Mile High Outdoor Advertising

What Mile High Outdoor Advertising does

Mile High Outdoor Advertising is a privately held outdoor advertising company founded in 1996 and headquartered in Greenwood Village, Colorado (Denver metro). The company operates a network of 400+ billboard faces across 10 Colorado markets — Denver, Colorado Springs, Northern Colorado, Pueblo, Grand Junction, Limon, Sterling, Cañon City, Craig, and Salida — with claimed coverage of 96% of the Denver Metro population and 90% of Colorado's population. Its product portfolio spans four formats: Spectaculors (20'x60', 1,200 sqft premium boards on I-70), Digital Bulletins (13 LED locations supporting live updates, RSS feeds, dayparting, and full-motion video), traditional Bulletins (static vinyl, 10'x30' to 20'x60'), and Junior Posters (6'x12' neighborhood boards sold in 10–50+ unit packages).

Revenue is generated primarily through subscription-style four-week billboard space rentals, with Denver pricing ranging from $1,500 to $15,000 per four-week period depending on location, format, and traffic volume, supplemented by professional-services revenue from vinyl production ($300–$600 per bulletin). The go-to-market is consultative direct sales via phone, email, and website quote forms, supported by a ~14-person team including a Sr. National Account Executive (for agency-placed national business), a Sales Manager, account executives, a Creative Director, and a Digital Network Manager. Customers span a horizontal mix: national brands (Chase, GEICO, McDonald's, United Airlines, Honda, King Soopers, Colorado Avalanche, Jersey Mike's, REMAX), the Colorado Lottery, nonprofits (Goodwill Industries), and SMBs (Bella Yoga, Simply Storage). The company participates in the OAAA and markets using industry benchmark ROI statistics to support out-of-home advertising effectiveness claims.

Name

Mile High Outdoor Advertising

Legal name

Mile High Outdoor

Website

https://milehighoutdoor.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Mile High Outdoor Advertising is a Colorado-based outdoor advertising company operating 400+ billboard faces across 10 markets, offering digital bulletins, static bulletins, junior posters, and premium spectaculars to national brands, regional advertisers, and local businesses.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising services
• Billboard advertising
• Digital billboard network
• Static billboard media
• Out-of-home advertising

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Billboard Space Rental: Billboard advertising space rented in four-week increments; rates vary by location, format, and traffic volume from $1,500 to $15,000 per four-week period for Denver
2. Creative Production Services: Vinyl production for static billboards typically runs $300-$600 depending on complexity and turnaround time; digital billboard campaigns require digital file production

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mile High Outdoor Advertising operates a network of more than 400 billboard faces across 10 Colorado markets, renting static bulletin billboards, digital LED bulletins, premium 20'x60' spectaculars, and smaller-format junior posters to businesses and agencies. The company provides full-service campaign support including creative design, vinyl and digital production, and installation across Denver Metro, Colorado Springs, Northern Colorado, Pueblo, Grand Junction, and additional Colorado markets.

Product overview

Mile High Outdoor Advertising operates a network of over 400 billboard faces across Colorado as a unified outdoor advertising platform. The core product portfolio consists of four billboard format types: Spectaculors (large-format 20'x60' displays), Digital Bulletins (LED screens with rotating ads and real-time updates), Bulletins (traditional static printed billboards in standard sizes), and Junior Posters (small-format neighborhood boards). The company offers turnkey services including creative design, production, and installation, and serves markets throughout Colorado including Denver, Colorado Springs, Pueblo, Grand Junction, Limon, Sterling, Cañon City, Craig, Salida, and Northern Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Spectaculors Premium large-format 20'x60' (1,200 sqft) billboards positioned along the I-70 corridor; these are the largest billboard signs in Colorado, capturing mountain-bound traffic, commuters, and tourists with high-impact visibility.
• Digital Bulletins LED electronic billboards available in Denver, Colorado Springs, and Grand Junction at sizes ranging from 10'x30' to 14'x48'. Supports static images rotating on a loop, full-motion video in downtown Denver's Theater District, real-time content updates, dayparting capabilities, and remotely monitored 24/7 operation.
• Bulletins Traditional static billboard signs available in 10'x30', 14'x48', and 20'x60' sizes, providing continuous 24/7 exclusive visibility with a single advertiser per board. Vinyl or printed creative with options for 3D embellishments and extensions.
• Junior Posters Smaller-format 6'x12' billboards purchased in quantities of 10-50 or more for hyper-local targeting on surface streets in retail corridors, industrial zones, and neighborhoods. Sold in 4-week increments at low cost-per-thousand rates.

Quantifiable outcome

• 90% of US adults noticed an outdoor advertising ad in the last month
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• OUTFRONT Media: Major national OOH media company operating billboards, transit, and digital displays across U.S. markets. Same core business (billboard space rental) but with the scale and agency relationships that compete for national advertiser budgets that Mile High also targets.
• Lamar Advertising Company: One of the largest U.S. out-of-home (billboard and transit) advertising operators with national inventory. Directly comparable business model — static and digital billboard space rental — but at vastly greater scale and geographic reach than Mile High's Colorado-only footprint.
• Intersection (formerly Titan and Control Group): Major U.S. OOH and digital media company with a strong focus on transit and urban environments. While their mix skews more toward urban/transit than highway billboards, they directly compete for the same enterprise advertiser budgets Mile High targets.
• Clear Channel Outdoor (iHeartMedia Outdoor): Global and U.S. OOH operator offering billboards, street furniture, and transit advertising. Provides the same media product (premium billboard leases) but at national scale, often competing with regional operators like Mile High for agency buys.

Direct peers

• Fairway Outdoor Advertising: Regional outdoor advertising company focused on U.S. Southeast and Midwest markets, offering static and digital billboards via direct sales. Same revenue model (4-week billboard leasing) and comparable customer base to Mile High's regional SMB-to-enterprise mix.
• Adams Outdoor Advertising: Regional U.S. outdoor advertising operator with multiple state-level markets, offering static and digital billboards, bulletins, and posters. Closest analog to Mile High's regional multi-market operating model — same product mix, similar mid-sized footprint, comparable customer profile.
• Link Media (formerly Fairway/Outfront/regional OOH): Independent outdoor advertising operator with a multi-state regional billboard footprint and digital billboard network. Comparable business model to Mile High in offering OOH space on leased structures across multiple markets within a single region.

Emerging players

• Blip Billboards: Digital billboard marketplace/platform focused on smaller advertisers and SMBs with self-service, short-term billboard rentals. Competes with Mile High's junior posters and lower-tier bulletin offerings for SMB and local advertiser spend through a tech-enabled model.
• Place Exchange (programmatic DOOH): Programmatic digital-out-of-home (pDOOH) supply-side platform that aggregates digital billboard and place-based media for programmatic buying. Represents the channel-shift threat and opportunity — competes for the same advertiser dollars via automated buying rather than Mile High's direct sales approach.

Regional players

• Mesmerize (OOH/transit advertising specialist): U.S. OOH advertising network focusing on healthcare, wellness, and point-of-care environments with some traditional billboard inventory. Comparable OOH media operator but with a more specialized venue focus; overlaps with Mile High in the underlying billboard-rental revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mile-high-outdoor
• Instagraminstagram.com/milehighoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mile High Outdoor Advertising