What Armalite does

ArmaLite is a US firearms manufacturer founded in 1954, currently operated as a wholly-owned brand under Strategic Armory Corps (SAC), a family-owned company headquartered in Bryan, Texas, with manufacturing conducted in College Station, Texas. The company designs, assembles, and sells AR-platform rifles — the originator of the AR-10 and AR-15 platforms — including AR-10 tactical and competition rifles (chambered in 7.62x51 NATO, 6.5 Creedmoor), M-15 tactical, competition, and light tactical carbines (5.56x45 NATO, .223 WYLDE), AR-19 pistol caliber carbines (9mm, .40 S&W), and the AR-50 A1 bolt-action .50 BMG rifle, plus the Thor-series titanium centerfire suppressors and branded apparel. Proprietary technology includes the Semi-Automatic Sniper System (SASS) and the V-Channel Chassis, supported by ISO 9001:2015 certified quality management and a 5-year limited warranty. ArmaLite operates a direct-to-consumer e-commerce storefront (armalite.com) paired with a nationwide FFL dealer transfer network, offers Credova 3-month interest-free financing, and runs a dedicated LE/MIL discount channel; all sales are one-time hardware transactions with no recurring revenue. The customer base spans civilian enthusiasts (home defense, sport, competition), law enforcement, military/special forces, and competition shooters, served across the United States.

Name

Armalite

Legal name

Strategic Armory Corps

Website

https://armalite.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

ArmaLite is a US firearms manufacturer (founded 1954) that designs, assembles, and sells AR-10, M-15/AR-15, AR-19, and AR-50 rifles, plus suppressors, to civilian enthusiasts, law enforcement, military, and competition shooters via direct-to-consumer e-commerce and an FFL dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneseo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Firearms Sales: Armalite generates revenue primarily through the sale of rifles including AR-10 tactical and competition rifles, M-15 tactical and competition rifles, pistol caliber carbines (AR-19 series), and bolt-action rifles (AR-50 A1). All products are one-time purchases with no recurring revenue.
2. Suppressors: Sale of centerfire suppressors including Thor Thundertrap and Thor Raider models, providing additional revenue from accessory sales.
3. Apparel and Accessories: Sale of branded apparel including t-shirts, with prices ranging from $18.99 to $32.99.
4. Financing Services: Partnership with Credova to offer 3-month interest-free financing to customers, enabling higher-priced purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ArmaLite designs, manufactures, and sells high-quality small arms built on the AR platform. Its product portfolio includes AR-10 tactical and competition rifles, M-15 tactical, light tactical, and competition rifles, AR-19 pistol caliber carbines, the AR-50 A1 bolt-action rifle in .50 BMG, Thor centerfire suppressors, and branded apparel. All serialized firearms require transfer through a Federal Firearms License (FFL) dealer.

Product overview

Armalite is a firearms manufacturer specializing in high-quality rifles built on the AR platform, originally founded in 1954. The product portfolio spans multiple rifle platforms: AR-10 tactical and competition rifles chambered in 7.62x51 NATO, 6.5 Creedmoor, and .308 Winchester; M-15 tactical, competition, and light tactical carbines chambered in 5.56x45 NATO and .223 WYLDE; AR-19 pistol caliber carbines in 9x19mm and .40 S&W; AR-50 A1 bolt-action rifle in .50 BMG; and centerfire suppressors (Thor Thundertrap and Thor Raider). The company also offers apparel and accessories including commemorative and logo t-shirts. All firearms are manufactured in College Station, TX by Strategic Armory Corps and backed by a 5-year limited warranty. Armalite holds ISO 9001:2015 certification for quality management.

Differentiator

Problem solved

Functional benefit

Brands

• Thor (AWC Silencers): Centerfire suppressors including Thor Thundertrap and Thor Raider models
• AR-10
• M-15
• AR-19
• AR-50

Products and services

• AR-10 A-Series SuperSASS Gen II Semi-automatic sniper rifle chambered in 7.62x51 NATO with 20-inch stainless steel barrel and proprietary SASS for tuning between suppressed and unsuppressed firing, priced at $3,824.00.
• AR-10 Tactical Rifles Tactical rifles chambered in 7.62x51 NATO or 6.5 Creedmoor in multiple barrel lengths, priced $2,518.00-$2,524.00, with adjustable gas systems for optimized cycling and reduced recoil.
• AR-10 Competition Rifles Competition rifles with match-grade stainless steel barrels and tunable gas blocks, available in 13-inch and 18-inch configurations, priced at $2,627.00.
• M-15 Competition Rifles Competition rifles chambered in .223 WYLDE with match-grade barrels and tunable competition brakes for precision competition shooting, priced at $2,039.00.
• M-15 Tactical Rifles M-15 tactical rifles chambered in 5.56x45 NATO with adjustable gas systems and ambidextrous controls; includes Billet, V2, and NFA configurations, priced at $1,896.00.
• M-15 Light Tactical Carbines Light tactical carbines with free-floating M-LOK handguards, available in 14.5 and 16-inch configurations and multiple colors, priced $999.00-$1,392.00.
• M-15 11.5 Inch Pistol Compact pistol chambered in 5.56x45 NATO with 11.5-inch barrel, pistol tube, M-LOK handguard, and ambidextrous controls for home defense and tactical use, priced at $1,349.00.
• AR-19 Pistol Caliber Carbines Pistol caliber carbines chambered in 9x19mm Luger or .40 S&W with 8.5-inch and 16-inch barrel options and ambidextrous controls, priced $899.00-$1,199.00.
• AR-19 Light Tactical Pistol Compact 9mm pistol caliber carbine weighing 5.0 lbs with 7-inch M-LOK handguard, shockwave pistol brace, and 31-round Glock magazine, priced at $899.00.
• AR-50 A1 Bolt Action Rifle Single-shot bolt action rifle chambered in .50 BMG with 30-inch chrome molybdenum barrel, proprietary V-Channel Chassis, octagonal receiver, and GG&G bipod, priced at $4,750.00.
• Thor Thundertrap Suppressor Fifth-generation titanium centerfire suppressor compatible with .308/6.5cm, available in 6-inch (16oz) or 8-inch (22oz) configurations with 27-35dB sound reduction, priced at $945.00.
• Thor Raider Suppressor Compact 100% titanium suppressor for 5.56mm rifles, 6.7-inch length and 15.8oz weight, providing 25-35% sound reduction, priced at $715.00.
• ArmaLite Branded Apparel Branded t-shirts including 70 Years, Original AR, and Logo variants in various colors and sizes, priced $18.99-$32.99, made with cotton/polyester blends and manufactured in Texas with USA-sourced materials.

Quantifiable outcome

• Warranty turnaround of 4-6 weeks for repair claims
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Strategic Armory CorpscoreStrategic or Co-development PartnerStrategic Armory Corps (SAC) is the parent company that owns Armalite. SAC is a family-owned company comprised of diverse individuals with backgrounds in firearms manufacturing. Armalite is proudly manufactured in College Station, TX by Strategic Armory Corps.
• Every Gun PartsupportingChannel Partner/ Reseller/ DistributorOfficial OEM parts distributor for Armalite. Makes OEM Armalite parts easily accessible for purchase through EveryGunPart.com, including parts for discontinued models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daniel Defense: Daniel Defense is a direct competitor manufacturing AR-15/M4-platform rifles and accessories targeted at civilian, law enforcement, and military end users. Overlap with Armalite is nearly complete across caliber, configuration, and customer segment including direct-to-consumer e-commerce.
• Knight's Armament Company: Knight's Armament produces SR-25/AR-10 family rifles and accessories, directly overlapping Armalite's AR-10 tactical, competition, and semi-auto sniper (SuperSASS) lines. Both sell into military, LE, and civilian precision markets and emphasize battle-proven, milspec-grade manufacturing.
• Springfield Armory: Springfield Armory manufactures Saint-series AR-15 rifles and M1A/AR-10-pattern rifles that compete head-to-head with Armalite's M-15 and AR-10 lines across civilian, LE, and competition channels. Both brands compete for FFL dealer shelf space and direct e-commerce sales.
• Colt's Manufacturing Company: Colt is the historical M16/AR-15 manufacturer and offers civilian AR-15 rifles that directly substitute for Armalite's M-15 line. Colt and Armalite both serve LE/military and civilian markets through dealer and direct channels with broadly overlapping price points.
• Bravo Company Manufacturing (BCM): BCM specializes in milspec AR-15/M4 rifles and components for LE, military, and serious civilian users. BCM's positioning on quality, durability, and LE/military channels closely parallels Armalite's tactical M-15 and AR-10 customer base.

Broad incumbents

• Sig Sauer: Sig Sauer is a broad firearms incumbent with MCX/M400 AR-platform rifles (including MPX pistol-caliber carbines) that compete directly with Armalite's M-15 and AR-19 lines. Unlike Armalite, Sig offers a much wider portfolio (handguns, optics, suppressors, ammo) and serves similar LE/MIL and civilian channels.
• Smith & Wesson Brands: Smith & Wesson's M&P 15 Sport/ Tactical AR-platform rifles compete with Armalite's M-15 line across civilian and LE channels. As a broader incumbent with handguns, long guns, and suppressors, S&W's overlap with Armalite is strong but Armalite is more narrowly focused on premium AR-10/AR-15 and bolt-action .50 BMG.
• Sturm, Ruger & Co. Ruger manufactures AR-556/Mini-14-pattern rifles that overlap Armalite's consumer/competition offerings. Ruger is a broad incumbent across rifles, handguns, and shotguns with much larger scale and distribution, competing with Armalite in mid-tier price points.

Emerging players

• Palmetto State Armory (PSA): PSA is a high-volume, low-cost AR-15 manufacturer with strong direct-to-consumer e-commerce that competes on price with Armalite at entry and mid tiers. PSA's growth has reshaped the value end of the AR market and pressures mid-priced Armalite SKUs.
• Aero Precision: Aero Precision manufactures complete AR-platform rifles plus a large catalog of uppers, lowers, and parts used by enthusiasts and competitors. As a growing direct-to-consumer brand with overlapping calibers and platforms, Aero competes with Armalite in both rifles and parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thearmalite
• Instagraminstagram.com/thearmalite
• LinkedInlinkedin.com/company/armalite-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armalite