Burke Primary Care
Burke Primary Care is a physician-owned independent family medicine practice in Morganton, NC, operating three divisions — primary care, occupational health, and clinical research — serving Burke County patients and local employers with on-site diagnostics and extended hours since 1989.
- Company typePrivate
- Founded1989
- HeadquartersMorganton, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Burke Primary Care does
Burke Primary Care is a privately held, physician-owned independent family medicine practice headquartered in Morganton, North Carolina, tracing its origins to 1989 when Dr. S. Keith Smith joined what was then Medical Heights Family Practice. The practice operates from a single location at 103 Medical Heights Dr. adjacent to UNC Health Blue Ridge Hospital and is organized into three integrated divisions: Burke Primary Care (comprehensive family medicine from pediatrics through geriatrics, including diabetes care, women's health, sports medicine, and nutrition services), Burke Occupational Health (on-site workplace health services for employers covering pre-employment physicals, DOT physicals, drug screenings, workplace injury care, and OSHA compliance), and Clinical Research (FDA-regulated pharmaceutical trials across more than 50 studies in conditions such as gout, influenza, diabetes, atrial fibrillation, and arthritis).
The practice's technology platform centers on integrated on-site diagnostics — a certified lab (COLA-accredited), X-ray radiology, DEXA bone density scanning, and 3D mammography (ACR-accredited) — coupled with electronic medical records, a patient portal branded My Health Record, and telehealth capabilities. It operates under the NCQA Patient-Centered Medical Home model with extended weekday hours and Saturday availability, and holds the NCQA/ADA Diabetes Recognition Program distinction. The workforce of approximately 19 physicians, physician assistants, and nurse practitioners is complemented by a partnership pipeline with Western Piedmont Community College, which supplies most of the practice's medical lab technicians.
Revenue is generated through three streams: fee-for-service patient care billed to insurance and patients (the dominant stream), direct occupational health contracts with local employers such as Kellex Seating, and clinical research compensation from pharmaceutical sponsors. Go-to-market is direct-to-consumer for patient services and direct enterprise sales for occupational health, with marketing driven primarily by local media (The Paper newspaper), the practice blog, community partnerships, and patient referrals. The practice does not disclose revenue and operates without private equity or venture capital backing, functioning as a community-rooted independent group practice.
Burke Primary Care firmographics
Firmographics- Name
- Burke Primary Care
- Legal name
- Burke Primary Care
- Website
- https://burkeprimarycare.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Burke Primary Care is a physician-owned independent family medicine practice in Morganton, NC, operating three divisions — primary care, occupational health, and clinical research — serving Burke County patients and local employers with on-site diagnostics and extended hours since 1989.
- Ownership category
- akta.pro rank
Burke Primary Care industry classification
Industry- Product category
- Family Medicine / Primary Care Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
Keywords
Where Burke Primary Care is headquartered
LocationHeadquarters
- HQ city
- Morganton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burke Primary Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Patient Care Services: Fee-for-service healthcare delivery for patients of all ages including preventive care, acute care, chronic disease management, and specialty services such as diabetes care, mammography, radiology, and lab testing. Revenue generated through insurance billing and patient payments.
- Occupational Health Services: On-site workplace health services provided directly to employers including pre-employment physicals, DOT physicals, drug screenings, workplace injury care, return-to-work programs, and employee wellness programs. Billed to employers or workers' compensation.
- Clinical Research: Participation in FDA clinical trials for pharmaceutical companies. The practice receives compensation for research coordination, patient enrollment, and study conduct. Participants receive free care and financial compensation for time and travel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard patient visits covered by insurance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Burke Primary Care product offering
Product offeringCore offering
Burke Primary Care operates a locally owned, independent family medicine practice delivering comprehensive primary care for patients of all ages. The practice runs three integrated divisions from one Morganton, NC facility: Burke Primary Care (family medicine with diabetes care, pediatric, women's and men's health), Burke Occupational Health (workplace services for employers), and Clinical Research (FDA pharmaceutical trials). On-site capabilities include a certified lab, X-ray, DEXA bone density, 3D mammography, urgent care, and a patient portal.
Product overview
Burke Primary Care is a locally-owned, independent family medicine practice offering a unified comprehensive healthcare platform. The practice operates three divisions: the core Burke Primary Care (family medicine), Burke Occupational Health (workplace health services), and Clinical Research (FDA drug trials). Under one roof, they provide integrated diagnostic services including on-site laboratory, radiology with DEXA bone density scanning, and 3D mammography. Specialty care modules include diabetes management (ADA-recognized since 2011), nutrition care, pediatric through senior healthcare, women's health, and sports medicine. Digital patient engagement is facilitated through an online portal (My Health Record) and text messaging. The practice emphasizes a Patient-Centered Medical Home model with extended hours and same-day acute care availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Burke Primary Care (Family Medicine) Full-service family medicine practice offering comprehensive medical care for patients of all ages, including diabetes care, pediatric care, adolescent, women's and men's health services.
- Burke Occupational Health Division focused on occupational health services including work-related injuries, drug screenings, pre-employment exams, DOT physicals, OSHA compliance, medical surveillance, and workplace wellness programs delivered to employers.
- Clinical Research Division Division conducting FDA-regulated clinical trials for pharmaceutical companies, focusing on conditions including gout, influenza, diabetes, atrial fibrillation, and arthritis. The practice has participated in over 50 clinical trials.
- Diabetes Care Program Comprehensive diabetes management program led by Tara Mode, RN (Certified Diabetes Educator), recognized by the American Diabetes Association since 2011 and supported by NCQA Diabetes Recognition for Dr. Tim Robinson.
- On-site Laboratory On-site certified laboratory (COLA-accredited) offering CBC, urinalysis, HgbA1c, strep, mononucleosis, influenza, H-pylori, glucose tolerance, pregnancy tests, and other diagnostic work.
- Radiology and DEXA Bone Density On-site X-ray department for diagnosing fractures, pneumonia, heart failure, and other conditions, plus bone density testing with a full-body DEXA machine for osteoporosis diagnosis.
- Mammography 3D mammography services with MQSA accreditation from the FDA and ACR Mammography Accreditation, providing early breast cancer detection and women's health services.
- Nutrition Care Personalized nutrition care led by Jennifer Kerley, RDN, providing one-on-one nutrition guidance integrated into routine visits.
- Urgent Care Clinic Same-day visits for acute sickness and injuries with extended hours Monday-Thursday 8am-7pm, Friday 8am-5pm, and Saturday 8am-Noon.
- My Health Record Patient Portal Patient portal for accessing health records, scheduling appointments, requesting prescription refills, and online bill payment.
Quantifiable outcome
- NCQA Diabetes Recognition Program validation for delivering high-quality diabetes care meeting rigorous standards.
- +3 more outcomes
Companies that use Burke Primary Care
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Burke Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Burke Primary Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Western Piedmont Community College (WPCC)coreEducational partnership supporting healthcare workforce development. Burke Primary Care donated a clinical chemistry analyzer (valued at over $260,000) to WPCC's Medical Laboratory Technology program. The practice also shares lab supplies and donates specimens for student training. Most of Burke Primary Care's medical lab technicians are WPCC graduates, creating a talent pipeline.
- Kellex SeatingcoreOn-site workplace health partnership with Valdese-based furniture manufacturer. Nicole Moore launched on-site health center providing primary care services, urgent care, and wellness programs for employees. Services include preventive care visits and programs for a healthy workforce.
- UNC Health Blue Ridge HospitalcoreHospital affiliation providing privileges for all Burke Primary physicians. Practice is located adjacent to UNC Health Blue Ridge Hospital (off East Parker Road) and utilizes the hospital for patient admissions supported by a local hospitalists program.
- Various Pharmaceutical CompaniescoreClinical trial partnerships with pharmaceutical companies coordinating specific trials to test efficiency and safety of latest drugs seeking FDA approval. Studies focus on gout, influenza, diabetes, atrial fibrillation, arthritis, and weight loss treatments.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Burke Primary Care competitors and assessment
Company assessmentDirect peers
- Tryon Medical Partners: Independent, physician-owned primary care and specialty group based in Charlotte, NC. Operates a similar multi-specialty outpatient model with on-site diagnostics and a deliberate stance of staying independent from hospital systems - directly comparable in operating philosophy, ownership structure, and NC geographic exposure.
Broad incumbents
- One Medical (Amazon): National primary care chain acquired by Amazon offering Patient-Centered Medical Home-style care with proprietary digital tools and employer partnerships. Comparable in PCMH philosophy and chronic disease management, but operates at vastly greater scale and capital intensity.
- VillageMD: Primary care platform with significant Walgreens Boots Alliance backing operating value-based clinics across multiple states. Comparable in primary care delivery model and employer/payer contracting, but with a national footprint and substantial private equity capital.
- Oak Street Health (CVS Health): Value-based primary care provider focused on Medicare-eligible seniors, owned by CVS Health. Comparable in chronic disease management focus (diabetes, cardiovascular) and integrated services approach, but operates nationally with capitated payer contracts.
- ChenMed: Family-owned, senior-focused primary care group operating value-based clinics across the US. Comparable in physician-led, multi-site primary care model and emphasis on chronic disease outcomes, but at larger scale and with capitated Medicare Advantage contracts.
- Atrium Health / Advocate Health: Large regional health system operating an extensive primary care network across the Carolinas. Comparable as an incumbent primary care provider in the same geography, but operates a hospital-anchored, employed-physician model rather than an independent practice.
- Novant Health: Regional health system with substantial primary care and employer health presence across North Carolina. Comparable in primary care and occupational health offerings, but with a hospital-employed physician model and broader geographic footprint.
- Wake Forest Baptist Health (Advocate Health): Academic health system with a broad primary care network across the NC Piedmont and foothills regions. Comparable as a regional primary care provider in North Carolina, but with a hospital-employed physician model and academic medicine resources.
- Cano Health: Value-based primary care operator focused on senior care with capitated payer contracts. Comparable in integrated primary care delivery and chronic disease management emphasis, but operates at national scale.
Regional players
- Mountain Area Health Education Center (MAHEC): Regional primary care, OB/GYN, and behavioral health provider serving western North Carolina including rural counties. Comparable as a multi-site primary care operator in adjacent western NC territory with a similar community-health mission orientation, though structured as an AHEC rather than a private practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Burke Primary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burke Primary Care leadership team
Management profileNumber of profiles
Profiles7 records
Burke Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burke Primary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burke Primary Care
What does Burke Primary Care do?
Burke Primary Care operates a locally owned, independent family medicine practice delivering comprehensive primary care for patients of all ages. The practice runs three integrated divisions from one Morganton, NC facility: Burke Primary Care (family medicine with diabetes care, pediatric, women's and men's health), Burke Occupational Health (workplace services for employers), and Clinical Research (FDA pharmaceutical trials). On-site capabilities include a certified lab, X-ray, DEXA bone density, 3D mammography, urgent care, and a patient portal.
Is Burke Primary Care a public or private company?
Burke Primary Care is a private company. It is classified as management employee owned and is currently operating.
When was Burke Primary Care founded?
Burke Primary Care was founded in 1989. It employs 101 to 250 people.
Where is Burke Primary Care based?
Burke Primary Care is headquartered in Morganton, United States, in the North America region.
How does Burke Primary Care make money?
Three revenue lines are on record. Patient Care Services are the primary driver. The others are occupational Health Services and clinical Research.
Who are Burke Primary Care's main competitors?
Tryon Medical Partners is listed as a direct peer. Broad incumbents are One Medical (Amazon), VillageMD, Oak Street Health (CVS Health), ChenMed, Atrium Health / Advocate Health, Novant Health, Wake Forest Baptist Health (Advocate Health) and Cano Health. Mountain Area Health Education Center (MAHEC) is listed as a regional player.
Does Burke Primary Care have an API?
No public API is recorded for Burke Primary Care.
What industry is Burke Primary Care in?
Burke Primary Care's product category is Family Medicine / Primary Care Services. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices. Its NAICS code is 621111 and its SIC code is 8011.