OVV Asuntopalvelut

What OVV Asuntopalvelut does

OVV Asuntopalvelut is a Finnish nationwide franchise-based rental brokerage chain, founded in 1994 (originally as Student Rental Services) and operating under parent Investors House Oyj Group (Nasdaq Helsinki listed). The company runs approximately 20 entrepreneur-owned offices across 11 of Finland's largest growth centers plus smaller towns, mediating roughly 5,300 rental apartments annually and managing roughly 2,200 properties under long-term full-service contracts. Its core products are OVV Vuokravälitys (transactional rental brokerage, 1.0x–1.255x monthly rent commission with optional 1-year rent guarantee), OVV Kokonaispalvelu (recurring full-service property management at 6% of monthly rent with full-tenancy rent guarantee), OVV Myyntivälitys (investment property sales brokerage) and ancillary services (contract drafting, move-in inspections, valuation reports). The proprietary platform consists of ovv.com listings, electronic tenancy agreements, video/360-degree virtual tours and the Hakuvahti search-alert service; listings are syndicated to Oikotie and Vuokraovi.

The business model is a mix of transactional commissions on tenant placements and recurring management fees on full-service landlord relationships. OVV earns on both sides of the rental market: landlords (private housing investors, housing associations, funds, foundations, and the City of Helsinki via Kiinteistö Oy Auroranlinna's 6,000+ apartments) and tenants (students, working professionals, families). Pricing is documented and VAT-inclusive (Finnish VAT 25.5%); commissions range from 500 EUR minimum to multi-thousand-euro per-placement fees depending on rent level and service tier. The franchise model localizes operating costs and market knowledge to independent entrepreneurs while retaining brand-level client relationships such as the exclusive Auroranlinna mandate.

Customer concentration is anchored by a single very large institutional relationship (Auroranlinna) but diversified across an estimated ~10,000 private housing investors; the large anchor does not appear to dominate transaction volume given the breadth of franchise activity. Geographic exposure is entirely domestic (Finland). Recent operational emphasis has been on growing Helsinki metropolitan area coverage and institutional asset management cross-sell through Investors House; 2025 was reported as a record year for the chain.

Name

OVV Asuntopalvelut

Legal name

OVV Asuntopalvelut

Website

https://ovv.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

OVV Asuntopalvelut is a Finnish nationwide franchise rental brokerage chain, operating across ~20 cities since 1994 under Investors House Oyj Group. It mediates ~5,300 apartments annually and manages ~2,200 under full-service contracts for private housing investors, institutional landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Rental Brokerage

NAICS

Residential Property Managers (531311), Nonresidential Property Managers (531312), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Rental brokerage services
• Property management
• Apartment letting
• Investment property sales
• Real estate franchise

Headquarters

HQ city

Lappeenranta

HQ country

Finland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental Brokerage Commission: OVV earns a one-time brokerage commission for each rental placement. Two service tiers: (1) OVV Vuokravälitys with rent guarantee for the first year at 1.255x monthly rent, or without guarantee at 1x monthly rent, minimum 500 EUR. (2) OVV Kokonaispalvelu (comprehensive management service) at 6% of monthly rent charged annually, plus 1x monthly rent placement fee when tenant changes. All prices include VAT 25.5%.
2. Sales Brokerage: OVV handles the sale of investment properties for property investors. Commission rates: 2.5% for apartments and 3.72% for real estate (of debt-free selling price), minimum 3,000 EUR, plus documentation costs up to 400 EUR.
3. Property Management Services: OVV Kokonaispalvelu provides ongoing property management including tenant relations, rent collection, maintenance coordination, annual inspections, and rent guarantee for the full tenancy period. Billed monthly at 6% of rent.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

OVV Asuntopalvelut is a Finnish franchise chain that has provided rental brokerage and property management services nationwide since 1994, operating around 20 offices across Finland under the OVV brand. Its core services include tenant placement with optional rent guarantee (OVV Vuokravälitys), comprehensive full-service property management covering the entire tenancy with rent guarantee (OVV Kokonaispalvelu), and brokerage for investment property sales (OVV Myyntivälitys). The company serves private housing investors, housing associations, institutional investors, and tenants through its local entrepreneur-led offices backed by the Investors House Oyj group.

Product overview

OVV Asuntopalvelut is a nationwide franchise-based rental brokerage chain operating across approximately 20 locations in Finland. The core offering consists of OVV Vuokravälitys (rental brokerage with optional rent guarantee) and OVV Kokonaispalvelu (comprehensive property management with full-service outsourcing). Additional services include OVV Myyntivälitys (property sales), Hakuvahti (tenant search alerts), and various add-on services such as contract drafting, moving inspections, and property appraisals. The company mediates approximately 5,300 rental apartments annually and manages about 2,200 properties under Kokonaispalvelu contracts.

Differentiator

Problem solved

Functional benefit

Brands

• OVV Vuokravälitys: Core rental brokerage service with optional one-year rent guarantee.
• OVV Kokonaispalvelu
• OVV Myyntivälitys

Products and services

• OVV Vuokravälitys
• OVV Kokonaispalvelu
• OVV Myyntivälitys
• OVV Lisäpalvelut
• Muuttolaatikoiden vuokraus (Moving Box Rental)

Quantifiable outcome

• ~5,300 apartments rented annually; ~2,100–2,200 apartments under Kokonaispalvelu management; historically strong 2025 results; 5,282 placements in 2024; operations since 1994

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Kiinteistö Oy AuroranlinnaflagshipStrategic or Co-development PartnerKiinteistö Oy Auroranlinna is a City of Helsinki-owned real estate company with 6,000+ privately financed rental apartments (4,200 in wholly-owned properties across Helsinki and Kirkkonummi, plus 1,863 apartments in housing cooperatives). OVV Asuntopalvelut serves as Auroranlinna's exclusive rental agent, handling all apartment lettings, tenant applications, and move-in processes through ovv.com.
• OikotiecoreChannel Partner/ Reseller/ DistributorOikotie (Sanoma/Oikotie) is a major Finnish online real estate portal. OVV syndicates all its rental and sale listings to Oikotie, extending property visibility beyond ovv.com's direct traffic to Oikotie's large user base of apartment seekers.
• VuokraovicoreChannel Partner/ Reseller/ DistributorVuokraovi is a Finnish rental-focused property portal. OVV publishes its rental listings on Vuokraovi alongside ovv.com and Oikotie, maximizing exposure to active rental housing seekers.
• Vuokrakas (OVV Kuopio)minorChannel Partner/ Reseller/ DistributorVuokrakas.com is an informational website maintained by OVV Kuopio, providing articles, guides, and resources on rental housing in Finland. It serves as an educational content platform and SEO resource while also promoting OVV's services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SKV Kiinteistönvälitys: Long-standing Finnish real estate brokerage chain offering residential sales and rental services. Overlaps directly with OVV's rental brokerage and property management offering in multiple Finnish cities.
• Kiinteistömaailma: Finland's largest real estate franchise chain operating nationwide with hundreds of offices. Directly comparable to OVV's franchise model, residential brokerage focus, and national distribution, though Kiinteistömaailma is sales-skewed whereas OVV's core is rental brokerage.
• Huoneistokeskus: Established Finnish residential real estate brokerage chain owned by the Osuuspankki (OP) banking group. Competes with OVV in residential rental and sales brokerage across Finnish growth centers with a similar agent-driven model.
• Habita: Finnish-rooted real estate franchise brokerage with international presence. Comparable franchise-driven residential brokerage model serving both landlords and tenants, competing with OVV in the Finnish market.

Broad incumbents

• SATO: Major Finnish rental housing owner-operator. Comparable to the institutional side of OVV's business — both serve Finnish rental housing investors at scale, though SATO owns rather than manages for others.
• OP Koti: Real estate brokerage arm of OP Financial Group, one of Finland's largest financial institutions. Offers residential sales and rental brokerage services nationwide, competing with OVV for both individual investors and institutional mandates.
• Kojamo: Finland's largest publicly listed residential rental housing company (Lumo brand). While Kojamo is an owner-operator rather than a broker, it directly competes with OVV for institutional property management mandates and sets pricing benchmarks.
• Sp-Koti: Real estate brokerage chain affiliated with Savings Banks (Sp) in Finland. Comparable residential brokerage and rental services, leveraging a bank distribution channel that OVV lacks.

Emerging players

• Vuokraturva: Finnish digital-first rental brokerage and tenant protection service. Competes with OVV's rental placement offering by providing rent guarantees and tenant placement online, targeting similar landlords.

Regional players

• Realia Isännöinti: Finnish property management and real estate services provider focused on housing company administration. Adjacent peer to OVV's Kokonaispalvelu property management offering, though concentrated in housing company (isännöinti) rather than third-party rental management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OVVTurku
• LinkedInlinkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.ovv.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVV Asuntopalvelut