Name

BR PRO LIMITED

Legal name

BR PRO LIMITED

Website

https://brpropoker.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Poker Gaming Supplies

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Chips, Plaques & Currency Handling (Chips, RFID, Drop Boxes, Cash Carts) (MPAEANAB)

akta.pro secondary industry

Poker Equipment & Supplies (Tables, Cards, Chips, Shufflers) (MPAEAEAL)

Keywords

• Custom ceramic poker chips
• Poker gaming accessories
• Casino dealer buttons
• Poker chip storage
• Custom poker plaques

Headquarters

HQ city

Antioch

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Poker Chip Sales: Direct e-commerce sales of ceramic poker chips in various designs including stock chips, semi-custom chips with denominations/colors customization, and fully custom designed chips.
2. Accessories Sales: Sales of poker accessories including dealer buttons, chip storage cases, playing cards, chip trays, and plaques.
3. Custom Chip Orders: Custom ceramic chips available in five sizes with fully customized designs, denominations, colors, and wording.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BR PRO LIMITED manufactures and sells custom ceramic poker chips, plaques, dealer buttons, and related gaming accessories through its direct-to-consumer e-commerce brand BR Pro Poker. The company produces stock themed chip designs, semi-custom chips with denomination/color/wording modifications, and fully custom chips in five sizes, alongside casino-quality dealer buttons, ceramic plaques, bounty/specialty chips, chip storage cases, playing cards, and branded merchandise. All sales are processed through the company's Shopify-powered online storefront with self-serve purchasing and international shipping.

Product overview

BR Pro Poker is a designer and retailer of premium ceramic poker chips and accessories. The core product is the Stock Chip Design collection featuring over 20 themed ceramic chip designs (including 8-Bit, Dia de los Muertos, Tiki Kings, Nevada Jacks, Golden Dragon, and others) made with solid ceramic construction and vibrant edge-to-edge artwork. These are complemented by the Custom Chip Design service offering fully customized chips in five sizes. The product ecosystem includes dealer buttons (49mm and 60mm), ceramic plaques, bounty/specialty chips for tournament play, chip storage cases (aluminum and wooden), acrylic chip trays, and playing cards. The company also offers sample sets for customers to try designs before purchasing full sets. Most stock designs can be customized with custom denominations, colors, and wording while maintaining more affordable pricing than fully custom chips.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Ceramic Poker Chips Pre-designed themed ceramic poker chips made from solid ceramic (no metal inserts) with vibrant edge-to-edge artwork dyed directly into the chip, designed for home poker players, collectors, and tournament organizers seeking casino-quality shuffle feel at accessible price points starting from $0.80 per chip.
• Custom Ceramic Poker Chips Fully customized ceramic poker chips available in five sizes for individual customers, allowing full customization of denominations, colors, wording, and artwork on stock or new designs, with production typically completed within 2-3 weeks.
• Ceramic Dealer Buttons Casino-quality ceramic dealer buttons available in 49mm and 60mm sizes with full-color themed designs (Tiki, Dia de los Muertos, 8-Bit, Tribal Mask and others), constructed from high-density single composition material, twice as thick as standard poker chips, starting at $6.75 each.
• Ceramic Poker Plaques Ceramic plaques designed for high-stakes poker games, featuring the same solid ceramic construction and edge-to-edge artwork quality as the chip line, used to represent large denominations in cash games.
• Bounty and Specialty Chips Specialty ceramic chips used for bounties, show chips, rebuys, reloads, rabbit hunt, or all-in scenarios in poker tournaments, available in themed designs matching main chip collections, priced $8.75-$18.25 per pack or set.
• Poker Chip Sample Sets Sample poker chip sets allowing customers to physically evaluate the design, weight, and shuffle feel of ceramic chips before placing a full set order, with free shipping and in-stock dispatch within 1-2 business days.
• Premium Black Aluminum Chip Storage Cases Black aluminum rolling chip storage cases available in 300, 500, 600, and 1000 chip capacities, designed for secure transportation and storage of poker chip collections, priced from $52.99 to $129.99.
• 500 Chip Wooden Storage Case Wooden storage case designed to hold up to 500 poker chips, positioned as a premium alternative to aluminum cases, priced at $89.99 on sale (was $119.99).
• Acrylic Chip Trays Acrylic chip organization trays available in versions compatible with 39mm and 43mm BR Pro chips, sold in sets of 10, designed for chip sorting and table-side organization.
• Nevada Jacks Plastic Playing Cards Nevada Jacks branded plastic playing cards available in 2-deck packs ($13.50) or 1-dozen packs ($39.00), designed for poker gameplay with durable plastic construction.
• Copag Playing Cards Copag brand playing cards available in bridge and poker sizes, sold in 2-deck packs with jumbo index options in red and blue, priced from $21.99.
• BR Pro Trucker Hat Merchandise BR Pro Poker branded trucker hats available in 4 designs as part of the company merchandise line, priced at $29.99.

Quantifiable outcome

• 10,000+ newsletter subscribers indicating strong customer community
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• PokerChipWorks: PokerChipWorks retails high-end and collectible poker chips, sets, plaques, and accessories, with a strong collector orientation; it competes with BR Pro for the collector segment emphasized in BR Pro's segmentation and customer testimonials.
• Trademark Poker: Trademark Poker sells a broad catalog of poker chips (clay-composite, ceramic, clay), sets, and accessories through major online retailers; it competes with BR Pro for home-poker buyers across price points, though its focus is on mass-market retail SKUs rather than themed ceramic designs.
• Brybelly: Brybelly is a manufacturer and wholesaler of poker chips, playing cards, chip cases, and gaming accessories sold through Amazon and other marketplaces; it overlaps with BR Pro's accessory and case catalog at lower price points and represents the value-tier competitive alternative in the same D2C/online channel.
• ICONic Poker Chips: ICONic produces themed and custom ceramic poker chips targeted at home players and collectors; it is a directly comparable competitor in the themed-ceramic-chip niche BR Pro occupies, with a similar DTC-driven approach.
• Classic Poker Chips (CPC): CPC manufactures custom ceramic poker chips and plaques and is a direct competitor referenced in BR Pro customer testimonials; both companies offer custom ceramic designs, dealer buttons, and plaques to home-poker and collector customers with similar semi-custom and full-custom workflows.
• Apache Poker Chips: Apache manufactures poker chip sets aimed at the home-poker and gift market, offering ceramic and clay-composite sets with themed artwork; it competes with BR Pro in the themed, mid-premium home-game segment.
• CustomPokerChips.com: CustomPokerChips.com specializes in fully custom ceramic and clay poker chip orders for events, fundraisers, and home use; it overlaps directly with BR Pro's custom-chip service and competes on customization lead time, pricing, and minimum order quantities.
• Paulson (Paulson Poker Chips / Atlantic Playing Card): Paulson is the long-established manufacturer of casino-grade poker chips used in many real casinos; BR Pro's value proposition explicitly benchmarks against Paulson, and the two compete for premium home-game and collector buyers, with Paulson commanding higher prices and BR Pro offering comparable quality at lower price points.
• Da Vinci Poker Chips: Da Vinci produces ceramic poker chips and casino-quality table equipment, including plaques and dealer buttons, and overlaps with BR Pro's premium ceramic offering to home and small-casino customers.

Emerging players

• SunLight Poker: SunLight Poker offers custom and themed ceramic chips via direct online channels; it is a smaller, emerging direct competitor focused on custom and small-batch designs that overlaps with the same end-user segments as BR Pro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/br-pro-poker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR PRO LIMITED