Good Guys and Auto Repair

What Good Guys and Auto Repair does

Good Guys and Auto Repair (also operating as GoodGuys Tire & Auto Repair) is a Fresno, California-based private automotive service business founded in 1976 and operating 10 retail storefronts across California's Central Valley — including 6 in Fresno, 1 in Clovis, 1 in Sanger, and 2 in Visalia. The company is a regional brand under Sun Auto Network, a nationwide automotive service organization with 500+ locations and a corporate legacy dating to 1928.

The company's core offerings are organized into three categories: tires (sales, installation, rotation, balancing, alignment, flat repair across nine major brands including Goodyear, Bridgestone, Firestone, Nokian, Kumho, Continental, Pirelli, Cooper, and Mickey Thompson), auto repair (brakes, engine, transmission, AC/heating, steering and suspension, diagnostics, alternator/starter, axle/CV joint, belts/hoses, exhaust, and radiator services), and auto maintenance (Valvoline oil changes, fluid flushes, batteries, vehicle inspections, and preventative maintenance). A 50+ point Digital Vehicle Inspection is included free with most services, and all repairs carry a 24-month/24,000-mile nationwide warranty backed by the Sun Auto Network. Adjacent offerings include a Price Match Guarantee on tires, a Tire Protection Plan/Roadside Protect program, fleet services through Sun Auto Fleet, and a co-branded GoodGuys Tire & Auto Repair Credit Card issued through CFNA.

The business model is direct-to-consumer retail service: customers transact in-store (walk-in, appointment, or call), paying per service on a transactional basis with frequent manufacturer rebates and promotional discounts. The 2025 CARFAX Top-Rated Service Center recognition and ASE-certified technician positioning anchor a value proposition centered on certified expertise, fair pricing, multiple convenient locations, and nationwide warranty peace of mind. Customer segments are dominated by individual vehicle owners in the Central Valley, with fleet services representing an emerging B2B extension. Revenue mechanics rely on high unit volumes of tires, oil changes, alignments, and brake services rather than subscription or contract revenue.

Name

Good Guys and Auto Repair

Legal name

GoodGuys Tire & Auto Repair

Website

https://goodguys-tire.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Guys and Auto Repair is a Fresno, California-based private auto repair and tire retailer operating 10 storefronts across the Central Valley (Fresno, Clovis, Sanger, Visalia), serving individual vehicle owners with tires, maintenance, and repair services under the Sun Auto Network umbrella.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

General Automotive Repair (811111), Tire Dealers (441340), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD)

Keywords

• Automotive repair services
• Tire sales installation
• Vehicle maintenance services
• Oil change services
• Auto care center

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Service and Repair: One-time transaction-based revenue from automotive repair and maintenance services including oil changes, brake repairs, tire rotations, alignments, transmission service, engine repair, and diagnostic services. Services are priced individually with various coupons and discounts available.
2. Tire Sales: Revenue from tire replacement and sales, featuring multiple brand partnerships (Goodyear, Bridgestone, Firestone, Nokian, Kumho, Continental, Pirelli, Cooper, Mickey Thompson). Tire sales include installation and often feature manufacturer rebates and promotions.
3. Financing Programs: GoodGuys Tire & Auto Repair Credit Card offering financing options for customers, enabling them to pay for services and tires over time. Additional financing through CFNA (Consumer Finance North America) card programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Good Guys and Auto Repair (GoodGuys Tire & Auto Repair) operates 10 retail locations across California's Central Valley providing automotive repair, maintenance, and tire sales services. The company offers tires (sales, installation, rotation, balancing, alignment, flat repairs), auto repair (brakes, engine, transmission, AC/heating, steering/suspension, diagnostics), and auto maintenance (oil changes, fluid services, batteries, vehicle inspections). All repair work is backed by a 24-month/24,000-mile nationwide warranty and includes a complimentary 50+ point Digital Vehicle Inspection.

Product overview

Goodguys Tire and Auto is a regional auto repair and tire service center operating 10 locations across California's Central Valley (Fresno, Clovis, Visalia, and Sanger). The company offers a comprehensive portfolio of automotive services organized into three core categories: Tires (sales, installation, rotation, balancing, alignment, and flat repairs) and Auto Maintenance (oil changes, fluid services, battery service, and vehicle inspections). The service lineup is complemented by the complimentary Digital Vehicle Inspection program, a Price Match Guarantee on tires, and financing through the GoodGuys Credit Card. All repairs are backed by a 24-month/24,000-mile nationwide warranty. The company is part of The Sun Auto Network, a nationwide network of over 500 locations with operations dating back to 1928.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales & Installation

Quantifiable outcome

• 24-month/24,000-mile nationwide warranty on all repairs
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sun Auto NetworkcoreStrategic or Co-development PartnerGoodGuys Tire and Auto is powered by The Sun Auto Network, a nationwide network of over 500 locations with a legacy dating back to 1928. The network provides national warranty backing, purchasing scale for competitive pricing, and brand authority.
• GoodyearcoreTechnology or IntegrationExclusive and featured tire brand partnership. Goodyear tires are prominently featured with up to $280 off promotions. The partnership includes special financing offers for Goodyear credit card holders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discount Tire / America's Tire: Largest U.S. independent tire retailer with a heavy emphasis on tire sales, installation, rotations, balancing, and flat repair. Operates a similar 'tires + basic services' model with comparable promotional cadence and in-store installation focus.
• Pep Boys: National tire and automotive service chain offering tires, alignments, brakes, oil changes, and a wide range of repair services. Overlaps with GoodGuys across the full tire-plus-general-repair service menu at multi-location retail.
• Jiffy Lube: National quick-service chain focused on oil changes, fluid services, and basic maintenance. Overlaps with GoodGuys' preventive maintenance offering, though narrower on heavy repair and tires.
• Big O Tires: Franchise-based tire and auto service chain offering tires, alignments, brakes, oil changes, and suspension repairs. Closely comparable regional multi-store operating model with manufacturer-backed promotions and warranty programs.
• Midas: Franchise-based auto service network historically focused on brakes, exhaust, steering/suspension, and tires. Comparable service breadth and franchise/regional operating model.
• Meineke Car Care Centers: Franchise-based multi-service auto care chain offering tires, oil changes, brakes, alignments, and general repair. Closely mirrors GoodGuys' generalist service positioning with comparable promotional/offer strategy.

Others

• Sun Auto Tire & Service: Direct sibling brand within The Sun Auto Network that shares the parent company's purchasing, warranty, and operational infrastructure. Relevant because GoodGuys' competitive position is partially defined by its affiliation with this network.

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national service chain combining tire sales with full mechanical repair. Larger incumbent with broader geographic reach and similar manufacturer co-marketing economics.
• Goodyear Auto Service: Goodyear's company-owned and franchised service network offering tires plus automotive repair. A natural comparable given GoodGuys' prominent Goodyear partnership and overlapping service menu.

Regional players

• Les Schwab Tire Centers: Western U.S. tire and auto service chain with strong regional density. Similar to GoodGuys in being a multi-store, community-rooted operator with a heavy service warranty proposition, though primarily serving Pacific Northwest and Mountain West geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodguys-tire-ctr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Guys and Auto Repair