Rbr Property Consultants
RBR Property Consultants (DBA RBR Holidays) is a privately held Australian holiday rental management company founded in 1945 that manages 115+ privately owned houses, apartments, and units across the Southern Gold Coast and Northern NSW, serving individual vacationers, surfers, couples, and property owners through its Homhero-powered direct booking platform.
- Company typePrivate
- Founded1945
- HeadquartersCoolangatta, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rbr Property Consultants does
RBR Property Consultants, operating commercially as RBR Holidays, is a privately held holiday rental management company founded in 1945 and headquartered in Coolangatta, Queensland, Australia, on the Queensland/New South Wales border. The company manages a portfolio of 115+ privately owned holiday houses, apartments, and units across the Southern Gold Coast and Northern New South Wales, including destinations such as Coolangatta, Rainbow Bay, Kirra Beach, Fingal Beach, Tweed Heads, Tugun Beach, and Currumbin Beach. Properties range in price from approximately $107 to $1,079 per night, addressing budget through luxury segments. The company is led by General Manager Belinda Trotman and Principal Lenny McLennan, with a staff of 11-50 employees.
RBR Holidays operates its technology stack on the Homhero property management platform, which powers the company's website (rainbowholidays.com.au), online availability charts, map-based property search, digital booking and check-in system, and owner/guest portals. Distribution is direct-to-consumer through the website, phone, and WhatsApp, supplemented by organic social channels (Facebook, Instagram, Pinterest, X), email newsletters, and seasonal promotional campaigns. The platform handles online reservations, guest check-in workflows, property administration, and owner reporting.
The company generates revenue through commissions on short-term holiday rentals managed for property owners and direct guest booking transactions. It serves two primary customer segments: holiday vacationers (including surfers and couples) on the demand side and property owners seeking professional short-term rental management on the supply side. RBR Holidays is operationally distinct from but affiliated with Rainbow Bay Realty, which handles permanent rentals and property sales under the broader RBR brand, creating a full-service real estate offering.
Rbr Property Consultants firmographics
Firmographics- Name
- Rbr Property Consultants
- Legal name
- RBR Holidays
- Website
- https://rainbowholidays.com.au
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RBR Property Consultants (DBA RBR Holidays) is a privately held Australian holiday rental management company founded in 1945 that manages 115+ privately owned houses, apartments, and units across the Southern Gold Coast and Northern NSW, serving individual vacationers, surfers, couples, and property owners through its Homhero-powered direct booking platform.
- Ownership category
- akta.pro rank
Rbr Property Consultants industry classification
Industry- Product category
- Holiday Accommodation Management
- NAICS
- Other Consumer Goods Rental (53228)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)
Keywords
Where Rbr Property Consultants is headquartered
LocationHeadquarters
- HQ city
- Coolangatta
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rbr Property Consultants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Holiday Rental Commission: RBR Holidays earns commission from property owners by managing and renting their holiday houses, apartments, and units on a short-term basis to vacationers. Revenue is generated through nightly rental rates charged to guests.
- Direct Guest Bookings: Revenue collected directly from guests booking accommodation through the RBR Holidays website, phone, or WhatsApp. Pricing varies by property from approximately $107 to $1,079 per night.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly holiday units starting from $107/night |
| Unit Pricing | Pay-as-you-go | Mid-range apartments and units from $150-$400/night |
| Unit Pricing | Pay-as-you-go | Premium luxury properties from $400-$1,079/night |
| Unit Pricing | Multi-year contract | Long-term stay pricing available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rbr Property Consultants product offering
Product offeringCore offering
RBR Holidays manages and markets 115+ privately-owned holiday houses, apartments, and units for short-term rental across the Southern Gold Coast and Northern NSW, including Coolangatta, Rainbow Bay, Tweed Heads, Kirra, Bilinga, Tugun, Fingal Head, and Currumbin. The company handles property listing, booking management, guest check-in/check-out, and maintenance coordination on behalf of owners, while marketing the inventory to vacationers seeking beachfront, family, pet-friendly, and luxury stays.
Product overview
RBR Holidays operates a unified holiday accommodation platform offering access to 115+ privately-let properties across the Southern Gold Coast and Northern NSW. The portfolio includes beachfront houses, apartments, units, and luxury properties ranging from budget-friendly options to high-end rentals. The platform provides both short-term holiday stays and long-term rentals, with integrated booking management, availability calendars, and special offers.
Differentiator
Problem solved
Functional benefit
Products and services
- RBR Holidays Holiday Accommodation Rentals Curated portfolio of 115+ privately-owned holiday houses, apartments, and units available for short-term rental across Coolangatta, Rainbow Bay, Tweed Heads, Kirra, Bilinga, Tugun, Fingal Head, and Currumbin; marketed to vacationers seeking beachfront, family, pet-friendly, and luxury stays from approximately $107 to $1,079 per night.
- Property Management Services End-to-end short-term rental management services for property owners including listing management, booking management, guest check-in/check-out coordination, and property maintenance coordination, supported by the Homhero owner portal at owners.homhero.com.au.
Quantifiable outcome
- 115+ properties managed across Southern Gold Coast and Northern NSW
- +1 more outcomes
Companies that use Rbr Property Consultants
Customer profileSegments4 records
Ideal customer profiles2 records
Rbr Property Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rbr Property Consultants partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HomherocoreHomhero provides the property management platform powering RBR Holidays' website, booking engine, availability systems, and owner/guest portals. The platform handles online reservations, check-in management, and property administration. RBR Holidays is listed as 'Powered by Homhero' on their website.
- Rainbow Bay RealtycoreRelated real estate company under the RBR brand offering property sales services. RBR Holidays redirects customers to Rainbow Bay Realty for permanent rentals and property sales, creating a full-service real estate offering under the unified RBR brand.
- Gold Coast Linen HireminorThird-party linen hire service recommended to guests for properties where linen is not included. Contact details provided in booking confirmation emails and office communications.
- Twin Towns Services ClubminorMajor local club venue frequently referenced in property descriptions for proximity benefits. Many RBR properties are within walking distance, offering dining, entertainment, and live shows to guests.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rbr Property Consultants competitors and assessment
Company assessmentDirect peers
- Stayz: Stayz is Australia's largest dedicated short-term rental marketplace (owned by Marriott/Expedia), connecting property owners with travelers across Australian coastal regions. It is the closest platform competitor to RBR Holidays for direct bookings in the Australian STR market.
- Take a Break: Take a Break is an Australian-owned holiday rental platform featuring privately-let properties across Australian destinations. It is a smaller-scale direct competitor to RBR in the Australian STR market, particularly for owner-hosted listings.
- Byron Bay Holiday Rentals: Byron Bay Holiday Rentals is a regional Australian vacation rental management agency operating in a comparable Northern NSW coastal market. It shares RBR's model of managing privately-owned holiday homes and serves a similar beach-and-surf traveler segment.
Broad incumbents
- Airbnb: Airbnb is the global leader in short-term vacation rentals, with significant supply in the Southern Gold Coast and Northern NSW region. It competes directly with RBR for guest bookings while also offering property owners an alternative management and distribution channel.
- VRBO: VRBO (formerly HomeAway, owned by Expedia) is a major global vacation rental marketplace with strong Australian inventory. It overlaps with RBR's offering in beach destinations and competes for the same owner-hosted supply.
- Booking.com: Booking.com is a global online travel agency that has expanded aggressively into vacation rentals alongside its hotel inventory. It serves the same traveler demand pool as RBR Holidays for Australian coastal stays.
- Expedia: Expedia is the parent of VRBO and a global online travel agency with vacation rental inventory in Australia. It represents the broad-incumbent OTA threat to regional operators like RBR Holidays for traveler acquisition.
Others
- Homhero: Homhero is the property management software platform that powers RBR Holidays' website, booking engine, owner portal, and guest check-in. It is a technology partner/supplier rather than a competitor, but is critical infrastructure for RBR's operating model.
Emerging players
- Camplify: Camplify is an Australian peer-to-peer sharing platform for recreational vehicles and holiday assets. While focused on caravans and RVs rather than houses, it competes for the same holiday-booking wallet in the Australian domestic travel market.
Regional players
- Snaptrip: Snaptrip is a UK-focused short-term rental marketplace offering last-minute deals on holiday homes. While UK-centric, it operates a comparable STR aggregator model relevant to RBR's direct-booking competitive dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rbr Property Consultants social profiles
Digital presenceRbr Property Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rbr Property Consultants leadership team
Management profileNumber of profiles
Profiles2 records
Rbr Property Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rbr Property Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rbr Property Consultants
What does Rbr Property Consultants do?
RBR Holidays manages and markets 115+ privately-owned holiday houses, apartments, and units for short-term rental across the Southern Gold Coast and Northern NSW, including Coolangatta, Rainbow Bay, Tweed Heads, Kirra, Bilinga, Tugun, Fingal Head, and Currumbin. The company handles property listing, booking management, guest check-in/check-out, and maintenance coordination on behalf of owners, while marketing the inventory to vacationers seeking beachfront, family, pet-friendly, and luxury stays.
Is Rbr Property Consultants a public or private company?
Rbr Property Consultants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rbr Property Consultants founded?
Rbr Property Consultants was founded in 1945. It employs 11 to 50 people.
Where is Rbr Property Consultants based?
Rbr Property Consultants is headquartered in Coolangatta, Australia, in the Oceania region.
How does Rbr Property Consultants make money?
Two revenue lines are on record. Holiday Rental Commission is the primary driver. The others are direct Guest Bookings.
Who are Rbr Property Consultants's main competitors?
Direct peers on record are Stayz, Take a Break and Byron Bay Holiday Rentals. Broad incumbents are Airbnb, VRBO, Booking.com and Expedia. Homhero is listed as an others. Camplify is listed as an emerging player. Snaptrip is listed as a regional player.
Does Rbr Property Consultants have an API?
No public API is recorded for Rbr Property Consultants.
What industry is Rbr Property Consultants in?
Rbr Property Consultants's product category is Holiday Accommodation Management. Its primary akta.pro industry code is BPAJAIAB, Short-Term Rental (STR) Management for Individual Hosts. Its NAICS code is 53228 and its SIC code is 7000.