ASK.Berlin

What ASK.Berlin does

ASK.Berlin (legal name: ASK Agentur für Sales und Kommunikation GmbH) is a Berlin-based communications agency founded in 2008 that specialises in political and societal communication for German political parties, foundations, trade unions, think tanks, humanitarian organisations, and other civil-society institutions. Its eight service lines — Social Media, Campaign, Event, Video, Podcast, Text, Design, and Sponsoring — are delivered as an integrated offering or as discrete engagements, anchored by named case studies including the SPD Bremen Bürgerschaftswahl 2023 campaign (Politikaward 2024) and full-service mandates such as the Sozial-Klimarat think tank and the Marie-Schlei-Verein rebranding into 'Be Independent'.

The agency's underlying technology is largely craft-based rather than platform-based: it operates an in-house video and podcast studio in Berlin-Schöneberg (Bülowbogen), publishes the thought-leadership podcast 'Damit die Guten gewinnen', and integrates third-party AI tooling — notably Anthropic's Claude and AI agents for research, and digital-avatar generation for multilingual candidate communications. A long-standing partnership with Electica (Washington, D.C.) extends its programmatic-advertising execution capability. There is no proprietary platform, SDK, or API; the website is hosted on Webflow.

ASK.Berlin operates a project-based, sales-led professional-services model. The publicly disclosed podcast-studio unit pricing (€79/hour, €289/half-day, €549/full-day, net) is the only transparent rate card; all other agency services are quote-based. Sales is run from Berlin headquarters by a dedicated business-development and senior-sales team led by Henning Mahler. The company is privately held, independently owned by management (Managing Director Thomas Mühlnickel), with no disclosed external investors, funding rounds, or parent company.

Name

ASK.Berlin

Legal name

ASK Agentur für Sales und Kommunikation GmbH

Website

https://ask-berlin.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ASK.Berlin is a Berlin-based, privately-held communications agency founded in 2008 that delivers integrated political and societal communication services — campaigns, social media, events, video, podcast, design, and text — to German political parties, foundations, trade unions, think tanks, and civil-society organisations.

Ownership category

akta.pro rank

Product category

Political Communications & Public Affairs Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYTHACAFAM

Hybrid/Virtual Meetings Production & AV Services

Travel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)

Keywords

• Political communications
• Campaign strategy
• Public affairs
• Event management
• Content production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Political Communication & Campaigning): ASK Berlin generates revenue by providing integrated communications services to political parties, foundations, trade unions, think tanks, and civil society organisations. Services include campaign strategy, social media, event management, video production, podcast production, design, text/ copywriting, and sponsorship/ advertising sales. Revenue is project-based and recurring client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASK.Berlin is a Berlin-based communications agency that delivers integrated political and societal communication services, including campaign strategy, social media management, event production, video and podcast production, copywriting, design, and sponsorship/ advertising sales for political parties, foundations, trade unions, think tanks, and civil society organisations. Services can be engaged individually or as a full-service package, with an in-house podcast studio (Bülowbogen) also rented to external clients.

Product overview

ASK.Berlin is a communications agency offering political and societal communication services. The core offering consists of eight integrated service lines: Social Media management, Campaign (Kampagne) strategy and execution, Event planning, Video production, Podcast production, Text/Copywriting, Design, and Sponsoring. Services can be engaged individually or as a full-service package. A notable sub-offering is the rentable Podcast Studio at Bülowbogen, which provides professional recording facilities with optional technical support and remote recording capabilities via Riverside.

Differentiator

Problem solved

Functional benefit

Brands

• Podcast Studio: Podcast recording studio located in Berlin-Schöneberg, available for hourly, half-day, or full-day bookings.
• Damit die Guten gewinnen

Products and services

• Social Media
• Kampagne (Campaign) Data-driven campaign development that creates consent and mobilises people through strategic targeting, design, text, video, podcast, and event execution, primarily for political parties and candidates.
• Event Event planning and execution from concept to completion, including conferences, parliamentary evenings, large-scale events, and trade fair booths for political and social organisations.
• Video Video production including social media videos, live streams, online conferences, greeting recordings, and green screen productions, using an in-house studio in Berlin-Kreuzberg, for political and societal clients.
• Podcast Full-service podcast production from concept to final post-production, including a sound-optimised studio in Berlin-Schöneberg with remote recording capabilities via Riverside, for political and societal organisations.
• Text Professional copywriting for various formats from concise campaign slogans to detailed magazine articles, adapting tone and style to medium and audience, for political and societal clients.
• Design Visual concept development from corporate identity to campaign materials and digital presence, including posters, flyers, social media graphics, and websites, for political and societal organisations.
• Sponsoring (Sponsorship) Strategic partnership development and advertising opportunities for events, including event sponsorship, advertisement marketing, and podcast monetisation, for political and societal clients.
• Podcast Studio (Bülowbogen) Rentable podcast recording studio in Berlin-Schöneberg with sound-isolated room on springs, state-of-the-art technology (3x microphone, TASCAM Mixcast), video setup, optional technical support, capacity for 10 live audience members, and remote recording via Riverside. Hourly from €79 (min 2h), half-day (4h) from €289, full-day from €549. All net of VAT.

Quantifiable outcome

• SPD won Bremen Bürgerschaftswahl 2023 with 29.8% (+4.9pp vs 2019); Bovenschulte received 141,199 personal votes — the highest of any candidate.
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Partnerships

One partnership is on record.

• Electica (Washington, D.C.)minorStrategic or Co-development PartnerExternal media partner referenced in a blog post on programmatic advertising. Electica is described as a 'langjähriger Partner' (long-standing partner) based in Washington, D.C. that helps ASK Berlin execute programmatic advertising campaigns for political clients in the digital space.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• fischerAppelt: Large German communications group spanning PR, content, events, and campaign work. Comparable to ASK Berlin because it offers integrated campaign-to-event services for political, corporate, and civil-society clients in the DACH market, competing head-to-head for similar retainers.
• Scholz & Friends: Major German creative and campaign agency headquartered in Hamburg with strong political and public-affairs work. Comparable to ASK Berlin because both blend creative campaign production with public-sector and corporate accounts in Germany.
• Jung von Matt: Independent German creative agency group with growing public-affairs and campaign capabilities. Comparable because both are German-rooted creative-led shops competing for integrated content-plus-campaign mandates.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group with operations across advertising, digital, and content. A broad incumbent in the same German market that routinely competes with ASK Berlin on integrated campaigns while serving a much wider mix of commercial and political clients.
• Edelman Germany: Global PR firm's German office, offering corporate, public-affairs, and political communications. Comparable because it competes for the same institutional and policy-organization retainers ASK Berlin serves (foundations, NGOs, associations) across Germany.
• FleishmanHillard Germany: Global communications consultancy with significant German operations focused on public affairs, corporate reputation, and campaign work. Comparable to ASK Berlin because both serve trade associations, foundations, and political clients requiring event production and integrated comms.
• BCW (Burson Cohn & Wolfe) Germany: Global communications agency with a strong public-affairs and political communications practice in Germany. Comparable because it serves the same union, foundation, and corporate-purpose clients as ASK Berlin and operates in the same trade-association communications market.
• Ketchum Germany (current global brand: Ketchum / Ketchum Publico): Global PR and public-affairs network with established operations in the German market. Comparable because it targets the same civic, NGO, and corporate-purpose clients ASK Berlin serves and competes on integrated campaign plus event work.
• Ogilvy Germany: Global advertising and public-affairs network with significant German operations. Comparable because it serves overlapping political, NGO, and corporate-purpose clients and offers integrated campaign-to-content delivery at a larger scale than ASK Berlin.

Emerging players

• Grayling Germany: European-headquartered communications consultancy with strong public-affairs practice serving associations, foundations, and policy-driven organisations in Germany. Comparable to ASK Berlin because of the shared focus on values-driven clients needing integrated campaign and event support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ASK-Agentur/podcasts
• Facebookfacebook.com/ask.agentur.berlin
• LinkedInde.linkedin.com/company/ask-berlin-agentur-f%C3%BCr-sales-und-kommunikation-gmbh
• Instagraminstagram.com/ask.agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK.Berlin