HOMHERO LTD
Homhero is a Gold Coast-headquartered SaaS platform providing property management, channel management, trust accounting, and AI-assisted automation for short-term rental operators across Australia and New Zealand, serving 160+ clients managing 17,000+ properties.
- Company typePrivate
- Founded2016
- HeadquartersSurfers Paradise, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HOMHERO LTD does
Homhero is an Australian SaaS provider of property management and channel management software for short-term rental accommodation operators. Founded in 2016 and headquartered in Gold Coast, the company serves professional property managers and accommodation hosts across Australia and New Zealand, with a deployed footprint of 17,000+ properties across 160+ clients. The platform consolidates property management, multi-OTA channel distribution, automated guest communications, trust accounting, and direct booking websites into a single integrated interface, replacing the fragmented tool stacks typically used by mid-market short-term rental operators.
The underlying platform is a cloud-based multi-tenant SaaS system that integrates two-way with Airbnb, Booking.com, and Vrbo, and includes modules for trust accounting, automated guest messaging, workflow automation, and reporting. Recent product development has emphasized AI-augmented content generation (AI Description Agent, Bulk AI Descriptions), AI-assisted review response drafting, regulatory compliance features (most notably the Victoria Short Stay Levy Export launched in April 2025), and a Unified Inbox launched in May 2026. The platform is delivered via a web-based interface with no on-premise deployment.
The business model is software subscription-based, with pricing disclosed on a quote-based monthly basis rather than fixed public list pricing. Distribution is supported by Preferred Partner status with all three major OTAs — Airbnb, Booking.com (Premier Connectivity Partner for seven consecutive years through 2026), and Vrbo (Preferred Partner for six consecutive years through 2026) — providing co-marketing visibility and prioritized integration support. The company is 100% Australian-owned, founder-led, and bootstrapped with no external funding disclosed, which constrains growth pace but also implies capital efficiency. A referral partner program launched in 2025 offers 5% commission for 12 months and a $450 AUD discount for referred clients, indicating a structured channel expansion push.
HOMHERO LTD firmographics
Firmographics- Name
- HOMHERO LTD
- Legal name
- Homhero
- Website
- https://homhero.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homhero is a Gold Coast-headquartered SaaS platform providing property management, channel management, trust accounting, and AI-assisted automation for short-term rental operators across Australia and New Zealand, serving 160+ clients managing 17,000+ properties.
- Ownership category
- akta.pro rank
HOMHERO LTD industry classification
Industry- Product category
- Vacation Rental Property Management Software
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Vacation & Short-Term Rental Management (BPAJAFAI), Owner Services, Reporting & Portfolio Administration (THAMAKAI)
Keywords
Where HOMHERO LTD is headquartered
LocationHeadquarters
- HQ city
- Surfers Paradise
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
HOMHERO LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription (PMS & Channel Management): Homhero operates as a subscription cloud-based Property Management System. Property managers subscribe to access the full platform including PMS, channel manager, booking engine, unified inbox, trust accounting, and AI tools. Pricing is quote-based; the company states monthly platform fees are used as the basis for referral commission calculations (5% commission for first 12 months per referred client). The onboarding fee is separate (referred clients receive a $450 AUD discount). The platform is described as powering over 160 clients representing over 17,000 properties as of the 12 months to September 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription SaaS platform — pricing by proposal/consultation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
HOMHERO LTD product offering
Product offeringCore offering
Homhero provides an all-in-one cloud-based property management and channel management SaaS platform that helps professional holiday rental property managers in Australia and New Zealand manage listings across OTAs, centralise guest communications, run trust accounting, coordinate cleaning and maintenance, and onboard owners. The platform is delivered as a subscription and is integrated directly with Airbnb, Booking.com, Vrbo and the Expedia group as a Preferred Software Partner.
Product overview
Homhero is a SaaS-based all-in-one property management and channel distribution platform for Australian and New Zealand short-term rental property managers. The platform operates as a unified suite combining Property Management System (PMS) and Channel Manager as the core products, with complementary modules including Booking Engine (embeddable direct booking website widget), Guest Management, Owner Management, Cleaning & Maintenance Management, Website Development (WordPress-based), Unified Inbox, AI & Automations, and Trust Accounting. The platform integrates natively with major OTAs (Airbnb, Booking.com, Vrbo, Expedia Group networks including Stayz and BookaBach, Google Hotels, Homes & Villas by Marriott, Wotif) via its Channel Manager. Homhero also provides dedicated mobile applications for Staff, Owners, and Cleaners, along with a Referral Partner Program and public status monitoring page. The platform services over 17,000 properties and handles over 280,000 guest bookings annually with gross booking value exceeding $630 million.
Differentiator
Problem solved
Functional benefit
Brands
- HomTrust: Trust accounting expertise and trust account management services offered as part of Homhero's service offerings.
Products and services
- Property Management System (PMS)
Quantifiable outcome
- Trusted to power 17,000+ properties across 160+ clients with over $630M in gross booking value and 280,000+ guest bookings in the 12 months to September 2025
- +2 more outcomes
Companies that use HOMHERO LTD
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
HOMHERO LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature13 records
HOMHERO LTD partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Booking.comcoreHomhero has been a Booking.com Premier Connectivity Partner for 7 consecutive years (2020–2026). This top-tier status provides priority support, early access to new API integrations, and invitations to exclusive industry events. Homhero clients benefit from advanced Booking.com tools, reliable API connections, and a best-in-class integration rated at the highest level by one of the world's largest travel marketplaces.
- AirbnbcoreHomhero is an Airbnb Preferred Software Partner for 2026 (retained for another year). This elite designation provides priority technical support from Airbnb's API Tech Support team, early access to new API features, and a direct feedback loop with Airbnb's development team. Benefits for Homhero clients include stable connections, accurate data sync, and the ability to pioneer new Airbnb technology throughout the year.
- Vrbo (Expedia Group)coreHomhero has been a Vrbo Preferred Partner for 6 consecutive years (2021–2026). Through Homhero's proprietary channel manager, users enjoy a direct seamless connection to Vrbo and its affiliated platforms including Stayz.com.au and BookaBach.co.nz. Homhero clients gain access to Vrbo's family-oriented traveller demographic and expanded reach across the Expedia Group network.
- Heads On PillowssecondaryHomhero partnered with Heads On Pillows, a digital marketing agency specialising in SEO, GEO (Generative Engine Optimisation), and direct booking strategies for short-term rentals. The partnership aims to help property managers drive direct bookings through improved organic search visibility and AI-driven discovery. Joint content and thought leadership positions both companies as leaders in digital discovery for short-term rentals.
- Merchant WarriorsecondaryHomhero partnered with Australian payment gateway provider Merchant Warrior to offer 3D Secure 2 payment processing. This integration adds a security layer to reduce fraudulent transactions and chargebacks for property managers using the Homhero platform.
- Stayz.com.aucoreStayz.com.au is part of the Expedia Group network (via Vrbo) and is one of Australia's leading holiday rental platforms. Homhero integrates with Stayz through its proprietary channel manager, enabling property managers to synchronise listings, availability, and bookings in real time.
- BookaBach.co.nzcoreBookaBach.co.nz is a New Zealand holiday rental platform under the Expedia Group/Vrbo network. Homhero's channel manager provides direct integration to BookaBach, serving property managers managing properties in New Zealand.
- Google Vacation RentalssecondaryHomhero integrates with Google Vacation Rentals, enabling properties to appear in Google search results with real-time availability and pricing. This commission-free channel is promoted by Homhero support team to help property managers increase direct visibility.
- Homes & Villas by Marriott BonvoysecondaryHomhero integrates with Homes & Villas by Marriott Bonvoy, a premium short-term rental offering within the Marriott Bonvoy loyalty programme. Homhero supports Victoria Short Stay Levy export for Homes & Villas by Marriott Bonvoy reservations created on or after 1 January 2025.
- Expedia Group (multiple brands)coreVia the Vrbo integration, Homhero connects to the broader Expedia Group network including Expedia.com, Abritel, CheapTickets, eBookers, Fewo-direkt, Lastminute, Orbitz, Stayz, Trivago, Travelocity, Wotif, and the Travel Agents Affiliate Programme (TAAP). Cancellation policy updates in Homhero for instant book listings automatically apply across these distribution channels.
- WotifsecondaryWotif is an Australian travel platform integrated via the Expedia Group network. Homhero's channel manager synchronises property listings and bookings with Wotif, providing Australian property managers with additional distribution reach.
- StayMakerssecondaryStayMakers is an Australian short-term rental operator platform integrated with Homhero. Homhero supports Victoria Short Stay Levy export for StayMakers reservations created on or after 1 January 2025.
- ASTRA (Australia and New Zealand Short Term Rental Accommodation)secondaryHomhero actively participates in ASTRA events including the annual 'Here To Stay' conference and industry masterclasses. ASTRA is the leading industry body representing the short-term rental industry and professionals in Australia and New Zealand. Homhero sponsors ASTRA events and contributes to industry education through Lunch & Learn sessions and panel discussions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
HOMHERO LTD competitors and assessment
Company assessmentBroad incumbents
- Cloudbeds: Cloudbeds is an established hospitality PMS serving hotels and short-term rentals with channel management and booking engine capabilities. It is a broader incumbent operating in an overlapping category to Homhero.
Direct peers
- Lodgify: Lodgify offers a vacation rental software platform with booking websites, channel manager, and PMS features. It targets individual hosts and small-to-mid property managers with similar functionality to Homhero's core offering.
- Hostaway: Hostaway provides a vacation rental PMS and channel manager with broad OTA integrations and is a directly comparable mid-market competitor to Homhero, serving professional STR managers in multiple geographies.
- Streamline Vacation Rental Software: Streamline is a vacation rental management software platform serving property managers with reservation, trust accounting, and channel management functionality, comparable to Homhero's core PMS offering.
- Escapia (BookingPal): Escapia, now part of BookingPal, provides vacation rental software including property management, trust accounting, and channel distribution. It is a directly comparable legacy PMS competitor to Homhero for professional property managers.
- Guesty: Guesty is a leading global SaaS property management platform for short-term rental managers, offering PMS, channel manager, and guest experience tools. It is the closest direct competitor to Homhero in the mid-market property manager segment, albeit operating globally rather than regionally.
Emerging players
- Guesty for Hosts / Booking Ninjas: Booking Ninjas provides property management software for vacation rentals and serviced apartments. It overlaps with Homhero's core PMS market but is more focused on cloud-native flexibility and integrations.
- Tokeet: Tokeet offers an all-in-one vacation rental management platform with channel manager, PMS, and website builder. It targets a similar mid-market property manager segment as Homhero.
Regional players
- VRM Cloud (Australia): VRM Cloud is an Australian-based vacation rental management software platform serving property managers in the ANZ region. It is a regional competitor comparable to Homhero in target market and functionality.
- StayTech (Uplift): StayTech (formerly Uplift) provides short-term rental management software with channel manager and PMS capabilities, primarily serving the UK and European markets but offering comparable functionality to Homhero's platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HOMHERO LTD social profiles
Digital presenceHOMHERO LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOMHERO LTD leadership team
Management profileNumber of profiles
Profiles6 records
HOMHERO LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOMHERO LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOMHERO LTD
What does HOMHERO LTD do?
Homhero provides an all-in-one cloud-based property management and channel management SaaS platform that helps professional holiday rental property managers in Australia and New Zealand manage listings across OTAs, centralise guest communications, run trust accounting, coordinate cleaning and maintenance, and onboard owners. The platform is delivered as a subscription and is integrated directly with Airbnb, Booking.com, Vrbo and the Expedia group as a Preferred Software Partner.
Is HOMHERO LTD a public or private company?
HOMHERO LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOMHERO LTD founded?
HOMHERO LTD was founded in 2016. It employs 11 to 50 people.
Where is HOMHERO LTD based?
HOMHERO LTD is headquartered in Surfers Paradise, Australia, in the Oceania region.
How does HOMHERO LTD make money?
One revenue line is on record: saaS Platform Subscription (PMS & Channel Management).
Who are HOMHERO LTD's main competitors?
Cloudbeds is listed as a broad incumbent. Direct peers are Lodgify, Hostaway, Streamline Vacation Rental Software, Escapia (BookingPal) and Guesty. Emerging players are Guesty for Hosts / Booking Ninjas and Tokeet. Regional players are VRM Cloud (Australia) and StayTech (Uplift).
Does HOMHERO LTD have an API?
Yes. Homhero maintains API integrations with major Online Travel Agencies (OTAs) including Airbnb, Booking.com, and Vrbo. The platform offers real-time, two-way synchronization of property listings, rates, availability, and bookings through these OTA APIs. The Airbnb integration includes access to the Notifications API for Listing Quality alerts and the Listing Quality API for receiving important notifications directly within Homhero. Booking.com API integration provides features such as the Request to Book workflow. Vrbo API integration connects to the Expedia Group network including Stayz and BookaBach. No public-facing developer API documentation or portal was identified in the sources.
What industry is HOMHERO LTD in?
HOMHERO LTD's product category is Vacation Rental Property Management Software. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 531311 and its SIC code is 6531.