What Magenta does

Magenta is an Amman-headquartered social and behaviour change (SBC) consulting agency, founded in 2016, that designs, develops, and delivers behaviourally informed strategies for governments, UN agencies, large NGOs, and foundations across the Global South. Through regional hubs in Mexico City, Nairobi, and Bangkok, the firm reports active or completed engagements in at least 22 countries spanning MENA, sub-Saharan Africa, South Asia, the Pacific, Central America, and South America.

Its core offering is structured around a '360° SBC approach' operationalised through five interconnected practice areas: MAGENTA Lab (behavioural research and rapid experimentation), MAGENTA Design Practice (human-centred design and prototyping), MAGENTA Campaign Studio (creative production and media placement), MAGENTA Implementation Hub (grassroots community delivery), and MAGENTA Academy (training and capacity building). Underlying methodology combines behavioural-science frameworks with human-centred design and is supported by proprietary sub-brand IP rather than a software product. Named clients include UNICEF (14 Pacific island nations), UN Women (Libya), UNMAS (Afghanistan, Mali), USAID (Nigeria), the US Department of State Near East Affairs Bureau (Jordan), AFD (Lebanon), IOM (Tunisia), Mercy Corps, UNDP (Iraq), and Tetra Tech.

Magenta makes money primarily through project-based consulting services delivered under direct services agreements, subcontracts to larger implementing partners, and framework agreements with institutional donors; pricing and contract values are not publicly disclosed. Revenue, headcount revenue-per-employee, and financial performance are all undisclosed; the firm is private, founder-led, with no recorded external funding or M&A activity. Distribution runs through direct institutional sales, thought-leadership content (MAGENTA Lab publications, the 'Changing Stories' newsletter), and conference presence; certifications such as ISO 27001 and Cyber Essentials, plus UN Global Compact and Women's Empowerment Principles signatories, are positioned competitively for institutional procurement.

Name

Magenta

Legal name

Magenta Consulting

Website

https://magentaconsulting.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Magenta is an Amman-headquartered social and behaviour change consulting agency with regional hubs in Mexico City, Nairobi, and Bangkok. It designs and delivers behavioural-science-based strategies on health, gender, governance, security, and environment for UN agencies, governments, and NGOs across 22+ countries in the Global South.

Ownership category

akta.pro rank

Product category

Social and Behaviour Change Consulting

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Services (8741)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industries

Social & Behavior Change Communication (SBCC) for Nutrition (BPADAJAK), Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

Keywords

• Social behaviour change
• Behavioural insights consulting
• Human-centred design
• International development services
• Capacity building training

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Magenta is a social and behaviour change (SBC) agency that designs, develops, and delivers human-centred solutions for international development challenges. It bundles five integrated service modules — behavioural research (MAGENTA Lab), human-centred design (MAGENTA Design Practice), creative campaigns (MAGENTA Campaign Studio), grassroots implementation (MAGENTA Implementation Hub), and training (MAGENTA Academy) — and delivers them for governments, UN agencies, NGOs, foundations, and multilaterals across health, gender equality, governance, security, and environmental sustainability thematics in 45+ countries.

Product overview

MAGENTA is a social and behaviour change (SBC) agency offering a portfolio of interconnected service modules. The core offering consists of five integrated practice areas: MAGENTA Lab (research and insight generation), MAGENTA Design Practice (human-centred design and prototyping), MAGENTA Campaign Studio (creative campaign development and execution), MAGENTA Implementation Hub (grassroots implementation and community engagement), and MAGENTA Academy (training and capacity building). This 360-degree approach provides end-to-end services from research and design through to campaign delivery and capacity strengthening.

Differentiator

Problem solved

Functional benefit

Brands

• MAGENTA Lab: Behavioural research and experimentation hub that uncovers root causes of key challenges through rigorous research and testing.
• MAGENTA Design Practice
• MAGENTA Campaign Studio
• MAGENTA Implementation Hub
• MAGENTA Academy

Products and services

• MAGENTA Lab MAGENTA Lab is a behavioural research and experimentation service that works with development partners to uncover root causes of key social challenges, generating evidence-driven insights through rigorous research and testing to inform effective, scalable solutions. It is offered to governments, UN agencies, NGOs, and foundations undertaking SBC programmes.
• MAGENTA Design Practice MAGENTA Design Practice delivers human-centred design, service innovation, and communications services, co-designing and prototyping impactful solutions that drive lasting behavioural change using a strength-based, empowering approach. It is targeted at organisations designing SBC interventions.
• MAGENTA Campaign Studio MAGENTA Campaign Studio delivers end-to-end creative campaigns that captivate, inspire, and drive meaningful behavioural change, including brand development, campaign planning, message development, content production, media placement, and influencer management. It serves governments, NGOs, and multilaterals running SBC campaigns.
• MAGENTA Implementation Hub MAGENTA Implementation Hub provides grassroots engagement and community implementation services working alongside communities, local leaders, organisations, and governments to drive meaningful change and sustainable solutions. It is delivered for development and humanitarian programmes.
• MAGENTA Academy MAGENTA Academy is a training and capacity development institute that equips practitioners with the knowledge and skills to apply SBC theory and practice effectively, offering courses in multiple languages. It is delivered to development practitioners, NGOs, and government staff.

Quantifiable outcome

• Reached 1 Million+ people through interventions
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• UN Global CompactcoreStrategic or Co-development PartnerMAGENTA is a proud supporter of the UN Global Compact and signatory, aligning with UN sustainability principles.
• UN WomencoreStrategic or Co-development PartnerSignatory of Women's Empowerment Principles, demonstrating commitment to gender equality standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ideas42: Applied behavioral science nonprofit that uses insights from behavioral economics to design programs addressing social issues in health, education, and finance. Direct peer to Magenta: both are behavioral-science-led consulting/social-change agencies serving international development clients with research-to-implementation services.
• Busara Center for Behavioral Economics: Nairobi-headquartered behavioral research and design firm that partners with governments, NGOs, and multilaterals to apply behavioral science to development challenges. Directly comparable to Magenta's Lab→Design→Implementation practice stack across similar African and emerging-market client bases.
• BBC Media Action: The BBC's international development charity using media and communications to drive social and behaviour change in low- and middle-income countries. Comparable to Magenta's Campaign Studio and Implementation Hub for development communications across similar donor-led thematics.
• The Manoff Group: Boutique social and behavior change consultancy working in maternal and child health, nutrition, and WASH. Directly comparable specialty SBC firm serving the same USAID, UNICEF, and foundation client base.
• ThinkPlace: Human-centred design and innovation consultancy applying service-design and behavioral methods across public sector, development, and social-impact programs. Comparable to Magenta's Design Practice and Lab offerings in methodology, though primarily operating in the Asia-Pacific region.

Broad incumbents

• FHI 360: Large global development nonprofit spanning health, education, and civil society with strong in-house SBC and social-marketing capability. Broader incumbent that competes with Magenta on health, gender, and education SBC tenders at greater scale.
• Palladium Group: International development consultancy delivering results-based financing, gender, and resilience programs. Broader incumbent often hiring SBC firms like Magenta as subcontractors on large FCDO/USAID awards.
• Development Alternatives, Inc. (DAI): Global development consulting firm implementing multi-sector programs across governance, economic growth, and stabilization. Larger incumbent typically bidding directly on the same donor awards where Magenta serves as a specialty subcontractor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MagentaSBC
• LinkedInlinkedin.com/company/magenta-consulting
• Facebookfacebook.com/MagentaSBC

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magenta