What Morton Solar does

Morton Solar is a privately held solar EPC (engineering, procurement, and construction) contractor headquartered in Evansville, Indiana, founded in 2006 (successor to Morton Energy) by Brad Morton. The company designs, engineers, and installs grid-tied, grid-tied-with-battery, and off-grid photovoltaic systems across four customer segments: residential homeowners, commercial and industrial businesses, agricultural/farm operations (via USDA REAP grant expertise), and utility/government entities. It operates across the tri-state region of Indiana, Illinois, and Kentucky. Morton Solar pioneered bifacial solar panel deployments nationally and was an early driver of Indiana's solar regulatory framework, including the 2009 IURC interconnection ruling and the 2011 net-metering executive order. The company also offers Tesla Powerwall battery storage integration, in-house grant writing for USDA REAP applications (13 successful awardees), solar operations and maintenance, and commercial electrical services through affiliated Morton Electric LLC.

The business model is primarily project-based solar installation services with hardware sales (panels, inverters, mounting, batteries) priced via custom quotes. Go-to-market is sales-led and consultative, combining direct field sales, group purchase events ('Solar is for Everyone'), a $500-per-referral ambassador program, and educational seminars across the tri-state region. Revenue is largely transactional/one-time per installation, augmented by ongoing O&M contracts; tax credit and USDA REAP grant stacking (up to 50% of project cost) is integral to commercial viability for farm and rural SMB customers. The company is Certified B Corporation, NABCEP PV certified, IBEW signatory, and an Amicus Solar Cooperative member.

Morton Solar has executed multiple first-of-kind installations — first net-zero public library in the U.S. (Chrisney, 2008), first net-zero school in the nation (Richardsville Elementary), and first net-zero energy medical facility in Indiana (Orthopaedic Associates, 540 kW, 2020) — and has cumulatively installed over 10.1 MW producing 19.8 million+ lbs of CO2 offset. Customer concentration is low with a diversified long-tail across SMB farms, small commercial, residential, and select enterprise/anchor projects. The company is bootstrapped with no disclosed institutional funding.

Name

Morton Solar

Legal name

Morton Solar, LLC

Website

https://mortonsolar.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Morton Solar is a privately held Evansville, Indiana-based solar EPC contractor that designs and installs residential, commercial, agricultural, and utility/government photovoltaic systems across Indiana, Illinois, and Kentucky, with additional USDA REAP grant writing and Tesla Powerwall battery storage services.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Civil & Site Works EPC (Earthworks, Roads, Drainage, Foundations) (EUAEADAA), Electrical Balance-of-Plant EPC (MV Collection, Cabling, Earthing, Lighting) (EUAEADAB), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG), Utility-Scale PV EPC (Engineering, Procurement & Construction) (EUACAGAB)

Keywords

• Residential solar installation
• Commercial solar EPC
• Solar battery storage
• Agricultural solar systems
• Solar operations and maintenance

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Installation Services: Full-service solar energy system design, engineering, procurement, and construction (EPC) services for residential, commercial, agricultural, and utility/government customers. Revenue generated from installation labor, equipment sales, and project management fees.
2. Solar Equipment Sales: Sales of solar panels, inverters, mounting equipment, and related hardware as part of complete solar energy system installations.
3. Battery Storage Systems: Installation and sales of Tesla Powerwall battery systems for residential and commercial backup power and energy storage applications.
4. Grant Writing Services: Free grant writing services funded by USDA REAP Technical Assistance program for eligible farms and rural small businesses applying for solar energy system grants.
5. Referral Program Revenue: Revenue generated through referral program where ambassadors earn $500 per completed solar project referral.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Morton Solar is a solar engineering, procurement, and construction (EPC) contractor that designs, installs, and maintains photovoltaic energy systems for residential, commercial and industrial, agricultural, and government/utility customers across Indiana, Illinois, and Kentucky. Its core revenue comes from full-service solar installation projects—including grid-tied, grid-tied with battery backup, and off-grid configurations—paired with hardware sales of solar panels, inverters, and Tesla Powerwall battery storage systems.

Product overview

Morton Solar offers a comprehensive portfolio of solar energy solutions centered on design, engineering, procurement, and construction (EPC) services. The core product line spans Residential Solar, Commercial & Industrial Solar, Agricultural Solar, and Utility & Government Solar installations across Indiana, Illinois, and Kentucky. Add-on capabilities include Battery Storage via Tesla Powerwall 3 for whole-home backup and energy optimization, and System Monitoring for real-time production tracking. Supporting services include USDA REAP Grant writing assistance for farms and rural businesses, Solar Operations & Maintenance, and Commercial Electrical Services through affiliated Morton Electric LLC. The company also offers group purchase programs under the 'Solar Is For Everyone' initiative to provide solar access across income levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Design, engineering, procurement, and installation of solar PV systems for homeowners, including rooftop and ground-mount configurations with a 25-year equipment warranty. Targeted at homeowners seeking to reduce electricity bills, achieve energy independence, and contribute to environmental sustainability.
• Commercial & Industrial Solar Turnkey commercial solar EPC services for businesses, including grid-tied rooftop systems, parking canopy PV, and bifacial panel installations on reflective roofs. Targeted at commercial and industrial facility owners seeking to reduce operating costs and leverage 30% federal ITC plus MACRS depreciation.
• Utility & Government Solar Solar installations for municipalities, government buildings, schools, public libraries, and utility-scale projects up to 1 MW under Indiana's expanded net-metering law. Targeted at government and public-sector customers pursuing net-zero facility status.
• Agricultural Solar Solar energy systems designed for farms and agricultural operations, including ground-mount arrays and roof-mounted systems on barns and pole barns, often paired with three-phase inverters for higher load requirements. Targeted at farm owner-operators and rural agricultural businesses.
• Battery Storage (Tesla Powerwall) Installation of Tesla Powerwall 3 whole-home battery backup systems with integrated solar inverters, Storm Watch weather monitoring, seamless grid-outage transfer, app-based monitoring, and EV charging optimization. Targeted at residential and commercial customers seeking backup power and energy independence.
• Solar O&M (Operations & Maintenance) Ongoing operations and maintenance services for installed solar PV systems to ensure optimal performance over the system lifespan. Targeted at existing residential, commercial, agricultural, and government customers.
• USDA REAP Grant Services Free grant writing and technical assistance for farms and rural small businesses applying for USDA Rural Energy for America Program (REAP) grants covering up to 50% of solar project costs, funded by the USDA REAP Technical Assistance program. Targeted at eligible farms and rural small businesses in USDA-designated rural areas.
• Commercial & Industrial Electrical Services Electrical services for commercial and industrial facilities provided through Morton Solar's affiliated company Morton Electric LLC, supporting solar installation electrical work and standalone commercial/industrial electrical needs. Targeted at commercial and industrial customers.

Quantifiable outcome

• 19,816,570 lbs of CO2 offset through total installations
• +7 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and preferred.

• Commercial CoatingsminorStrategic or Co-development Partner · 3 December 2020Collaborated with Commercial Coatings on the Lensing Wholesale commercial roofing and solar project. The partnership combined roofing expertise with solar installation capabilities to deliver integrated building envelope and energy solutions.
• NAACPminorStrategic or Co-development Partner · 19 October 2020Partnership with NAACP to expand solar training program. Morton Solar provided early-stage instruction on solar panel installation to program participants as part of workforce development initiative.
• CAPE (Community Action Program of Evansville)coreStrategic or Co-development Partner · 15 July 2020Nonprofit partnership for community solar initiatives. Morton Solar donated two solar energy systems to CAPE housing developments and committed to donating one system for every 50 installations through the 'Solar is for Everyone' program. Supports low-income families in achieving energy savings.
• Amicus Solar CooperativecoreStrategic or Co-development PartnerMorton Solar is a member/owner of Amicus Solar Cooperative, a national buying group of 70+ solar companies. Through this cooperative, Morton gains access to group purchasing power for equipment and materials, enabling competitive pricing passed on to customers. The cooperative also provides benchmarking, best practices, and collaborative opportunities among member companies.
• Clean Energy Credit UnioncoreChannel Partner/ Reseller/ DistributorFinancing partnership providing solar loans and financing options for homeowners. Clean Energy Credit Union enables Morton Solar to offer accessible financing to a broader range of customers, making solar installations more affordable and expanding the potential customer base to include those who cannot pay upfront.
• USDA REAP Technical Assistance ProgramcoreOthersMorton Solar is funded by USDA REAP Technical Assistance program to provide free informational events about USDA REAP Grants and free grant writing services for eligible farms and rural small businesses. The program enables Morton to host 'Solar is for Everyone' educational events and assist customers with applications covering up to 50% of solar project costs.
• Midwest Renewable Energy AssociationminorStrategic or Co-development PartnerPartnership for solar training programs in conjunction with NAACP workforce development initiative. MREA provided early-stage instruction on solar-panel installation alongside Morton Solar.
• SunPowerpreferredTechnology or IntegrationPrimary solar panel supplier for commercial installations. Morton Solar installs SunPower P-Series panels (P19-405-COM) for commercial projects including Orthopaedic Associates 540 kW installation.
• TeslapreferredTechnology or IntegrationCertified Tesla Powerwall Installer partnership. Morton Solar installs Tesla Powerwall 3 battery systems with integrated solar inverters for whole-home backup protection.
• IBEW (International Brotherhood of Electrical Workers)coreImplementation/ SI/ Consulting PartnerUnion labor agreement ensuring access to licensed, skilled electricians for solar installations. Signatory contractor status demonstrates commitment to quality craftsmanship and professional standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Raven Solar: Multi-state residential solar installer operating across 20+ U.S. states. Comparable residential solar EPC model but at significantly larger scale with proprietary financing arm; represents the scaling trajectory that regional installers like Morton either pursue or compete against.

Direct peers

• ION Solar: Regional residential and commercial solar installer with operations across multiple U.S. states. Directly comparable direct-sales EPC model, in-house NABCEP-certified crews, and similar reliance on bifacial/PV technology for residential and small commercial customers.
• Mage Solar: Midwest regional residential and commercial solar installer. Comparable EPC services with bifacial and PV technology offerings, similar customer base mix (residential, agricultural, small commercial), and reliance on federal/state incentives.
• StraightUp Solar: Missouri-based residential and commercial solar installer serving the Midwest. Comparable regional EPC model with NABCEP-certified installers, B Corp-like values orientation, and similar reliance on policy advocacy and federal incentives for project economics.
• Trinity Solar: One of the largest privately held residential solar installers in the U.S. operating primarily across the Northeast and Mid-Atlantic. Comparable regional installer model with direct-to-homeowner sales, multiple state operations, and similar reliance on federal ITC and state net-metering economics.
• Baker Electric Solar: Southern California-based residential and commercial solar EPC. Comparable vertically integrated solar and electrical services model, NABCEP certifications, and focus on premium installer positioning with bifacial/PV technology offerings.

Regional players

• Solar Energy Solutions (SES): Kentucky-based solar installer serving residential, commercial, and agricultural customers across Ohio Valley region. Directly comparable regional EPC operating in adjacent Tri-state geography (Kentucky/Ohio/Indiana) with similar agricultural and commercial customer mix.
• Midwest Solar Power: Regional solar installer serving Illinois and surrounding Midwestern states. Direct geographic peer with overlapping Illinois service territory, similar residential and commercial customer segments, and comparable reliance on state net-metering and federal ITC economics.
• Paradise Solar Energy: Indiana-based regional solar installer serving residential and small commercial customers. Direct geographic peer operating in Morton's home market with comparable residential solar business model and customer segments.

Others

• Amicus Solar Cooperative: Cooperative buying group and peer network of 70+ independent solar companies that Morton is a member/owner of. Comparable installer peers through cooperative membership, providing benchmarking, group purchasing, and best-practice collaboration opportunities that shape Morton's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MortonSolar
• YouTubeyoutube.com/channel/UCeTUpwDbv6AWF8HvmOyLm6A
• Facebookfacebook.com/mortonsolar
• LinkedInlinkedin.com/company/morton-solar-llc
• Instagraminstagram.com/mortonsolar/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morton Solar