What Profihost does

Profihost is a German managed hosting provider founded in 2002 and headquartered in Hannover (Hannoversch Münden), specializing in infrastructure for e-commerce platforms. The company serves more than 3,000 online shops across small, mid-market, and enterprise tiers, with platform-specific hosting sub-brands for Shopware (Premium Partner since 2008), OXID eSales (since 2008), Pimcore (since 2020), and Magento. Its core technology stack includes triple-redundant infrastructure architecture, a proprietary Redis FlexServer caching layer, managed CDN, Elasticsearch full-text search, and Tideways PHP profiling — packaged as managed services rather than self-service IaaS.

The product portfolio spans three hosting tiers: Managed Hosting (entry-level, shared resources, from €49/month), Managed Server (dedicated resources for mid-market shops, from €49/month), and Managed Cluster (custom enterprise configurations for high-load scenarios such as TV campaigns). Add-on modules cover security (SSL, DDoS protection, VPN), performance (CDN, Redis), and server software (Elasticsearch, Tideways). Adjacent services include Kubernetes ONE for container orchestration, Colocation, domain registration, e-commerce agency referral, and a free online shop migration service.

Commercially, Profihost runs a sales-led go-to-market with dedicated account managers, complemented by a Partnerprogramm for agencies and freelancers, an E-Commerce Champions testimonial program, and self-service customer center tooling. Revenue is generated through monthly recurring subscriptions on managed hosting contracts, plus professional services revenue from migrations and agency referrals. The business is privately held with no disclosed funding, parent company, or institutional ownership.

Name

Profihost

Website

https://profihost.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Profihost is a German managed hosting provider founded in 2002, serving 3,000+ online shops with platform-optimized infrastructure for Shopware, OXID, Pimcore, and Magento across SMB and enterprise tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hannoversch Münden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Hosting Subscriptions: Monthly recurring revenue from managed hosting services including Managed Server, Managed Hosting, and Managed Cluster solutions. Customers pay recurring fees for server resources, management, and support services.
2. Managed Services Add-ons: Additional revenue from optional managed services including security (SSL certificates, Cybercrime protection, VPN), performance optimization (CDN, Redis), and server software (Elasticsearch, Tideways).
3. Domain Registration: Revenue from domain registration and management services.
4. Professional Services: Fee-based services including e-commerce agency referral, online shop migration service, and expert consultation.
5. Colocation Services: Infrastructure outsourcing services where customers house their IT equipment in Profihost's facility while maintaining full control.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Profihost provides managed hosting infrastructure and services tailored to e-commerce platforms, including dedicated Managed Servers, Managed Hosting on shared resources, and high-availability Managed Cluster solutions. Offerings are sold as monthly subscriptions exclusively to commercial customers and are accompanied by add-on services covering security (SSL, DDoS/Cybercrime Protection, VPN), performance optimization (Managed CDN, Redis FlexServer caching, Elasticsearch, Tideways PHP-Profiling), and platform-specific hosting for Shopware, OXID, Magento, and Pimcore.

Product overview

Profihost is Germany's specialist for managed E-commerce hosting, offering a comprehensive portfolio of hosting solutions ranging from entry-level shared-resource hosting to enterprise-grade dedicated server clusters. The core offering consists of Managed Hosting (entry-level), Managed Server (flexible dedicated resources), and Managed Cluster (high-availability enterprise solutions). Platform-specific hosting sub-brands target major e-commerce platforms: Shopware Hosting (as Shopware Premium Partner since 2008), OXID Hosting (since 2008), Magento Hosting, and Pimcore Hosting (since 2020). Supporting services include Managed CDN, Redis Caching, Elasticsearch, Tideways PHP-Profiling, SSL Certificates, Cybercrime Protection, VPN, and Kubernetes ONE. Additional services encompass Domain registration, E-commerce Agency Referral, and Online Shop Migration Service. The portfolio is unified through a managed services approach where Profihost handles technical administration, security, and performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Server Powerful managed servers with dedicated resources for medium to large online shops, featuring flexible scaling, high performance, and fail-safe infrastructure with comprehensive managed services.
• Managed Hosting Entry-level managed hosting for small online shops, providing a pre-defined, performant service package on shared resources with optional add-on managed services.
• Managed Cluster Individual enterprise-grade server systems for very large online shops with high-load scenarios such as TV campaigns, designed to react flexibly to load peaks and bundled with enterprise support.
• Domains Domain registration and management services for websites and online shops.
• Managed CDN Content Delivery Network service that increases conversion through faster loading times, improving global web shop performance.
• Redis Caching (Redis FlexServer) Proprietary Redis FlexServer that significantly improves access times for websites and online shops by offloading the database.
• SSL Certificates SSL security certificates that protect websites and build visitor trust through encrypted data transmission.
• Cybercrime Protection Combined smart web filter and reliable DDoS protection package for comprehensive online security.
• VPN Virtual private network service for secure remote access and data protection.
• Elasticsearch Intelligent full-text search solution integrated into Profihost's managed hosting stack as a powerful search capability for web servers.
• Tideways PHP-Profiling Performance optimization tool that identifies and eliminates programming bottlenecks through PHP profiling.
• Managed Solutions (Managed Cloud) Individual IT solutions in the managed cloud, planned, implemented, and operated by Profihost experts.
• Colocation Colocation service allowing customers to outsource their IT infrastructure into Profihost's facility while retaining full control, security, and availability.
• Kubernetes ONE Managed Kubernetes service for containerized application deployment and orchestration.
• E-Commerce Agency Referral Service connecting customers with vetted e-commerce agencies for implementation, design, and consulting support.
• Online Shop Migration Service Service ensuring smooth and efficient migration of online shops to Profihost's infrastructure.
• Shopware Hosting Specially optimized managed hosting for Shopware projects, offered as Shopware Premium Partner working with Shopware for 15 years.
• OXID Hosting High-performance hosting environment for OXID eShop, operating under a long-standing partnership with OXID eSales since 2008.
• Magento Hosting Ready-to-use managed hosting solution for Magento shops, enabling an immediate shop launch.
• Pimcore Hosting Ideal pre-configured and scalable managed hosting for Pimcore shops, offered under a Pimcore partnership established in 2020.

Quantifiable outcome

• Mehr als 3.000 Online-Shops vertrauen Profihost
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• PimcorecoreTechnology or Integration · 1 January 2020Partnership established in 2020 for Pimcore hosting. Profihost offers pre-configured, scalable hosting solutions for Pimcore shops with expert migration support for existing systems.
• ShopwarecoreTechnology or Integration · 1 January 2008Profihost is a Shopware Premium Partner with 15 years of experience (since 2008). They offer specially optimized servers for Shopware hosting with optional managed services and first-time installation. The partnership includes free Shopware demo installations for prospect customers.
• OXID eSalescoreTechnology or Integration · 1 January 2008Long-standing partnership with OXID eShop since 2008. Profihost provides optimized hosting environment for OXID platform with full feature access including admin and customer views. 60-day free demo available.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PlusServer: German managed hosting and cloud provider (part of Open-Xchange) focused on e-commerce, applications, and managed services. Comparable as a German managed e-commerce hosting provider with similar mid-market and enterprise focus.
• Mittwald: German managed hosting provider focused on CMS and e-commerce platforms (TYPO3, Shopware, WordPress, etc.). Directly competes with Profihost in the German market for managed e-commerce and web project hosting with comparable pricing and target customers.
• Alfahosting: German hosting provider with a broad portfolio including shared, managed, and dedicated server hosting. Targets similar SMB and e-commerce segments in the German market.
• domainFACTORY: German hosting provider (part of Hetzner Group) offering managed server and web hosting solutions for SMBs and e-commerce. Directly comparable as a German managed hosting specialist with similar customer profiles and product portfolio.
• All-Inkl: German web hosting provider offering shared hosting, managed servers, and reseller programs. Comparable as a German hosting specialist serving SMBs and e-commerce customers with a similar pricing profile.

Broad incumbents

• Host Europe: Major German and UK hosting provider (part of GoDaddy) offering shared hosting, managed servers, and cloud solutions. Operates in the same German e-commerce hosting market with broader portfolio reach.
• AWS (Amazon Web Services): Global hyperscaler offering managed hosting, Kubernetes (EKS), CDN (CloudFront), and increasingly e-commerce-specific tooling. Competes broadly with Profihost at the infrastructure layer, particularly for enterprise customers evaluating alternatives.
• IONOS: One of Europe's largest hosting and cloud providers (owned by United Internet), offering shared hosting, managed servers, cloud, and e-commerce solutions. Competes broadly with Profihost across SMB and mid-market hosting.
• Hetzner: Major German hosting and cloud infrastructure provider offering dedicated servers, cloud hosting, and colocation. A larger incumbent in the German market with overlapping managed hosting offerings and substantially greater scale.

Others

• Shopware: Leading German e-commerce platform with which Profihost has held a 15+ year Premium Partnership. Profihost's hosting business is closely tied to Shopware's merchant base, making it a key ecosystem partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profihost-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profihost