Brooke Grove Retirement Village

What Brooke Grove Retirement Village does

Brooke Grove Retirement Village is a nonprofit continuing care retirement community (CCRC) operated by Brooke Grove Foundation, Inc. on a 220-acre campus in Sandy Spring, Montgomery County, Maryland, approximately 30 minutes from the Washington, D.C. metropolitan area. Founded in 1950 by registered nurse Eleanor Howe Marston, the organization delivers a full continuum of senior living and clinical services: independent living cottages (The Cottages), assisted living (The Meadows), memory support and assisted living (The Woods), a Medicare- and Medicaid-certified rehabilitation and nursing center (Brooke Grove Rehabilitation & Nursing Center), long-term skilled nursing, and respite care. The Meadows and The Woods operate as small residential-style homes of 16 residents each, reflecting a homelike care model rather than large institutional settings. Revenue is generated through a mix of recurring monthly residential fees for independent and assisted living, per-stay or per-episode billing for Medicare- and Medicaid-reimbursed skilled nursing and rehabilitation, discounted short-stay respite fees, and philanthropic donations through the Foundation.

The organization's underlying technology stack is light on digital infrastructure and heavy on operational and clinical partnerships. Proprietary features center on the LIFE principles philosophy (Living Well Together, Individual Discovery, Family Matters, Enriching Experiences), LifeTrail outdoor exercise stations, Keiser senior fitness equipment, and the on-site DaVita Dialysis Den. The go-to-market motion is sales-led and event-driven: facility tours (in-person and virtual via OneDay), open houses, Smooth Move seminars, caregiver support groups, Healthy Living classes (including paid Uplift Yoga sessions), and a deep referral pipeline anchored by MedStar Health's Center for Successful Aging. Marketing channels include the bgf.org website, Eventbrite event registration, a bi-monthly Village LIFE newsletter, and word-of-mouth from residents and families. Distribution is direct-to-consumer and strictly regional, with no channel partner or reseller model. The organization has had only three presidents in 75+ years; leadership transitioned in August 2025 with Wesley Malin succeeding Dennis Hunter, who retired after 29 years, alongside internal promotions of Patty Gomez to VP of Operations and Keith Spillane to VP of Finance.

Name

Brooke Grove Retirement Village

Legal name

Brooke Grove Foundation, Inc.

Website

https://bgf.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brooke Grove Retirement Village is a nonprofit continuing care retirement community in Sandy Spring, Maryland, offering independent living, assisted living, memory support, skilled nursing, and rehabilitation services across a 220-acre campus serving seniors in the greater Washington, D.C. metropolitan area.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living Services)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory support services
• Skilled nursing rehabilitation

Headquarters

HQ city

Sandy Spring

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living cottages and assisted living residences covering housing, meals, housekeeping, maintenance, and access to amenities.
2. Skilled Nursing and Rehabilitation Services: Medicare and Medicaid certified nursing and rehabilitation services billed per stay or ongoing care episodes.
3. Respite Care Stays: Short-term stays of 7-30 days for caregivers needing breaks, with discounted room rates for assisted living settings.
4. Memory Support Services: Specialized care services for residents with Alzheimer's and memory loss in assisted living or nursing care settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Brooke Grove Retirement Village is a continuing care retirement community in Sandy Spring, Maryland that provides a full continuum of senior living and healthcare services on a single campus. Offerings include independent living, assisted living, memory support, skilled nursing, rehabilitation, and respite care, supported by an on-site wellness program (LIFE) and partnerships such as DaVita for dialysis.

Product overview

Brooke Grove Retirement Village is a continuing care retirement community (CCRC) in Sandy Spring, Maryland offering a full continuum of senior living and healthcare services across a 220-acre campus. The organization operates independent living (The Cottages), two assisted living residences (The Meadows and The Woods), a state-of-the-art rehabilitation and nursing center, memory support/Alzheimer's care, long-term nursing care, and respite care services. All levels are connected through the LIFE Enrichment Programming philosophy. The Brooke Grove Foundation provides philanthropic support. This is a single-organization portfolio unified by the 'We Touch People's Lives' mission rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• The Cottages at Brooke Grove: Independent living residential homes featuring maintenance-free living with spacious floor plans of 1,350 to over 2,000 square feet, two to three bedrooms, private drives and oversized garages.
• The Meadows
• The Woods
• Brooke Grove Rehabilitation & Nursing Center

Products and services

• Independent Living Residential apartments and cottages for active older adults within the Brooke Grove campus, with access to community amenities, dining, and the option to transition to higher levels of care on the same campus as needs change.
• Assisted Living Residential assisted living care for seniors who need support with activities of daily living, with services and oversight tailored to individual care needs.
• Memory Support Secure residential care for residents with Alzheimer's disease and other dementias, providing specialized programming and supervision in a safe environment.
• Skilled Nursing 24-hour skilled nursing care for long-term residents and post-acute patients, delivered on the Brooke Grove campus alongside rehabilitation services.
• Rehabilitation Services In-house physical, occupational, and speech therapy services for residents recovering from illness, injury, or surgery, and for short-term post-acute patients.
• Respite Care Short-term residential stays for older adults whose caregivers need temporary relief, providing full access to the community's care and amenities for the duration of the stay.
• Wellness and LIFE Program On-site wellness programming under the LIFE framework, using LifeTrail outdoor fitness equipment and Keiser strength-training systems to support resident fitness and engagement.
• On-Site Dialysis (DaVita Partnership) In-residence dialysis treatment delivered through a partnership with DaVita, allowing residents with kidney disease to receive care on the campus rather than traveling to an outside facility.

Quantifiable outcome

• Ranked among top 19% of nursing homes nationally in U.S. News & World Report 2025 Best Nursing Home ratings
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DaVita®coreTechnology or Integration · 1 January 2025DaVita dialysis partnership provides on-site dialysis treatment at Brooke Grove Rehabilitation & Nursing Center's Dialysis Den. Residents can receive convenient kidney care without traveling to external dialysis centers. DaVita brings 20+ years of experience and established clinical procedures. The partnership enables smooth care coordination between BGRNC and DaVita staff with flexible shifts throughout the week.
• Uplift YogaminorStrategic or Co-development Partner · 1 January 2025Partnership with Uplift Yoga to provide Healthy Living Classes including 'Strong and Mobile: Functional Fitness for Older Adults,' 'Balanced Body, Balanced Mind,' and 'Yoga for Older Adults.' Classes offered in 3-week sessions at $20 per session.
• Story TapestriesminorStrategic or Co-development Partner · 1 January 2024Arts organization engaged through MSAC Touring Grant to bring impactful, arts-centered programs to assisted living residents. Artists use dance, storytelling, theatre, music and visual arts to inspire creativity and energize the mind.
• MedStar Health Center for Successful Aging (GSA)coreStrategic or Co-development PartnerBrooke Grove partners with MedStar Health's Center for Successful Aging to provide onsite medical services. MedStar physicians and specialists deliver care at the facility. The partnership also includes collaboration on dementia caregiver support groups, with MedStar's LCSW-C facilitating sessions.
• Parkinson Foundation of the National Capital Area (PFNCA)minorStrategic or Co-development PartnerPFNCA partnerships deliver 'Thriving with Parkinson's' programs including Communications Club, Exercise for Parkinson's class, and Parkinson's Support Group. BGRV serves as a venue for these free wellness and prevention programs.
• Ellis House LLCminorStrategic or Co-development PartnerPartnership with Ellis House LLC for dementia caregiver support group facilitation. Guy & Dorothy Poole of Ellis House co-facilitate sessions with MedStar Health's Center for Successful Aging.
• Sherwood High School Learning for Independence (LFI) ProgramminorStrategic or Co-development PartnerPartnership provides special education students opportunities to learn occupational skills, enjoy social interaction and experience positive behavior development through campus volunteering. Students assist with holiday decorating, environmental services, LIFE enrichment, and community outreach projects.
• Brooke Grove FoundationcoreOthersThe parent organization Brooke Grove Foundation, Inc. operates the continuing care retirement community and manages donations, scholarships, and special projects including Staff Holiday Fund, COVID-19 Relief Fund, Wildlife and Conservation Fund, Carl and Sue Howe Memorial Scholarship Fund, and Walk to End Alzheimer's Campaign.
• Alzheimer's Association National Capital AreaminorStrategic or Co-development PartnerPartnership for Alzheimer's Support Group sponsorship and annual Walk to End Alzheimer's fundraising campaign. BGRV is a top area fundraiser having raised $520,000+ since 2003. The association provides educational resources and support services.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sunrise Senior Living: Operates assisted living and memory care communities with a strong reputation for quality and personalized care across the U.S., UK, and Canada. Directly comparable service mix and customer base to Brooke Grove's assisted living and memory support offerings.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers, operating Medicare- and Medicaid-certified facilities with short-term rehab, long-term care, and memory support services. Comparable to Brooke Grove's Rehabilitation & Nursing Center component.
• Asbury Communities: Nonprofit operator of continuing care retirement communities with multiple mid-Atlantic campuses offering independent living, assisted living, memory support, skilled nursing, and rehabilitation. Closely comparable in mission, services, and geography to Brooke Grove.
• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities across the U.S., with a mix of owned and managed properties. Comparable to Brooke Grove in the assisted living and memory support service lines.
• National Lutheran Communities & Services: Faith-based nonprofit operator of senior living communities including independent living, assisted living, memory care, and skilled nursing across the mid-Atlantic and Southeast. Closely comparable nonprofit CCRC model serving a similar demographic.
• ProMedica (formerly HCR ManorCare): Major nonprofit provider of skilled nursing, rehabilitation, memory care, assisted living, and home health services across the U.S. Highly comparable in skilled nursing and short-term rehab services to Brooke Grove's Rehab & Nursing Center.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., offering the full continuum of care (independent living, assisted living, skilled nursing, memory care) across multiple campuses. Closely comparable to Brooke Grove in nonprofit structure, full-continuum model, and mid-Atlantic footprint.
• Erickson Senior Living: Operates a network of large-campus continuing care retirement communities for older adults across the U.S. Very similar CCRC business model — independent living through skilled nursing on a single large campus — serving a comparable demographic and competing for the same metro-area affluent senior market.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator, providing independent living, assisted living, memory care, and skilled nursing across hundreds of communities nationwide. Broader and more geographically diversified than Brooke Grove but overlapping in services and customer segment.
• Welltower (Healthpeak) — Operator REIT Partner Network: REIT that owns senior housing and healthcare properties operated by partners such as Sunrise and Atria. Provides a relevant benchmark for the underlying real estate value of Brooke Grove's 220-acre campus and a comparable capital structure alternative for nonprofit CCRCs evaluating monetization options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrookeGroveRetirementVillage
• LinkedInlinkedin.com/company/williamsport-retirement-village

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooke Grove Retirement Village