Freedom Insurance Services

What Freedom Insurance Services does

Freedom Insurance Services is a privately held UK insurance intermediary founded in 2002 and headquartered in Cambridge, England. The firm distributes travel insurance policies to individual consumers across four core product lines: single-trip cover, annual multi-trip cover, specialist senior travel cover, and medical-condition cover. It operates at a small scale, with a headcount of 11–50 employees, and is not publicly listed.

The company's primary public-facing asset is its consumer website at freedominsure.co.uk, which functions as a direct customer acquisition and policy servicing channel. At the time of data capture, that site was gated by a loader/verification page, precluding inspection of pricing, product features, application flows, claims processes, distribution mechanics, or technology stack. No funding rounds, named investors, subsidiaries, parent entities, executive team, board, partnerships, awards, certifications, patents, or regulatory filings were disclosed in the available source material.

The business model is consistent with that of a specialist retail insurance broker or intermediary: revenue is generated through commissions or underwriting margins on retail travel insurance policies sold to individual consumers, rather than through enterprise contracts, employer schemes, or B2B distribution deals. All customer segmentation, pricing mechanics, marketing channels, distribution partnerships, operating geographies beyond the United Kingdom, and revenue mix are absent from the provided record, materially limiting visibility into the firm's commercial mechanics.

Name

Freedom Insurance Services

Website

https://freedominsure.co.uk

Company type

Private

Founded year

2002

Headcount range

11–50 employees

Short description

Freedom Insurance Services is a Cambridge-based UK travel insurance intermediary founded in 2002, offering single-trip, annual multi-trip, senior travel, and medical-condition cover to individual consumers in the United Kingdom.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

akta.pro secondary industries

Travel Medical & Health Insurance Platforms (THALALAC), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Travel insurance
• Single trip insurance
• Annual travel cover
• Senior travel insurance
• Medical condition cover

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Freedom Insurance Services provides travel insurance policies covering single trips, annual travel, senior travel, and medical condition cover. The firm is a UK-based insurance intermediary/underwriter offering tailored protection products to individual travelers based on trip type, age, and pre-existing medical conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Trip Travel Insurance

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• InsureandGo: UK-based travel insurance provider offering single-trip, annual, and family cover; competes head-to-head with Freedom Insurance Services in the general travel insurance category.
• Columbus Direct: UK travel insurance specialist offering single-trip, annual, and family policies; serves a similar online-led customer base as Freedom Insurance Services.
• Saga Travel Insurance: UK insurer focused on the over-50s demographic; offers single-trip and annual travel cover that directly competes with Freedom Insurance Services' senior travel line.
• AllClear Travel Insurance: UK specialist travel insurer focused specifically on travelers with pre-existing medical conditions; the closest direct competitor to Freedom Insurance Services' medical-condition cover line.
• Staysure: UK travel insurance specialist with a strong focus on the over-50s and medical-condition segments, directly overlapping with Freedom Insurance Services' senior and pre-existing-condition products.
• Goodtogoinsurance.com: UK travel insurer specializing in cover for older travelers and those with medical conditions; a direct niche competitor comparable to Freedom Insurance Services' senior and medical-condition offerings.

Broad incumbents

• Post Office Travel Insurance: Affinity-branded travel insurance distributed through the UK Post Office network; competes with Freedom Insurance Services on single-trip and annual cover and benefits from massive distribution reach.
• Direct Line Travel Insurance: Major UK personal-lines insurer with a sizeable travel product; broader portfolio but directly competitive on single-trip and annual travel policies.
• Aviva Travel Insurance: One of the UK's largest composite insurers offering travel insurance as part of a broader personal lines portfolio; competes with Freedom Insurance Services on price and brand reach in the same UK market.

Others

• MoneySupermarket / Compare the Market (panel context): UK price-comparison platforms that aggregate travel insurance quotes and shape competitive dynamics across the entire category; material to Freedom Insurance Services' distribution and pricing context.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Insurance Services