Roberts Radio
Roberts Radio is a 90-year-old British consumer audio brand manufacturing DAB, internet, Bluetooth and retro radios plus turntables and speakers, selling direct to consumers in the UK and France and via retailers in Germany, and serving mass-market home audio buyers and corporate gifting clients.
- Company typePrivate
- Founded1932
- HeadquartersChertsey, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roberts Radio does
Roberts Radio Limited is a Chertsey, UK-headquartered consumer audio hardware manufacturer founded in 1932 by Harry Roberts and Leslie Bidmead, operating as a subsidiary of the Ireland-based Glen Dimplex Group. The company designs and sells DAB/DAB+/FM, internet smart, Bluetooth and retro portable radios, Bluetooth speakers, sound systems, turntables, clock radios, CD players and accessories, with its most recognisable asset being the 1956 Revival R66 wooden-cabinet design language that remains in production across models including the Revival Petite, Revival Petite 2, Revival iStream 3L, Revival RD70, Revival Icon, Revival Uno BT, Revival Rest and Revival Mini. Roberts holds two Royal Warrants (Queen since 1955, Prince of Wales since 1985), is Planet Mark sustainability-certified, and claims UK market leadership for portable radios.
The business is built around premium British-heritage consumer audio hardware sold predominantly as one-time unit purchases, with product prices in GBP for the UK and EUR (incl. VAT) for France; promotional discounts of £20-£50 are layered on top of unit pricing, and a free 2-year warranty plus free UK delivery are bundled with every new product. Roberts runs its own e-commerce storefronts for direct-to-consumer sales in the UK and France (the latter backed by a Normandy returns warehouse operated by logistics partner Supply Web) and operates an information-only German storefront that redirects customers to local retailers, plus a dedicated 'Roberts Radio For Business' enquiry-driven B2B corporate-gifting channel. Revenue is supplemented by a refurbished-products line with a 12-month warranty, spare parts and after-sales accessories, and affiliate referral commissions tracked through Rakuten Advertising and Impact Radius. Smart-radio differentiation comes from embedded Spotify Connect, Amazon Music, Deezer and TIDAL streaming plus 'Works with Alexa' certification, and connected products are maintained under PSTI Statements of Compliance with up to two years of security-update support.
The customer base is dominated by mass-market consumer home-audio buyers in the UK, France and Germany, served through a hybrid direct/retailer GTM motion; secondary segments include corporate/B2B gifters (served via a dedicated enquiry channel), outdoor and emergency-radio buyers (served by the SolarDAB 99 and R9957S hand-crank/solar models), and French- and German-speaking consumers requiring localised storefronts, EU pricing/VAT compliance, and DAB+ standard support. Multi-channel marketing combines owned content, email newsletter, Trustpilot and Bazaarvoice reviews, Rakuten/Impact Radius affiliate programmes, Facebook and DoubleClick paid media, Hotjar behavioural analytics and limited-edition cultural collaborations (Cath Kidston, Union Jack 2012 Olympics, Queen's Diamond Jubilee).
Roberts Radio firmographics
Firmographics- Name
- Roberts Radio
- Legal name
- Roberts Radio Limited
- Website
- https://robertsradio.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roberts Radio is a 90-year-old British consumer audio brand manufacturing DAB, internet, Bluetooth and retro radios plus turntables and speakers, selling direct to consumers in the UK and France and via retailers in Germany, and serving mass-market home audio buyers and corporate gifting clients.
- Ownership category
- akta.pro rank
Roberts Radio industry classification
Industry- Product category
- Consumer Audio / Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)
Keywords
Where Roberts Radio is headquartered
LocationHeadquarters
- HQ city
- Chertsey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Roberts Radio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer hardware sales: Primary revenue from one-time sale of Roberts-branded consumer audio hardware — DAB/DAB+/FM, internet smart, Bluetooth and retro radios, Bluetooth speakers, sound systems, turntables, clock radios, CD players, and accessories — sold via own e-commerce storefront in UK and France, and through retailers in Germany and other markets. Refurbished products sold at lower price points.
- Corporate and B2B gifting sales: B2B sales channel for corporate gifts and bulk orders via the dedicated 'Roberts Radio For Business' enquiry form, including recommended models such as Revival Rest, Revival Petite 2, Revival RD70, Revival Icon, Ortus 3, Revival iStream 3L, Blutune 300, Beacon 310/320/330, Chronologic VI and iStream 3.
- Spare parts and after-sales accessories: Sale of spare parts and accessories (including the 'USB Power Supply' designed for UK and EU compatibility) supported by an extended warranty underwritten by insurance partners, a dedicated technical support portal (robertsradiotechnical.co.uk), and a bookable repair service.
- Affiliate referral commissions: Affiliate programme operated via Rakuten Advertising Affiliate Network (rmStore cookie) and Impact Radius affiliate tracking, generating referral commissions for signups attributed to third-party publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Promotional 'Summer Sound' discounts saving £20–£50 on selected radios, speakers and turntables (Stream 95i, Rambler Classic, Reunion, Ortus 5, Stylus Luxe, Sports DAB 5) |
| Unit Pricing | One time/ perpetual license | Refurbished product line — certified pre-owned Roberts radios at reduced price with 12-month warranty |
| Unit Pricing | — | Direct consumer purchase in France — VAT-inclusive pricing with free delivery on orders over €50 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Roberts Radio product offering
Product offeringCore offering
Roberts Radio manufactures and sells British-designed consumer audio hardware — DAB/DAB+/FM and internet smart radios, retro Revival and Rambler portable radios, Bluetooth speakers, sound systems, turntables, clock radios, CD players and accessories — through localised online storefronts in the UK and France and via third-party retailers in Germany and other markets. A dedicated B2B enquiry channel supports corporate gifting and bulk orders, and a refurbished product line sells certified pre-owned units with a 12-month warranty alongside the standard 2-year warranty on new products.
Differentiator
Problem solved
Functional benefit
Brands
- Roberts Rambler: Retro-styled 1970s-inspired portable radio range, including models such as the Rambler Mini, Rambler BT Stereo, and Rambler Max, sold as a distinct product line under the Roberts Radio umbrella.
- Roberts Revival
Products and services
- Revival Petite 2 (with free travel pouch) Compact portable DAB radio in the iconic Revival retro wooden-cabinet style, sold with a free travel pouch for on-the-go personal listening. Targeted at consumers seeking a small-format retro radio for kitchens, bedrooms, travel and outdoor use.
- Revival range (Revival Petite, Revival Petite 2, Revival Uno BT, Revival Mini, Revival RD70, Revival Icon, Revival Rest, Revival iStream 3L) Flagship retro radio line spanning compact portables through larger smart-streaming models, all sharing the iconic Revival wooden-cabinet design with acoustically tuned cabinets. Available in multiple colours and feature sets to suit home, bedside and portable use.
- Rambler range (Rambler Classic, Rambler Mini, Rambler BT Stereo, Rambler Max) Retro 1970s-inspired portable radio range including the Rambler Classic, Rambler Mini, Rambler BT Stereo and the customisable Rambler Max. Sold as a distinct sub-brand under the Roberts Radio umbrella for consumers seeking a 1970s aesthetic alternative to the 1950s Revival line.
- SolarDAB 99 — multi-powered portable radio DAB+/FM portable radio with Bluetooth streaming, solar panel, hand-crank charging, built-in rechargeable battery, IP55 weather resistance, emergency lights and siren. Designed for off-grid use, adventure and emergencies where mains power is unavailable.
- R9957S hand-crank emergency radio Compact 329g portable AM/FM radio with hand-crank dynamo or battery power, built-in emergency alert buzzer and headphone socket for private listening. Marketed for gardening, camping and emergency use.
- Blutune 300 / Blutune 300L Bluetooth speaker and sound system Bluetooth-enabled speaker / sound system marketed as 'the full sound package', positioned as a complementary audio product to Roberts' radio range for consumers seeking Roberts-tuned Bluetooth audio at home.
- Revival iStream 3L smart streaming radio DAB/DAB+/FM smart radio with internet radio access, podcast streaming, Bluetooth, built-in Spotify, Amazon Music and Deezer, AA battery recharging, USB phone charging and Works with Alexa integration. Marketed as the flagship connected Revival model.
- Stream 95i smart radio Smart streaming radio compatible with the Roberts connected ecosystem (DAB/DAB+/FM plus internet streaming). Sold via the UK storefront with current promotional pricing.
- Stream 94L / Stream 67L smart radios Connected smart radio models in the Stream family, both receiving firmware updates under Roberts' published PSTI Statement of Compliance with defined security-update support windows.
- Rambler Classic portable radio Retro 1970s-inspired portable radio in the Rambler sub-brand, currently offered with £20 promotional discount as part of the Summer Sound sale.
- Reunion radio Roberts radio model featured on the UK storefront with £20 promotional discount as part of the Summer Sound sale.
- Ortus 5 clock radio Clock radio from the Roberts Ortus range, currently offered with £20 promotional discount as part of the Summer Sound sale.
- Ortus 3 clock radio Clock radio from the Roberts Ortus range, listed among the recommended models for the B2B corporate-gifting channel.
- Stylus Luxe turntable Premium turntable in the Roberts audio range, currently offered with £50 promotional discount as part of the Summer Sound sale.
- Sports DAB 5 portable radio Sports-oriented DAB portable radio currently offered with £20 promotional discount as part of the Summer Sound sale.
- Beacon 310 / 320 / 330 clock radios Clock-radio family in the Roberts range, listed among recommended models for the B2B corporate-gifting channel.
- Chronologic VI clock radio Clock radio listed among the recommended models for the B2B corporate-gifting channel.
- RT100 / RT200 turntables Turntable range marking Roberts' re-entry into the turntable category (RT100, 2017) and expansion (RT200, 2020), broadening the brand beyond radios into wider consumer audio.
- Roberts CD players Standalone CD player category sold via the Roberts UK storefront as part of the broader audio hardware portfolio.
- Refurbished Roberts products (certified pre-owned) Certified pre-owned Roberts radios sold through a dedicated 'Refurbished Products' category on the storefront at lower price points than new equivalents, backed by a 12-month warranty.
- Roberts accessories, spare parts and USB power supply Spare parts and accessories sold via the storefront — including a UK/EU-compatible USB Power Supply — supported by an extended warranty underwritten by insurance partners, a dedicated technical support portal and a bookable repair service.
Companies that use Roberts Radio
Customer profileSegments5 records
Ideal customer profiles5 records
Roberts Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Roberts Radio partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Glen Dimplex GroupflagshipRoberts Radio Limited is part of the Glen Dimplex Group. The Privacy Notice confirms intra-group sharing of personal data with other Glen Dimplex companies for the purposes set out in the notice, and lists Glen Dimplex Home Appliances (Stoney Lane, Whiston, Prescot, L35 2XW) as a sister-company address.
- SpotifycoreBuilt-in Spotify Connect integration across Roberts' smart radio range (Revival iStream 3L, Revival iStream 3, Stream 218, Stream 67, Stream 94i, Stream 94i Plus). Set up via the Mode/Menu flow on the radio, allowing users to stream their own playlists and podcasts directly from their Spotify account.
- Amazon MusiccoreBuilt-in Amazon Music streaming across Roberts smart radios (Revival iStream 3, Stream 67, Stream 94i Plus), enabling direct playback of Amazon Music playlists through the radio.
- DeezercoreBuilt-in Deezer streaming on Revival iStream 3 and Stream 67, allowing users to log in to their Deezer account and stream music directly through the radio.
- Amazon AlexacoreRevival iStream 3L is marketed as 'Works with Alexa'; the first Alexa-compatible Roberts products (Revival iStream 3 and Stream 67) were launched in 2018 as part of the company's connected-product roadmap.
- BazaarvoicecoreBazaarvoice is integrated sitewide to collect and display verified product reviews and ratings (BVBRANDSID, BVBRANDID, bv_metrics, BVSID, BVID, BVImplmain_site cookies deployed across robertsradio.com, network-eu.bazaarvoice.com, display.ugc.bazaarvoice.com and apps.bazaarvoice.com).
- OneTrustcoreOneTrust cookie consent solution is deployed to manage GDPR/UK cookie compliance (OptanonAlertBoxClosed and OptanonConsent cookies), with the IAB Europe Transparency & Consent Framework (eupubconsent) layered on top.
- CloudflarecoreCloudflare is used as the CDN/security layer in front of robertsradio.com, with the __cfduid cookie deployed across the storefront to speed up page loads and override IP-based security restrictions.
- HotjarcoreHotjar is used for behavioural analytics, heatmaps and session replay across robertsradio.com, with _hjAbsoluteSessionInProgress, _hjIncludedInPageviewSample, _hjid, _hjFirstSeen, _hjTLDTest and _hjIncludedInSessionSample cookies in use.
- Google (Analytics, Ads, DoubleClick)coreGoogle Analytics (Universal Analytics and GA4), Google Ads conversion tracking (_gclxxxx, _gac_UA-72726526-1/-5/-6) and DoubleClick (IDE, test_cookie) are deployed for audience measurement, conversion attribution and programmatic display advertising.
- Rakuten AdvertisingcoreRakuten Advertising Affiliate Network is used by Roberts to track publisher referrals, with the rmStore cookie (30-day expiry) attributing affiliate-driven traffic and sales.
- Impact RadiusminorImpact Radius affiliate-tracking integration (_gd############# cookie) is used to track signup commissions for the affiliate programme, classified under Functionality because it is necessary for affiliate operation.
- Logistics and delivery partnerscoreUnder the Privacy Notice, Roberts shares personal data with 'logistics partners who provide home delivery services' and 'service partners who provide after sales product repairs', and with 'IT support, cloud platform and data hosting providers' operating the websites and applications. Supply Web operates the French returns warehouse at Demouville (14840) on Roberts' behalf.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Roberts Radio competitors and assessment
Company assessmentBroad incumbents
- JBL: Mass-market portable Bluetooth speaker and home audio brand from Harman. Competes with Roberts' Blutune range and portable speakers on price, durability, and retail distribution.
- Panasonic: Global consumer electronics brand with a strong DAB radio and micro hi-fi lineup, particularly in the UK and European markets. Competes with Roberts across portable and bedside radio segments.
- Sonos: Multi-room wireless smart speaker incumbent. Competes with Roberts' connected radios and Bluetooth speakers in the smart-home audio category, with broader streaming and ecosystem capabilities.
- Sony: Global consumer electronics incumbent with competing DAB/internet radios, Bluetooth speakers and turntables. Overlaps with Roberts on portable radio and home audio at mass and mid-tier price points.
- Bose: Global premium audio incumbent with a broad portfolio of home speakers, soundbars, and portable Bluetooth products. Overlaps with Roberts' Bluetooth speakers and sound systems in the home audio segment.
Direct peers
- Pure: UK-based DAB radio specialist and a primary direct competitor to Roberts in the British portable and kitchen radio category. Pure shares Roberts' core product focus (DAB/DAB+/FM and internet radios) and UK retail presence.
- Tivoli Audio: US-based heritage radio brand known for the Model One and retro wood-cabinet designs. Directly comparable to Roberts' Revival range in premium tabletop DAB/Bluetooth radios for design-conscious buyers.
- Revo: UK-based DAB, internet and Bluetooth radio brand with premium design-led models. Competes with Roberts on connected tabletop radios in the UK and European consumer audio market.
- Ruark Audio: British premium radio and audio brand competing with Roberts' Revival range in the design-led, higher-priced segment. Overlaps on DAB/internet smart radios, Bluetooth speakers, and lifestyle-focused home audio.
- VQ Retro: UK retro-styled DAB/internet radio brand competing head-to-head with Roberts' Revival range on aesthetic and price. Targets a similar UK consumer with vintage-inspired Bluetooth and smart radios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Roberts Radio social profiles
Digital presenceRoberts Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts Radio leadership team
Management profileNumber of profiles
Profiles1 record
Roberts Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts Radio
What does Roberts Radio do?
Roberts Radio manufactures and sells British-designed consumer audio hardware — DAB/DAB+/FM and internet smart radios, retro Revival and Rambler portable radios, Bluetooth speakers, sound systems, turntables, clock radios, CD players and accessories — through localised online storefronts in the UK and France and via third-party retailers in Germany and other markets. A dedicated B2B enquiry channel supports corporate gifting and bulk orders, and a refurbished product line sells certified pre-owned units with a 12-month warranty alongside the standard 2-year warranty on new products.
Is Roberts Radio a public or private company?
Roberts Radio is a private company. It is classified as corporate owned and is currently operating.
When was Roberts Radio founded?
Roberts Radio was founded in 1932. It employs 11 to 50 people.
Where is Roberts Radio based?
Roberts Radio is headquartered in Chertsey, United Kingdom, in the Europe region.
How does Roberts Radio make money?
Four revenue lines are on record. Consumer hardware sales are the primary driver. The others are corporate and B2B gifting sales, spare parts and after-sales accessories and affiliate referral commissions.
Who are Roberts Radio's main competitors?
Broad incumbents on record are JBL, Panasonic, Sonos, Sony and Bose. Direct peers are Pure, Tivoli Audio, Revo, Ruark Audio and VQ Retro.
Does Roberts Radio have an API?
No public API is recorded for Roberts Radio.
What industry is Roberts Radio in?
Roberts Radio's product category is Consumer Audio / Consumer Electronics. Its primary akta.pro industry code is MPAIACAJ, Enterprise/B2B Music Streaming (Business Background Music). Its NAICS code is 44921 and its SIC code is 5735.