Oh Happy Day

Name

Oh Happy Day

Legal name

Oh Happy Day, Incorporated

Website

https://ohhappyday.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Party Supplies & Lifestyle Content

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Party & Entertaining Disposable Supplies (CRAJAGAL)

akta.pro secondary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Party supplies
• Party decorations
• DIY party tutorials
• Lifestyle blog
• Printable party kits

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Direct-to-consumer physical product sales of branded party supplies (tissue fringe garlands, paper animal masks, headbands, sticker confetti, napkins, flatware, treat picks, jumbling tower games) via the Shopify-powered shop.ohhappyday.com storefront embedded in the blog sidebar.
2. Sponsored brand content: Paid sponsored posts and brand partnerships with companies including Fiskars, Target, Blue Apron, Nordstrom, iRobot, Crate & Barrel, Minted, Lindt, ShoeMint, Bluelounge, Public Bikes, 9 by Novogratz, and Soma. Sponsored posts are disclaimed at the bottom of posts.
3. Display advertising (CafeMedia): Site is affiliated with CMI Marketing, Inc. d/b/a CafeMedia for purposes of placing advertising on the Site; CafeMedia collects and uses certain data for advertising purposes including behavioral advertising.
4. Affiliate marketing commissions: Affiliate links throughout the blog and social media accounts occasionally generate commissions; all sponsored posts are disclaimed at the bottom of posts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Oh Happy Day operates a lifestyle blog and a party-supply e-commerce shop. The WordPress blog publishes DIY party tutorials, party ideas, holiday and seasonal content, interiors features, printable party kits, and travel posts. The Shopify-powered shop sells Oh Happy Day branded party supplies such as tissue fringe garlands, jumbling towers, paper animal masks, sticker confetti, themed napkins, gold flatware, headbands, and treat picks.

Product overview

Oh Happy Day operates a single-brand lifestyle business built around two tightly connected properties rather than a modular SaaS platform: the Oh Happy Day Blog (the core content product at ohhappyday.com, organized into the categories OHD Picks, party, holidays, interiors, printables, and travel) and the Oh Happy Day Party Shop (a Shopify-hosted e-commerce storefront at shop.ohhappyday.com / ohhappyday.myshopify.com selling party supplies and gift items). The blog feeds the shop through curated shoppable editorial such as the OHD Picks feature surface and specific party-supply SKUs including the Tissue Paper & Metallic Foil Layered Fringe Garland, Mini Lucite Jumbling Tower Game, It's My Birthday Headband, Paper Animal Masks, I Love You Sticker Confetti, Ice Lolly Treat Picks, Gold Flatware, Ice Cream Napkins, Lash Napkins, and Sunglass Napkins. Supporting properties include the Oh Happy Day Weekly Newsletter (email signup) and the Oh Happy Day Printables downloads library, both of which sit on top of the blog and drive traffic and engagement back into the shop.

Differentiator

Problem solved

Functional benefit

Brands

• Oh Happy Day Party Shop: E-commerce shop for party supplies (garlands, headbands, masks, napkins, flatware, treat picks, stickers, etc.) operated at shop.ohhappyday.com via Shopify.

Products and services

• Oh Happy Day Lifestyle Blog A WordPress-hosted lifestyle and party blog publishing DIY party tutorials, party ideas, holiday content, interiors features, printable downloads, and travel posts. The blog is the editorial anchor that drives organic traffic and audience engagement for the brand.
• Oh Happy Day Party Shop A Shopify-powered e-commerce storefront selling Oh Happy Day branded party supplies, designed to coordinate as a styled set for DIY party hosts and lifestyle consumers.
• Printable Party Kits Free downloadable printable party kits that complement the blog's DIY tutorials and themed party ideas, giving consumers printable decor elements they can use at home.
• Weekly Email Newsletter A weekly email newsletter delivering lifestyle, DIY, and party content to opted-in subscribers, supporting audience retention and traffic to the blog and shop.
• OHD Picks An editorial product-discovery section on the blog that curates recommended party and lifestyle products for readers, supporting affiliate and branded product discovery.
• Oh Happy Day Branded Party Supplies (in-shop SKUs) Curated, Oh Happy Day branded party goods sold individually through the Shopify shop, including tissue fringe garlands, jumbling towers, headbands, paper animal masks, sticker confetti, treat picks, gold flatware, and themed napkins (ice cream, lash, sunglass). Designed to coordinate as a styled set for DIY party hosts.

Quantifiable outcome

• ~837K combined social followers across Instagram (295K), Twitter (27K), and Pinterest (515K)
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered minor and core.

• FiskarsminorStrategic or Co-development PartnerOh Happy Day partnered with Fiskars to use their collection of fabric cutting tools to craft 'modern patchwork style coasters' (October 2022 post). The blog also featured a 'No-Sew Modern Quilt Favor Boxes' project using Fiskars tools (September 2022 post). Both were co-created DIY content pieces.
• CafeMedia (CMI Marketing, Inc.)coreChannel Partner/ Reseller/ DistributorOh Happy Day's site is affiliated with CMI Marketing, Inc. d/b/a CafeMedia for the purposes of placing advertising on the site. CafeMedia collects and uses certain data for advertising purposes, including behavioral advertising via cookies. This is a programmatic advertising partnership.
• Google AnalyticscoreTechnology or IntegrationOh Happy Day uses Google Analytics to analyze the use of its website. Google Analytics gathers information about website use via cookies, and the resulting data is used to create reports about site usage. Google's privacy policy governs the data relationship.
• TargetminorGTM or Marketing PartnerTarget sponsored a post on Oh Happy Day titled 'Target Room Essentials' (August 12, 2014) showcasing Target's Room Essentials line including rope basket, wood pole lamp, sheet set, wire basket, barstool, and raised clock. The post is officially disclosed as sponsored by Target.
• Blue ApronminorGTM or Marketing PartnerMultiple sponsored posts over time on Oh Happy Day tagged 'sponsored': 'A New Way to Cook' (August 2015), 'Spring Cleaning' (May 2015), 'Blue Apron with Friends' (May 2015), 'Blue Apron Family Plan' (February 2015), 'Blue Apron Update + Fish Taco Recipe' (October 2014). Each is a co-marketing content piece.
• NordstromminorGTM or Marketing PartnerNordstrom sponsored Oh Happy Day's 'Uniform No. 3: Monochromatic' post (July 26, 2012) featuring outfit pieces (silk shirt, headphones, mint jeans, red iPhone case, beaded purse, spotted loafers) linked to Nordstrom product pages. Disclosed as 'brought to you by Nordstrom'.
• Paper MartminorGTM or Marketing PartnerPaper Mart sponsored Oh Happy Day content including 'Paper Mart is for Lovers' (February 2015) and 'Packaging Candy Favors: 3 Ways' (October 2014). Paper Mart also served as a primary product supplier referenced in the 'My Party Closet' foundational post.
• Crate and BarrelminorGTM or Marketing PartnerCrate and Barrel sponsored the post 'Holiday Dinner Party with Mini Food' (December 2014) on Oh Happy Day.
• iRobotminorGTM or Marketing PartneriRobot sponsored an 'iRobot Roomba Giveaway!' post on Oh Happy Day (December 2014).
• MintedminorGTM or Marketing PartnerMinted sponsored a post titled 'Minted New Art Collections' (December 2014) on Oh Happy Day.
• LindtminorGTM or Marketing PartnerLindt sponsored Oh Happy Day's 'Valentines Confetti Crackers DIY' post (February 2015).
• ShoeMintminorGTM or Marketing PartnerShoeMint ran a 'ShoeMint Giveaway' sponsored post on Oh Happy Day (May 2013).
• SomaminorGTM or Marketing PartnerSoma sponsored the 'Infused Ice Cubes + Soma' post (April 2015) on Oh Happy Day.
• Swash (Whirlpool)minorGTM or Marketing PartnerSwash sponsored an 'Introducing Swash' post (September 2014) on Oh Happy Day.
• BlueloungeminorGTM or Marketing PartnerBluelounge sponsored a post (December 2014) on Oh Happy Day.
• Public BikesminorGTM or Marketing PartnerPublic Bikes ran a 'Public Bikes Giveaway' post (November 2014) on Oh Happy Day.
• 9 by NovogratzminorGTM or Marketing Partner9 by Novogratz ran a '9 by Novogratz Giveaway!' post (October 2014) on Oh Happy Day.
• ShopifycoreTechnology or IntegrationShopify powers the Oh Happy Day Party Shop (referenced as ohhappyday.myshopify.com in product URLs and shop.ohhappyday.com storefront). Shopify provides the e-commerce platform for all branded party supply products sold by Oh Happy Day.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Oh Joy!: Lifestyle blog founded by Joy Cho that combines long-form DIY/party/holiday content with a curated shop of branded party supplies, stationery, and home goods — the closest peer to Oh Happy Day's content-plus-commerce model and identified as a fellow 'DAILY READS' sister blog.
• Studio DIY: DIY party and lifestyle blog featuring tutorials, printables, and a curated shop, targeting the same female-skewing audience planning kids' parties and themed celebrations, with overlapping categories like garlands, party hats, and treat picks.
• Brit + Co: Digital media and e-commerce brand built on DIY tutorials, party ideas, and printable downloads, with a marketplace selling craft supplies and kits — directly comparable content-plus-commerce funnel and target demographic.
• Design Mom: Lifestyle blog by Gabrielle Blair covering home, kids, parties, and DIY projects; listed in the same 'DAILY READS' sister blogroll as Oh Happy Day, with comparable audience and editorial voice but a smaller commerce footprint.
• A Cup of Jo: Long-running lifestyle blog by Joanna Goddard covering style, food, interiors, and culture with a female-skewing audience that overlaps Oh Happy Day's reader base; included in Oh Happy Day's 'DAILY READS' sister-blog network.
• Meri Meri: Established designer and manufacturer of paper party goods, stationery, and seasonal decor sold via wholesale and DTC; competes directly with OHD's shop SKUs (napkins, garlands, confetti, party hats) at a larger, more internationally distributed scale.
• Paper Mart: Wholesale and retail party-supply retailer referenced as a sponsor and supplier on Oh Happy Day; competes in the same category of paper party goods, packaging, and DIY craft supplies, with much broader catalog depth.

Broad incumbents

• Party City: Large multi-category party-supply retailer with national physical retail and online storefront, selling tableware, decorations, balloons, and costumes — the dominant incumbent in the broader party-supply category in which OHD's Shopify shop participates.
• Etsy: Two-sided marketplace for handmade and vintage party supplies, printable invitations, and DIY craft kits; serves as an alternative discovery and purchase channel for the same DIY party-host audience that Oh Happy Day targets with its own shop.
• The Knot: Lifestyle media and marketplace for weddings and events with party-planning content, registry, and vendor directories; overlaps with Oh Happy Day's entertaining and celebration categories at a much larger scale and broader event scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtqjQXDMpIXz4TwKMOnlgAA
• Facebookfacebook.com/ohhappydayblog
• Instagraminstagram.com/ohhappyday
• Xx.com/ohhappyday
• LinkedInlinkedin.com/company/oh-happy-day

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh Happy Day