Lab Capital Advisors

What Lab Capital Advisors does

Lab Capital Advisors (operating as "The Lab") is a New York-based private equity fund manager that operates The Lab Private Equity Fund, L.P., targeting nascent consumer brands with the potential to become category leaders. The firm employs a hybrid model that sits at the intersection of management consulting, private equity, venture capital, and incubators. Its consulting/incubator arm serves as the primary source of deal flow, sourcing investments through the partners' operating networks rather than competitive auctions. The firm provides portfolio companies with capital, operational support, board representation, incubator offices, and access to its investor and celebrity/influencer networks—what it terms its "Success Theorem" thesis.

The portfolio spans roughly 15+ named brands across food & beverage (OLIPOP, Skinny Dipped, Off Limits Cereal, Immi, Rob's Popcorn, Margs, Ani Energy), beauty and wellness (Glosslab, Bubble Skincare), fitness and lifestyle (Rumble Boxing—exited to Xponential Fitness in March 2021—Ace Pickleball Club, Moshlife, Leap Inc., Happy Products), and adjacent verticals including financial services (Just Paid) and e-commerce technology (Carro). The partnership is led by Co-Managing Partners Andy Stenzler (co-founder of Rumble Boxing, Cosi, and Kidville) and M.J. Bas (co-founder of Crossroads Spice and Seasoning), with General Partner Wilton Speight (former NFL quarterback) and Operating Partners including Glosslab founder Rachel Apfel Glass.

The firm generates revenue through standard private equity fund economics—management fees and carried interest on The Lab Private Equity Fund, L.P.—with investment opportunities offered only to qualified investors through limited partnership and subscription agreements. Deal sourcing relies primarily on partner networks and the incubator/consulting arm, with no disclosed institutional investor base, fund size, AUM, or external funding structure. The team of 1-10 employees operates from a single New York headquarters, with portfolio and investor activity spanning major US metropolitan areas.

Name

Lab Capital Advisors

Legal name

The Lab Capital Advisors, LLC

Website

https://labcapitaladvisors.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Lab Capital Advisors (The Lab) is a New York-based private equity fund manager that invests in nascent consumer brands across food & beverage, beauty, fitness, and lifestyle, providing capital, operational support, incubator resources, and celebrity/influencer network access to help portfolio companies become category leaders.

Ownership category

akta.pro rank

Product category

Private Equity Fund Management

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSANAAAD

Sector-Focused Venture Capital (Vertical Specialists)

Financial & Insurance/Private Equity & Venture Capital/Venture Capital Firms

SECONDARYFSAEALAI

Institutional Capital Introduction (LP/Family Office/Endowment Matching)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Placement Agents & Capital Raising Intermediation

Keywords

• Private equity investing
• Venture capital funding
• Brand incubation services
• Consumer brand growth
• Early-stage capital

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Private Equity Fund Management: Lab Capital Advisors operates as a private equity fund manager (The Lab Private Equity Fund, L.P.), generating revenue through management fees and carried interest from fund investments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lab Capital Advisors (operating as "The Lab") is a private equity fund manager that runs The Lab Private Equity Fund, L.P. The firm invests in nascent consumer brands with the potential to become category killers, deploying capital alongside operational support, board representation, incubator office access, and influencer/celebrity marketing amplification. Its consulting and incubator arm functions as the primary deal-sourcing channel for the fund.

Product overview

The Lab Capital Advisors operates as a private equity firm with a single unified fund structure (The Lab Private Equity Fund, L.P.) that combines management consulting, private equity, venture capital, and incubator services. The firm targets nascent consumer brands with potential to become category leaders, leveraging a proprietary 'Success Theorem' investment thesis that includes organic celebrity endorsement, influencer amplification, and operational support. The consulting/incubator arm serves as the primary source of deal flow for the fund. Key portfolio brands span CPG categories including beverages (OLIPOP, Ani Energy), snacks (Skinny Dipped, Off Limits Cereal, Rob's Popcorn), health/wellness (Bubble Skincare), and lifestyle concepts (Rumble Boxing, Glosslab, Ace Pickleball Club, Margs).

Differentiator

Problem solved

Functional benefit

Brands

• The Lab Private Equity Fund, L.P. The private equity fund managed by The Lab Capital Advisors

Products and services

• The Lab Private Equity Fund, L.P.

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Andy StenzlercoreOthersAndy Stenzler is Co-Managing Partner of The Lab. He co-founded Rumble Boxing and serves as operating partner. He is also an operating partner in Glosslab. He brings extensive entrepreneurial experience including co-founding Cosi and Kidville concepts.
• M.J. BascoreOthersM.J. Bas is a Co-Managing Partner with 15 years of entrepreneurial, operational, and investment expertise. He is an operating partner in Glosslab and has invested in 30 different business ventures. He previously co-founded Crossroads Spice and Seasoning.
• Wilton SpeightcoreOthersWilton Speight is a General Partner and former NFL quarterback. He is an operating partner in Glosslab and early-stage investor at The Long Drink, Trucker Tools, Zuum, and more. He brings experience from his family business, Estes Express Lines.
• Rachel Apfel GlasscoreOthersRachel Apfel Glass is Operating Partner and Founder of Glosslab (founded 2018). She graduated from Columbia Business School and spent 10 years in finance fundraising for hedge funds. She leads the Alzheimer's Association Young Leadership Committee.
• Ashley CamerinicoreOthersAshley Camerini is CEO of Rumble Boxing. She previously served as VP of Business Operations at Barry's Bootcamp and has investment experience at L Catterton focusing on Health & Wellness category. She graduated from Harvard University.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Silas Capital: NYC-based consumer-focused venture and growth firm backing emerging lifestyle, food, beauty, and wellness brands. Closely comparable in thesis and geography.
• VMG Partners: Consumer brand-focused private equity firm with a long track record in CPG growth investments. Comparable as a sector-specialist consumer PE manager with operating support.
• Lerer Hippeau: NYC-based early-stage venture firm investing heavily in consumer brands and media. Closely comparable to Lab Capital's nascent-consumer-brand thesis and NYC operating base.
• Brynwood Partners: PE firm exclusively focused on consumer products, particularly re-energizing heritage and emerging CPG brands. Comparable as a consumer-only PE manager backing brand-building theses.
• CAVU Consumer Partners: Growth-equity firm investing in founder-led consumer brands across food, beverage, beauty, and wellness. Directly comparable as a category-specialist consumer investor.
• Alliance Consumer Growth: Growth-equity firm focused on emerging consumer brands, often providing capital plus operational support. Mirrors Lab Capital's capital-plus-operator model in nascent CPG/fitness/wellness.
• Encore Consumer Capital: PE firm exclusively focused on consumer products companies, providing capital and operating resources. Comparable as a consumer-specialist PE manager.
• Forerunner Ventures: Consumer-focused venture firm known for early bets on brands like Warby Parker and Glossier. Directly comparable as a sector-specialist consumer investor.

Emerging players

• Waverley Capital: Consumer-focused venture and growth firm backing emerging lifestyle and wellness brands. Comparable in nascent-consumer-brand thesis with partial geographic and stage overlap.
• Strand Equity Partners: Consumer-focused growth equity firm with operating expertise and an emphasis on brand-building. Comparable in sector focus though somewhat broader in stage mandate.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lab Capital Advisors