New Works
New Works is a Copenhagen-based design house founded in 2015 that curates furniture, lighting, and decorative objects developed with 25+ international designers, selling via its own e-commerce site, a B2B portal for architects and retailers, showrooms in Copenhagen and Stockholm, and 100+ retail partners across 20+ countries.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What New Works does
New Works ApS is a Copenhagen-based design house founded in 2015 by Nikolaj Meier (CEO) and Knut Bendik Humlevik (Creative Director). The company curates and sells a collection of furniture, lighting, and decorative objects developed in collaboration with an international group of more than 25 designers, including Anderssen & Voll, Lars Tornøe, John Astbury, Panter & Tourron, Steven Bukowski, Signe Hytte, and Lim + Lu. Products span seating, tables, sofas, pendant, table, floor and portable lamps, rugs, vases, and sculptural objects, with prices ranging from entry-level accessories at DKK 699 to premium modular sofas at DKK 103,960. The underlying technology stack centers on a D2C e-commerce storefront, a dedicated B2B portal serving architects and retailers with 2D/3D files, catalogues, and product fact sheets, and a VividWorks-powered 3D product configurator for real-time visualization and customization.
The business operates a hybrid go-to-market model. Direct-to-consumer sales run through newworks.dk with shipping terms tied to DKK/EUR thresholds. A separate B2B portal (b2b.newworks.dk) supports architects and retailers with account-managed sales representatives across Sweden, Denmark, France, and MEA. Wholesale distribution flows through 100+ retail partners and country-level agents/distributors across more than 20 countries in Europe, North America, Oceania, the Middle East, and Africa. Company-operated showrooms in Copenhagen (Bredgade 42) and Stockholm (Karlavägen 74) anchor direct engagement, complemented by annual participation in 3daysofdesign and the #yesnewworks user-generated content community.
Revenue is not disclosed. The firm is a privately held Danish ApS (CVR 36040289) with 1-10 employees, founder-controlled ownership, no disclosed institutional capital, and no recorded funding rounds. Operations have been continuous since founding, with the Catalogue 2026 release, Stockholm showroom opening, and VividWorks configurator rollout in 2025 indicating active commercial scaling rather than contraction.
New Works firmographics
Firmographics- Name
- New Works
- Legal name
- New Works ApS
- Website
- https://newworks.dk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Works is a Copenhagen-based design house founded in 2015 that curates furniture, lighting, and decorative objects developed with 25+ international designers, selling via its own e-commerce site, a B2B portal for architects and retailers, showrooms in Copenhagen and Stockholm, and 100+ retail partners across 20+ countries.
- Ownership category
- akta.pro rank
Where New Works is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
New Works business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct E-commerce Sales: Online direct-to-consumer sales through their website (newworks.dk) for furniture, lighting, and objects. Achieved $8,000 order on launch day using 3D configurator.
- B2B Sales: Sales through dedicated B2B portal targeting architects and retailers with dedicated account management and sales representatives across regions.
- Wholesale/Distribution: Global distribution network through agents and distributors across Europe, Australia, and New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lighting and accessories with free shipping above threshold |
| Unit Pricing | Pay-as-you-go | Furniture and bulky items with delivery fees |
| Unit Pricing | Pay-as-you-go | 3D Configurator-enabled sales |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
New Works product offering
Product offeringCore offering
New Works designs, produces, and sells a curated collection of Scandinavian furniture, lighting, and decorative objects under its own brand. Products are created in collaboration with 25+ internationally renowned designers (e.g., Anderssen & Voll, Lars Tornøe, ARDE, Steven Bukowski, Signe Hytte, Panter & Tourron) and are sold through direct e-commerce, a B2B trade portal, physical showrooms in Copenhagen and Stockholm, and a global network of distributors and retailers.
Product overview
New Works is a Copenhagen-based furniture and design company founded in 2015 by Nikolaj Meier and Knut Bendik Humlevik. The company offers a curated collection of furniture, lighting, and objects that bridges Scandinavian craftsmanship traditions with contemporary design. The portfolio includes core product categories: Furniture (seating, tables, storage solutions from designers like Anderssen & Voll, Lars Tornøe, ARDE, Steven Bukowski, Hannes & Fritz, Joel Fjällström, John Astbury, and Regular Company), Lighting (pendant lamps, table lamps, floor lamps, wall lamps from designers including Anderssen & Voll, Lars Tornøe, Lukas Bazle, Signe Hytte, Knut Bendik Humlevik, Falke Svatun, and Panter & Tourron), and Objects (decorative pieces, rugs, and artistic studies from Linnea Ek Blæhr, Wilma Nawara, Omayra Maymó, and Lotta Agaton). New Works also provides a B2B Portal for architects and retailers, offering access to catalogues, product fact sheets, 2D/3D files, and press releases. The company collaborates with an international group of renowned designers and artisans who share a fascination with sculptural forms and honest materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Collection
Quantifiable outcome
- 80% reduction in manual work using 3D configurator
- +1 more outcomes
Companies that use New Works
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
New Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VividWorkscoreVividWorks provides 3D product configurator technology enabling New Works customers to visualize and customize products in real-time. The integration resulted in an $8,000 order on launch day and an 80% reduction in manual work, demonstrating significant business impact.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
New Works competitors and assessment
Company assessmentDirect peers
- Muuto: Danish design house offering furniture, lighting, and accessories developed in collaboration with leading international designers, sold via flagship stores and global dealers. Directly comparable on curated Scandinavian design positioning, designer-led product strategy, and B2B/B2C dual motion.
- &Tradition: Danish design brand curating lighting, furniture, and objects through collaborations with established and emerging designers, distributed globally to architects and retailers. Highly comparable on designer-collaboration model and premium positioning.
- Normann Copenhagen: Danish design company offering furniture, lighting, and home accessories with a designer-led product philosophy and strong global retail and B2B footprint. Comparable to New Works in Scandinavian design positioning, category breadth, and multi-region distribution.
- Bolia: Danish furniture and interior brand offering designer-led furniture, lighting, and accessories through DTC, showrooms, and dealers across Europe. Comparable to New Works on Scandinavian design positioning, designer collaborations, and omnichannel go-to-market.
- Gubi: Danish design house offering furniture, lighting, and interior objects through a designer collaboration model, sold through flagship stores and international dealers. Comparable to New Works in curated Scandinavian design DNA and B2B/B2C distribution.
- HAY: Danish contemporary furniture and lighting brand with a global multi-channel distribution model (DTC, dealers, agents) and a designer collaboration programme. Closely comparable to New Works on product category, Scandinavian design heritage, and international retailer coverage.
- Ferm Living: Copenhagen-based brand spanning furniture, lighting, and home accessories with strong designer collaborations and global wholesale distribution. Comparable to New Works in category breadth, Scandinavian aesthetic, and emphasis on tactile, sculptural objects.
- Menu (Audo Copenhagen): Danish design brand specializing in furniture, lighting, and accessories developed with renowned designers. Highly comparable to New Works on category mix, designer collaborations, and Scandinavian premium positioning.
Broad incumbents
- Fritz Hansen: Established Danish premium furniture manufacturer with iconic designer collaborations (e.g., Arne Jacobsen, Poul Kjærholm), serving high-end residential and contract markets globally. Comparable to New Works as a Scandinavian premium design brand but at much larger scale and longer heritage.
Others
- VividWorks: 3D product configurator technology provider that powers New Works' configurator experience. Not a competitor but an ecosystem enabler whose continued innovation directly shapes New Works' digital sales capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Works social profiles
Digital presenceNew Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Works leadership team
Management profileNumber of profiles
Profiles10 records
New Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Works
What does New Works do?
New Works designs, produces, and sells a curated collection of Scandinavian furniture, lighting, and decorative objects under its own brand. Products are created in collaboration with 25+ internationally renowned designers (e.g., Anderssen & Voll, Lars Tornøe, ARDE, Steven Bukowski, Signe Hytte, Panter & Tourron) and are sold through direct e-commerce, a B2B trade portal, physical showrooms in Copenhagen and Stockholm, and a global network of distributors and retailers.
Is New Works a public or private company?
New Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Works founded?
New Works was founded in 2015. It employs 1 to 10 people.
Where is New Works based?
New Works is headquartered in Copenhagen, Denmark, in the Europe region.
How does New Works make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Sales and wholesale/Distribution.
Who are New Works's main competitors?
Direct peers on record are Muuto, &Tradition, Normann Copenhagen, Bolia, Gubi, HAY, Ferm Living and Menu (Audo Copenhagen). Fritz Hansen is listed as a broad incumbent. VividWorks is listed as an others.
Does New Works have an API?
No public API is recorded for New Works.