Shur-Gro Farm Services Ltd

What Shur-Gro Farm Services Ltd does

Shur-Gro Farm Services Ltd is a privately held, family-owned agricultural input retailer founded in 1968 and headquartered in Brandon, Manitoba. The company operates 13 branch locations throughout Manitoba, serving farm producers with a full-service retail model encompassing seed (CROPLAN and other canola, soybean, corn, cereal, sunflower, and forage varieties), crop nutrition (anhydrous ammonia, dry and liquid fertilizers, and custom blends), crop protection (herbicides, fungicides, insecticides, seed treatments, and desiccants), custom application services (ground and air spraying, dry crop nutrition floating, custom seed treating, equipment rental), and agronomic consulting (soil and tissue testing, 4R nutrient stewardship, crop planning, field scouting, and weed resistance management).

The technology stack relies on third-party precision agriculture platforms rather than proprietary systems: agronomists deploy WinField United's R7 tool for satellite imagery, soil mapping, and variable rate prescription generation, alongside Bayer's Climate FieldView for field management. Variable rate prescriptions are loaded onto tractors and floaters for precision fertilizer application. Custom application services and equipment rental (Valmar spreaders, seed treaters, liquid caddies) form a tangible service layer that complements product sales. The Grower Central digital portal, built on the Trinia platform, provides account access for Shur-Gro and Southeast Seeds customers.

Revenue is generated through three streams: (1) agricultural input product sales (seed, fertilizer, crop protection) on a transaction-fee basis with quote-based pricing that varies by product, volume, and customer relationship; (2) professional agronomy services bundled with product sales; and (3) custom application services billed on a per-job basis. The customer base consists of Manitoba farm producers and beef cattle operators purchasing through direct branch relationships with sales agronomists. Core partnerships include WinField United Canada (CROPLAN seed and R7 technology), Bayer/Climate FieldView, BASF (Liberty herbicide line), and Manitoba Agriculture and MBFI for educational programming. No institutional investors or parent company ownership is present; ownership remains concentrated within the founding Helwer family.

Name

Shur-Gro Farm Services Ltd

Legal name

Shur-Gro Farm Services Ltd.

Website

https://shur-gro.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Shur-Gro Farm Services Ltd is a privately held, family-owned agricultural input retailer founded in 1968, operating 13 branch locations across Manitoba to serve farm producers with seed, crop nutrition, crop protection, custom application, and agronomic consulting services.

Ownership category

akta.pro rank

Product category

Agricultural Retail and Agronomy Services

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Yield Optimization & Crop Performance Consulting (AFACABAC)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Crop nutrition products
• Agricultural seed retail
• Crop protection products
• Custom application services
• Agronomy consulting

Headquarters

HQ city

Brandon

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Input Sales: Sale of crop nutrition products (NH3, dry & liquid fertilizers, custom blends), seed (canola, corn, soybeans, sunflower, cereals, forage), and crop protection products (herbicides, fungicides, insecticides, pesticides, seed treatments). Revenue generated through direct product sales to farm customers across 13 Manitoba locations.
2. Agronomy Services: Consulting services including soil and tissue testing, crop planning, field scouting, weed resistance management, and precision ag services using R7 and Climate FieldView tools.
3. Custom Application Services: Custom cultivator, floating, spraying (ground and air), seed treating, and equipment rental services provided to farm customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Shur-Gro Farm Services Ltd is a full-service agricultural input retailer that sells crop nutrition (NH3, dry and liquid fertilizers, custom blends), seed (canola, soybeans, corn, sunflower, cereals, forage), and crop protection products (herbicides, fungicides, insecticides, seed treatments) to Manitoba farmers through 13 branch locations. The company complements these products with agronomy consulting services (soil/tissue testing, crop planning, field scouting, precision-ag tools) and custom application services (ground and air spraying, floating, variable rate application, equipment rental).

Product overview

Shur-Gro Farm Services Ltd is an independent agricultural input retailer founded in 1968, operating 13 locations across Manitoba. The company offers a unified suite of products and services under a full-service retail model: Seed (CROPLAN and other varieties of canola, soybeans, corn, cereals, sunflower, forage), Crop Nutrition (NH3/Anhydrous Ammonia, dry & liquid fertilizers, custom blends), and Crop Protection (seed treatments, pre-emergence and post-emergence herbicides, fungicides, insecticides, desiccants). These core products are supported by Agronomic Services (soil/tissue testing, 4R nutrient stewardship, crop planning, field scouting, weed resistance management, precision ag tools R7/WinField United and Climate FieldView/Bayer) and Custom Application Services (custom seed treating, floating, spraying — ground and air, variable rate application, equipment rental). The Grower Central digital portal provides online account access. The portfolio is positioned as a one-stop agricultural retail solution where products and expert agronomy advice work together to support profitable crop production.

Differentiator

Problem solved

Functional benefit

Products and services

• Seed Seed products including canola, soybeans, corn, sunflower, forage & grass, and cereal varieties, with help from Shur-Gro agronomists to select varieties suited to specific farm conditions.
• Crop Nutrition Crop nutrition products including Anhydrous Ammonia (NH3) with rental wagons and delivery service, dry and liquid crop nutrition, and custom blend formulations built to the right nutrient balance for each grower's crops.
• Crop Protection Full suite of crop protection products including seed treatments, pre-emergence/pre-seed herbicides, post-emergence herbicides, fungicides, insecticides, pesticides, and pre-harvest/desiccant products.
• Custom Application Services Professional custom services including custom seed treating, dry crop nutrition floating (cultivator and floater), crop spraying (ground and air), equipment rental, variable rate application using R7 technology and soil samples, crop scouting, soil testing and analysis, manure management, and seed treating at Shur-Gro locations.
• Agronomic Services Sales agronomist-supported services including soil and tissue testing, 4R nutrient stewardship, crop planning, field scouting and recommendations, weed resistance management, and precision ag tools (R7 from WinField United and Climate FieldView from Bayer).
• Grower Central Portal Online grower portal providing access to Shur-Gro and Southeast Seeds/Niverville and Dugald grower accounts and services through the Trinia platform.

Quantifiable outcome

• Unparalleled service with high-quality products and expert agronomy advice

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• WinField United CanadacoreTechnology or IntegrationShur-Gro works closely with WinField United Canada offering CROPLAN seed products, R7 precision agriculture technology for field mapping and variable rate prescriptions, and proprietary adjuvants such as InterLock. The partnership provides access to full field satellite imagery, soil mapping, local answer plots, and data from across North America for comprehensive crop management.
• Manitoba AgriculturecoreStrategic or Co-development PartnerManitoba Agriculture partners with Shur-Gro on educational initiatives including Summer Pasture Workshops for beef producers, providing expert speakers and practical learning opportunities for farmers on grazing management, herd health, and pasture performance.
• Manitoba Beef and Forage Initiatives (MBFI)supportingStrategic or Co-development PartnerMBFI partners with Shur-Gro on pasture workshops, providing expert speakers such as Dr. Mary-Jane Orr to deliver educational content on precision pastures and virtual fencing for beef producers.
• BASFsupportingTechnology or IntegrationShur-Gro offers BASF products including Liberty herbicide (150 SN, AMP, 200 SN), Cotegra fungicide, NEXICOR fungicide, and Heat LQ herbicide for crop protection applications.
• Bayer (Climate FieldView)coreTechnology or IntegrationShur-Gro provides Climate FieldView from Bayer as one of their precision agriculture tools alongside WinField United R7, enabling farmers to access satellite imagery and data-driven field management.
• CleanfarmssupportingStrategic or Co-development PartnerShur-Gro participates in the Cleanfarms agricultural recycling program, serving as a collection site for Manitoba farmers to recycle agricultural packaging including pesticide containers and seed bags.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Viterra: Viterra is a major Canadian agribusiness with grain handling and crop input retail operations across the Prairies. It overlaps with Shur-Gro in crop input distribution and farm advisory services in Manitoba and broader Western Canada.
• Nutrien Ag Solutions: Nutrien Ag Solutions is the largest agricultural retailer in North America, offering crop nutrients, seed, crop protection, and digital agronomy tools. It is a broader incumbent that competes with Shur-Gro across the same product and service categories but operates at national scale.
• Agrium (legacy retail, now Nutrien): Agrium's retail division (now part of Nutrien Ag Solutions) historically operated a dense network of Canadian ag retail branches. It is a broad incumbent comparable to Shur-Gro in product and service offerings but at significantly larger scale.
• UAP (Univar Solutions / UAP Inc.): UAP is a Canadian distributor of crop protection products, seed, and adjacent services to independent ag retailers. It serves as a wholesale supplier to retailers like Shur-Gro and competes at the broad distribution layer.

Others

• WinField United Canada: WinField United Canada is a key supplier and partner to Shur-Gro, providing CROPLAN seed, R7 precision-ag tools, and proprietary adjuvants. It is an upstream ecosystem partner rather than a direct competitor, but its branded retail ambitions create partial overlap.
• Loveland Products (Corteva): Loveland Products is a crop input supplier offering fertilizers, crop protection, and seed treatments distributed through ag retailers. It is comparable to Shur-Gro as an adjacent supplier ecosystem participant rather than a direct retailer.

Direct peers

• Federated Co-operatives Limited (Co-op Agro): Federated Co-operatives Limited operates Co-op Agro Centres across Western Canada offering crop nutrition, seed, crop protection, and agronomy services. It directly competes with Shur-Gro for Manitoba farm customers within the cooperative retail model.
• Richardson Pioneer: Richardson Pioneer is a Western Canadian ag retailer operating grain handling and crop input retail locations across the Prairies. It directly competes with Shur-Gro in Manitoba for crop nutrition, seed, crop protection, and agronomy services to farm customers.
• Parrish & Heimbecker: Parrish & Heimbecker is a Canadian agribusiness with grain handling, crop input retail, and processing operations across the Prairies. It directly competes with Shur-Gro in crop nutrition, seed, and crop protection retail in Manitoba.

Regional players

• GreenField Agriculture (Paterson GlobalFoods): Paterson GlobalFoods operates crop input retail and grain origination across the Canadian Prairies through its Paterson Grain and input retail arms. It is a regional player with comparable offerings but its retail density is concentrated in areas outside Manitoba.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shurgrofarmserv
• Facebookfacebook.com/Shur-Gro-Farm-Services-110996064393752
• Instagraminstagram.com/shurgrofarmservices
• LinkedInlinkedin.com/company/shur-gro-farm-services-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shur-Gro Farm Services Ltd