What MicroMedia does

MicroMedia Oy is a privately held B2B growth marketing agency headquartered in Helsinki, Finland, founded in Stockholm in 1975 and operated by approximately 40–50 professionals under a partner-owned management structure led by Managing Director Timo Häkkinen. The company delivers integrated marketing and sales services to Finnish and Nordic B2B clients, organized around three core pillars — Targeting Services (Kohdentamispalvelut), Account-Based Marketing (Asiakkuusmarkkinointi), and PreSales telemarketing — unified by its proprietary Vauhtipyörä (Flywheel) methodology, which the company claims is uniquely offered in Finland as a combined inbound-outbound package.

The underlying technology stack is anchored by HubSpot (Gold Partner) for marketing automation and CRM, augmented by Vainu for external firmographic and intent data, Leadoo for website visitor identification, Leadfeeder for anonymous visitor tracking, Suomen Asiakastieto for register and profiling tools, and MicroMedia's own proprietary Osoitepankki (B2B address database) and Ostoaietieto (buyer intent data collected via qualitative phone interviews). The firm also publishes proprietary market research annually, including the Markkinoinnin tila survey (now in its ninth edition, co-produced with Professor Johanna Frösén) and the ICT Market Barometer (built on 800+ interviews), which double as thought-leadership content and intent-data assets.

Commercially, MicroMedia sells services via a sales-led GTM combining named field account managers with an inside-sales PreSales telemarketing team, supported by inbound channels (webinars, website, SEO, guides) and a HubSpot Marketplace listing. Revenue is generated through professional services retainers, project-based ABM campaigns, fixed-price "outsourcing" packages (marketing/digital/content as a service), and research/report distribution. The customer base spans enterprise IT (Atea, HPE, Basware, Nutanix, BearingPoint), real estate (Logicor, Castellum, Newsec), manufacturing (Knauf), and a long tail of mid-market and SMB accounts, with primary geographic focus on Finland and selective Nordic/Baltic reach.

Name

MicroMedia

Legal name

MicroMedia Oy

Website

https://micromedia.fi

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

MicroMedia Oy is a Helsinki-based B2B marketing and sales agency serving Finnish and Nordic B2B companies with account-based marketing, PreSales telemarketing, targeting services, and proprietary buyer intent data under its Vauhtipyörä (Flywheel) methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Services — B2B Marketing & Sales Services: Core revenue from B2B marketing agency services including targeting services, account-based marketing (ABM), and PreSales telemarketing. Services are sold as ongoing retainer relationships and project-based engagements. Pricing is quote-based, typically structured as monthly retainer or per-campaign basis.
2. Outsourcing Services (Ulkoistuspalvelut): Outsourced marketing services offered at fixed monthly price points. Services include 'marketing as a service', 'digital as a service', and 'content as a service'. Revenue recognized on recurring monthly basis.
3. Research & Market Intelligence: Producing and publishing market research reports (e.g., MM ICT Market Barometer, Markkinoinnin tila survey) often co-branded with partners. May generate revenue through report sales and webinar registrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MicroMedia is a Finnish B2B marketing agency that helps companies acquire new customers through three integrated service pillars: data-driven targeting (Kohdentamispalvelut), account-based marketing (Asiakkuusmarkkinointi/ABM), and PreSales telemarketing (lead qualification and meeting booking). These are wrapped in its proprietary Vauhtipyörä (Flywheel) methodology that combines inbound and outbound motions into a continuous customer acquisition process, supported by buyer intent data (Ostoaietieto), content marketing, CRM deep cleaning, and outsourced marketing retainer packages.

Product overview

MicroMedia is a B2B growth marketing agency that operates as a service-based offering rather than a software product platform. Their core portfolio centers on the proprietary Vauhtipyörä (Flywheel) methodology—a continuous customer acquisition model that integrates marketing and sales. The three main service pillars are Kohdentamispalvelut (Targeting Services), Asiakkuusmarkkinointi (Account-Based Marketing/ABM), and PreSales-telemarkkinointi (PreSales Telemarketing), supported by the Ostoaietieto (Intent Data) service. Additional services include Digimarkkinointi (Digital Marketing), CRM Syväpuhdistus (CRM Deep Cleaning), Sisältömarkkinointi (Content Marketing), and Ulkoistuspalvelut (Outsourcing Services). All services are delivered by their team of ~40-50 professionals in Helsinki, with HubSpot as the primary technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vauhtipyörä (Flywheel) MicroMedia's signature integrated B2B growth methodology that fuses inbound and outbound marketing with sales into a continuous customer acquisition process, delivered as a service package for Finnish B2B clients.
• Kohdentamispalvelut (Targeting Services) Data-driven B2B targeting service that identifies best-fit potential customers using company and decision-maker data, target group planning, sales opportunity identification, and CRM deep cleaning. Includes the proprietary Osoitepankki address database combined with the Suomen Asiakastieto register.
• Asiakkuusmarkkinointi (Account-Based Marketing) Account-based marketing service that delivers customer-specific multi-channel marketing directly to decision-makers at named accounts through long-term, ABM-targeted campaigns.
• PreSales-telemarkkinointi (PreSales Telemarketing) Phone-based PreSales service that identifies prospect needs, interests, and purchase timing through surveys; qualifies leads and books sales meetings as an outsourced sales qualification and appointment-setting service.
• Ostoaietieto (Buyer Intent Data) B2B buyer intent data service that identifies companies in active research mode, the decision-makers involved, and likely purchase windows, collected through qualitative phone interviews and fed into CRM and ABM campaigns.
• Digimarkkinointi (Digital Marketing) Digital marketing services including multi-channel campaigns, programmatic advertising, and digital advertising that generate leads and sales opportunities to support client sales pipelines.
• Sisältömarkkinointi (Content Marketing) Turnkey content planning and production services covering blogs, newsletters, website content, case studies, and guides for B2B clients.
• CRM Syväpuhdistus (CRM Deep Cleaning) Service that enriches and refreshes marketing and CRM databases using the proprietary Osoitepankki dataset and Suomen Asiakastieto register, ensuring target groups and customer data are accurate and current.
• Ulkoistuspalvelut (Outsourcing Services) Fixed monthly outsourcing packages — marketing-as-a-service, digital-as-a-service, and content-as-a-service — providing external marketing expertise on a retainer basis for resource-constrained organizations.

Quantifiable outcome

• Case Atea: each campaign ~150 qualified interviews over 1.5 months, producing quantified lead euro values per campaign
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Baltic Sea Action GroupminorStrategic or Co-development PartnerMicroMedia collaborates with Baltic Sea Action Group on campaigns to improve the Baltic Sea environment. Environmental responsibility partnership aligned with MicroMedia's sustainability values.
• VainucoreTechnology or IntegrationJoint webinar partnership focused on AI-driven B2B sales growth using Vainu's data platform. Co-developed content showing how external data, AI, and automation support personalized outreach. Vainu provides company and intent data integrated into MicroMedia's flywheel.
• HubSpotcoreTechnology or IntegrationMicroMedia is a HubSpot Gold Partner (Certified Partner). Provides marketing automation implementation and services to clients using HubSpot CRM and marketing platform. Listed on HubSpot Marketplace ecosystem.
• Suomen Asiakastieto (Asiakastieto)coreTechnology or IntegrationMicroMedia uses Asiakastieto's register and profiling tools in combination with its own Osoitepankki database for B2B targeting, company data enrichment, and customer database updates.
• Professor Johanna FröséncoreStrategic or Co-development PartnerAcademic partnership for Markkinoinnin tila (State of Marketing) research — conducted for the 9th consecutive year. Professor Frösén serves as responsible leader for the research.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Strengths4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4qUS9xI1-eJPVAtFR033vg
• Facebookfacebook.com/micromediaoy
• LinkedInlinkedin.com/company/micromedia-oy
• Instagraminstagram.com/micromedia.fi
• Xx.com/MicroMediaHki

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MicroMedia