State of kid

What State of kid does

State of Kid is a Miami-based, founder-led brick-and-mortar concept that combines a curated children's retail store with enrichment classes, birthday party hosting, and parenting workshops under one roof. Founded in 2019, the company operates three locations in Miami's Design District, South Miami, and Miami Beach (at the Botanical Garden), serving families from pregnancy through children aged 8. Its retail assortment features 50+ curated national and international children's brands (e.g., Rylee + Cru, Quincy Mae, Molo, Jellycat, Pink Chicken, LouLou) with price points ranging from $25 to $160, while its class catalog spans 20+ program types including art, music, dance, cooking, sensory play, and ballet, offered at $45 per drop-in class or $37.50 per class under monthly enrollment.

The business runs on a multi-stream revenue model: one-time retail purchases (online and in-store), recurring class subscriptions, customizable birthday party packages (accommodating roughly 15–20 children per event), digital gift cards ($50–$250), and parenting workshops. Technology stack is intentionally lean — Shopify for e-commerce, Sawyer for Business for class registration and scheduling, MyRegistry.com for gift registries, and accessiBe for accessibility — with no proprietary platform or AI components. Distribution is fully direct-to-consumer via three physical venues in Miami-Dade and a domestic U.S. e-commerce site (no international shipping).

Go-to-market is local and brand-driven, relying on physical store presence, Instagram, Facebook, an email newsletter (15% off first purchase), a blog, and class-trial promotions such as the 2-for-$40 new-family package. Partnerships with Jam with Jamie (music), Miss Nancy's Petit Chefs, Awesome Science, and the Miami Beach Botanical Garden venue extend programming depth without requiring in-house curriculum development. The company remains privately held with no disclosed institutional funding, 1–10 employees, and operations confined to a single metro market.

Name

State of kid

Legal name

State of Kid

Website

https://stateofkid.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

State of Kid is a Miami-based hybrid retail and enrichment concept operating three locations, serving families from pregnancy through age 8 with curated children's apparel, 20+ class types, and hosted birthday parties.

Ownership category

akta.pro rank

Product category

Children's Enrichment and Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912), Child Care Services (62441)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Baby Specialty Department Stores (CRAGAGAD)

akta.pro secondary industries

Infant & Toddler Developmental Enrichment (Sensory, Motor, Language) (EDACAGAK), Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Children's retail
• Kids enrichment classes
• Birthday party hosting
• Curated kids clothing
• Early childhood activities

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Kids Retail Products: Curated kids' clothing, accessories, toys, and gifts from third-party brands. One-time purchase transactions through physical retail stores and e-commerce website. Products include clothing (baby to kids sizes), backpacks, swimwear, toys from Jellycat, and seasonal items.
2. Children's Classes and Enrichment: Educational and enrichment classes for children from infancy through age 8, including art, music, dance, cooking, and sensory classes. Offered as drop-in sessions at $45 per class or monthly enrollment at $37.50 per class. Classes run at Design District, Miami Beach, and South Miami locations.
3. Birthday Party Packages: Full-service birthday party hosting with customizable themes, activities, and entertainment. Families select signature activities (cooking, art, music, science) and add-ons like face painting and character visits. Setup and cleanup included in service.
4. Gift Cards: Digital retail gift cards sold in denominations of $50, $100, $150, $200, and $250. Redeemable only for State of Kid retail products, not applicable to classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

State of Kid is a hybrid retail-and-experiential concept that sells curated children's clothing, accessories, toys, and gifts from 50+ premium brands, and delivers enrichment classes (art, music, dance, cooking, sensory) plus full-service birthday party hosting for families from pregnancy through age 8. Revenue is generated across one-time product purchases, recurring class enrollments, and birthday party packages at three Miami-area locations and via e-commerce.

Product overview

State of Kid is a brick-and-mortar concept that combines a curated retail shop with enrichment classes and activities for children. The company operates as a dual offering: (1) Retail Products featuring curated children's clothing, accessories, toys, and gifts from brands like Molo, Rylee + Cru, Quincy Mae, Jellycat, and State Bags; and (2) Enrichment Classes including art, music, dance, cooking, yoga, gymnastics, and sensory activities for children from infants to age 8. Additional offerings include Birthday Party packages hosted at three Miami locations (Design District, South Miami, and Miami Beach Botanical Garden), Parenting Workshops led by local experts, and a 2-for-You Trial Class Package for new families. The company also offers Retail Gift Cards and a Gift Registry service.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Products Curated selection of children's clothing, accessories, toys, and gifts from national and international brands such as Molo, Rylee + Cru, Quincy Mae, Pink Chicken, Jellycat, State Bags, LouLou, and Tiny Whales for babies and children up to age 8. Sold through physical stores and the stateofkid.com e-commerce site with unit pricing from $25 to $160 and free domestic shipping on orders over $100.
• Enrichment Classes Educational and developmental classes including art, music, dance, cooking, yoga, gymnastics, and sensory play for children from infancy through age 8. Programs include Jam with Jamie, Petit Chefs, Art Explorers, Beginner's Ballet, Brushstrokes & Bubbles, Tumbling Tots, Prep for Preschool, and other signature classes. Available as drop-in sessions at $45 per class or monthly enrollment at $37.50 per class, scheduled through Sawyer for Business.
• Birthday Party Packages Full-service, customizable birthday party packages hosted at State of Kid locations and the Miami Beach Botanical Garden. Parties include a signature activity (cooking, art, music, or science with Awesome Science) plus add-ons such as face painting and character visits, with setup and cleanup handled by State of Kid. Capacity is approximately 15-20 children depending on venue.
• Parent Workshops Workshops led by Miami experts covering parenting topics such as behavior, discipline, sleep, and nutrition, offered to parents as a complement to the children's enrichment program.
• Retail Gift Card Digital gift cards redeemable only for State of Kid retail products (not valid for classes), sold in fixed denominations of $50, $100, $150, $200, and $250.

Quantifiable outcome

• 20+ class types offered across 3 Miami locations
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jam with JamiecoreStrategic or Co-development Partner · 1 January 2008Jam with Jamie provides interactive music classes at State of Kid locations. Founded in 2008 in NYC, the program operates across 9 cities with 60 performers. Jamie Kolnick's classes use age-appropriate, research-proven methods to develop children's relationship with music through singing, dancing, and movement activities.
• Sawyer for BusinesscoreTechnology or IntegrationClass registration software provider powering State of Kid's class scheduling, booking, and gift card systems. Enables online class registration and management for all three Miami locations.
• Miami Beach Botanical GardenminorGTM or Marketing PartnerVenue partnership for hosting classes and birthday parties. State of Kid's Miami Beach classes have moved to the Miami Botanical Garden location, providing a unique natural setting for children's programming.
• Awesome ScienceminorImplementation/ SI/ Consulting PartnerScience education provider for birthday party experiences. Little Einstein's hands-on science experiments led by Awesome Science instructors, customizable to party themes or general scientific demos.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Little Gym: Franchised children's enrichment gym and movement classes for infants through age 12, operating across hundreds of locations globally. Directly comparable to State of Kid's enrichment class offering (tumbling, dance, sensory) and franchise-driven multi-location model.
• Gymboree Play & Music: Global children's play, music, and art enrichment program with hundreds of franchise locations. Closely comparable to State of Kid's age-banded enrichment class catalog (infant through early elementary) and instructor-led curriculum.
• Kidville: Formerly operated hybrid children's enrichment (classes, birthday parties) and curated retail locations. Historical archetype of the exact hybrid retail + classes + parties model State of Kid now operates in Miami.
• Maisonette: Online multi-brand curated marketplace for children's clothing, accessories, and gifts. Directly comparable to State of Kid's curated brand assortment (premium labels like Rylee + Cru, Quincy Mae, Molo) and parent-focused premium positioning.
• The Tot: Multi-brand curated e-commerce site for baby and kids products emphasizing non-toxic, sustainable, and premium brands. Comparable to State of Kid's curated kids' retail assortment and gift offering.
• Romp n' Roll: Franchised children's enrichment program offering gym, art, music, and birthday party classes for ages 3 months to 5 years. Closely comparable to State of Kid's age range, class catalog, and full-service birthday party offering.
• My Gym: Franchised children's fitness and development classes (gymnastics, dance, sports) for ages 6 weeks to 10 years. Comparable to State of Kid's tumbling, dance, and movement class programming for the infant-to-age-8 segment.
• Goldfish Swim School: Franchised children's swim lesson provider with hundreds of U.S. locations, offering year-round instruction and birthday party hosting. Comparable to State of Kid's recurring class model and party revenue stream, albeit narrower category.

Broad incumbents

• Crate & Kids: Crate & Barrel's dedicated children's vertical offering curated kids' furniture, decor, toys, and gifts. Comparable to State of Kid's curated kids' retail assortment but as part of a much larger home furnishings parent brand.
• buybuy BABY (Bed Bath & Beyond): Was the largest U.S. specialty baby and kids products retailer with broad assortment. Comparable to State of Kid's baby/kids retail offering as a much larger incumbent in the same specialty retail category (note: parent company filed for bankruptcy in 2023).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stateofkid
• Facebookfacebook.com/stateofkid
• LinkedInlinkedin.com/company/state-of-kid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State of kid