Design et al

What Design et al does

Design et al is a UK-based, privately held awards and publishing company founded around 2010 (with an earlier 2008 firmographic reference) that operates four annual international design award programs: The International Design & Architecture Awards, The International Hotel & Property Awards, The International Yacht & Aviation Awards, and the invitation-only design et al Elite Awards. The company serves interior designers, architects, hotel and property designers, and yacht and aviation design firms, with the Design Society serving as the voting platform where 121,000 industry professionals cast votes across the 2025 cycle. Shortlisted projects receive year-round PR and editorial coverage via the design et al Magazine panel, and the publishing arm extends to Luxe et al (yacht and aviation) and related books and magazines. The business model combines transactional entry fees (starting at £395 per ticket with a two-ticket minimum), premier table reservations at ceremonies (£3,160-£4,740), sponsorship packages with category-aligned partners (Sylka Carpets, Marine Leather, SA Baxter, Citadel Aviation, Aeristo, F/Yachting), and subscription publishing revenue. Operationally the company is a small UK team (11-50 employees) headquartered in Chester, with ceremonies held in London and international luxury venues such as the Jumeirah Capri Palace in Capri, Italy.

Name

Design et al

Legal name

design et al

Website

https://thedesignawards.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Design et al is a UK-based private company that runs four annual international design awards programs (architecture, hotel and property, yacht and aviation, and the invitation-only Elite Awards) and publishes design et al and Luxe et al magazines, serving global interior, hospitality, yacht, and aviation design firms.

Ownership category

akta.pro rank

Product category

Design Awards & Publishing

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro industry

PRIMARYEDAGAGAH

Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes)

Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

SECONDARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Design awards programs
• Interior design publishing
• Architecture awards
• Yacht aviation awards
• Hospitality design awards

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Awards Entry Fees: Companies pay to enter the awards programs, with ticket prices starting at £395 per ticket and minimum purchase requirements of 2 tickets per company.
2. Premier Table Reservations: Premium seating options for awards ceremonies at higher price points (£3,160-£4,740 depending on guest count), providing enhanced visibility and networking opportunities.
3. Publishing and Magazine Sales: Revenue from magazines and books published through design-et-al.com, including design et al and Luxe et al publications.
4. Sponsorship Packages: Sponsorship opportunities offered to key customers and design companies at the top end of the market for the yacht and aviation awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Design et al runs a portfolio of international design awards programmes (International Design & Architecture Awards, International Hotel & Property Awards, International Yacht & Aviation Awards, and the invitation-only Elite Awards) and publishes the design et al and Luxe et al interior/yacht/aviation design magazines. Its core service is curating, shortlisting and voting on design projects worldwide, then delivering year-round PR and editorial coverage to participants and running the awards ceremonies in London and Capri.

Product overview

Design et al operates a portfolio of international design awards programs spanning multiple design sectors. The core offerings include The International Design & Architecture Awards (for residential and commercial design), The International Hotel & Property Awards (for hospitality design), and The International Yacht & Aviation Awards (for superyacht and private aviation interiors). These are complemented by The design et al Elite Awards, an exclusive invitation-only program recognizing the top performers from across the three annual awards. The company also publishes design et al Magazine (interior design), Luxe et al (yacht and aviation design), and operates The Design Society as a voting and editorial platform. The awards provide shortlisted companies with year-round PR and editorial coverage, culminating in ceremonies held in London and international locations such as Capri, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe et al: A leading yacht and aviation design magazine, co-hosting The International Yacht & Aviation Awards with design et al.
• The Design Society
• The International Design & Architecture Awards
• The International Hotel & Property Awards
• The International Yacht & Aviation Awards
• The design et al Elite Awards

Products and services

• The International Design & Architecture Awards Annual international awards programme recognising excellence in interior design and architecture across residential, commercial and product categories. Open to leading design practices worldwide via an application-based entry; shortlisted projects receive a year-round PR and editorial package ahead of the Awards Ceremony in London, with winners decided by a community vote of 121,000+ industry professionals.
• The International Hotel & Property Awards Annual international awards programme celebrating excellence in hotel interiors and property design worldwide. Open to designers, hospitality groups and property developers via application; shortlisted projects receive a year-round PR and editorial package ahead of the Awards Ceremony in London.
• The International Yacht & Aviation Awards Annual international awards programme specifically for superyacht and private aviation design, run jointly by design et al and Luxe et al. Open to naval architects, shipyards, private jet manufacturers and luxury yacht/aviation interior designers via application; shortlisted projects are showcased across design et al and Luxe et al magazines.
• The design et al Elite Awards Exclusive invitation-only awards programme celebrating the foremost companies in luxury residential, hospitality, yacht and aviation industries. Does not accept applications; finalists are chosen by invitation based on assessed projects throughout the year across the three annual awards, with ceremonies held at premium venues such as the Jumeirah Capri Palace in Capri.
• design et al Magazine A leading interior design magazine published by design et al, serving as the editorial platform for the awards programmes and providing year-round coverage of shortlisted projects and design content.
• Luxe et al A leading yacht and aviation design magazine and co-host of The International Yacht & Aviation Awards with design et al.

Quantifiable outcome

• Shortlisted projects receive year-round PR and editorial coverage
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sylka CarpetscoreGTM or Marketing PartnerSponsor of The International Design & Architecture Awards and Elite Awards, providing support for the design awards ecosystem
• Marine LeathercoreGTM or Marketing PartnerSponsor of The design et al Elite Awards 2025, specializing in marine leather products for yacht interiors
• SA BaxterminorGTM or Marketing PartnerSponsor of The International Yacht & Aviation Awards, high-end hardware and design products
• Citadel AviationminorGTM or Marketing PartnerSponsor of The International Yacht & Aviation Awards, aviation industry partner
• AeristominorGTM or Marketing PartnerSponsor of The International Yacht & Aviation Awards, aviation design products
• F/YachtingminorGTM or Marketing PartnerSponsor of The International Yacht & Aviation Awards, yachting industry partner
• The Design SocietycoreStrategic or Co-development PartnerPlatform for the industry voting system that attracted 121,000+ professional votes in 2025, enabling community-driven award decisions

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ICFF (International Contemporary Furniture Fair): Major North American trade show and awards for contemporary furniture and interior design; comparable as a recurring event-based platform monetizing the same designer and luxury brand audience, but with a US/North America geographic focus vs. Design et al's UK/EU center of gravity.
• Maison & Objet: Paris-based trade show and awards event for interior design and lifestyle; comparable as an event + awards platform serving the same luxury interior design community, though with a primarily Parisian/European focus and broader lifestyle scope.

Direct peers

• Dezeen: Leading global architecture, interiors, and design online media brand running the Dezeen Awards; directly comparable as a design-focused media + awards franchise serving the same interior design and architecture professional audience.
• Azure Magazine: Canadian design and architecture magazine running the Azure Awards; comparable as a design media + awards franchise targeting the same architects, interior designers, and luxury residential/hospitality client base.
• Frame Awards: International awards program for interior and spatial design operated by Frame magazine; directly comparable as a design awards franchise with publishing, sponsorship, and entry-fee revenue models targeting interior designers.
• Architizer: Online architecture media platform and operator of the A+Awards; comparable to Design et al as a digital-first design media + awards business targeting the same architectural and design practice customer base.

Broad incumbents

• Interior Design Magazine (Sandow Design Group): Long-running US trade publication for interior designers, including the Interior Design Best of Year awards; a broad incumbent in the interior design media and awards space.
• Wallpaper*: Global design, architecture, and lifestyle magazine (Condé Nast) running the Wallpaper* Design Awards; a broader incumbent with overlapping coverage of luxury interior, hotel, and aviation design but a much wider content remit.
• Architectural Digest (Condé Nast): Flagship global interior design and architecture magazine (AD100, AD Awards); a broad incumbent in interior design media that competes for the same luxury designer audience, sponsor dollars, and editorial attention.

Emerging players

• Blueprint Awards: UK design and architecture magazine (Blueprint) historically running design awards; comparable as a UK-based design media + awards brand, though smaller and more architecture-weighted than Design et al's interior focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/designetal
• Facebookfacebook.com/designetal
• LinkedInlinkedin.com/company/design-et-al

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design et al