The Garden Furniture Shop

What The Garden Furniture Shop does

The Garden Furniture Shop is a privately held UK-based online retailer specialising in outdoor garden furniture and accessories. Founded in 2017 and headquartered in Sturminster Newton with 1-10 employees, the company operates exclusively through a Shopify-powered e-commerce storefront at thegardenfurnitureshop.co.uk, selling directly to UK consumers with no physical retail, wholesale, or marketplace presence.

The product portfolio spans eight primary categories: gazebos (including permanent aluminium louvered pergolas and pop-up structures), aluminium and rattan garden furniture sets, garden hammock swings, loungers and relaxers, waterproof outdoor cushions, fire pits and BBQ combos, parasols and bases, and replacement parts (canopies, curtains, cushions). Premium sets such as the Darwin 7-Seater Corner Sofa are priced at £3,999.99, while entry-level accessories start from £9.99, yielding a wide blended price ladder. The 2026 Garden Furniture Collection catalogues 111 products. The business is differentiated by an aftermarket replacement-parts inventory and a 12-month product guarantee, supported by a UK-based customer support team reachable by phone and email.

The revenue model is straightforward one-time DTC transaction sales, with free UK mainland shipping on orders over £100, optional Klarna buy-now-pay-later, and surcharges for Northern Scotland and Ireland deliveries. Marketing is driven by organic social (Instagram, Facebook), SEO-oriented blog content, and seasonal email campaigns. The company has recently extended into an adjacent vertical via a linked Pet Range (snugandcosypets.com), but otherwise remains focused on a single UK geographic market. No funding rounds, institutional investors, acquisitions, or management-team disclosures are present in the available data.

Name

The Garden Furniture Shop

Legal name

The Garden Furniture Shop

Website

https://thegardenfurnitureshop.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Garden Furniture Retail

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industries

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF), Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Outdoor garden furniture
• Garden furniture retail
• Patio furniture
• Garden gazebos
• Garden accessories

Headquarters

HQ city

Sturminster Newton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of physical garden furniture and accessories through their e-commerce platform. Customers pay full product price per transaction with no recurring subscription component. Revenue is generated from the margin between wholesale product costs and retail selling prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Garden Furniture Shop is an online retailer selling outdoor garden furniture and accessories direct to UK consumers. Its catalogue covers gazebos and replacement canopies/curtains, aluminium and rattan garden furniture sets (corner sofas, dining sets, loungers), 2- and 3-seater hammock swings, sun loungers and recliners, waterproof outdoor cushions, fire pits, and parasols with bases. All sales are fulfilled via home delivery through the company's own Shopify storefront, with free UK mainland shipping on orders over £100.

Product overview

The Garden Furniture Shop is a UK-based online retailer offering a comprehensive range of outdoor garden furniture and accessories. The product portfolio centres on gazebos (permanent and pop-up structures with replacement canopies and curtains), aluminium and rattan garden furniture sets (corner sofas, dining sets, loungers), garden hammock swings (2 and 3 seater options with various patterns), outdoor seating (loungers, relaxers, recliners), cushions (scatter cushions, bench cushions, replacement cushions), fire pits (various designs including BBQ combos), and parasols with bases. The company also stocks replacement parts including canopies and curtains for their gazebo lines. Products are available in multiple sizes, colours, and patterns with weather-resistant features suited for year-round UK outdoor use.

Differentiator

Problem solved

Functional benefit

Products and services

• Gazebos Full garden gazebos ranging from pop-up styles to permanent metal structures for year-round use, sold through the Gazebos collection page and including associated replacement canopies and curtains.
• Aluminium Garden Furniture Aluminium furniture collections featuring rust-resistant frames with styles including corner sofa sets, dining sets, loungers, and hammocks, sold through the Aluminium Garden Furniture collection page.
• Rattan Garden Furniture Rattan furniture collections for outdoor living spaces including corner sets and dining sets, sold through the Rattan Garden Furniture collection page.
• Garden Hammock Swings 2 and 3 seater garden hammock swings with various frame and cushion options, sold through the Garden Hammock Swings collection page.
• Loungers & Chairs Garden sun loungers, relaxers, and recliners with multiple pattern and colour options, sold through the Loungers & Chairs collection page.
• Outdoor Cushions Waterproof garden cushions including scatter cushions, bench cushions, and replacement cushions in various sizes and patterns, sold through the Outdoor Cushions collection page.
• Fire Pits Garden fire pits including fire bowls, BBQ combos, and decorative metal fire pit designs, sold through the Fire Pits collection page.
• Parasols & Bases Straight and cantilever garden parasols with fillable weight bases for shade solutions, sold through the Parasols & Bases collection page.
• Darwin 7 Seater Corner Sofa Set Premium aluminium garden furniture set with teak wood accents, seating up to 7 guests with weather-resistant construction.
• Ascoli L-Shaped Corner Sofa with 2 Side Tables Premium outdoor lounge set with aluminium frame, wooden-effect legs, deep cushions, and two matching side tables.
• Sienna Luxury 4 Piece Garden Sofa Set Premium aluminium and teak outdoor sofa set including two-seater sofa, two armchairs, and coffee table.
• Abbey 6-Seater Corner Sofa Set Premium garden sofa set with season-proof cushions, dual-height convertible table, and sandstone finish.
• Abbey 6-Seater Garden Dining Set Garden dining set with table and six chairs including season-proof cushions, bundled with a free Gazebo RIO.
• Glendale Venetian Gazebo (Louvre Pergola) Premium louvered pergola with aluminium construction, adjustable roof shutters, LED lighting, rain drainage system, and optional side blinds.
• 2026 Garden Furniture Collection Annual seasonal collection aggregating the company's latest garden furniture, gazebos, cushions, fire pits, and outdoor accessories into a single curated assortment for UK consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Lazy Susan: UK-based direct-to-consumer specialist in garden furniture, particularly aluminium and rattan sets. Closely comparable to The Garden Furniture Shop in product mix, target customer (UK homeowners), and DTC e-commerce model.
• Bridgman: UK heritage retailer specializing in premium outdoor and garden furniture. Comparable in product category (loungers, dining sets, parasols) and in targeting premium UK residential customers via a direct online storefront.
• Moda Furnishings: UK online retailer of garden and outdoor furniture including rattan, aluminium sets, and gazebos. Directly comparable product range and DTC positioning to The Garden Furniture Shop, targeting the same UK homeowner segment.
• Rose Garden (Outdoor & Garden): UK specialist retailer of garden furniture, parasols, and outdoor accessories. Closely overlaps with The Garden Furniture Shop's product mix and customer base of UK homeowners with patios and gardens.
• Harbour Lifestyle: UK-based online retailer focused on premium outdoor furniture and garden structures, including rattan sets and gazebos. Overlaps with The Garden Furniture Shop on premium tier products and UK DTC distribution.

Broad incumbents

• John Lewis & Partners: Major UK department store with a substantial garden furniture category alongside broad home and general merchandise. Competes with The Garden Furniture Shop for UK homeowner outdoor furniture spend but as one category within a much wider assortment.
• B&Q: UK home improvement and garden retailer with broad outdoor furniture, BBQ, and garden accessory ranges. Competes directly on garden furniture SKUs but offers a far wider product mix including DIY, hardware, and plants.
• Wayfair UK: Global online home goods marketplace with a large UK garden furniture assortment. Competes with The Garden Furniture Shop on outdoor sets, hammocks, and accessories, but with vastly broader catalog and marketing budget.
• Dunelm: UK homewares retailer with garden furniture and outdoor living categories alongside much broader soft furnishings and home goods. Comparable on outdoor cushions, parasols, and value-tier garden sets.

Others

• Snug and Cosy Pets: Separate pet-range brand linked from The Garden Furniture Shop's storefront. Included as an adjacent/related property rather than a competitor — illustrates the operator's diversification into adjacent verticals on the same commerce stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegardenfurnitureshop
• Instagraminstagram.com/gardenfurnitureshop
• Xx.com/TeakDiningSets
• LinkedInlinkedin.com/company/the-garden-furniture-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Garden Furniture Shop