What Mediapulse does

Mediapulse AG für Medienforschung is a Swiss foundation-structured independent industry organization founded in 2006 and headquartered in Bern, with an additional business office in Zürich. It is responsible for measuring TV, radio, and online media consumption across Switzerland, producing data that serves as the official "currency" (Währung) for the Swiss advertising market, broadcasters, regulators, and researchers. The company operates with 11–50 employees and is governed by a Foundation Council (Stiftungsrat), Board of Directors (Verwaltungsrat), and specialized commissions (User, Research, Media Science).

The technical core is a panel-based audience measurement system combining several proprietary and integrated methods. TV measurement uses a representative household panel of People Meters and Router Meters (Focal Meter) connected to all TVs in panel households, an Audiomatching System (AMS) that compares captured audio patterns against reference broadcaster samples, audio watermarking for Replay Ad identification in time-shifted viewing, and an Internal Coincidental Check (ICC) for compliance verification. Radio measurement relies on both panel-based methods and server log-file data from streaming providers. Online TV measurement uses a hybrid approach combining Focal Meter data with comScore tagging, Device-Identifier tracking, and SDK-based Foreground Measurement. Recent platform extensions include TV Replay Ad Data, TV Big Screen Data, and TV Streaming Data products, plus analytics tools such as TV Analytics and Evogenius Reporting Radio (EvoRep).

Mediapulse generates revenue through subscription-based access to its research data products (TV Data, Radio Data, Streaming Data, Establishment Survey Data, Time Use Study Data) distributed via the premium.mediapulse.ch portal at annual, semester, and quarterly cadences. The company serves four primary customer segments: TV broadcasters and program makers, radio stations and audio providers, the advertising industry and media buyers, and government/regulatory bodies, with academic and market researchers as a secondary segment. Distribution is exclusively within Switzerland through direct enterprise sales. Recent strategic moves include the March 2026 launch of cross-platform Video Ad Measurement (with Goldbach as first market partner) and the October 2025 full modernization of the Swiss TV measurement system.

Name

Mediapulse

Legal name

Mediapulse AG für Medienforschung

Website

https://mediapulse.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediapulse is Switzerland's independent industry foundation that measures TV, radio, and online media consumption through panel-based audience research, providing official "currency" data to broadcasters, advertisers, regulators, and researchers.

Ownership category

akta.pro rank

Product category

Media Audience Measurement

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industry

Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK)

Keywords

• Media audience measurement
• TV ratings research
• Radio audience research
• Cross-platform measurement
• Media research services

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Subscription Services: Mediapulse generates revenue through subscription-based access to its media research data products (TV Data, Radio Data, Streaming Data, Establishment Survey Data, Time Use Study Data) via its premium portal. Data is provided in annual, semester, and quarterly formats to broadcasters, advertisers, and government bodies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mediapulse is an independent Swiss media research organization that measures TV, radio, and online media consumption through a representative household panel and proprietary audiomatching, Router Meter, and watermarking technologies. It delivers official audience measurement data products (TV Data, Radio Data, Streaming Data, Establishment Survey, Time Use Study) to broadcasters, advertisers, government, and researchers, distributed via a premium subscription portal. The organization's data serves as the official currency for advertising planning and billing across Switzerland.

Product overview

Mediapulse operates a platform-plus-modules architecture for Swiss media research. The core offerings are organized into three main research divisions: TV Research (TV Data, TV Streaming Data, TV Replay Ad Data, TV Big Screen Data), Radio Research (Radio Data, Radio Streaming Data), and Basic Research (Establishment Survey Data, Time Use Study Data). TV Analytics serves as the primary analysis software for TV data, while Evogenius Reporting Radio (EvoRep) is the analysis software for radio data. Together, these products measure radio and TV program usage and their digital offerings in Switzerland, providing official currency data for broadcasters, advertisers, politics, authorities, and researchers.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Data

Quantifiable outcome

• 4.4 million persons watched TV daily in Switzerland (H2 2025), averaging 170 minutes per day
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• GoldbachcoreTechnology or Integration · 10 March 2026Goldbach has been secured as the first market partner for continuous Online Video Ad measurement using the industry-standard methodology of Swiss TV research. This partnership is part of Mediapulse's expansion of cross-platform moving image research to provide convergent, comparable, and comprehensive performance data for the Swiss advertising market.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AGF Videoforschung: AGF is the German joint industry committee for video audience measurement, providing the official TV currency in Germany. Like Mediapulse, it is industry-funded, cross-platform focused, and the recognized standard for advertising planning and billing in its home market.
• Médiamétrie: Médiamétrie is the official French audience measurement organization for TV, radio, and digital, operating as an industry-owned joint venture. It is the closest functional analog to Mediapulse in terms of model, governance, and product offering, serving as the currency for the French advertising market.
• BARB (Broadcasters' Audience Research Board): BARB is the UK provider of official television audience measurement and the established currency for UK TV advertising. Its panel-based, joint-industry governance model is structurally comparable to Mediapulse.
• Auditel: Auditel is the Italian joint industry body for TV audience measurement, providing the official currency for the Italian advertising market. It shares Mediapulse's model of independent industry-owned measurement with a national scope.

Broad incumbents

• Nielsen: Nielsen is the global leader in media and audience measurement, providing TV ratings and advertising analytics worldwide. It overlaps with Mediapulse in audience measurement but operates at significantly larger scale and broader geographic scope.
• GfK (now part of NIQ): GfK is a global market and consumer research firm with significant media measurement capabilities, particularly in European markets. Comparable to Mediapulse in research rigor but with a much broader consumer and retail research portfolio.
• Comscore: Comscore is a global digital audience measurement and analytics provider, whose tagging technology Mediapulse itself integrates for online TV measurement. Comparable as a measurement technology supplier and indirect competitor in cross-platform digital audience analytics.
• Ipsos: Ipsos is a global market research company offering media audience measurement, advertising research, and audience insights across many countries. It is comparable to Mediapulse as a research provider to the media industry but with a much wider portfolio and geographic reach.
• Kantar Media: Kantar Media is a global audience measurement and analytics provider offering cross-platform TV, digital, and ad effectiveness solutions. It operates as a broader incumbent in the same space as Mediapulse but across many countries and with a much wider service portfolio.

Regional players

• TAM Ireland / Nielsen Ireland: TAM Ireland is the official TV audience measurement service for the Republic of Ireland, operating as a joint industry currency. Comparable in model to Mediapulse but serving a separate national market rather than competing in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediapulse