What Adwise does

Adwise SpA is a Chilean-headquartered digital marketing and e-commerce technology agency founded in 2011 that delivers integrated digital services to enterprise consumer brands across seven Latin American markets. The firm operates from Santiago with stated presence in Chile, Argentina, Mexico, Peru, Paraguay, Colombia, and Ecuador, and is organized internally into five functional areas: planning, management, development, production, and communications, with 100+ full-time employees plus a part-time project team. Its service portfolio is structured around seven interconnected lines: Branding and Social Media Management; Business Intelligence and Automation incorporating predictive analytics and machine learning; UX/UI Design with omnichannel focus; eCommerce Development and Optimization; Omnichannel Content Strategy; Google Ads plus Social Ads integration; and eCommerce SEO Optimization.

The underlying technology layer combines platform certifications from Adobe, Google, Shopify, VTEX, and Magento with regional payment integrations (Mercado Pago, Transbank, Centry), customer engagement platforms (Woowup, Multivende), and LATAM logistics providers (Envíame, EnvíoPack, Shipit, Moova). The company's differentiator is technical interoperability across these platforms to deliver omnichannel commerce stacks rather than a single proprietary software product. Client portfolio includes major enterprise brands such as Luxottica, Mercado Libre, Carozzi, Triumph, Tramontina, Palmer's, and Indumotora, indicating the firm targets large-brand mandates rather than long-tail SMB work.

Revenue is generated through professional services delivery: project-based fees, retainers, and ongoing contracts across the seven service lines. Pricing is quote-based and customized per client with no public rate card disclosed. The go-to-market motion is sales-led B2B, with inbound lead generation through the Adwise.cl website, contact forms, and a portfolio of public case studies. The firm is privately held with no disclosed external investors, parent company, or funding rounds identified in available source data.

Name

Adwise

Legal name

Adwise SpA

Website

https://adwise.cl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Adwise SpA is a Chilean digital marketing and e-commerce development agency serving enterprise brands across seven Latin American countries, with 100+ employees delivering integrated services spanning branding, paid media, SEO, omnichannel UX/UI design, e-commerce platform development, and business intelligence.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Paid Social Advertising (BPAFACAB)

Keywords

• Digital marketing services
• Ecommerce development
• Social media management
• Paid media advertising
• Search engine optimization

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering branding, social media management, business intelligence, UX/UI design, e-commerce development, SEO, and paid media services to brands across Latin America. Revenue generated through project-based fees, retainers, and ongoing service contracts.
2. E-commerce Development: Creation and optimization of online stores with latest technology, including integration with social networks, CRM, payment methods and logistics

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Adwise is a digital marketing and advertising agency that provides integrated omnichannel services to brands, including branding and social media management, e-commerce platform development and optimization, UX/UI design, business intelligence and automation, omnichannel content strategy, paid media campaigns (Google Ads and Social Ads), and SEO optimization for e-commerce. The company serves as a strategic partner for brands seeking to build and grow their digital presence across Latin America, delivering services through a team of more than 100 full-time specialists plus part-time project staff.

Product overview

Adwise is a digital marketing and advertising agency offering a comprehensive suite of services for brands, organized as interconnected service offerings rather than a single software product. The portfolio includes six core service lines: Branding y Gestión de Redes Sociales for brand identity and social media management; Business Intelligence & Automatización for data analytics and process automation; Diseño UX/UI con enfoque omnicanal for omnichannel user experience design; Desarrollo y Optimización eCommerce for eCommerce platform development; Estrategia de Contenido Omnicanal for content marketing; Google Ads + Integración con Social Ads for paid media campaigns; and Optimización SEO eCommerce for search engine optimization. These services are designed to work together as an integrated digital marketing ecosystem, with eCommerce development serving as the technical foundation and the other services driving traffic, engagement, and conversions.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding y Gestión de Redes Sociales (Branding and Social Media Management)

Quantifiable outcome

• Digital presence improvement and growth for brands across Latin American markets

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationAdobe Solution Partner directory listing. Agency certified/listed as Adobe solution partner for creative and marketing technology implementations.
• GooglecoreTechnology or IntegrationGoogle Partner agency certified for Google Ads and marketing technology. Listed in Google Partners directory with agency ID 6092046809.
• ShopifycoreTechnology or IntegrationPartner for e-commerce platform development and implementation. Builds online stores on Shopify platform.
• VTEXcoreTechnology or IntegrationE-commerce platform partner for building and optimizing online stores. Team has demonstrated experience with VTEX platform.
• MagentocoreTechnology or IntegrationE-commerce development partner with multiple Magento-specialized developers on staff for custom store development and optimization.
• Ariba NetworkminorChannel Partner/ Reseller/ DistributorListed on SAP Ariba Network for B2B procurement and supplier discovery.

Scale indicators3 records

Recent moves5 records

Expansion highlights9 records

Direct peers

• Huge (Havas): Global digital agency specializing in strategy, design, and engineering with explicit LATAM and e-commerce capabilities. Comparable to Adwise as a full-service digital agency combining creative, technology, and platform implementation work.
• Dept Agency: Independent digital agency network with strong e-commerce, creative, and technology practices and a growing LATAM presence. Closely comparable to Adwise in offering integrated strategy + tech + marketing services to enterprise clients.
• MediaMonks (Monks): Global content, media, and digital production network with established LATAM operations. Comparable to Adwise across digital marketing, content production, and platform-led campaign execution.
• R/GA: Global digital agency combining strategy, design, and emerging technology with offices across the Americas. Directly comparable to Adwise in offering brand strategy, UX/UI, and e-commerce-related digital services to enterprise clients.

Broad incumbents

• VMLY&R: Large global marketing services network with extensive LATAM footprint and integrated commerce, brand, and experience capabilities. Competes with Adwise for enterprise brand mandates and e-commerce engagements, particularly across multinational clients.
• Globant: Large Argentine-origin digital and cognitive transformation firm with extensive LATAM delivery centers. Comparable to Adwise in serving enterprise brands across LATAM, with overlap in digital marketing, e-commerce implementation, and data/analytics services.
• Ogilvy: Iconic global advertising and marketing network with deep LATAM operations across creative, media, and digital. Directly comparable as a competitor for enterprise brand advertising and digital transformation mandates in the same regional footprint as Adwise.
• Wunderman Thompson: Global digital agency network with significant LATAM operations and technology, commerce, and experience capabilities. Comparable to Adwise in offering integrated marketing, e-commerce, and data-driven services to enterprise brands across the region.

Emerging players

• Socialmood: Latin American digital marketing and e-commerce agency focused on Shopify, VTEX, and omnichannel retail clients. Closely comparable to Adwise's e-commerce development and paid media practice for retail and consumer brands.

Regional players

• Latorre: Established Chilean advertising and digital agency with similar enterprise client base and full-service offering. Most directly comparable Chilean-headquartered competitor to Adwise for brand, creative, and digital marketing engagements.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adwise