What Lia Auto Group does

Lia Auto Group is a privately held, multi-brand automotive dealership group operating 22 franchised rooftops across New York, Connecticut, and Massachusetts. Founded in 1977 and headquartered in Albany, NY, the group represents 10 automotive brands — Honda, Hyundai, Nissan, Toyota, Volkswagen, Infiniti, Chrysler, Jeep, Dodge, and RAM — through dedicated sub-brand dealerships in each market. The company's core technology is a unified online inventory platform (liacars.com) that aggregates 3,125 new and 1,097 used vehicles across all brands with searchable filters and online service scheduling; this is a standard dealer SaaS layer rather than proprietary AI or data infrastructure. The technology stack functions primarily as a customer-acquisition funnel that drives in-person showroom visits and service appointments at the 22 physical locations.

The business model is classic franchised auto retail: revenue is generated through (1) new vehicle sales at MSRP less dealer discount, (2) used and Certified Pre-Owned vehicle sales including sub-$10K budget inventory, (3) maintenance, repair, and parts at 22 service centers open six days a week, and (4) captive financing and F&I products including subprime lending 'for all credit situations.' Go-to-market is enterprise field sales at physical showrooms, with the website and online scheduling serving as top-of-funnel demand capture. The customer base is exclusively individual consumers (B2C) across persona segments — first-time/budget buyers, mainstream household replacement buyers, and luxury (Infiniti) buyers — with no enterprise or fleet customer disclosed. The company also operates a community-engagement layer, including Siena Men's Basketball sponsorship, to maintain regional brand recognition in its Northeast corridor.

Name

Lia Auto Group

Legal name

Lia Auto Group

Website

https://liacars.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Lia Auto Group is a privately held multi-brand automotive dealership group operating 22 franchised rooftops across New York, Connecticut, and Massachusetts, representing 10 brands (Honda, Hyundai, Nissan, Toyota, VW, Infiniti, Chrysler/Jeep/Dodge/RAM) and selling new, used, and CPO vehicles plus service and financing to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple automotive brands including Honda, Hyundai, Nissan, Toyota, Volkswagen, Infiniti, Chrysler, Jeep, Dodge, and RAM. Revenue generated through vehicle MSRP minus dealer discounts.
2. Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned (CPO) options. Wide selection of quality used cars at various price points including vehicles under $10,000.
3. Auto Repair and Maintenance Services: Vehicle repair and maintenance services at all 22 dealership locations. Services include routine maintenance, repairs, and parts replacement. Service centers open six days a week, Monday through Saturday.
4. Financing and Loan Services: Auto loan financing offered for both new and used vehicles with low interest rates. Financing options available for all credit situations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lia Auto Group operates a multi-brand automotive dealership network with 22 locations across New York, Connecticut, and Massachusetts. The group sells new vehicles from 10 manufacturers (Honda, Hyundai, Nissan, Toyota, Volkswagen, Infiniti, Chrysler, Jeep, Dodge, RAM), pre-owned and certified pre-owned (CPO) vehicles, and provides auto repair/maintenance services and in-house auto loan financing for all credit situations.

Product overview

Lia Auto Group is an automotive dealership network operating 22 locations across New York, Connecticut, and Massachusetts, representing Honda, Hyundai, Nissan, Toyota, Volkswagen, Infiniti, and Stellantis (Chrysler, Jeep, Dodge, Ram) brands. The company offers new and used vehicle sales, certified pre-owned (CPO) programs, auto repair services with factory-trained technicians, and vehicle financing options. The multi-brand dealership model allows customers to purchase vehicles across different manufacturers from a unified group while accessing service and financing at any of their locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Multi-brand new vehicle sales offering vehicles from 10 manufacturers (Honda, Hyundai, Nissan, Toyota, Volkswagen, Infiniti, Chrysler, Jeep, Dodge, RAM) at 22 dealership locations across New York, Connecticut, and Massachusetts, with MSRP-based pricing and dealer discounts.
• Used Vehicle Sales Sale of pre-owned vehicles including Certified Pre-Owned (CPO) options across the dealership network, with inventory starting under $10,000 and financing available for all credit situations.
• Auto Repair and Maintenance Services Vehicle repair and maintenance services at all 22 dealership locations, including routine maintenance, repairs, and parts replacement. Service centers staffed by factory-trained technicians, open six days a week (Monday through Saturday), with online scheduling.
• Vehicle Financing Services Auto loan and financing options with low interest rates offered for both new and used vehicle purchases, serving all credit situations.
• Certified Pre-Owned (CPO) Program Certified Pre-Owned (CPO) program offering inspected and vetted pre-owned vehicles with manufacturer-backed warranty coverage across eligible brands.

Quantifiable outcome

• 4,222 total vehicles in inventory (3,125 new + 1,097 used)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lithia Motors: Largest US franchised auto dealer group, operating hundreds of rooftops across multiple brands and regions. Highly comparable to Lia in multi-brand franchised retail model, finance-and-service revenue mix, and ongoing roll-up strategy.
• AutoNation: One of the largest US franchised auto retailers with 200+ stores across 15+ brands, broad geographic reach, and a meaningful finance, service, and parts business. Closest analog to Lia's multi-brand, multi-state franchised dealership model.
• Group 1 Automotive: Multi-brand franchised dealer group operating over 200 dealerships in the US and UK. Comparable in OEM diversification, F&I gross profit orientation, and service-and-parts revenue mix.
• Sonic Automotive: US franchised dealer group with 100+ rooftops and the EchoPark used-car brand. Closely comparable business mix: new franchise dealerships plus a used-vehicle digital channel, similar to Lia's franchised plus sub-$10K used strategy.
• Asbury Automotive Group: Franchised auto dealer group with over 150 rooftops, recently expanded via large roll-up acquisitions. Operates a similar mix of new franchises, used vehicles, and service/parts revenue streams.
• Penske Automotive Group: Diversified automotive retailer with US and international franchised dealerships plus commercial truck distribution. Multi-brand franchised retail and F&I model aligns with Lia's core business.

Emerging players

• CarMax: Largest US used-vehicle retailer with national footprint, in-house financing, and omnichannel retail. Directly comparable to Lia's used-vehicle and in-house finance business lines, with a much larger digital capability gap.
• Carvana: Pure-play online used-car retailer with home delivery and vending-machine pickup model. Represents the digital-native channel that franchised dealers like Lia must compete against for used-car share.

Regional players

• Herb Chambers Companies: Large multi-brand auto dealer group concentrated in the Northeast US (Massachusetts, Rhode Island). Highly comparable on multi-brand franchised model and Northeast regional focus, though larger in scale.
• Berkshire Hills Automotive / Haddad Auto Group: Multi-brand dealer group in the Berkshire/Pioneer Valley region of Massachusetts and upstate New York. Direct regional overlap with Lia's western MA and upstate NY dealerships, competing for the same consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liaautogroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lia Auto Group