What EQUATION Japan does

EQUATION Japan (株式会社EQUATION) is a privately held Japanese IT infrastructure services company founded on June 2, 2014 in Osaka, with capital of 80 million JPY as of October 2025 and 81 employees as of June 2025. The company provides IT infrastructure consulting (network, server, cloud, security design) and IT engineer outsourcing/dispatch to small and medium-sized businesses that lack internal IT staff, with offices in Osaka (headquarters), Tokyo, and Fukuoka serving the Kansai, Kanto, and Kyushu regions. Engineer staffing operates under Japanese Specified Worker Dispatch and Worker Dispatch permits, and the company holds Privacy Mark certification and multiple telecom/media regulatory filings.

The company's product portfolio combines proprietary SaaS with resold infrastructure software. EQUATION RECEPTION (launched July 2019) is an iPad-based reception application with cloud PBX integration, sold via the Apple App Store with a minimum 6-month subscription contract. EQUATION BACKUP (launched May 2020) provides AES-256 encrypted system-image cloud backup hosted in ISO 27001-certified data centers. EQUATION also resells VERDE VDI (Linux KVM-based desktop virtualization) and Parallels RAS (FIPS 140-2 encrypted application delivery). In July 2021 it acquired the AI Implementation Certification (AI実装検定) business from Study AI Co., Ltd., and in July 2024 it launched EQU net shop, a hardware e-commerce channel.

Revenue is generated from professional services (outsourcing and project-based consulting at fixed JPY price points from ¥30,000 for consulting to ¥300,000+ for Active Directory implementation), recurring SaaS subscriptions for RECEPTION and BACKUP, licensing of the AI certification program, and hardware resale. The company is founder-controlled under Representative Director Sanada Yuichiro, has pursued entirely organic growth funded by retained earnings (no external PE/VC identified), and operates exclusively in the domestic Japanese market after closing its Bangkok office in December 2022.

Name

EQUATION Japan

Legal name

株式会社EQUATION

Website

https://equ.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

EQUATION Japan is a privately held Osaka-headquartered IT infrastructure services firm (81 employees, founded 2014) providing engineer outsourcing, network/server/cloud consulting, and proprietary SaaS products (EQUATION RECEPTION, EQUATION BACKUP) to SMBs without in-house IT staff across Japan's Kansai, Kanto, and Kyushu regions.

Ownership category

akta.pro rank

Product category

IT Infrastructure Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), Service Assurance & SLA/QoS Management (HDAFAMAL)

Keywords

• IT infrastructure consulting
• Cloud backup services
• IT engineer outsourcing
• VDI virtualization solutions
• Reception management software

Headquarters

HQ city

Osaki

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Engineer Outsourcing: Provides IT technical personnel through staffing/out outsourcing services. Engineers are dispatched to client sites for server, network, database, and cloud infrastructure support from requirements definition to operations.
2. IT Infrastructure Consulting and System Design: Consulting services for IT infrastructure including system design, server design, network design, security consulting, and implementation support. Priced per project with fees ranging from 30,000 JPY for consulting to 300,000 JPY+ for domain server construction.
3. EQUATION RECEPTION (iPad Reception App): SaaS reception management application sold via Apple App Store. Cloud PBX-compatible system with subscription or per-use pricing model.
4. EQUATION BACKUP (Cloud Backup): Cloud backup service with storage capacity options. Customers choose storage size, pay per computer/server protected, with local and cloud dual storage. Subscription-based.
5. AI Implementation Certification: Operates the 'AI Implementation Certification' (AI実装検定) qualification program, acquired from Study AI Co., Ltd. in July 2021.
6. E-commerce (EQU net shop): Net sales business started in July 2024 through EQU net shop (equnetshop.com).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EQUATION Japan provides IT infrastructure consulting (network, server, and cloud design/construction/maintenance) and IT engineer outsourcing/staffing services to Japanese businesses, primarily in the Kansai and Kanto regions. The company complements its services with proprietary SaaS products including EQUATION RECEPTION (iPad-based cloud-PBX reception system) and EQUATION BACKUP (AES-256 encrypted cloud backup), and resells VDI solutions such as VERDE and Parallels RAS.

Product overview

EQUATION Japan offers a portfolio of IT infrastructure products and services. The core products include EQUATION RECEPTION (cloud PBX iPad reception app), EQUATION BACKUP (cloud backup solution), VERDE (Linux KVM-based VDI), and Parallels RAS (virtual application delivery). These are complemented by IT infrastructure consulting services for network/server/cloud design, IT technician outsourcing, and the AI実装検定 certification program. The company operates from offices in Osaka (headquarters), Tokyo, and Fukuoka.

Differentiator

Problem solved

Functional benefit

Brands

• EQUATION RECEPTION: クラウドPBX対応のiPad受付システム。受付対応・取次業務の時間的コスト・人件費を削減できる touch panel 操作の来訪者管理システム。
• EQUATION BACKUP
• Parallels Remote Application Server (RAS)
• VERDE VDI
• AI実装検定

Products and services

• IT Infrastructure Consulting End-to-end IT infrastructure consulting covering PC deployment, server installation, network design and construction, cloud integration, security consulting, and post-implementation maintenance. Designed for Japanese SMBs and enterprises that lack dedicated in-house IT staff.
• IT Engineer Outsourcing Staffing and dispatch of IT technical personnel (servers, networks, databases, cloud) for on-site support from requirements definition through operations. Targeted at organizations needing skilled IT engineers without full-time hires.
• EQUATION RECEPTION Proprietary SaaS iPad reception system with cloud PBX integration, customizable touch panel UI, P-mark compliant visitor history logging, and email delivery of monthly visitor logs. Reduces reception response time and labor costs.
• EQUATION BACKUP Proprietary cloud backup service that creates complete system image backups including OS, applications, user accounts, and settings. Provides ransomware protection, BCP/DR measures, and disaster recovery with AES-256 encryption stored in ISO 27001 certified data centers.
• VERDE VDI Resold desktop virtualization (VDI) solution built on Linux KVM with gold image management, centralized control of virtual desktops, cloud branch functionality for remote sites, and support for both Windows and Linux desktop OS. Subscription-based licensing.
• Parallels Remote Application Server (RAS) Resold virtual application and desktop delivery solution enabling secure remote work. Supports HTML5 browser, iOS, and Android access with FIPS 140-2 encryption, multi-factor authentication, smart card authentication, and granular permission policies.
• EQU net shop (E-commerce) E-commerce storefront selling IT-related products online. Launched in July 2024 as an extension of EQUATION's IT product portfolio.
• AI Implementation Certification (AI実装検定) Qualification program testing skills and knowledge related to AI implementation, acquired from Study AI Co., Ltd. in July 2021. Targets professionals and learners seeking AI competency certification.

Quantifiable outcome

• Man-hours and personnel costs for reception and transfer operations significantly reduced
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LPI-JapanminorOthers · 1 July 2021Academic certification partner. EQUATION is an LPI-Japan certified academic school, allowing students to prepare for LinuC (Linux professional certification) through the company's training programs.

Scale indicators4 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• JBCC Holdings: JBCC is a Japanese IT services company providing system integration, managed services, cloud, and security solutions to mid-market and enterprise clients. Its portfolio of multi-vendor SI plus cloud/managed services overlaps EQUATION's mix of consulting, outsourcing, and cloud backup.
• Otsuka Corporation: Otsuka is one of Japan's largest SMB-focused IT services companies, providing hardware, software, network infrastructure, and IT outsourcing to Japanese small and medium enterprises. Its multi-vendor infrastructure design and on-site support model is structurally similar to EQUATION's core outsourcing + consulting offering, and it targets the same Japanese SMB segment.
• Fuji Soft: Fuji Soft is a Japanese IT services and outsourcing company providing embedded systems, infrastructure, and IT engineer dispatch services. Its outsourcing-heavy revenue mix and Japan-domestic focus closely mirror EQUATION's core engineering dispatch and infrastructure consulting business.
• Future Corporation: Future Corporation is a Japanese IT consulting firm focused on independent IT consulting, system design, and infrastructure services for enterprises. Like EQUATION, it competes in Japan on the strength of consulting talent and infrastructure project delivery rather than proprietary software at scale.

Broad incumbents

• Internet Initiative Japan (IIJ): IIJ is a major Japanese internet/network and cloud infrastructure provider offering connectivity, hosting, cloud, and security services. It overlaps EQUATION in network and cloud infrastructure design and in cloud backup, but operates at substantially larger scale across enterprise and carrier markets.
• BIPROGY: BIPROGY (formerly UNISYS Japan) is a large Japanese systems integrator providing consulting, system design, outsourcing, and cloud services. It competes broadly in EQUATION's enterprise infrastructure and outsourcing space but at much larger scale and with deeper enterprise relationships.
• TIS Inc. TIS is a major Japanese IT services company offering consulting, system integration, outsourcing, and cloud services across industries. Its broad service portfolio overlaps EQUATION's consulting + outsourcing + cloud offerings, though TIS serves much larger enterprise clients.
• NS Solutions: NS Solutions is a Japanese systems integrator focused on industrial, manufacturing, and financial-sector IT solutions, including infrastructure design and managed services. It overlaps EQUATION in infrastructure consulting but at significantly larger scale and with industry-specialized offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2014Equation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUATION Japan