PMC Supplies
PMC Supplies is a US-based specialty e-commerce retailer selling 10,000+ jewelry making tools, casting equipment, and precious-metal refining supplies under its own brands and 30+ third-party brands to hobbyists, professional jewelers, and metal refiners in the US, Canada, Australia, and the UK.
- Company typePrivate
- Founded-
- HeadquartersLake Katrine, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PMC Supplies does
PMC Supplies is a privately held, US-based specialty e-commerce retailer headquartered in Lake Katrine, New York, that operates a direct-to-consumer storefront at pmcsupplies.com serving jewelry makers, professional jewelers and metalsmiths, metal refiners, and prospectors. The company sells a catalog of 10,000+ items spanning hand tools, bench tools, flex shafts, rolling mills, furnaces and kilns, casting equipment, beading and stringing supplies, burs and drills, adhesives, precious metals, safety gear, and educational materials — combining its own proprietary brands (BenchPro®, ProCast™ furnaces, Tabletop Furnace Company™, and PMC Supplies® private-label tools) with authorized distribution of established third-party brands including Durston, Foredom, GRS, Busch, Bergeon, Glardon Vallorbe, MasterCraft, and others. Unit pricing ranges from under $10 for consumables to over $2,000 for professional equipment such as the Orion mPulse permanent jewelry welder, with standard 3–5 day shipping domestically and next-day options available; the company ships to the United States, Canada, Australia, and the United Kingdom.
The underlying technology is a conventional Shopify-based e-commerce platform with no disclosed proprietary systems, AI/ML capabilities, or APIs — PMC Supplies is a category specialist rather than a technology company. Its competitive positioning rests on catalog breadth (one-stop-shop convenience for a fragmented niche), curated brand portfolio, and private-label differentiation in select equipment categories.
Revenue is generated entirely through one-time transactional sales with no subscription or recurring billing component. Go-to-market is product-led growth: SEO-driven organic traffic, content marketing through a Resources & Guides hub, email newsletter capture, and organic social presence on Facebook, YouTube, Instagram, and LinkedIn. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or leadership changes in the available data, and operates with 11–50 employees. Customer segmentation is horizontal, with hobbyists and individual professionals as the primary personas and metal refiners and prospectors as a secondary segment.
PMC Supplies firmographics
Firmographics- Name
- PMC Supplies
- Legal name
- PMC Supplies
- Website
- https://pmcsupplies.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PMC Supplies is a US-based specialty e-commerce retailer selling 10,000+ jewelry making tools, casting equipment, and precious-metal refining supplies under its own brands and 30+ third-party brands to hobbyists, professional jewelers, and metal refiners in the US, Canada, Australia, and the UK.
- Ownership category
- akta.pro rank
PMC Supplies industry classification
Industry- Product category
- Jewelry Making Supplies
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Jewelry, Watches & Luxury Accessories DTC (CRAFACAG)
- akta.pro secondary industry
- Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK)
Keywords
Where PMC Supplies is headquartered
LocationHeadquarters
- HQ city
- Lake Katrine
- HQ country
- United States
- HQ region
- North America
Markets served
PMC Supplies business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: PMC Supplies generates revenue through direct-to-consumer e-commerce sales of jewelry tools, casting equipment, and supplies. Customers purchase individual items at listed prices with no subscription component. Revenue is one-time transaction-based with products ranging from consumables (under $10) to professional equipment ($2,000+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across consumables, tools, and professional equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PMC Supplies product offering
Product offeringCore offering
PMC Supplies operates a direct-to-consumer e-commerce storefront (pmcsupplies.com) selling over 10,000 jewelry making and metal casting products. The catalog combines the company's own private label brands (BenchPro, ProCast furnaces, Tabletop Furnace Company) with third-party brands (Durston, Foredom, GRS, Busch, MasterCraft), spanning tools, equipment, consumables, and workspace furniture for hobbyists and professional jewelers.
Product overview
PMC Supplies is an e-commerce retailer offering a comprehensive one-stop shopping platform for jewelry making and metal casting supplies. The company operates a multi-brand portfolio combining proprietary sub-brands (BenchPro®, ProCast™ furnaces, Tabletop Furnace Company™, and PMC Supplies® private label tools) with an extensive catalog of third-party branded products. The product ecosystem spans jewelry tools (GRS, Foredom, Durston), casting equipment, bench furniture (MasterCraft workbenches), beading supplies, burs and drills, adhesives, and educational materials. With over 10,000+ items across categories like hand tools, bench tools, measuring instruments, casting consumables, and findings, PMC Supplies serves both professional jewelers and hobbyists through its online platform.
Differentiator
Problem solved
Functional benefit
Brands
- BenchPro: Featured brand offering bench tools and jewelry workbenches
- ProCast
- Tabletop Furnace Company
Products and services
- BenchPro Private Label Tools PMC Supplies' own brand of bench tools and accessories for jewelry making, including dapping doming punch block sets and benchtop organizers.
- ProCast Series Furnaces
- Tabletop Furnace Company Kilns
- PMC Supplies Private Label Tools
- Orion mPulse Permanent Jewelry Welder Professional-grade permanent jewelry welding system with touchscreen interface and Tru-Fire Technology for pulse arc welding, used for permanent jewelry applications.
- Jeweler's Hand Tool Set
- Petrobond Sand Casting Clay
- 110V Programmable Rotary Tumbler Programmable rotary tumbler with 1 liter capacity for polishing and finishing jewelry pieces.
- Jewelry Adhesives & Epoxies
- Beading & Stringing Supplies
- Burs & Drills
- Books & DVDs
Companies that use PMC Supplies
Customer profileSegments3 records
Ideal customer profiles3 records
PMC Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PMC Supplies partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights6 records
PMC Supplies competitors and assessment
Company assessmentBroad incumbents
- Amazon: Amazon is a broad incumbent that increasingly competes with specialty jewelry supply retailers on common tools, consumables, and entry-level equipment via its marketplace — a relevant competitor for commoditized SKUs even though it does not specialize in PMC Supplies' niche.
- Stuller: Stuller is a broad incumbent in jewelry manufacturing and supplies, offering findings, mountings, tools, and equipment to the trade. It is comparable to PMC Supplies as a one-stop supplier but operates at significantly larger scale with a B2B-focused model.
Direct peers
- Gesswein (GRS): Gesswein is both a manufacturer/brand of precision jewelry tools (sold through PMC Supplies as GRS) and a direct retailer to jewelers. Comparable as a precision tool supplier serving the same professional jewelry making customer base.
- Otto Frei: Otto Frei is a long-established jewelry tools and supplies retailer serving both professional jewelers and hobbyists — a direct peer to PMC Supplies with overlapping product breadth in hand tools, casting equipment, and consumables.
- Rio Grande: Rio Grande is one of the largest US specialty retailers of jewelry making supplies, tools, findings, and equipment — directly comparable to PMC Supplies across product categories, customer base (hobbyist and professional), and DTC/wholesale distribution model.
- Beadaholique: Beadaholique is a DTC beading and jewelry supplies retailer with strong content marketing and tutorial presence — comparable to PMC Supplies in hobbyist customer focus, e-commerce channel, and educational content strategy.
- Contenti: Contenti is a specialty retailer of jewelry making tools, metalsmithing supplies, and metal casting equipment — a direct peer focused on the same professional and hobbyist customer base as PMC Supplies.
- Halstead Bead: Halstead is a jewelry findings and supplies retailer serving independent designers and small jewelry businesses — comparable in DTC channel, niche customer base, and findings/components focus.
- Fire Mountain Gems: Fire Mountain Gems is a major DTC retailer of jewelry making supplies, beads, and findings targeting hobbyists and small-business jewelry makers — directly comparable in customer segment, channel (DTC e-commerce), and product breadth.
Others
- Etsy: Etsy is an adjacent marketplace for handmade jewelry, connecting independent makers with buyers — relevant as an ecosystem player in the same jewelry-making community PMC Supplies serves, though it does not compete directly in tools/supplies retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PMC Supplies social profiles
Digital presencePMC Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMC Supplies leadership team
Management profileNumber of profiles
PMC Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMC Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMC Supplies
What does PMC Supplies do?
PMC Supplies operates a direct-to-consumer e-commerce storefront (pmcsupplies.com) selling over 10,000 jewelry making and metal casting products. The catalog combines the company's own private label brands (BenchPro, ProCast furnaces, Tabletop Furnace Company) with third-party brands (Durston, Foredom, GRS, Busch, MasterCraft), spanning tools, equipment, consumables, and workspace furniture for hobbyists and professional jewelers.
Is PMC Supplies a public or private company?
PMC Supplies is a private company. It is classified as unknown and is currently operating.
When was PMC Supplies founded?
PMC Supplies was founded in -1. It employs 11 to 50 people.
Where is PMC Supplies based?
PMC Supplies is headquartered in Lake Katrine, United States, in the North America region.
How does PMC Supplies make money?
One revenue line is on record: product Sales.
Who are PMC Supplies's main competitors?
Broad incumbents on record are Amazon and Stuller. Direct peers are Gesswein (GRS), Otto Frei, Rio Grande, Beadaholique, Contenti, Halstead Bead and Fire Mountain Gems. Etsy is listed as an others.
Does PMC Supplies have an API?
No public API is recorded for PMC Supplies.
What industry is PMC Supplies in?
PMC Supplies's product category is Jewelry Making Supplies. Its primary akta.pro industry code is CRAFACAG, Jewelry, Watches & Luxury Accessories DTC, with a secondary code of CRALACAK, Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens). Its NAICS code is 3322 and its SIC code is 5040.