Agri-Marche

What Agri-Marche does

Agri-Marché inc. is a privately held, family-controlled animal feed manufacturer and agricultural services company founded in 1913 and headquartered in Saint-Isidore, Quebec, Canada. A subsidiary of the Brochu family's Groupe Brochu, the company serves B2B agricultural producers across Quebec and Ontario in the swine, poultry, and dairy (ruminant) sectors. It operates six feed mills, company-owned swine and poultry breeding farms, a grain transloading center, and a hardware retail chain, positioning itself as an integrated supplier that combines feed production with technical field consulting.

The company's core offering is manufactured animal feed with customized formulations, supported by proprietary and partner technology including the Shur-Gain Newton feed-formulation program (which builds least-cost formulations based on each farm's forage profile), a grain quality laboratory operating under Régie des marchés agricoles du Québec grading standards, and a modern grain transloading center located alongside the CN railway with 60,000 tonnes of silo storage, a 450 metric tons/hour receiving dock, and a 150 metric tons/hour dryer. Its dairy business runs through the Lactech subsidiary with dedicated ruminant feed mills and delivery fleet, and agricultural equipment retail runs through JNB L'Outilleur Agricole (over 4,000 products across two stores).

Agri-Marché operates a sales-led, enterprise field-sales go-to-market model in which technical advisors (agronomists and nutritionists) provide consulting alongside feed sales, with distribution through a 24/7 company-owned delivery fleet and the Agri-Accès online ordering platform. Revenue is generated primarily from animal feed sales, complemented by grain trading and transloading (including grain bank programs and purchase/sale contracts), and hardware retail. Pricing is not publicly disclosed and appears quote-based, varying by product, volume, and customer relationship. The company qualifies for Canada's Best Managed Companies program, indicating annual revenue exceeding CAD $10 million.

Name

Agri-Marche

Legal name

Agri-Marché inc.

Website

https://agri-marche.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Agri-Marché is a 1913-founded, family-owned Quebec animal feed manufacturer and agricultural services provider serving swine, poultry, and dairy producers across Quebec and Ontario through feed mills, technical consulting, grain trading, and hardware retail.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Broilers and Other Meat Type Chicken Production (11232)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Grower Feed (Poultry Grow-out) (AFADACAI), TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Feed Grain Production (Livestock Feed Grains) (AFAGAAAK)

Keywords

• Animal feed manufacturing
• Livestock nutrition consulting
• Grain trading services
• Dairy feed solutions
• Agricultural equipment retail

Headquarters

HQ city

Saint Isidore

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Animal Feed Sales: Core revenue from manufacturing and selling animal feed for swine, poultry, and ruminant sectors. Feed mills located in Quebec and Ontario serve producers with customized formulations.
2. Grain Trading: Grain trading and transloading services including grain bank programs. The company operates grain centers and offers purchase/sale contracts for producers.
3. Agricultural Hardware Retail: JNB L'Outilleur Agricole hardware store chain specializing in agricultural equipment and materials. Products distributed through retail stores and website jnbagricole.com.
4. Lactech Dairy Feed: Specialized dairy feed products through Lactech subsidiary with dedicated delivery fleet for dairy producers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agri-Marché manufactures and sells customized animal feed for swine, poultry, and dairy (ruminant) producers through six feed mills in Quebec and Ontario, operated as a subsidiary of Groupe Brochu. The company also operates grain trading and transloading services, swine and poultry breeding farms, and an agricultural hardware retail chain (JNB L'Outilleur Agricole). Technical consulting by agronomists and nutritionists is delivered alongside feed products, supported by proprietary formulation technology (Shur-Gain Newton program) and a 24/7 delivery fleet.

Product overview

Agri-Marché operates as a leader in animal feed with a portfolio of products and services including: core animal feed mills for swine and poultry across Quebec and Ontario; Lactech, a specialized division for dairy/ruminant feed with proprietary Newton formulation program; grain trading with a 60,000-ton transloading center; and JNB L'Outilleur Agricole, an agricultural hardware retail chain. The company also operates swine and poultry breeding farms and a grain transloading center, providing integrated support to agricultural producers.

Differentiator

Problem solved

Functional benefit

Brands

• Lactech: Dairy cattle feed division offering customized feed formulations, nutrition consulting, and delivery services for dairy producers
• JNB L'Outilleur Agricole
• Agri-Nouvelles

Products and services

• Animal Feed - Swine (Porc) Customized swine feed formulations manufactured at Agri-Marché's feed mills in Quebec and Ontario, supported by technical advisors providing consulting on herd nutrition, biosecurity, and revenue stabilization programs.
• Animal Feed - Poultry (Volaille)

Quantifiable outcome

• 20 grants of $7,500 each awarded annually to young dairy producers
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Groupe BrochucoreOthersParent company of Agri-Marché. Groupe Brochu is a leader in the agri-food sector in Quebec with over 100 years of history since founding in 1913. The third generation of the Brochu family (Patrice, Jean-Pierre, and Guylaine) leads the holding company.
• Shur-GaincoreStrategic or Co-development PartnerShur-Gain provides the Newton program for feed formulation - a unique approach creating cost-effective formulations based on forage profiles. Tests conducted over several years in Shur-Gain farms and laboratories. Shur-Gain laboratories in Saint-Hyacinthe process forage analyses.
• Lactech Inc.coreStrategic or Co-development PartnerSubsidiary company specializing in dairy feed production. Combines Agri-Marché's purchasing power and grain strategies with Shur-Gain's feed development programs. Operates two dedicated ruminant feed mills.
• JNB L'Outilleur AgricolecoreStrategic or Co-development PartnerHardware store chain specializing in agricultural equipment and materials. Continuation of the original general store operated by founder Joseph-Napoléon Brochu. Two retail locations in Quebec.
• Agri-AccèssupportingChannel Partner/ Reseller/ DistributorOnline ordering platform for Agri-Marché products and services. Allows customers to place orders and manage accounts.
• Centre de développement du porc du Québec (CDPQ)supportingStrategic or Co-development PartnerOrganization providing biosecurity training to Agri-Marché carriers for pig transportation. Collaboration on disease prevention protocols including PED prevention.
• CentraidesupportingOthersAnnual partnership with Centraide (United Way) for workplace fundraising campaigns. Part of the Involved Brigade community support initiative.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Shur-Gain (Nutreco Canada): Canadian livestock feed manufacturer and Agri-Marché's Newton-program partner; both produce complete feeds for swine, poultry, and dairy in the same Quebec/Ontario markets.
• La Coop fédérée: Major Quebec agricultural cooperative with animal feed milling and grain trading operations directly competing with Agri-Marché in the same Quebec producer base.
• Masterfeeds: Canadian livestock and poultry feed manufacturer with multi-mill footprint; competes with Agri-Marché in Ontario swine, poultry, and dairy complete feed markets.
• New Life Mills (Parrish & Heimbecker): Ontario-based livestock feed manufacturer serving swine, poultry, and dairy producers with similar complete-feed and premix offerings.
• Hi-Pro Feeds: Western Canadian livestock feed manufacturer serving beef, dairy, swine, and poultry producers with complete feeds and supplement lines.

Broad incumbents

• Cargill Animal Nutrition: Global animal nutrition giant with Canadian feed operations; broader portfolio and global procurement create pricing pressure on regional feed manufacturers like Agri-Marché.
• Trouw Nutrition (Nutreco): Nutreco's specialty premix and young-animal nutrition brand; competes with Lactech and Agri-Marché dairy/poultry premix business with multinational R&D and scale.

Regional players

• Wallenstein Feed & Supply: Ontario-based livestock feed manufacturer serving producers in central Ontario; overlapping target customers and product categories but distinct geographic concentration.

Others

• Olymel: Major Quebec pork and poultry processor; key Agri-Marché swine and poultry customer and adjacent ecosystem participant in the Quebec hog supply chain.
• Maple Leaf Foods: Leading Canadian pork and poultry processor; significant feed buyer relationship and adjacent participant in vertically integrated meat supply chain relevant to Agri-Marché's swine/poultry feed business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agri.marche.inc
• LinkedInlinkedin.com/company/agri-march-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-Marche