ModifyHealth
ModifyHealth is a food-as-medicine platform delivering medically tailored meals across seven diet plans and providing insurance-covered virtual dietitian support to patients managing chronic conditions, serving consumers, employers, health plans, and Medicaid programs nationwide.
- Company typePrivate
- Founded2018
- HeadquartersAlpharetta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ModifyHealth does
ModifyHealth is a U.S. food-as-medicine platform that delivers fully prepared, dietitian-designed meals to individuals managing chronic health conditions and provides insurance-covered virtual Registered Dietitian Nutritionist (RDN) consultations. Founded in 2018 and headquartered in Alpharetta/Atlanta, Georgia, the company operates seven medically tailored meal plans — Low-FODMAP (Monash University Certified), Mediterranean, Diabetes-Friendly, Gluten-Free, Heart-Friendly/DASH, Carb-Conscious, and GLP-1 Support — with all meals gluten-free, fully prepared, and shipped nationwide to all 50 states. The company is the first and only nationwide meal delivery service to hold the Monash University Low-FODMAP Certification and pairs its meal platform with optional 1-on-1 virtual RDN counseling available in 42 states and Washington, D.C.
The company's core technology layer is a logistics and clinical-services platform that integrates direct-to-consumer e-commerce (modifyhealth.com) with insurance billing infrastructure for covered dietitian services across Cigna, UnitedHealthcare, Blue Cross Blue Shield, Moda Health, and TriWest, plus state Medicaid programs (Medi-Cal and New York Medicaid). Distribution occurs through three channels: (1) self-serve DTC weekly meal subscriptions priced at $9.95 per breakfast and $13.45 per entrée with no commitment; (2) enterprise sales to employers, health plans, and case managers/providers; and (3) clinical trial patient logistics via the Mural Health partnership. The company maintains 60+ meal options across its portfolio, with meals engineered to clinical nutrition standards including <35g net carbs per Carb-Conscious meal, <700mg sodium per Heart-Friendly meal, and Monash-approved Low-FODMAP recipes.
Revenue is generated primarily through recurring weekly meal subscriptions and insurance-billed dietitian consultations, supplemented by B2B contract revenue. ModifyHealth has raised approximately $27.5 million across four funding rounds through 2024–2025, with the most recent $13.5 million Series C in December 2024 led by Dohmen Company Foundation. The company ranked #96 on the 2023 Inc. 5000 list, is led by founder and CEO George Pratt, and has been recognized by Newsweek, U.S. News & World Report, Fortune, and CNET as a leading medically tailored meal provider.
ModifyHealth firmographics
Firmographics- Name
- ModifyHealth
- Legal name
- ModifyHealth, Inc.
- Website
- https://modifyhealth.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ModifyHealth is a food-as-medicine platform delivering medically tailored meals across seven diet plans and providing insurance-covered virtual dietitian support to patients managing chronic conditions, serving consumers, employers, health plans, and Medicaid programs nationwide.
- Ownership category
- akta.pro rank
ModifyHealth industry classification
Industry- Product category
- Medically Tailored Meal Delivery
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where ModifyHealth is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ModifyHealth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Meal Subscription Revenue: ModifyHealth generates primary revenue through recurring weekly meal subscription orders. Customers select from seven meal plans (Low-FODMAP, Mediterranean, Gluten-Free, Diabetes-Friendly, Heart-Friendly, Carb-Conscious, GLP-1 Support) and pay per meal (breakfasts at $9.95, entrees at $13.45). All meals are gluten-free, and the company offers over 60 meal options. Subscriptions have no commitment — customers can skip weeks or cancel at any time.
- Dietitian Consultation Services: ModifyHealth offers 1-on-1 virtual nutrition counseling with licensed Registered Dietitian Nutritionists (RDNs). Services are covered by major insurance providers (Cigna, UnitedHealthcare, Blue Cross Blue Shield, Moda Health, TriWest), with many patients paying $0 out of pocket. Self-pay packages are available for uninsured clients. The service is offered in 42 U.S. states and DC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Weekly | Low-FODMAP Meal Plan — Breakfasts and Entrées |
| Unit Pricing | Weekly | Gluten-Free Meal Plan — Breakfasts and Entrées |
| Unit Pricing | Weekly | Mediterranean Diet Meal Plan |
| Unit Pricing | Weekly | Diabetes-Friendly Meal Plan |
| Unit Pricing | Weekly | Heart-Friendly/DASH Meal Plan |
| Unit Pricing | Weekly | Carb-Conscious Meal Plan — Breakfasts and Entrées |
| Unit Pricing | Weekly | GLP-1 Support Meal Plan — Breakfasts and Entrées |
| Subscription | Monthly | Dietitian Consultation Services (Insurance-Covered) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
ModifyHealth product offering
Product offeringCore offering
ModifyHealth produces and delivers fully prepared, dietitian-designed, chef-crafted medically tailored meals across seven specialized diet plans (Low-FODMAP, Mediterranean, Gluten-Free, Diabetes-Friendly, Heart-Friendly/DASH, Carb-Conscious, and GLP-1 Support) shipped nationwide to individuals managing chronic conditions. The company complements its meal delivery with optional virtual 1-on-1 nutrition counseling delivered by licensed Registered Dietitian Nutritionists (RDNs), with services covered by major insurance providers including Cigna, UnitedHealthcare, Blue Cross Blue Shield, Moda Health, and TriWest.
Product overview
ModifyHealth is a food-as-medicine company offering a platform of medically tailored meal delivery services with seven distinct diet plans: Low-FODMAP, Mediterranean, Diabetes-Friendly, Gluten-Free, Heart-Friendly/DASH, Carb-Conscious, and GLP-1 Support. All meals are fully-prepared, chef and dietitian-crafted, and delivered nationwide. The company pairs its meal delivery platform with optional virtual dietitian support services (add-on) staffed by licensed Registered Dietitian Nutritionists, creating a comprehensive food-as-medicine solution for chronic condition management.
Differentiator
Problem solved
Functional benefit
Products and services
- Low-FODMAP Meal Plan A meal delivery service featuring Monash University Low FODMAP Certified meals designed to support digestive health for individuals with IBS, SIBO, IBD, and Celiac Disease, including an 8-week structured elimination and reintroduction protocol.
- Mediterranean Diet Plan A heart-healthy meal delivery service featuring Mediterranean-style cuisine high in vegetables, whole grains, legumes, and healthy fats, supporting cardiovascular health, diabetes management, weight loss, and general wellness.
- Diabetes-Friendly Meal Plan A meal delivery service designed by dietitians to provide balanced carbohydrates and protein to help optimize blood sugar management for individuals with Type 2 Diabetes.
- Gluten-Free Meal Plan A meal delivery service featuring fully prepared gluten-free meals prepared based on FDA guidelines, supporting individuals with Celiac Disease and gluten sensitivities.
- Heart-Friendly / DASH Meal Plan A heart-healthy meal delivery service developed based on American Heart Association nutritional guidelines, featuring meals with 700mg or less sodium and less than 6g saturated fat per meal, supporting cardiovascular disease, hypertension, and high cholesterol.
- Carb-Conscious Meal Plan A low-carbohydrate meal delivery service following guidelines of less than 35 grams of net carbs per meal, developed based on U.S. Dietary Guidelines for weight loss and blood glucose management.
- GLP-1 Support Meal Plan A dietitian-designed meal delivery service for individuals using GLP-1 medications like Ozempic, Mounjaro, or Wegovy, featuring pre-portioned, calorie-conscious meals with a focus on lean protein and high-fiber foods.
- Virtual Dietitian Support Services Virtual 1-on-1 nutrition counseling with licensed Registered Dietitian Nutritionists (RDNs) to manage conditions like diabetes, digestive disorders, heart health, and weight concerns, including scheduled consultations, phone/video chat, and dietitian hotline support, covered by insurance for many patients.
Quantifiable outcome
- Up to 75% of IBS patients experience significant relief by following a low-FODMAP program with ModifyHealth
- +3 more outcomes
Companies that use ModifyHealth
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
ModifyHealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ModifyHealth partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Mural Health TechnologiescoreMural Health Technologies expanded its clinical trial platform to include prepaid meal delivery services for trial participants through a partnership with ModifyHealth. The service aims to reduce barriers to clinical trial participation by providing nutritious, diet-specific meals at no cost to participants, with ModifyHealth handling all logistics.
- NourishcoreNourish expanded its food-as-medicine program through a strategic partnership with ModifyHealth, combining Nourish's nutrition counseling platform with ModifyHealth's medically tailored meal delivery services to provide comprehensive nutrition care to patients.
- Monash UniversitycoreModifyHealth is the first and only nationwide meal delivery service to receive Monash University Low-FODMAP Certification, allowing the use of the Monash University Low-FODMAP Certified trademark in the United States. The partnership increases awareness of the FODMAP Diet and delivers optimal outcomes for IBS patients through certified meal offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ModifyHealth competitors and assessment
Company assessmentDirect peers
- Mom's Meals: Purveyors of refrigerated, medically tailored meals delivered to homes of patients with chronic conditions, typically reimbursed by Medicare Advantage, Medicaid, and health plans — directly competing with ModifyHealth for the same covered-MTM population and payor contracts.
- Epicured: Subscription meal delivery service specializing in Low-FODMAP, gluten-free, and other medically tailored diets for chronic conditions — operating in the same clinical niche and overlapping with ModifyHealth's Monash-certified Low-FODMAP line.
- Foodsmart: Food-as-medicine platform pairing nutrition counseling with curated meal recommendations and grocery partnerships, contracted by health plans and employers — directly overlapping ModifyHealth's tele-nutrition plus meal-delivery stack.
- Trudy's Medically Tailored Meals: Regional medically tailored meal provider serving chronic-condition patients through health plan and Medicaid contracts — directly comparable B2B / MTM model competing for the same covered-meal population.
Broad incumbents
- Daily Harvest: National direct-to-consumer subscription for chef-prepared, frozen ingredient/meal products across diet-specific menus (gluten-free, low-carb, high-protein) — a broader incumbent competing for the same health-conscious consumer wallet share.
- Factor (formerly Factor 75): Large-scale prepared meal delivery service offering calorie- and macro-controlled options (keto, calorie-conscious, protein-plus) at similar price points — competes with ModifyHealth's Carb-Conscious and Diabetes-Friendly plans.
- Splendid Spoon: Plant-based prepared meal and soup subscription service targeting wellness-focused consumers — overlapping on gluten-free, plant-forward, and Mediterranean-adjacent plans with similar weekly subscription mechanics.
- Sunbasket: Multi-category meal company offering meal kits and prepared meals across diet plans (Mediterranean, diabetes-friendly, paleo, carb-conscious) — competes with ModifyHealth across multiple clinically adjacent plans and at similar price tiers.
Emerging players
- Nourish: Tele-nutrition platform connecting patients with Registered Dietitian Nutritionists, often covered by insurance — operates as a ModifyHealth partner but also a partial competitor in the insurance-covered virtual RDN space.
- Territory Foods: Chef-prepared, nutritionist-designed meal delivery service targeting health-conscious consumers with calorie/macro-controlled menus — adjacent competitor in the prepared-meal subscription category with overlapping target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ModifyHealth social profiles
Digital presenceModifyHealth compliance and trust
Trust signalCompliance1 record
ModifyHealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
ModifyHealth leadership team
Management profileNumber of profiles
Profiles2 records
ModifyHealth funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ModifyHealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ModifyHealth
What does ModifyHealth do?
ModifyHealth produces and delivers fully prepared, dietitian-designed, chef-crafted medically tailored meals across seven specialized diet plans (Low-FODMAP, Mediterranean, Gluten-Free, Diabetes-Friendly, Heart-Friendly/DASH, Carb-Conscious, and GLP-1 Support) shipped nationwide to individuals managing chronic conditions. The company complements its meal delivery with optional virtual 1-on-1 nutrition counseling delivered by licensed Registered Dietitian Nutritionists (RDNs), with services covered by major insurance providers including Cigna, UnitedHealthcare, Blue Cross Blue Shield, Moda Health, and TriWest.
Is ModifyHealth a public or private company?
ModifyHealth is a private company. It is classified as venture growth investor backed and is currently operating.
When was ModifyHealth founded?
ModifyHealth was founded in 2018. It employs 11 to 50 people.
Where is ModifyHealth based?
ModifyHealth is headquartered in Alpharetta, United States, in the North America region.
How does ModifyHealth make money?
Two revenue lines are on record. Meal Subscription Revenue is the primary driver. The others are dietitian Consultation Services.
Who are ModifyHealth's main competitors?
Direct peers on record are Mom's Meals, Epicured, Foodsmart and Trudy's Medically Tailored Meals. Broad incumbents are Daily Harvest, Factor (formerly Factor 75), Splendid Spoon and Sunbasket. Emerging players are Nourish and Territory Foods.
Does ModifyHealth have an API?
No public API is recorded for ModifyHealth.
What industry is ModifyHealth in?
ModifyHealth's product category is Medically Tailored Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance). Its NAICS code is 311991 and its SIC code is 2000.