Vainu
Vainu is a Helsinki-based B2B sales intelligence platform providing company and contact data for 5M+ Nordic businesses, sold to sales, CRM/RevOps, and data teams via a SaaS subscription with native CRM integrations.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vainu does
Vainu is a Helsinki-based B2B sales intelligence and data enrichment company founded in 2013, operating the most comprehensive company and contact database for the Nordic region. The platform covers 5M+ officially registered companies in Finland, Sweden, Denmark, and Norway with 700+ data fields and 9M+ decision-maker contacts, sourced from official registries, company websites, and event/news signals. Its core technology stack combines large-scale web crawling with proprietary machine-learning models — most notably the Vainu Custom Industry (VCI) classifier that sorts companies into 900 industry segments and an employee-count prediction model trained on 1M+ companies — and delivers data through native CRM connectors (HubSpot, Salesforce, Dynamics 365, Pipedrive, SuperOffice, Upsales, WebCRM), Excel export, a Headless API, and a newer set of AI agents targeting Microsoft Copilot, ChatGPT, Claude, Gemini, and Cursor.
Vainu monetizes via a quote-based SaaS subscription, sold primarily through a sales-led motion with assisted onboarding and a sales-assembled free trial. Target customers span three internal buyer personas — Sales teams (prospecting and account research), CRM/RevOps teams (data hygiene and enrichment), and Data teams (warehouse enrichment) — across more than 1,100 organizations, including Toyota Finland, Telavox, Cramo, LocalTapiola, Gigantti, and GetAccept. The product is sold regionally in the Nordics and is being expanded internationally via the 2024-launched Vainu Global product, with a parallel bet on AI-native data delivery through Vainu Agents.
Strategic positioning centers on Nordic data depth as a defensible niche against global sales-intelligence incumbents, complemented by proprietary AI classification, deep CRM ecosystem integrations, and SOC 2 Type 1 compliance (achieved in 2025). The company is privately held, has disclosed only one institutional funding round (~$4.5M from Round2 Capital Partners in December 2021), and operates with 101-250 employees from its Helsinki headquarters.
Vainu firmographics
Firmographics- Name
- Vainu
- Legal name
- Vainu.io Software Oy
- Website
- https://vainu.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vainu is a Helsinki-based B2B sales intelligence platform providing company and contact data for 5M+ Nordic businesses, sold to sales, CRM/RevOps, and data teams via a SaaS subscription with native CRM integrations.
- Ownership category
- akta.pro rank
Vainu industry classification
Industry- Product category
- Sales Intelligence Platform
- NAICS
- Directory and Mailing List Publishers (51314), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Vainu is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Vainu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Vainu operates on a subscription-based model providing access to their company and contact database, filtering tools, automations, and CRM integrations. Pricing is quote-based with multiple tiers available based on usage and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available with sales-assisted onboarding |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Vainu product offering
Product offeringCore offering
Vainu provides a B2B sales intelligence and prospecting platform built around a comprehensive Nordic company and contact database covering 5M+ companies with 700+ data fields and 9M+ decision-maker contacts across Finland, Sweden, Denmark, and Norway. The platform combines AI-powered industry classification across 900 segments, an AI employee-count prediction model, and a real-time trigger-events system, with delivery via native CRM connectors, REST API, Excel/CSV, and Zapier. Customers are sold subscription access for sales prospecting, CRM data enrichment, and data warehouse enrichment use cases.
Product overview
Vainu is a B2B sales intelligence platform offering a unified product architecture centered on Nordic company and contact data. The core Vainu Platform provides access to 5M+ Nordic companies with 700+ data fields, supported by specialized modules including Vainu Custom Industry (AI-powered 900-segment industry classification), Vainu Automations (prospecting alerts and account monitoring), and Vainu Delivery (Excel, CRM connectors, API, webhooks). The company offers three customer-facing solutions targeting Sales Teams, CRM/RevOps Teams, and Data Teams respectively. Additionally, Vainu provides a Headless API product for partners and developers, and Vainu Agents for AI-powered workflow integration. The product integrates natively with major CRM platforms including HubSpot, Salesforce, Dynamics 365, and Pipedrive, as well as Zapier for broader automation.
Differentiator
Problem solved
Functional benefit
Brands
- Vainu Custom Industry: A proprietary machine-learning model that analyzes companies' websites to predict which of 900 industry segments they operate within.
- Vainu AI
- Vainu Global
- Vainu Segments
Products and services
- Vainu Platform
- Vainu for Sales Teams
- Vainu for CRM Teams
- Vainu for Data Teams
- Vainu Custom Industry (VCI)
- Vainu Headless
- Vainu Agents
- Vainu Global
- Vainu Segments
Quantifiable outcome
- 100% increase in booking hit rate (2.3X higher)
- +6 more outcomes
Companies that use Vainu
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Vainu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
Vainu partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- HubSpotcoreOfficial HubSpot integration partner. Provides real-time company data enrichment directly into HubSpot CRM, enabling sales and marketing teams to access Nordic company data within their existing workflows.
- SalesforcecoreOfficial Salesforce integration partner. Offers real-time company data enrichment for Salesforce CRM users, automatically updating company records with Nordic business data.
- Microsoft Dynamics 365coreIntegration partner for Microsoft Dynamics 365 CRM. Provides company data enrichment capabilities for Dynamics users in the Nordics.
- PipedrivesecondaryIntegration partner for Pipedrive CRM. Offers real-time company data enrichment for Pipedrive users.
- SuperOfficesecondaryIntegration partner for SuperOffice CRM, popular in the Nordic region.
- UpsalessecondaryIntegration partner for Upsales CRM, a Nordic-focused CRM solution.
- WebCRMsecondaryIntegration partner for WebCRM platform.
- ZapiersecondaryIntegration via Zapier ecosystem, enabling connections to thousands of applications without custom development.
- MicroMediasecondaryB2B marketing agency partner that implements Vainu for their clients. Joona Kapanen from MicroMedia helped Axla Logistics implement Vainu and develop their Ideal Customer Profile.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Vainu competitors and assessment
Company assessmentDirect peers
- Seamless.AI: AI-powered B2B contact and company data platform with real-time search and CRM integrations. Comparable product scope (data + automation + CRM delivery) and SaaS subscription model.
- Adapt.io: B2B contact and company data provider with CRM integrations and prospecting workflow tools. Comparable on data product mechanics, though smaller scale than Vainu in the Nordics.
- ZoomInfo: Global leader in B2B sales intelligence and go-to-market data. Directly competes with Vainu in company/contact data, prospecting, and CRM enrichment, but operates at global scale rather than Vainu's Nordic specialization.
- Apollo.io: Sales intelligence and engagement platform combining a large B2B contact database with outbound sequencing. Closest competitor on PLG-led GTM and global coverage; lacks Vainu's Nordic data depth.
- Lusha: B2B contact and company data platform with strong EMEA presence and PLG onboarding. Comparable on data-as-a-subscription model and CRM integrations; comparable European go-to-market focus.
- Cognism: EMEA-focused B2B sales intelligence provider with phone-verified contact data and strong European coverage. Most comparable on regional depth and enterprise-grade compliance positioning.
- Crunchbase: Company intelligence platform with structured business data on funding, events, and firmographics. Overlaps with Vainu's trigger events and company change-tracking features.
Broad incumbents
- Dun & Bradstreet: Global incumbent in business data and credit intelligence; acquired Bisnode to gain Nordic presence. Broad incumbent offering overlapping capabilities (company data, firmographics) as part of a much wider portfolio.
- LinkedIn Sales Navigator: Sales intelligence offering from LinkedIn/Microsoft combining professional contact data with social signals. Broad incumbent with overlapping prospecting use cases but distributed through a much larger platform.
- 6sense: B2B revenue intelligence platform with intent data and account-based marketing. Adjacent in ICP identification and account targeting, overlapping on trigger events and predictive analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vainu social profiles
Digital presenceVainu compliance and trust
Trust signalCompliance4 records
Vainu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vainu leadership team
Management profileNumber of profiles
Profiles4 records
Vainu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vainu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vainu
What does Vainu do?
Vainu provides a B2B sales intelligence and prospecting platform built around a comprehensive Nordic company and contact database covering 5M+ companies with 700+ data fields and 9M+ decision-maker contacts across Finland, Sweden, Denmark, and Norway. The platform combines AI-powered industry classification across 900 segments, an AI employee-count prediction model, and a real-time trigger-events system, with delivery via native CRM connectors, REST API, Excel/CSV, and Zapier. Customers are sold subscription access for sales prospecting, CRM data enrichment, and data warehouse enrichment use cases.
Is Vainu a public or private company?
Vainu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vainu founded?
Vainu was founded in 2013. It employs 101 to 250 people.
Where is Vainu based?
Vainu is headquartered in Helsinki, Finland, in the Europe region.
How does Vainu make money?
One revenue line is on record: saaS Subscription.
Who are Vainu's main competitors?
Direct peers on record are Seamless.AI, Adapt.io, ZoomInfo, Apollo.io, Lusha, Cognism and Crunchbase. Broad incumbents are Dun & Bradstreet, LinkedIn Sales Navigator and 6sense.
Does Vainu have an API?
Yes. Vainu offers an API for building custom solutions to access Nordic company data. The API supports TLS 1.2 and above protocols. Data can be delivered via API to integrate with customer systems.
What industry is Vainu in?
Vainu's product category is Sales Intelligence Platform. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 51314 and its SIC code is 7374.