external institutional investment, parent company, or M&A activity. Management is identified only as 'Sue, Rob & The Team' with no published bios, and headcount is reported in the 11-50 range. The company does not disclose revenue, funding, or financial metrics, and there is no evidence of AI/ML, software, or technology-platform capabilities — the operating model is built on agricultural production, traditional cider-making craft, and multi-channel beverage distribution.

Name

Celtic Marches

Legal name

Celtic Marches Beverages Limited

Website

https://celticmarches.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Celtic Marches is a family-owned, single-estate craft cider producer in Herefordshire, UK, making award-winning ciders, perry, fruit ciders, mulled ciders, and hops from 200 acres of orchards, selling via D2C e-commerce, B2B trade, and exports to 14 countries.

Ownership category

akta.pro rank

Product category

Craft Cider Production

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industry

Cider & Perry Production (AFAFAAAD)

Keywords

• Craft cider production
• Perry beverages
• Single estate cider
• Mulled cider
• Cider exports

Headquarters

HQ city

Bishops Frome

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Craft Cider Sales: Direct sales of award-winning craft ciders and perry to consumers through e-commerce and to trade customers including pubs, restaurants, and retailers. Products sold in multiple formats including bottles, bag-in-box, and kegs.
2. Export/Distribution: International export operations to 14 countries including bulk cider and perry sales, with dedicated support for French and German markets.
3. Hops Sales: Sale of locally grown hops (Progress, Target, Goldings, and Fuggle varieties) to breweries, diversifying revenue beyond cider.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Celtic Marches is a craft cider and perry producer based in Herefordshire, UK, operating from its own single estate orchards. The company presses, ferments, bottles, and distributes traditional and modern cider styles in bottles, bag-in-box, and keg formats, selling through direct-to-consumer e-commerce, trade/hospitality accounts, and international export channels.

Product overview

Celtic Marches is a craft cider producer offering a diverse portfolio of award-winning ciders and perry. The core range includes traditional still and carbonated ciders (Alice, Lily the Pink, Thundering Molly, and the Abrahalls trio in Dry, Medium, and Vintage variants), complemented by low-alcohol options (Holly GoLightly at 0.5%). The fruit cider line features tropical and berry variants including Mango, Wild Berries, Strawberry & Lime, Ruby Tuesday, Tutti Frutti, Celtic Tiger, and Cuckoo Penny Rhubarb. Seasonal mulled ciders (Orange & Cinnamon, Apple & Cinnamon, Gingerbread, Whisky & Orange, Sugar Plum) and Jacob Marley's Mulled Wine round out the warming beverages range. The company also sells hops from their Herefordshire farm. Products are available in various packaging formats (bottles, kegs, bag-in-box) for retail, trade, and export markets across 14 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Cider Range (Bottles) Bottled craft ciders produced on the Herefordshire single estate using estate-grown apples; sold to individual consumers via e-commerce, to trade via trade accounts, and exported internationally.
• Perry Pear-based fermented beverage produced on the Celtic Marches estate alongside the cider range.
• Mulled Cider Spiced/heated cider product from the Celtic Marches range, positioned for the winter/seasonal market and sold through consumer and trade channels.
• Bag-in-Box Cider Bulk-format cider serving primarily trade/hospitality customers and bulk-buying consumers.
• Keg Cider Cider supplied in kegs to on-trade venues such as pubs and restaurants.
• Cider Gift Packs Multi-pack cider gift selections distributed via the Celtic Marches direct e-commerce store and through hamper platforms such as Hampers.com.

Quantifiable outcome

• Award-winning taste profiles with international recognition

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• EebriatradecoreChannel Partner/ Reseller/ DistributorEebriatrade is a trade platform where Celtic Marches maintains a producer profile for trade ordering. Trade customers can access Celtic Marches products through this B2B platform.
• Hampers.comminorChannel Partner/ Reseller/ DistributorCeltic Marches products are included in food & drink hampers available through www.hampers.com, providing additional retail distribution through hamper gift packs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspall Cyder: Suffolk-based cyder maker (now owned by Molson Coors) with estate orchards and heritage production. Comparable in estate production and product positioning, though backed by global brewer capital.
• Sandford Orchards: Devon-based craft cider producer with own orchards producing traditional and fruit ciders for trade, retail, and direct channels. Comparable in scale, family/independently owned positioning, and craft premium strategy.
• Westons Cider: Long-established Herefordshire-based cider producer (H. Weston & Sons) with estate production and multi-channel distribution. Direct geographic and operational peer given shared Herefordshire provenance.
• Thatchers Cider: Family-owned UK craft cider producer based in Somerset, multi-generation heritage, vertically integrated with own orchards. Closest comparable in terms of family ownership structure, estate production model, and premium craft positioning.
• Hogan's Cider: Independent UK craft cider producer offering traditional and premium cider ranges across trade and retail. Comparable in independent ownership, product portfolio breadth, and multi-channel distribution.
• Ross-on-Wye Cider & Perry Co: Small Herefordshire-based craft cider and perry producer with own orchards producing traditional and perry varieties. Highly comparable in regional provenance, estate production, and craft cidermaking approach.
• Oliver's Cider: Herefordshire craft cider and perry producer using traditional cidermaking methods with estate or locally sourced apples. Direct peer in regional category and traditional craft positioning.
• Cotswold Cider Company: UK craft cider producer based in the Cotswolds producing traditional and flavoured ciders for trade and retail. Comparable in product range, channel mix, and craft premium positioning.

Regional players

• Hereford Cider Museum / Broome Farm Cider: Herefordshire-based small-scale craft cidermaker using estate apples from the Broome Farm orchards. Highly comparable regional peer in provenance, scale, and traditional production methods.

Broad incumbents

• Bulmers (Magners): Mass-market UK and Irish cider brand owned by Heineken, dominating mainstream on-trade and grocery distribution. Indirect competitor and benchmark for trade buyer relationships and category scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/celticmarches
• Xx.com/celticmarches

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celtic Marches