VividWorks
VividWorks is a Finnish SaaS company that provides cloud-based 3D product configuration and Visual CPQ software for furniture, lighting, kitchen, and modular-product brands. The platform enables real-time visual product design, pricing, and quoting with native integrations to Shopify, Magento, and WooCommerce.
- Company typePrivate
- Founded2006
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VividWorks does
VividWorks Oy is a Finnish SaaS company founded in 2006 and headquartered in Oulu, Finland, that operates a cloud-based 3D product configuration and Visual CPQ (Configure, Price, Quote) platform. The technology stack combines a GLTF-based real-time 3D rendering pipeline with a rule-based configuration engine specifically engineered for modular and complex products with thousands of variants, paired with a real-time pricing engine that generates quotes automatically. Native plugins connect the platform to Shopify, Magento (Adobe Commerce), and WooCommerce, while APIs integrate with ERP, CRM, and PIM systems. The product portfolio spans core modules (3D Product Configurator, Visual CPQ, 3D Room Planner, 3D Digital Showroom) and add-ons (AR for Furniture, 3D Product Viewer, Product Customizer), with industry-specific solutions for furniture, kitchens, lighting, shelving, tool storage, and retail fixtures. A Unified Product Catalog (UPC) platform entered alpha in August 2025.
VividWorks sells primarily to mid-market and enterprise brands, retailers, and manufacturers of customizable products, with a stated customer base including BoConcept, Louis Poulsen, Montana, Lundia, National Tiles, Audo, New Works, Grand+Benedicts, and Sankyo Frontier. The revenue model is hybrid: a one-time implementation and setup fee that scales with product complexity (documented at $5,000-$25,000+), plus a recurring monthly SaaS subscription covering cloud hosting, maintenance, updates, and support. Go-to-market combines enterprise field sales with self-serve demo entry points and a digital-agency partner channel that builds VividWorks-powered configurators for end clients. The company is privately held, has 51-100 employees, and has disclosed only one funding round (approximately $1.66M in September 2014 from Finnvera Venture Capital and Vendep Capital), implying a largely bootstrapped operating posture over nearly two decades.
VividWorks firmographics
Firmographics- Name
- VividWorks
- Legal name
- VividWorks Oy
- Website
- https://vividworks.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VividWorks is a Finnish SaaS company that provides cloud-based 3D product configuration and Visual CPQ software for furniture, lighting, kitchen, and modular-product brands. The platform enables real-time visual product design, pricing, and quoting with native integrations to Shopify, Magento, and WooCommerce.
- Ownership category
- akta.pro rank
Where VividWorks is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
VividWorks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly subscription fee for access to the 3D configuration software, including cloud hosting, maintenance, updates, improvements, and support.
- Implementation/Setup Services: One-time implementation fee covering product setup, 3D modeling, configuration of product rules, IT integrations (Shopify, Magento, WooCommerce, ERP, CRM), and onboarding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Custom implementation pricing based on product complexity |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
VividWorks product offering
Product offeringCore offering
VividWorks sells a cloud-based 3D product configuration and Visual CPQ SaaS platform that lets brands and retailers let their customers design, customize, price, and order complex or modular products in real time through interactive 3D visualization, room planning, AR, and rule-based pricing. Revenue is generated through implementation/setup fees plus recurring monthly subscriptions, with native integrations into Shopify, Magento, and WooCommerce.
Product overview
VividWorks is a 3D product configuration and Visual CPQ software company offering a platform-plus-solutions architecture. The core product suite consists of four main solutions: the 3D Product Configurator (real-time 3D product design and ordering), Visual CPQ (configure-price-quote with dynamic pricing), 3D Room Planner (space planning and room design), and 3D Digital Showroom (immersive marketing display). The platform is offered as a SaaS solution with implementation/setup fees plus monthly subscriptions. Add-on capabilities include AR for Furniture, 3D Product Viewer, and Product Customizer modules. The product portfolio extends across industry-specific configurator solutions for Furniture, Kitchens, Lighting, Shelving, Tool Storage, and Retail Fixtures. A new Unified Product Catalog (UPC) platform is in alpha, combining the 3D Configurator and Room Planner into a single asset management system. The platform integrates natively with major ecommerce platforms (Shopify, Magento, WooCommerce) and supports ERP, CRM, and PIM integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Product Configurator Real-time 3D product configuration and visualization SaaS that enables customers of VividWorks' brand and retailer clients to design, customize, and order complex modular products directly online with instant visual feedback and pricing.
- Visual CPQ (Configure, Price, Quote) Visual Configure, Price, Quote software providing real-time dynamic pricing and automated quote generation integrated with the 3D configurator, producing error-free orders for brands and retailers selling customizable products.
- 3D Room Planner Online 3D space planning and room design tool that allows end customers to create realistic room layouts and place configured products within them for visualization before purchase.
- 3D Digital Showroom 3D immersive marketing tool that showcases configured products in digital showroom environments, complementing the configurator for enhanced product presentation on VividWorks clients' websites.
- Unified Product Catalog (UPC) New alpha platform combining the 3D Product Configurator and 3D Room Planner into a single system for managing product logic and 3D assets in one place, eliminating asset duplication between the two solutions.
Quantifiable outcome
- 10x increase in productivity for customers
- +6 more outcomes
Companies that use VividWorks
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles2 records
VividWorks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
VividWorks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITOCHU Techno-Solutions Corporation (CTC)coreCTC is a comprehensive IT services company in Japan that led the collaborative implementation effort for Sankyo Frontier. VividWorks served as subcontractor for this project, providing the 3D Product Configurator technology. CTC handles the overall project management and system integration while VividWorks provides the core configuration platform.
Scale indicators11 records
Recent moves2 records
Expansion highlights5 records
VividWorks competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a leading 3D product configuration and visualization platform serving enterprise brands in furniture, fashion, and home goods — directly overlapping with VividWorks' core configurator, CPQ, and AR capabilities for similar end customers.
- Roomle: Roomle offers a 3D room planner and product configurator platform for furniture retailers and manufacturers, very similar to VividWorks' Room Planner and Configurator SaaS, including e-commerce and AR integrations.
- Configura: Configura develops CET Designer and related configurator tools specifically for the furniture and space-planning industry, with similar SKU complexity and dealer networks. A direct competitor in modular/configuration-heavy segments.
- Marxent: Marxent's VisualCommerce platform provides 3D product visualization and AR for furniture and home improvement retailers, directly addressing the same space-planning and configuration use cases as VividWorks.
- Expivi: Expivi offers 3D product configurators and AR visualizations targeting e-commerce brands selling customizable products, overlapping directly with VividWorks' core configurator-plus-AR offering for retail customers.
- Resnap: Resnap delivers 3D product visualization and configuration tools for retail and e-commerce, with a similar plugin-based model for Shopify, Magento, and other front-ends comparable to VividWorks' native integrations.
Others
- Sketchfab (Epic Games): Sketchfab is a 3D model publishing and embedding platform used by retailers and configurators — an ecosystem enabler rather than direct competitor, with potential integration overlap with VividWorks' 3D viewer/configurator.
- Wedia: Wedia provides a digital asset management and 3D product content platform for brands, an adjacent ecosystem player whose DAM and 3D asset workflows overlap with VividWorks' UPC initiative.
Broad incumbents
- Salesforce CPQ (Salesforce Industries): Salesforce's native CPQ module is a broad-based incumbent in quote and configuration automation for B2B sales, a much larger platform play that competes at the top of the configurator/CPQ market where VividWorks also operates.
- Tacton: Tacton is an established Configure-Price-Quote vendor for complex, configurable products in industrial manufacturing — a broader CPQ incumbent whose configurator capability addresses some of the same Visual CPQ workloads as VividWorks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
VividWorks social profiles
Digital presenceVividWorks financial estimates
Financial estimateRevenue estimate
Valuation estimate
VividWorks leadership team
Management profileNumber of profiles
Profiles5 records
VividWorks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VividWorks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VividWorks
What does VividWorks do?
VividWorks sells a cloud-based 3D product configuration and Visual CPQ SaaS platform that lets brands and retailers let their customers design, customize, price, and order complex or modular products in real time through interactive 3D visualization, room planning, AR, and rule-based pricing. Revenue is generated through implementation/setup fees plus recurring monthly subscriptions, with native integrations into Shopify, Magento, and WooCommerce.
Is VividWorks a public or private company?
VividWorks is a private company. It is classified as venture growth investor backed and is currently operating.
When was VividWorks founded?
VividWorks was founded in 2006. It employs 51 to 100 people.
Where is VividWorks based?
VividWorks is headquartered in Helsinki, Finland, in the Europe region.
How does VividWorks make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are implementation/Setup Services.
Who are VividWorks's main competitors?
Direct peers on record are Threekit, Roomle, Configura, Marxent, Expivi and Resnap. Others are Sketchfab (Epic Games) and Wedia. Broad incumbents are Salesforce CPQ (Salesforce Industries) and Tacton.
Does VividWorks have an API?
No public API is recorded for VividWorks.