Vedum Kitchen & Bath

What Vedum Kitchen & Bath does

Vedum Kitchen & Bath (legal entity Vedum Kök & Bad AB) is a privately held Swedish manufacturer of residential interior furniture, founded circa 1919-1920 and headquartered in Vedum, Sweden, with a workforce of 251-500 employees. The company designs, develops, and manufactures complete kitchen, bathroom, laundry room, and storage furniture systems under a unified product architecture, including proprietary cabinet door series (Ester, Molly, Moa, Maja, Agnes, Alice) and countertop lines in laminate, composite stone, ceramic, solid wood, and natural stone. All production is concentrated at the Vedum facility, and the company emphasizes Swedish manufacturing, FSC-certified wood sourcing, Swan ecolabel certification on select products, and fossil-free delivery transportation.

The company sells primarily direct-to-consumer through six showrooms across Sweden (Göteborg, Linköping, Malmö, Stockholm, Uppsala, and Vedum), an e-commerce webshop, and a network of authorized retailers that carry the bathroom line. Customer engagement is supported by an online kitchen configurator that produces approximate pricing and exportable designs, a video meeting consultation booking system connecting customers with in-house interior designers, and BIM 3D model files distributed to architects and construction professionals. Pricing is not publicly listed; quotes are generated through configurator estimates and finalized in showroom or video consultations.

Revenue mechanics are dominated by one-time furniture sales (kitchen, bathroom, laundry, storage) bundled with delivery and assembly services, targeting Swedish residential homeowners undertaking renovation or new-build projects. Marketing relies on a content-led approach: an inspiration-heavy website, social channels (Instagram, Facebook, LinkedIn, YouTube, Pinterest), a 2026 ambassador program featuring three creators, email newsletters, and press distribution via MyNewsdesk. Vedum remains a single-country operator with no disclosed international expansion, external funding rounds, M&A activity, or parent company relationships identified in the available data.

Name

Vedum Kitchen & Bath

Legal name

Vedum Kök & Bad AB

Website

https://vedum.se

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Vedum Kitchen & Bath is a privately held Swedish manufacturer founded circa 1919-1920, producing kitchen, bathroom, laundry room, and storage furniture sold direct to Swedish homeowners through six showrooms, a webshop, and authorized retailers.

Ownership category

akta.pro rank

Product category

Kitchen and bathroom furniture manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Kitchen furniture
• Bathroom furniture
• Custom cabinetry
• Storage solutions
• Kitchen countertops

Headquarters

HQ city

Vedum

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: Direct sales of kitchen, bathroom, laundry room, and storage furniture to consumers through showrooms and webshop. Products include cabinets, drawers, interior fittings, shelves, sinks, faucets, lighting, handles, and accessories.
2. Installation and Assembly Services: Delivery and assembly services where furniture is delivered mounted and ready, with fossil-free transports.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vedum designs, develops and manufactures kitchen, bathroom, laundry room and storage furniture at its factory in Vedum, Sweden. The offering spans complete furniture systems including cabinets, drawers, doors, countertops, sinks, mixers, lighting, handles and accessories, with extensive customization across door series, colors and finishes. Products are sold to Swedish residential customers through six company showrooms, an e-commerce webshop, and a network of authorized retailers, supported by an online kitchen configurator and video consultation services.

Product overview

Vedum Kitchen & Bath is a Swedish manufacturer of kitchen, bathroom, laundry room, and storage furniture for the entire home. The company offers a unified product portfolio centered on customizable cabinet doors and furniture systems, with complementary product lines including countertops (laminate, composite stone, ceramic, solid wood, natural stone), sinks, mixers, and accessories. The core offering consists of multiple door series (Ester, Molly, Moa, Maja, Agnes, Alice, Stina, Edit) available in various colors and wood finishes, combined with a modular cabinet and storage system. The company provides digital planning tools including a kitchen configurator and BIM 3D models for professionals. Products are sold through showrooms, retailers, and an online webshop, with deliveries made via fossil-free transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Furniture Complete kitchen cabinet, drawer, shelving, sink, mixer, lighting, handle and accessory range for residential kitchen renovation and new-build projects in Sweden.
• Bathroom Furniture Bathroom cabinets, storage, shelving, mirrors, mirror cabinets, lighting, handles, wall-hung washbasins, mixers and accessories for residential bathroom projects.
• Laundry Room Furniture Complete laundry room furniture including handles, laundry mixers, sinks, counter units, storage and wall systems plus accessories for residential laundry rooms.
• Storage Solutions Wardrobes, wardrobe interiors and wall storage systems for the entire home, part of Vedum's coordinated whole-home interior portfolio.
• Vilda Shelving System Open shelving system with straight edges and rounded legs, available in multiple colors and wood finishes, usable on kitchen islands or as a freestanding shelf.
• Ester Door Series Veneered classic-style door with a distinctive frame creating a timeless wood expression, available in multiple oak and wood finishes.
• Molly Door Series Door series available in multiple wood finishes including vitpigmenterad ek, natur ek, svartpigmenterad ek and valnöt.
• Moa Door Series Smooth painted door with clean lines, slightly rounded edge and available in 14 colors.
• Maja Door Series Scandinavian-style smooth painted door with slightly rounded edge and available in 14 colors.
• Agnes Door Series Painted door with routed grooves resembling traditional frame doors, available in 14 colors.
• Alice Door Series Painted door with routed folk profile giving a classic rural feel, available in 14 colors.
• Composite Stone Countertops Artificial stone countertops made from minerals, color pigments and binders, with a pore-free hygienic surface available in multiple finishes.
• Ceramic Countertops Durable scratch-resistant ceramic countertops that withstand temperatures up to 300°C, resist stains and fading, and are easy to clean.
• Solid Wood Countertops Solid wood countertops in ash and oak, delivered in hard-waxed finish with optional oiled oak.
• Natural Stone Countertops Countertops in marble and granite available in multiple stone varieties including Bianco Carrara C, Steel Grey, Bohus Grå, Verde Guatemala and Silver Galaxy.
• Laminate Countertops Flexible, maintenance-free and wear-resistant laminate countertops, with many options Swan ecolabel certified.
• Kitchen Configurator Online self-service tool that allows customers to design their kitchen, receive an approximate price estimate, and save images and PDFs of their selections.
• Video Meeting Consultation Remote video consultation booking service that connects customers with Vedum interior designers to plan kitchens and obtain detailed quotes.
• BIM 3D Models Building information modeling 3D files made available for architects and construction professionals working on residential projects.

Quantifiable outcome

• Full home coordination - one harmonized interior from kitchen to bathroom to laundry to storage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marbodal: One of Sweden's largest kitchen manufacturers, owned by Nobia, producing a wide range of kitchen, bathroom, and storage furniture with strong Swedish retail presence. Direct competitor to Vedum on cabinet quality, range breadth, and dealer network.
• Ballingslöv: Swedish kitchen manufacturer offering made-to-measure kitchens and storage with a Nordic design focus, sharing Vedum's mid-market premium positioning and deep Swedish dealer/showroom footprint.
• HTH Kök: Pan-Nordic kitchen retailer/manufacturer with a strong Swedish presence, offering custom-configured kitchens through own-brand showroom chains and dealers — a directly comparable GTM motion and assortment breadth to Vedum.
• Kvänum Kök: Premium Swedish kitchen maker based in Kvänum, specialising in handmade kitchens with strong Scandinavian design heritage — directly comparable to Vedum on made-in-Sweden premium positioning and dealer-driven distribution.
• Aneby Möbler: Swedish furniture manufacturer focused on kitchens, storage, and interior fittings for residential and light-trade customers, overlapping with Vedum on Swedish-manufactured cabinetry and dealer distribution.

Broad incumbents

• IKEA (Inter IKEA): Global home furnishings giant and Sweden's largest furniture brand. Competes with Vedum across kitchen, storage, and home organisation, though primarily via flat-pack self-assembly vs. Vedum's installed, made-in-Sweden model.
• Nobia: European kitchen specialist consolidator that owns Marbodal and several other Nordic kitchen brands. Competes by virtue of its owned-brand portfolio targeting the same Swedish kitchen customer, even though not a like-for-like single brand.
• Schmidt: Large European kitchen and storage brand with a growing showroom network across Europe, including Scandinavia. Directly comparable to Vedum on custom-configured kitchens, showroom-led distribution, and whole-home kitchen/bath/storage range.
• Häcker: Germany-based kitchen manufacturer serving European dealers with custom-configured kitchen systems. Comparable to Vedum on custom kitchen manufacturing, dealer-led distribution, and cohesive product systems.
• Poggenpohl: Germany-based premium kitchen manufacturer with global dealer presence. Comparable as a higher-end custom kitchen specialist targeting design-led consumers, though operating in a more premium segment than Vedum.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnAQNOKFE1RC-LnDT1WwYAw
• Facebookfacebook.com/vedumkokochbad
• LinkedInlinkedin.com/company/vedum-k-k-&-bad-ab
• Instagraminstagram.com/vedumkokochbad
• Pinterestpinterest.se/vedumkokochbad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedum Kitchen & Bath