Miami Beach Botanical Garden

What Miami Beach Botanical Garden does

Miami Beach Botanical Garden is a three-acre nonprofit public garden located on Convention Center Drive in Miami Beach, Florida, operated through a public-private partnership between the City of Miami Beach (owner) and the Miami Beach Botanical Garden Conservancy (operator). Founded in 1962 as the "Garden Center" and redesigned in the 2000s by landscape architect Raymond Jungles in a tropical-modernist style, the Garden serves 120,000+ visitors annually with free general admission Tuesday through Sunday, 9:00 AM to 5:00 PM.

The organization's core offering is a diversified portfolio of visitor experiences organized around nature, wellness, and creativity. Revenue-generating products include event rentals (weddings, corporate events, and celebrations booked via the Perfect Venue platform), guided garden tours ($10 per person), school field trips, professional photography and filming ($150 per hour starting), and a calendar of paid workshops and classes priced between $15 and $111 per session (yoga, sound bath, perfumery, Tai Chi, bonsai, theater intensives). A three-tier membership program — Friends Circle (Cultivator $75/yr, Pollinator $250/yr, Steward $1,000/yr) — provides recurring revenue and grants reciprocal access to 380+ partner gardens through the American Public Gardens Association. The Garden is supplemented by a Botanical Boutique retail shop, volunteer and personal giving programs, institutional support partnerships, and planned-giving options.

The go-to-market motion is event-driven and community-led, relying on third-party ticketing (Eventbrite), a website calendar, an email newsletter (Botanical Buzz), community partnerships with organizations such as UF/IFAS, Miami New Drama, MISO, Area Stage, the Sunflower Society, and Jordan's Garden, and a dedicated Corporate Stewards Program for B2B engagement. Leadership is led by CEO Amy Rosenberg, with a small team including directors of horticulture and operations, a programming manager, senior sales manager, events coordinator, and communications staff. There is no disclosed AI/ML capability, proprietary technology platform, or app; the Garden's "technology" is essentially its physical venue and its partnership-driven programming calendar.

Name

Miami Beach Botanical Garden

Legal name

Miami Beach Botanical Garden

Website

https://mbgarden.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Miami Beach Botanical Garden is a three-acre nonprofit public garden in Miami Beach, Florida, operated via a public-private partnership with the City of Miami Beach. It offers free admission to 120,000+ annual visitors, monetizing through event rentals, memberships, tours, workshops, photography, and donations.

Ownership category

akta.pro rank

Product category

Botanical Garden and Cultural Programming Services

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

Keywords

• Botanical garden services
• Environmental education programs
• Event venue rentals
• Wellness workshop programming
• Cultural arts experiences

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event Rentals: The Garden generates revenue by renting its venue spaces for weddings, celebrations, corporate events, and partnership events. Pricing is quote-based and handled through the Perfect Venue booking platform.
2. Tours and Field Trips: Guided garden tours at $10 per person and field trip packages with activity add-ons. These educational programs serve school groups and generate per-person revenue.
3. Membership Program (Friends Circle): Three-tier membership program including Cultivator ($75/yr), Pollinator ($250/yr), and Steward ($1,000/yr) levels. Members receive benefits including free/discounted admission to partner gardens, event discounts, and exclusive access.
4. Photography and Filming Fees: Professional photo shoots at $150/hour for groups up to 6 people. Commercial photography and film shoots are priced case-by-case.
5. Donations and Institutional Support: Personal giving programs, corporate impact partnerships, institutional support, and planned giving options. The Garden serves 120,000+ visitors annually and relies on donor support.
6. Workshop and Program Fees: Various workshops including yoga, sound bath, perfumery, bonsai, and art classes priced between $15-$111 per session. Event tickets through Eventbrite with member discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Operates a three-acre public botanical garden in Miami Beach with free general admission, offering immersive wellness, arts, and educational experiences, guided garden tours, field trips, event venue rentals for weddings and corporate functions, photography services, and a tiered annual membership program. Generates revenue through event rentals, workshops, memberships, photography fees, donations, and a Botanical Boutique retail shop, while serving 120,000+ visitors annually.

Product overview

Miami Beach Botanical Garden is a three-acre urban oasis and micro-forest in Miami Beach operated as a public-private partnership with the City of Miami Beach. The organization offers a unified portfolio of visitor experiences centered around nature, wellness, and creativity. Core offerings include Garden Experiences (immersive programs such as bonsai workshops, yoga, sound healing, floral arranging, and educational bee experiences), Event Rentals (weddings, corporate events, and celebrations), Garden Tours, and Educational Programs. The organization supplements these with membership programs (Friends Circle with Cultivator, Pollinator, and Steward tiers), Corporate Partnership opportunities, Volunteer programs, Photography services, a Botanical Boutique retail shop, and various giving options including Personal Giving, Institutional Support, and Planned Giving. Free admission is offered to all visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Experiences Immersive workshops and classes blending nature, wellness, and creativity including bonsai workshops, forest bathing, floral arranging, yoga, sound bowl sessions, tea ceremonies, botanical perfume workshops, and bee education experiences; sold to individual visitors through Eventbrite at $15-$111 per session with member discounts.
• Event Rentals Venue rental services for weddings, celebrations, corporate events, and partnership events held within the three-acre tropical garden space at the Miami Beach location; bookings managed through the Perfect Venue platform with quote-based pricing.
• Garden Tours and Field Trips Guided tours of the garden with expert instructors covering plants, habitats, and seasonal highlights at $10 per person (max group capacity 40). Includes field trip options with guided tour plus activity, or self-guided exploration plus lunch space at $250 flat fee for up to 50 people plus $5 per additional person.
• Friends Circle Membership Annual membership program with three individual tiers — Cultivator ($75/year), Pollinator ($250/year), and Steward ($1,000/year) — plus a custom-priced Corporate Stewards tier. Benefits include reciprocal admission to 380+ partner gardens across North America, event discounts, member-only experiences, and donor recognition.
• Photography and Filming Services Professional photo shoot access at $150 per hour for groups up to 6 people, plus commercial photography, film, and television shoots priced case-by-case; available for portraits, engagement shoots, wedding shoots, quinceañera sessions, and major productions, with optional dressing room reservation for additional fee.
• Botanical Boutique On-site retail gift shop offering botanical-themed merchandise, plants, and souvenirs, plus light snacks and water bottle refill stations; provides parking validation services for Garden visitors.
• Educational Programs Educational offerings including workshops, lectures, plant clinics, and hands-on learning experiences about plants, ecology, and sustainability for visitors of all ages; delivered in partnership with UF/IFAS Extension Master Gardener Volunteers and Miami Beach Orchid Society.
• Performing Arts and Concert Programming Hosted theater productions, concerts, and performing arts events at the Garden including Miami New Drama productions, Area Stage Broadway in the Botanical concert series, and MISO @ the Garden performances by Miami Symphony Orchestra members; ticketed via Eventbrite.

Quantifiable outcome

• Serves 120,000+ visitors annually
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• UF/IFAS ExtensioncoreStrategic or Co-development PartnerPartnership with University of Florida Institute of Food and Agricultural Sciences for educational programming including plant clinics and propagation technique workshops led by Master Gardener Volunteers.
• American Alliance of MuseumsminorStrategic or Co-development PartnerAffiliation with American Alliance of Museums demonstrates commitment to museum-level standards for educational programming and public engagement.
• Miami New DramacoreStrategic or Co-development PartnerPartnership for theatrical programming including the MiND Summer Theater Intensive, a theatrical program for children emphasizing creative exploration and personal growth.
• Miami Beach Garden ClubminorStrategic or Co-development PartnerAffiliated organization supporting garden maintenance and community engagement in Miami Beach.
• Miami Beach Orchid SocietycoreStrategic or Co-development PartnerPartnership for orchid-related programming including repotting workshops and education about orchid care.
• Sunflower SocietycoreStrategic or Co-development PartnerPartnership for free summer art classes for children ages 5-12, bringing artistic programming to the Garden.
• Area StagecoreStrategic or Co-development PartnerPerforming arts organization hosting Broadway in the Botanical concert series at the Garden.
• MISO (Miami Symphony Orchestra)coreStrategic or Co-development PartnerMISO @ the Garden events featuring live performances by Miami Symphony Orchestra members in outdoor garden setting.
• Jordan's GardencoreStrategic or Co-development PartnerPartnership for children's programming including Morning at the Garden and After-School Living Classroom experiences.
• Monteleone MiamiminorGTM or Marketing PartnerPatrizio Santocchi of Monteleone Miami leads perfumery workshops at the Garden, bringing fragrance expertise and attracting attendees from their customer base.
• South Beach Sound Healing OrchestracoreStrategic or Co-development PartnerPartnership for immersive sound healing experiences including Earth Day Sound Bash and Summer Solstice Sound Bash.
• American Public Gardens AssociationminorStrategic or Co-development PartnerAffiliation providing access to reciprocal admission network of 380+ gardens across North America for membership benefits.
• Raymond Jungles, Inc.coreStrategic or Co-development PartnerRenowned landscape architect who led the Garden's major redesign with tropical modernist style and ecological design principles.
• The Fragrance FoundationminorStrategic or Co-development PartnerPartnership for Fragrance Day celebrations and The Artistry of Fragrance panel featuring world-renowned perfumers.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fairchild Tropical Botanic Garden: Larger Miami-Dade botanical garden operating as a public attraction with paid admissions, events, memberships, and educational programming on tropical collections. Directly comparable in geography, mission, and visitor experience model, though at significantly greater scale.
• Pinecrest Gardens: Miami-Dade public botanical garden offering events, wellness programming, educational activities, and venue rentals in a tropical setting. Closely comparable in size, programming mix, and community-garden positioning within the same metro area.

Regional players

• Marie Selby Botanical Gardens: Sarasota-based botanical garden focused on tropical plants, education, and visitor experiences with memberships and events. Comparable in nonprofit botanical-garden operating model though serving a different Florida region.
• Mounts Botanical Garden: Palm Beach County public botanical garden offering horticultural displays, educational programs, and community events. Comparable in nonprofit municipal-affiliated botanical garden mission and programming structure.
• Kampong (National Tropical Botanical Garden, Florida campus): South Florida tropical botanical garden within the National Tropical Botanical Garden network offering tours, education, and curated plant collections. Comparable in tropical collection focus and educational visitor programming.

Broad incumbents

• New York Botanical Garden: Large-scale nonprofit botanical garden operating year-round visitor experiences, ticketed events, major exhibitions, and memberships in an urban setting. Comparable in mission, programming breadth, and nonprofit operations but at significantly greater scale and ticket pricing.
• Longwood Gardens: Major nonprofit botanical garden operating extensive gardens, ticketed events, concerts, and educational programming with a tiered membership model. Comparable in event-driven monetization, membership tiers, and cultural programming diversification.
• United States Botanic Garden: Federal public botanical garden offering free admission, educational programming, and curated plant collections. Comparable in free-admission public garden model and educational mission, though operated as a federal institution rather than nonprofit public-private partnership.
• Brooklyn Botanic Garden: Urban nonprofit botanical garden with extensive events, educational programming, memberships, and venue rentals. Comparable in urban-oasis positioning, programming mix, and nonprofit governance model, but at much larger scale.

Others

• American Public Gardens Association: Trade and professional association supporting public gardens across North America through education, accreditation, and the reciprocal admission network referenced by the Garden's membership benefits. Comparable as an enabling institution that the Garden actively leverages for distribution and credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MBBGarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Beach Botanical Garden