What ARCTIC does

ARCTIC is a privately held PC cooling and ergonomic workspace hardware company founded in 2001 in Hong Kong by Magnus Huber, a Swiss civil engineering graduate of ETH Zurich, and headquartered through ARCTIC GmbH (Germany) with primary manufacturing via ARCTIC (HK) Ltd. The company designs, manufactures, and sells CPU cooling (air coolers in the Freezer 36 series and AIO liquid coolers in the Liquid Freezer III and Liquid Freezer III Pro lines), case fans (P-series, 80mm-140mm), thermal interface materials (MX-4, MX-6, MX-7 thermal pastes and TP-3/TP-4 thermal pads), monitor arms and wall mounts (Z, X, and W series), premium E-ATX PC cases (Xtender and Xtender VG), and fully built fanless under-desk PCs (Senza and Senza AI 370 powered by AMD Ryzen processors). Server and workstation cooling (Freezer 4U-Altra, Liquid Freezer WS360-SP) extends the portfolio into data-center SKUs. Notable technical differentiators include integrated VRM fans and offset cold-plate mounting on Liquid Freezer III Pro coolers, an Intel Contact Frame for optimized contact pressure, passive heat-dissipation enclosures on Senza PCs, and MX-series thermal compounds with very low thermal resistance.

ARCTIC operates a direct-to-consumer go-to-market, selling primarily through its own e-commerce webshop at arctic.de with shipping to over 100 countries and supplementing this with an authorized global distributor and reseller network. The company markets value-based messaging around price-performance rather than large advertising budgets, distributing across organic social channels (Facebook, Instagram, LinkedIn, YouTube, X, TikTok, Reddit), email newsletters, and price-comparison platforms such as Geizhals. Pricing is one-time MSRP per unit, with a certified refurbished storefront offering the same 6-year manufacturer warranty at a discount and a "Payback" promotional program providing automatic cart discounts. Regional entities in Germany, Hong Kong, China, and the United States handle manufacturing, EU representation, and customer support.

The company serves a horizontal mix of customers: PC enthusiasts and gamers seeking high-performance or silent cooling, office and home-office workers buying fanless Senza systems or monitor mounts, server and workstation operators using Freezer 4U and workstation AIO lines, and DIY builders purchasing components such as fans, thermal paste, and accessories. ARCTIC has been carbon-neutral since 2011, operates without external venture or private equity capital under founder ownership, and has accumulated multiple 2024-2025 industry awards (Kitguru Editorial Award 2025, EHA 2025 for MX-6, HardZone, DDWorld, Tech Passion Editors Choice) across its product lines.

Name

ARCTIC

Legal name

ARCTIC GmbH

Website

https://arctic.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ARCTIC is a privately held, founder-owned PC cooling and ergonomic hardware company founded in 2001, selling CPU coolers, case fans, thermal pastes, monitor mounts, premium PC cases, and fanless Senza PCs through its own global webshop and authorized distributor and reseller network, serving PC enthusiasts, office users, and server and workstation operators.

Ownership category

akta.pro rank

Product category

PC Cooling Hardware

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)

akta.pro secondary industry

Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling) (HDABAKAD)

Keywords

• PC cooling hardware
• CPU air coolers
• AIO water coolers
• Thermal interface materials
• Passive cooling PCs

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Cooling Products: ARCTIC generates revenue through the sale of physical PC cooling hardware including CPU air coolers, CPU water coolers (AIO), case fans, thermal pastes/pads, and accessories. Products are sold directly via their e-commerce platform and through distribution/reseller channels globally.
2. Hardware Sales - Mounts and Equipment: Sale of monitor arms, wall mounts, and related ergonomic equipment for workspace optimization.
3. Complete PC Systems: Sale of pre-built passive desktop PCs under the Senza brand, featuring AMD Ryzen processors and completely silent operation.
4. Premium PC Cases: Sale of Xtender series premium E-ATX PC cases with high-airflow design and A-RGB lighting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

ARCTIC designs, manufactures, and sells PC cooling hardware including AIO liquid CPU coolers, tower CPU air coolers, case fans, and thermal interface materials (pastes and pads). The company also offers passively cooled desktop PCs under the Senza brand, premium E-ATX PC cases under the Xtender brand, and ergonomic monitor/wall mounting solutions for workspaces.

Product overview

ARCTIC is a PC cooling and ergonomic workplace solutions company offering a comprehensive portfolio centered around cooling products, monitor mounts, and passive computing systems. The core product lines include the Liquid Freezer III and Liquid Freezer III Pro Series (all-in-one CPU water coolers available in 240mm to 420mm radiator sizes), Freezer 36 Series tower air coolers, P-Series case fans (80mm-140mm), and MX-series thermal compounds (MX-4, MX-6, MX-7) with supporting thermal pads. The company has expanded into complete PC solutions with the Senza Series (completely passive, fanless under-desk PCs using AMD Ryzen processors) and the Xtender Series (premium E-ATX PC cases with high-airflow design). Ergonomic products include Z Series, X Series monitor arms, and W Series wall mounts in various configurations. The portfolio is complemented by server/workstation cooling (Freezer 4U series), accessories (RGB controllers, fan controllers, vertical GPU mounts), refurbished products, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Senza: Passive cooled under-desk PC product line featuring AMD Ryzen processors with completely silent, fanless operation.
• Xtender
• Liquid Freezer III
• Freezer 36
• MX Series

Products and services

• Liquid Freezer III Series AIO CPU Water Coolers All-in-one liquid CPU coolers for desktop PCs, offering high-performance liquid cooling in multiple radiator sizes and A-RGB options for PC enthusiasts and gamers.
• Liquid Freezer III Pro Series AIO CPU Water Coolers Latest generation AIO CPU water coolers featuring integrated VRM cooling fans, offset cold-plate mounting, and 38mm thick radiators for gamers and overclockers on modern Intel and AMD platforms.
• Freezer 36 Series Tower CPU Air Coolers Multi-compatible tower CPU air coolers for gaming and overclocking desktops, available in standard, single-fan (S), and A-RGB variants with broad Intel and AMD socket compatibility.
• MX Series Thermal Paste Multiple award-winning thermal compounds (MX-4, MX-6, MX-7) providing efficient heat transfer between CPU/GPU and coolers with extremely low thermal resistance and long durability.
• TP Series Thermal Pads High-performance thermal pads (TP-3, TP-4) available in multiple thicknesses and dimensions for CPU, GPU, and notebook cooling applications.
• P-Series Case Fans PC case fans in 80mm to 140mm sizes including P12 Pro, P14 Pro, P14 Max, and P9 Silent series, with fluid dynamic bearing engine technology and optional A-RGB lighting.
• Senza Passive Cooled PC Completely fanless under-desk PCs powered by AMD Ryzen 5000 series processors using passive heat dissipation enclosures, offering 100% silent operation for office and home environments.
• Senza AI 370 Passive PC High-end passively cooled PC featuring AMD Ryzen AI 9 HX 370 processor with Radeon 890M graphics, 32GB LPDDR5X RAM, and Windows 11 Pro for silent high-performance office computing.
• Xtender & Xtender VG Premium PC Cases Premium E-ATX PC cases with high-airflow design, pre-installed A-RGB fans, panoramic tempered glass panels, and illuminated PSU shroud, available in multiple color and glass variants.
• Z Series Monitor Arms Ergonomic monitor mounts including Z1, Z2, and Z2 Pro models in basic, USB hub, and SuperSpeed USB hub variants, with single, dual, and triple monitor configurations.
• X Series Monitor Arms Desk mount monitor arms including X1 basic and X1-3D gas spring models, available with bundle options for multiple monitors.
• W Series Wall Mounts Monitor wall mounts including fixed (W1A), full-motion with retractable folding arm (W1C), and gas spring (W1-3D) models for optimal viewing angle adjustment.
• Freezer 4U Server Coolers High-performance CPU coolers designed for 4U server and workstation environments, compatible with AMD, Intel, and Ampere sockets including SP5, SP6, and sTR5.
• Refurbished Products Certified refurbished ARCTIC products including CPU coolers, fans, and accessories, fully tested and functional with 6-year warranty at discounted prices.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• AMDcoreTechnology or IntegrationARCTIC's Senza PCs are powered by AMD Ryzen 5000 series processors with AMD Radeon integrated graphics. The partnership leverages AMD's mobile processor technology for the passively cooled under-desk PC design.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Noctua: Austrian manufacturer of premium PC cooling fans and CPU coolers. Directly comparable to ARCTIC as a specialist cooling components maker with a strong enthusiast reputation and premium price-performance positioning.
• be quiet!: German PC components maker specializing in quiet CPU coolers, case fans, PSUs, and PC cases. Closely comparable to ARCTIC on quiet-cooling positioning, EU-based operations, and enthusiast channel focus.
• DeepCool: Chinese PC cooling and case manufacturer offering AIO liquid coolers, air coolers, fans, and cases. Closely comparable to ARCTIC on product mix with a stronger value-tier price position.
• Thermalright: Asian-origin PC cooling specialist with a strong enthusiast reputation for high-performance air coolers and fans. Comparable to ARCTIC's Freezer air-cooler and P-series fan product lines.
• Scythe: Japanese-origin PC cooling maker known for CPU air coolers and case fans. Comparable to ARCTIC on enthusiast cooling components, with a regional stronghold in Japan and Europe.
• Ergotron: US-based specialist in monitor arms, wall mounts, and ergonomic workspace solutions. Directly comparable to ARCTIC's Z, X, and W mount series, with deeper B2B and healthcare verticals.

Broad incumbents

• Corsair Gaming: Broad PC peripherals and components maker with a major cooling line (AIO and air coolers). Comparable to ARCTIC's cooling portfolio but operates across a much wider product range including memory, PSUs, and streaming gear.
• Cooler Master: Taiwanese incumbent in PC cooling, cases, and peripherals. Overlaps with ARCTIC across AIO liquid coolers, air coolers, fans, and cases at broader scale and longer retail-channel reach.
• NZXT: PC gaming brand spanning cases, AIO coolers, and pre-built systems. Comparable to ARCTIC's Xtender case and Senza system lines and adjacent to its cooling portfolio.

Emerging players

• Fractal Design: Swedish PC case, cooling, and PSU manufacturer with Nordic design heritage. Comparable to ARCTIC on the Xtender premium case line and on select fan/cooling accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arctichannel
• YouTubeyoutube.com/channel/UCpwGJu05e3Oj-lN8J-wJS-g
• Facebookfacebook.com/ARCTIC.en
• LinkedInlinkedin.com/company/arctic-gmbh
• Instagraminstagram.com/arctic.de
• TikToktiktok.com/@arctic.tok

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCTIC