Mesmerize

What Mesmerize does

Mesmerize is a private point-of-care (POC) and out-of-home (OOH) advertising company founded in 2006 as Mesmerize Marketing. The company operates a multi-channel advertising platform spanning digital screens in 10,000+ pharmacies and 5,000+ medical practices nationwide, complemented by transit advertising across 34 transit authority partners concentrated in the Midwest, and place-based OOH products (coffee sleeves, hotel keycards, cash jackets, valet tickets, bar and restaurant materials). Core technology combines interactive touch-surface screens deployed in exam rooms with clinically validated patient education content, including a content library sourced from MJH Life Sciences experts across 14 medical specialties (behavioral health, eye care, neurology, cardiology, gastroenterology, oncology, dermatology, infectious disease, pediatrics, ENT, internal medicine, pulmonology, endocrinology, nephrology, rheumatology).

The business is structured as a two-sided advertising marketplace. Healthcare providers (doctor offices, pharmacies, community-based organizations, oncology centers) receive digital screens, wallboards, and other media at no cost. On the demand side, pharmaceutical, biotech, healthcare, and consumer brands pay for placement across three product lines: point-of-care advertising (digital screens and static media at healthcare facilities), place-based OOH (coffee sleeves, hotel keycards, cash jackets, valet tickets, bar/restaurant signage), and transit advertising (bus wraps, paratransit vehicles, commuter rail). Reach metrics cited include 2.4 million daily transit impressions across 1,250 vehicles, 11M patients who decided to switch brands after point-of-care ad exposure, and 400% more views than static displays.

Distribution combines direct enterprise sales (multiple SVPs of Business Development and Sales targeting pharmaceutical advertisers) with channel partnerships through pharmacy cooperatives (American Associated Pharmacies, Thrifty White, Good Neighbor Pharmacy, Kinney Drugs, CPESN NYC, Pharmacy Owners Alliance, Care Pharmacies) and exclusive sales-representative agreements with transit authorities. The company maintains offices in New York City and Addison, Texas, is privately owned by MJH Life Sciences (acquired February 2023), and has accumulated multiple industry certifications including Point of Care Marketing Association (POCMA) and Point of Care Communication Council (PoC3) certifications, with audit support from the Alliance for Audited Media (AAM).

Name

Mesmerize

Legal name

Mesmerize

Website

https://mesmerize.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Mesmerize is a point-of-care and out-of-home advertising company operating digital screens in 10,000+ pharmacies and 5,000+ medical practices nationwide. The company sells advertising inventory to pharmaceutical, healthcare, and consumer brands. Private subsidiary of MJH Life Sciences since 2023.

Ownership category

akta.pro rank

Product category

Point-of-Care & Out-of-Home Advertising

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Point-of-care advertising
• Out-of-home advertising
• Digital signage network
• Transit advertising
• Pharmaceutical marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pharmaceutical & Healthcare Advertising: Revenue from pharmaceutical, biotech, and healthcare brands advertising to patients at point-of-care and through out-of-home channels. Brands pay for placement across the nationwide network of pharmacies, medical practices, community organizations, and transit locations.
2. Transit Advertising: Revenue from transit advertising including bus wraps, interior/exterior signage across fixed route, paratransit, and commuter rail. Exclusive sales representative agreements with transit authorities across the Midwest.
3. Place-Based Out-of-Home Advertising: Revenue from traditional OOH placements including coffee sleeves, cash jackets, hotel keycards, valet tickets, bar/restaurant signage, and conference media at hotels and events nationwide.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mesmerize sells out-of-home and point-of-care advertising placements across a nationwide network of 10,000+ pharmacies, 5,000+ medical practices, transit vehicles, and consumer venues. Its core deliverables are digital screens (waiting room and interactive exam room), traditional healthcare media (wallboards, posters, brochures), and place-based/transit OOH formats. Revenue is generated from pharmaceutical, healthcare, and consumer brand advertisers; healthcare providers receive digital screens and content at no cost.

Product overview

Mesmerize is an out-of-home (OOH) and point-of-care media company offering a multi-channel advertising platform organized into three primary product lines: (1) Point of Care Advertising — digital screens and traditional media (wallboards, posters, brochures, take-one materials) installed at healthcare facilities including doctors' offices, pharmacies, oncology centers, and community-based organizations; (2) Place-Based OOH Advertising — branded advertising materials at coffee shops (coffee sleeves), financial centers (cash jackets), hotels (keycards, table tents, door hangers), and bars/restaurants (valet tickets, coasters, napkins); and (3) Transit Advertising — bus wraps, paratransit vehicle advertising, and commuter rail advertising across 34 transit authority partners. All products are provided as turnkey solutions, with digital screens offered at no cost to healthcare providers. The company operates as part of MJH Life Sciences and has been serving the market since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Screens and Communication Solutions Turnkey digital screen solutions installed at healthcare providers (doctors' offices, pharmacies, community-based organizations, oncology centers) that display clinical patient education content alongside brand advertising. Includes interactive touch surface exam room capabilities. Provided at no cost to healthcare providers; revenue is generated from advertiser placements.
• Waiting Room Screens Digital displays positioned in healthcare facility waiting areas that engage patients with educational content and brand messaging while they wait for appointments.
• Exam Room Screens Interactive touch-enabled digital screens for exam rooms that enable providers to demonstrate and educate patients about conditions, procedures, and treatment options during consultations.
• Pharmacy Bags Free prescription bags distributed at pharmacies featuring advertising content and educational messaging for patients filling prescriptions.
• Traditional Media Advertising Static advertising materials including wallboards, posters, brochures, and take-one displays placed in healthcare facilities.
• Coffee Sleeves Branded coffee sleeve advertisements distributed at independently owned coffee shops and specialty cafés across top U.S. markets, featuring standard, die-cut, and thermochromic varieties.
• Cash Jackets Advertising materials distributed at retail check cashing locations, including counter mats, counter tents, and posters in financial service centers across all 100 top U.S. DMAs.
• Hotel Keycards Hotel room keycards with branded advertising distributed to business travelers and vacationers at partner hotel properties.
• Hotel Marketing Materials Hotel marketing products including table tents, door hangers, and newspaper wraps for targeted advertising to hotel guests.
• Valet Tickets Branded valet parking tickets distributed at upscale bars and restaurants in top U.S. DMAs.
• Bar and Restaurant Advertising Nightlife advertising products including coasters, napkins, mirror clings, and sample cups featuring brand messaging at bars and restaurants.
• Fixed Route Bus Advertising Full and partial bus wraps on fixed-route transit vehicles delivering high-frequency advertising impressions throughout metro areas across the Midwest.
• Paratransit Advertising Advertising on paratransit vehicles serving communities with accessible transportation needs.
• Commuter Rail Advertising Interior and exterior advertising on commuter rail trains serving transit authority partners.

Quantifiable outcome

• 400% more views than static displays
• +8 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

33 partnerships are on record, tiered core and major.

• American Associated PharmaciescoreChannel Partner/ Reseller/ Distributor · 3 November 2025Partnership to expand Mesmerize's retail pharmacy network through American Associated Pharmacies' member pharmacies.
• Thrifty White PharmaciescoreChannel Partner/ Reseller/ Distributor · 8 April 2025Partnership expanding retail pharmacy network with Thrifty White Pharmacies locations.
• Kinney DrugscoreChannel Partner/ Reseller/ Distributor · 31 March 2025Partnership expanding retail pharmacy network with Kinney Drugs locations.
• Good Neighbor PharmacycoreChannel Partner/ Reseller/ Distributor · 18 October 2024Mesmerize solutions made available to Good Neighbor Pharmacy members, a network of independent pharmacies.
• Food CitycoreChannel Partner/ Reseller/ Distributor · 18 September 2024Partnership expanding retail pharmacy network with Food City grocery pharmacy locations.
• CPESN New York CitycoreChannel Partner/ Reseller/ Distributor · 4 April 2024Partnership with CPESN NYC to bring Mesmerize's patient education solutions to their network of community pharmacies.
• Pharmacy Owners AlliancecoreChannel Partner/ Reseller/ Distributor · 24 January 2024Partnership expanding pharmacy network through Pharmacy Owners Alliance member pharmacies.
• HigimajorChannel Partner/ Reseller/ Distributor · 17 May 2023Partnership to expand reach in pharmacy and grocery locations through Higi's health screening stations network.
• SARTA of Canton, OhiomajorChannel Partner/ Reseller/ Distributor · 26 April 2023Mesmerize named exclusive transit sales representative for SARTA (Stark Area Regional Transit Authority), covering exterior and interior bus advertising.
• Care Pharmacies CooperativecoreChannel Partner/ Reseller/ Distributor · 16 December 2022Preferred partner agreement expanding pharmacy network to include CARE Pharmacies Cooperative member locations.
• Associated Foods StorescoreChannel Partner/ Reseller/ Distributor · 7 December 2022Partnership to install digital displays within 40 retailers under Macey's, Lin's, and Fresh Market brands.
• Pursuant HealthmajorChannel Partner/ Reseller/ Distributor · 26 July 2022Partnership expanding reach in retail locations through Pursuant Health's health engagement platform.
• ScreenversecoreTechnology or Integration · 1 June 2022Partnership with Screenverse for programmatic sales capabilities.
• HomeTown PharmacycoreChannel Partner/ Reseller/ Distributor · 21 April 2022Partnership expanding point of care network with HomeTown Pharmacy locations.
• MediflixcoreTechnology or Integration · 24 February 2022Partnership to bring patients leading educational programming through Mediflix's content library.
• OneScreen.aimajorTechnology or Integration · 8 February 2022Partnership powered by OneScreen.ai to add medical imaging offices to point of care network.
• Prism Health North TexascoreChannel Partner/ Reseller/ Distributor · 20 January 2022Partnership expanding digital network with Prism Health North Texas clinics focused on HIV/AIDS, STI, and sexual wellness services.
• VSeemajorTechnology or Integration · 14 December 2021Partnership to provide telehealth and remote patient monitoring services integration.
• Giant EaglecoreChannel Partner/ Reseller/ Distributor · 31 August 2021Partnership expanding pharmacy network with Giant Eagle pharmacy locations.
• CITILINK Fort WaynemajorChannel Partner/ Reseller/ Distributor · 17 February 2021Exclusive sales representative for CITILINK Fort Wayne, Indiana transit advertising on over 60 fixed-route buses and paratransit vehicles.
• METRO of KalamazoomajorChannel Partner/ Reseller/ Distributor · 28 January 2021Exclusive sales representative for METRO of Kalamazoo, Michigan transit advertising on fixed-route and paratransit vehicles.
• AO Media's +LifecoreStrategic or Co-development Partner · 7 January 2021Partnership to bring +Life HIV/AIDS education content across Mesmerize's digital and static networks, reaching diverse communities of people living with HIV/AIDS.
• GMHCcoreChannel Partner/ Reseller/ Distributor · 1 December 2020Partnership with GMHC (Gay Men's Health Crisis), the world's first HIV/AIDS services organization, to expand point of care network.
• GaudenziacoreChannel Partner/ Reseller/ Distributor · 30 July 2020Partnership with Gaudenzia, a provider serving nearly 20,000 individuals annually affected by drug and alcohol dependency, HIV/AIDS, and mental illness.
• Centre Area Transportation Authority (CATA)majorChannel Partner/ Reseller/ Distributor · 28 July 2020Exclusive sales representative for Centre Area Transportation Authority covering 74 buses running in State College and Penn State University campus.
• GeopathcoreStrategic or Co-development Partner · 9 July 2020Geopath member, an industry organization providing standardized audience measurement for out-of-home advertising.
• College Health TVmajorChannel Partner/ Reseller/ Distributor · 12 May 2020Exclusive agency representative for College Health TV network.
• The RapidmajorChannel Partner/ Reseller/ Distributor · 24 October 2019Exclusive sales representative for Grand Rapids metro area's public transportation provider, The Rapid.
• Davenport CitiBusmajorChannel Partner/ Reseller/ Distributor · 20 August 2019Exclusive advertising partnership with Davenport CitiBus in the Quad Cities area.
• Pharmacy Health NetworkcoreStrategic or Co-development Partner · 7 August 2019Acquisition of Pharmacy Health Network, the only out-of-home digital network dedicated to retail pharmacies, establishing digital network in doctors' offices and community-based organizations.
• Alliance for Audited MediacoreStrategic or Co-development PartnerThird-party audit partner providing verification standards for point-of-care advertising credibility.
• Point of Care Marketing AssociationcoreStrategic or Co-development PartnerIndustry certification and standards body for point-of-care advertising; Mesmerize's networks received POCMA certification.
• National Community Pharmacists Association (NCPA)coreChannel Partner/ Reseller/ DistributorTrade association membership providing access to independent pharmacy community.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PatientPoint: PatientPoint is a leading point-of-care digital media network placing interactive screens and educational content in physician offices and hospitals. It is the closest direct competitor to Mesmerize's point-of-care advertising business, competing for the same pharma advertiser budgets.
• ContextMedia: ContextMedia (formerly Outcome Health) operates digital point-of-care media in waiting rooms and exam rooms serving pharmaceutical advertisers. It is a direct competitor to Mesmerize's waiting-room and exam-room screen products.
• Health Media Network: Health Media Network operates point-of-care digital advertising screens in physician offices across the U.S., directly overlapping Mesmerize's doctor-office digital screen business and competing for the same pharma/healthcare advertiser spend.
• Staywell: Staywell provides patient education, engagement, and point-of-care media for healthcare providers and pharma brands. It competes with Mesmerize's patient education and digital screen offerings in physician offices and health systems.
• DMD (Doctor's Multimedia & Digital): DMD connects with healthcare providers through digital point-of-care media in waiting rooms. It directly competes with Mesmerize's doctor-office point-of-care advertising and patient education business.
• Intersection: Intersection operates place-based digital and transit advertising across U.S. cities, including LinkNYC and major transit hubs. It is a direct peer for Mesmerize's transit advertising and place-based OOH lines of business.
• Captivate: Captivate operates place-based digital screens in office and residential elevators and consumer environments. It is comparable to Mesmerize's place-based OOH advertising products (coffee sleeves, hotel keycards, valet tickets) on the digital-screen side.

Broad incumbents

• Lamar Advertising: Lamar Advertising is one of the largest U.S. outdoor advertising companies, with extensive transit and billboard inventory. It competes broadly with Mesmerize's transit advertising business as a larger incumbent offering.
• Outfront Media: Outfront Media is a major U.S. out-of-home advertising company with a strong transit and billboard portfolio. It is a broad incumbent competitor to Mesmerize's transit OOH and place-based advertising products.

Emerging players

• Vistar Media: Vistar Media is a programmatic digital out-of-home (DOOH) advertising platform. It is an emerging enabler for the DOOH space — Mesmerize partnered with Screenverse for programmatic, and Vistar represents the broader programmatic DOOH trend that could disintermediate traditional point-of-care sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MesmerizeOOH
• Facebookfacebook.com/MesmerizeOOH
• LinkedInlinkedin.com/company/885013/admin
• Instagraminstagram.com/mesmerizeooh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mesmerize