Stor-Age Property REIT

What Stor-Age Property REIT does

Stor-Age Property REIT Ltd is South Africa's largest self-storage operator, running over 60 owned facilities across the country's six principal metropolitan areas — Cape Town (26+ stores), Johannesburg (16+), Pretoria (12), Durban (7), Port Elizabeth (2), and Bloemfontein (1). The company's core product is a subscription-based self-storage rental service spanning personal, business, and student segments, with units ranging from 1m² lockers to 35m² spaces. Pricing is month-to-month (1m² from R499, micro-warehousing 10m² from R1,199) and distributed via a hybrid channel: national call centre (0861 18 18 18), an online Space Estimator and quote tool, WhatsApp, and on-site staff at each location.

The underlying platform integrates property operations with standardized security infrastructure — individually alarmed units, computer-controlled access, license plate recognition cameras, and 24-hour CCTV — supplemented by solar panels and battery energy storage to maintain uptime during South Africa's loadshedding. Beyond core storage, the company operates adjacent revenue lines: a Micro-warehousing product (Kramerville, Sandton) combining storage with workspace utilities; vehicle, boat, and caravan parking; an online Packaging Shop with home delivery; Van Hire; Parcel Receive & Collect; and Customer Cover insurance underwritten via Intasure Insurance Brokers. A Business Hub content platform reaches over 100,000 potential customers and amplifies tenant visibility.

Commercially, Stor-Age generates revenue primarily through recurring monthly rentals, augmented by commissions from insurance and packaging, fees from van hire, and logistics co-location revenue from the Picup partnership (the Craighall hub handles approximately 600 orders per day using Stor-Age as a parcel node). Customer concentration is deliberately low — a long tail of households, SMBs, and non-profits on flexible contracts — while marketing relies on the company website, social channels (100,000+ followers), Google Reviews, and content marketing via Business Hub. As a REIT structure, the business model is asset-heavy, with real estate as the principal balance-sheet asset and rental income as the dominant cash-flow engine.

Name

Stor-Age Property REIT

Legal name

Stor-Age Property REIT Ltd

Website

https://stor-age.co.za

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Stor-Age Property REIT is South Africa's largest self-storage operator, running 60+ facilities across major metros. It offers personal, business, student, vehicle, and micro-warehousing rentals, plus insurance, packaging, van hire, and parcel services on a month-to-month subscription model.

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113), General Warehousing and Storage (493110)

SIC

Real Estate Investment Trusts (6798), Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE), Vehicle Storage & Staging (Short/Long-Term) (HSAKAFAK)

Keywords

• Self storage rentals
• Storage unit leases
• Micro-warehousing workspaces
• Storage insurance products
• Vehicle storage parking

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Self Storage Unit Rentals: Monthly rental income from individual storage units ranging from 1m² to 30m². Revenue is recurring based on month-to-month rental agreements with flexible terms.
2. Micro-Warehousing Rentals: Commercial workspace units combining storage with traditional office amenities including plug points, lighting, and internet. Targeted at e-commerce businesses and startups.
3. Vehicle Storage: Parking bays and garage-style units for cars, boats, caravans, and trailers. Includes shaded and uncovered options.
4. Packaging Products Sales: Sale of boxes, bubble wrap, tape, locks, and other packing materials through in-store and online channels. Home delivery available for orders over R1,500.
5. Insurance Commission: Partnership with Intasure Insurance Brokers offering Essential Cover (R65/month) and Total Cover (R95/month) insurance products for stored contents.
6. Van Hire Service: Affordable van rental with driver included for transporting goods to and from storage units.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Stor-Age Property REIT operates South Africa's largest self storage portfolio, renting individual storage units ranging from 1m² to 35m² across more than 60 owned facilities under month-to-month subscription agreements. The offering extends beyond basic units to include micro-warehousing workspaces, vehicle/boat/caravan parking bays, packaging retail, van hire with driver, parcel receive-and-collect, and a co-branded insurance product, all delivered through its owned real estate footprint.

Product overview

Stor-Age Property REIT operates as South Africa's largest self storage company, offering a unified platform of storage and related services. The core offering comprises Personal Self Storage, Business Self Storage, Student Self Storage, and Micro-warehousing (combining storage with flexible workspace). These are supported by add-on services including Vehicle Storage, a Packaging Shop (retail boxes, bubble wrap, locks, tape), Van Hire with driver, Parcel Receive and Collect, and Customer Cover insurance through Intasure. Additional value-added services include a network of Trusted Removals Partners and a Business Hub marketing platform. The company operates over 60 locations nationwide with over 40 unit sizes, featuring flexible month-to-month contracts, state-of-the-art security (CCTV, electrified fencing, access control), and online tools including a Space Estimator and online quote system.

Differentiator

Problem solved

Functional benefit

Brands

• Business Hub: A platform dedicated to celebrating commercial clients and helping them grow their businesses through blogs, social media posts, and in-store promotional material
• Micro-warehousing
• Customer Cover

Products and services

• Personal Self Storage

Quantifiable outcome

• Reaches over 100,000 potential customers through Business Hub marketing platform
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Kolisi FoundationcoreStrategic or Co-development Partner · 1 April 2021Stor-Age partnered with Siya Kolisi's foundation in April 2021 to support community upliftment initiatives including a nationwide blanket drive. Stor-Age stores donated blankets for distribution to under-resourced communities and matches customer donations. The partnership addresses gender-based violence, food security, and education in South Africa.
• PicupcoreStrategic or Co-development Partner · 1 January 2019Logistics partnership enabling last-mile delivery services using Stor-Age locations as hubs. The Craighall hub processes approximately 600 orders per day. Picup has over 2,000 registered drivers across South Africa, and Stor-Age provides strategic locations for parcel collection and distribution.
• Intasure Insurance BrokerscoreGTM or Marketing PartnerInsurance partnership offering customer storage insurance products. Intasure is an authorised Financial Services Provider providing Essential Cover (R65/month) and Total Cover (R95/month) insurance options for stored contents against theft, fire, and allied perils.
• Cape RemovalsminorChannel Partner/ Reseller/ DistributorTrusted removal company partner in Cape Town offering 30% discount off peak rates for Stor-Age customers. Contact: 064 503 1371 / 065 952 6312.
• Two Men and a TruckminorChannel Partner/ Reseller/ DistributorNational removal company partner providing moving services for Stor-Age customers. Cape Town location contact: 021 448 1052.
• 365 MovesminorChannel Partner/ Reseller/ DistributorCape Town removal company partner with additional contact number 021 522 9620. Recommended based on Google Reviews rating of 4+ stars.
• Stellies RemovalsminorChannel Partner/ Reseller/ DistributorStellenbosch-based removal company partner. Contact: 072 500 8900.
• Durban Discount Furniture RemovalminorChannel Partner/ Reseller/ DistributorDurban removal company partner. Contact: 031 577 1583.
• Hassim's RemovalsminorChannel Partner/ Reseller/ DistributorDurban removal company partner. Contact: 031 332 3667.
• WF CarriersminorChannel Partner/ Reseller/ DistributorDurban removal company partner. Contact: 060 991 5501.
• JHB RemovalsminorChannel Partner/ Reseller/ DistributorJohannesburg removal company partner. Contact: 081 493 9013.
• Quick MoversminorChannel Partner/ Reseller/ DistributorJohannesburg removal company partner. Contact: 0861 236 683 / 011 794 6564.
• Mini Maxi MovesminorChannel Partner/ Reseller/ DistributorPretoria removal company partner. Contact: 012 3276 879.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Public Storage: Public Storage is the largest self-storage REIT in the United States with thousands of facilities. It is a directly comparable peer given its REIT structure, recurring monthly rental model, multi-segment customer base (personal/business), and similar product mix including vehicle storage and ancillary services.
• CubeSmart: CubeSmart is a US self-storage REIT with hundreds of facilities. It is a direct peer due to its REIT structure, comparable unit-size offerings, hybrid digital + in-store customer experience, and focus on serving both residential and business customers with similar product extensions.
• Big Yellow Group: Big Yellow Group is the UK's largest self-storage REIT. It is a direct peer through its self-storage REIT structure, urban-focused store network, similar personal + business customer mix, and value-added services (packaging, insurance).
• Safestore Holdings: Safestore Holdings is a UK and European self-storage REIT. It is a direct peer given its self-storage REIT structure, similar recurring monthly rental model, comparable personal and business customer segments, and similar focus on storage as the core product with ancillary services.
• Shurgard Self Storage: Shurgard Self Storage is a European self-storage REIT operating hundreds of facilities across Western Europe. It is a direct peer given its self-storage REIT structure, similar recurring rental model, multi-country footprint, comparable unit-size offerings, and emphasis on security technology.
• Extra Space Storage: Extra Space Storage is a major US self-storage REIT with thousands of locations. It is a direct peer given its REIT structure, focus on both personal and business storage customers, investment in technology and security infrastructure, and similar value-add service ecosystem (insurance, packing supplies).
• National Storage Affiliates: National Storage Affiliates is a US self-storage REIT with a large network of owned and operated facilities. It is a direct peer through its self-storage REIT structure, broad geographic footprint across multiple US markets, and similar month-to-month rental model targeting both individual and business customers.
• Lok'n Store Group: Lok'n Store Group is a smaller UK self-storage operator with a self-storage-focused model. It is a direct peer given its self-storage business model, similar recurring rental product, comparable unit-size offerings, and focus on personal + business customers.

Regional players

• Storage King (Australia): Storage King is a franchised Australian self-storage network. It is a regional peer operating the same self-storage business model in a different geography (Australia vs South Africa), with comparable personal + business unit offerings and similar security-focused value proposition.
• Abacus Storage King: Abacus Storage King is an Australian self-storage REIT. It is a regional peer operating the same self-storage REIT business model in a different geography (Australia vs South Africa), with comparable unit offerings and a similar personal + business customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stor_age

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stor-Age Property REIT